Before we get to the how-to, let’s cover the basics that everyone should know before they get started on the actual platform. Trust me, you don’t want to skip this section even if you’ve already got a channel up and running.
We understand that YouTube marketing can be an intimidating tool for brands. That’s why we’ve created a complete guide for YouTube pros and newcomers alike. Here we’ll walk through each step — from how to create a YouTube channel and optimize videos for SEO to how to run a YouTube advertising campaign and interpret video analytics.
I had an Instagram account with only 50 followers. I already had five pictures uploaded with 0 interactions. I decided to buy 200 Instagram followers from Rantic and I finally have fans that like my stuff! I am happy; now I can grow my fan base on Instagram.
When you ask your friends which online video platform they use, the answer you probably receive is YouTube. For good reason too! YouTube is the largest video hosting platform, the second largest search platform after Google, and the third most visited website in the world. Every day people watch over 5 billion videos a day on YouTube. To top it off, it’s free to upload your videos to YouTube and optimize them for search.
You can also add text translations to the video. For businesses with international clients, like AdEspresso, this helps you provide content to all audience members. Just add which languages you want them to register as, and enter in the translations for the title and the description.
Views are usually delivered within 24-72 hours of purchase (takes more for bigger orders). We offer speeds of up to 1,000,000 a day; our views are 100% REAL TRAFFIC. For more details, please read our TOS.
Overall, Wistia is great for businesses who are looking to pay for a fully customizable, premium experience. However, Wistia is not a video discovery platform. If you’re creating a large brand campaign and are hoping to increase conversations about your content, this might not be the best platform for you.
Plus, if you run these custom audiences separately, you can adjust your bidding strategy as well. Doing this can be important in terms of recapturing lapsed customers or in capturing a bigger share of wallet for important customers.
The part in italics is what will show as the title on YouTube. You see that I leave a cliffhanger that will make people want to click. I also put in the keywords search engine optimization and SEO in there to make it clear what the video is about. I’d then put the Google logo in the thumbnail to catch the eye and make sure people know it’s about Google SEO.
Does your company have a relationship with another company that has a great YouTube presence? Ask them to collaborate! Collaborating with others is a fun way for both channels to gain exposure to another audience. Create a video or playlist together. There are a lot of options to creatively collaborate with other brands, just make sure that their audience and goal is similar to yours. The partnership should align with your marketing strategy.
The traffic sources report shows how viewers are finding your content online. This provides valuable insight on where to best promote your YouTube content. For example, you can see if viewers are finding your content through YouTube search or Twitter. To view more in-depth traffic reporting, click on the overall traffic source category. This data can help refine your YouTube marketing strategy. Be sure to optimize your metadata based on your findings.
youtube video marketing
Last year, in case you missed it, YouTube improved their comment moderation tools, making it easier for channels to weed out or prevent comments containing certain phrases or words from being able to appear on their videos. You can read more about comment moderation here.
For any TOFU video, avoid speaking about your product too much. Instead let your brand values be your north star. Finally, because these videos can live on a variety of channels, keep in mind the strategies of each platform. For example, a Facebook video might have a square aspect ratio and text animations for soundless viewers.
Start with photos: You may not have aspirations to be a professional photographer, but by switching your camera off video mode, you’ll be able to see the relationship between aperture, ISO, and shutter speed a lot faster. Take a ton of photos and change each setting incrementally. Over time, the numbers will be less intimidating and switching between settings will become muscle memory.
Above all else, shoot with a tripod. It should go without saying, but the handheld method you use for your Snapchat story isn’t going to cut it. Tripods will ensure you maintain a steady shot and hopefully not break any expensive equipment in the process.
The goal of YouTube marketing should be to send users to other social channels, or to your site (or both). Make it easy by adding links to your channel. They’ll appear in the bottom right-hand corner of your channel art, in a place that’s easy to see and highly clickable.
Video marketing is critically impacting the consumer journey in many industries. Social media and content marketers have begun to pay more attention to the niche. In fact, many consumers look for information online before making a purchase and more often than not, videos affect consumer decisions. However, video marketers are faced with many challenges, the most common being the difficulty of building an audience… Read the full article »
Possibly the best way to improve the look of your video is to include b-roll. B-roll is the supplementary footage included as a cutaway. This might include shots of a customer service rep talking on a phone, a designer editing your website, visuals of your office, or even screenshots of your product. The key with b-roll is to make sure each and every piece helps to enhance the story.
If you’re looking to maximize your YouTube channel’s social engagement, internet video marketers have given positive feedback about Tube Toolbox. This service is notable for being highly effective and for playing by the rules of YouTube’s terms of service.
Dayum Drops has such an engaging personality, he can take a mundane event and turn it into an experience with no script at all. On the other hand, the show “Tales of Mere Existence” tells the story of mundane events, but with clever writing and a dry voice over (if only to emphasize the mundaneness of it all):
And what better medium to propel this new wave of humanized marketing than video? It’s one of the most effective mediums for marketers. Seventy-three percent of respondents in a 2015 Web Video Marketing Council study indicated that video had a positive impact on their marketing results.
Okay, you know how to create a video and where to host it. You’re ready to get started, right? Maybe not. Before you dive in, you need to define your video goals and identify the best metrics for determining whether you’ve accomplished those goals.
The key to a successful marketing campaign, even on YouTube, is creating clear and concise calls to action. Depending on the message, you can use the beginning, middle, or end of a video to direct the actions of your viewers.
Brand videos are typically distributed as a part of a larger advertising campaign, showcasing the company’s high-level vision, mission, or products and services. The goal of brand videos is to build awareness around your company and attract your target audience.