Considering the time, money, and resources involved, video marketing can’t be an impulsive guessing game. Instead, you’ll need to create a comprehensive video marketing strategy that spans the length of your marketing and sales funnel. This means thinking in the context of the Inbound Methodology.
I do not think this is how most people use YouTube. YouTube videos are more like blog posts, and fit more effectively into the niche of content marketing. Sure, people will comment—but they do so in a manner similar to how they comment on blog posts. They come to view and digest videos, not necessarily share their thoughts about the day. Because of this, you should approach YouTube as content marketing instead of social media marketing.
The year of 2018 is also set to be the year that even more small players in the online business world will be getting into video and dominating the scene. We’ve already seen examples of this with brands like Dollar Shave Club, which invested in a video campaign and, according to a New York Times interview with the founder, received 12,000 new orders in the first 48 hours of the video’s launch. That one campaign turned this little-known subscription service into an internet darling with a big following almost overnight.
360 videos: The use of omnidirectional cameras got its start in 2014, but only recently have marketers begun to grasp the potential here. Still, case studies conducted by magnifyre and Google suggest that people engage more with 360-degree video as compared to standard video, so keep an eye on this trend to explode this year. It allows you to give your viewers a sense of immersive space, and the tech to create these videos gets cheaper by the day.
Finally, circle back to the beginning of the script at the end of your recording. Chances are your subject got more comfortable throughout the shoot. Since the beginning is often the most crucial part of the video, record that section again when they’re feeling the most confident.
Marketing that empowers the consumer — rather than making them feel inadequate — resonates. Acknowledge those all-too-familiar human emotions like anxiety or self-consciousness, and turn them on their head.
YouTube has a larger adult audience than any cable network, and unlike television, you can target your ad only to your target audience. Plus, if you already use Google AdWords, we can connect YouTube advertising directly to your AdWords account.
People are most likely to find your videos on YouTube The by searching for them, or when viewing other relevant content. On most social media sites (Pinterest being the exception) they’ll see you from ads, if they’re following you, or from engagement of a friend on your content.
This series by Wieden + Kennedy and Nike Women uses honest humor to shed light on the “inner thoughts” women experience at the gym (though I’m certain there is a male equivalent to these types of situations).
There are plenty of tactics you can use to ensure your videos get found easier in search engines. The first thing you should do to derive the maximum SEO value from your video (before you upload your video to any sharing sites) is to host it on your own domain. It’s also important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links. Oh and don’t forget to avail of video sitemaps – in this nifty document Google explains how to create a video sitemap with ease.
Instead, place a laptop below the eyeline of the camera. Break the script into short paragraphs and record it section by section until you capture a great take of each. If you plan in advance when the final video will show b-roll (supplementary footage or screenshots), you can have your talent read those lines directly off the laptop like a voiceover.
This is one area you cannot ignore. Titles are very important in YouTube. No matter how great your video content, it won’t matter if you can’t get anyone to actually click on your video in the first place.
The video follows one woman’s relationship with running in reverse, from her running the Reebok-sponsored Spartan Race as a middle-aged woman, to running track in high school, all the way back to the day she was born. It’s a great way for Reebok to communicate their brand mission of changing how people perceive and experience fitness at every age — and of letting customers know they’ll be there to cover their athletic gear needs throughout their lives.
I am now considering hiring his firm to help me with some of my marketing efforts. This book is a great primer and a must read for anyone who is thinking about using You Tube to promote their products and services.
Friends, coworkers, and even family can be great resources here for finding the locations you need. Keep in mind that for some locations, like businesses and other private property, you will need permission from the owner to film. To keep things simple, it’s best to find your locations through people you know — at least for your first few productions.
Videos shot on location personalize your message and add a human touch to your brand and its offerings. We partner your brand with expert videographers, producers and creative directors to bring high-quality video production straight to you.
The best part of individual video targeting is the level of control and granularity. To reach scale, however, you’ll need to aggregate a lot of popular videos together. And if the content is not evergreen, their popularity may already have faded.
Social videos tends to be passed along because of a shared interest or a sense of trust between sender and recipient(s). Social videos attract conversation in either a one-to-one or a one-many relationship, with the comments and interactions becoming cumulative, rather than moving in a one-way trajectory, as in the case of a viral video.
For example, if you are shooting an interview or a how-to video, the subject’s eyes should align with the top horizontal line around one of the two intersections. For this “talking head” shot, you can also improve your composition by leaving enough (but not too much) head room. This is the empty space above the person’s head.
youtube video marketing
youtube video marketing
It’s essential to practice inbound marketing techniques when marketing your YouTube channel and videos. Create content that shares an interesting story and provides your viewers with valuable information. Market that content across different platforms, including social, email, and your company blog or website. Optimize your content by including cards and end screens with clear CTAs.
Enter your name, desired email and password, birthday, gender, phone number, current email, and country before clicking “Next step.” Please note, Google requires all users to be at least 13 years old.
Wistia is highly customizable. The platform allows users to customize the player interface and video settings to fit their brand identity, collect leads using custom CTAs, and utilize in-depth viewer data for better optimization. It’s also integrated with marketing automation tools such as HubSpot.
To understand shutter speed, we first have to talk about photography. When taking a photo, shutter speed refers to the length of time the camera’s sensor is exposed to light. Think of it as how quickly or slowly the camera blinks. If you’ve seen a perfectly timed photo of a hummingbird seemingly frozen in time, you’ve witnessed a very fast shutter speed. Meanwhile, an image of a rushing river with the water blurring together was probably taken with a slow shutter speed.
You’ll need to research each to learn where your audience is, and which platform best suits your message. Social media platforms that are more fluid, such as Twitter and Facebook, make it easier to share content, but that content is often very short-lived. That means that these platforms are often better for short-form and live video, or for content that you’ll pay to promote.