If your friends didn’t answer your earlier question with “YouTube” then they most likely responded with Vimeo, the second largest video hosting platform. While Vimeo’s audience is significantly smaller (715 million monthly views) than YouTube’s, there are many benefits to using this niche platform that make it a favorite for content creators and viewers alike. Among these are a simpler, cleaner, user interface that make it easier to navigate the platform. Unlike YouTube, Vimeo has very limited ads and commercials that are unlikely detract from your viewers’ experience. The quality of videos uploaded to the platform also tend to be higher quality than YouTube, and the audience on the platform is more likely to be more professional.
You have your video footage and music — now it’s time to chat about voiceovers. A voiceover is the separate narration in a piece of content that is not spoken by the shown speaker. Voiceovers are an effective tool that can help make your content more relatable, emotional, and fluid.
Animated videos, such as the below one we created to promote a key theme from the 2017 State of Inbound report, can be a great format for hard-to-grasp concepts that need strong visuals or an intangible service or product.
Add additional targeting to your ad to further define the audience. You can target individuals by gender, age, interests, and numerous other demographic and psychographic differentiators. Link your AdWords account to your YouTube channel and click “finish” to start running your ad.
But the good news for you is that you don’t need to flood thousands of dollars in YouTube advertising. If you create a good channel that constantly puts out quality content that people want, you’ll get the attention and eyeballs that you need to drive customer acquisition through YouTube.
View Count: View count is, as you could probably figure out, the number of times your video has been viewed — also referred to as reach. This metric is great to track if your goal is to increase brand awareness and have your content seen by as many people as possible. However, it’s important to remember that every video hosting platform measures a view differently. For example, a view on YouTube is 30 seconds while a view on Facebook is only 3 seconds. Be sure to read the fine print before reporting on your video view count.
While iPhones are great for filming on the fly or getting acclimated with video, at some point you may feel ready to graduate up to the next model. With all the digital cameras on the market, there are a ton of choices to pick from. Below we’ve identified a few options to simplify your search.
Now that you’ve set up your channel for customization, upload your trailer. Click the arrow upload button in the upper right-hand corner and select your video file. Remember to add keywords to your trailer name and description. Once your video uploads, click on the “For new visitors” tab on your channel homepage.
youtube video marketing
This is one area you cannot ignore. Titles are very important in YouTube. No matter how great your video content, it won’t matter if you can’t get anyone to actually click on your video in the first place.
Video blogs are daily or weekly videos documenting daily life or events. You could also record a video that gives an overview and the most important tips from a blog post so your audience has multiple ways to digest the content.
Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today’s digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display. Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. See how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. The course also covers content marketing and mobile marketing, as well as recommendations for expanding your digital marketing skillset.
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Have you noticed the “recommended videos” that show up on the right sidebar when you’re watching a video on YouTube? Those are the videos that have the highest retention rates, so if people aren’t watching your videos all the way through, you’re not showing up as recommended. If you’re not showing up, you’re missing out on more potential viewers.
It’s important to remember that video audio is just as important as video visuals. The good news is that you don’t have to be the next Don LaFontaine or hire a professional to record a great voiceover. Below are a few tips to capture audio on a budget:
Find a Location: First, find a spot to record. If you can’t go to a professional studio, try to pick a quiet room away from distracting external sounds like sirens, opening and closing doors, and people talking on the phone. Read your script aloud, and pay attention to the room’s acoustics. Does your voice echo or sound muffled? If so, consider recording in a different space or adding furniture to fill in the room.
Rantic.com is the solution to all of the problems that many YouTubers have always faced. Since the start of Rantic, the notorious marketers within the firm have successfully marketed some of the most viral videos, music videos, movie trailers, and even commercials. We’ve helped musicians get major record deals, secure television appearances and radio airplay, and helped feature them on some of the biggest news sites and magazines.
Overlay In-Video Ads – These types of ads are very similar to AdWords text ads, as the headline and description lines are the same number of characters, but they appear in YouTube videos. These types of ads are not truly video ads, and they only are shown in videos.
The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on.
Whether you’re a marketer, consultant, or small-business owner, this day-by-day, step-by-step guide is what you need to develop sound video marketing strategies, avoid common pitfalls, measure and analyze your results, and achieve success.
The two exceptions here are 1) if you’ve built up a large subscriber base who you know will happily wait through the ads for your content, and 2) if your business is becoming semi-famous on YouTube. Still, for the latter, wait until you have at least 5-10 thousand subscribers before enabling ads.
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2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences’ shorter attention spans by making content more interactive and visual — and it’s paying off.
So again, it’s not an exact science, but even if you don’t end up ranking in Google, many of your viewers will still appreciate it because having text that coincides with your video often helps people retain the information better.
The first step of the Inbound Methodology is to attract, or turn strangers into visitors. Consumers at this stage are identifying their challenges and deciding whether or not their goal should be a priority. Therefore, the videos you create should empathize with their problems and introduce a possible solution.
Ultimately, none of what we’ve discussed so far matters much if your videos suck. Whether the content is bad or they just aren’t actionable, videos that are incapable of driving results just waste your time and money. When creating videos for YouTube, focus on specific goals. For many businesses, that will be lead generation and sales.
A new study not only discloses some critical data about how video rankings differ on Google and YouTube, it also shares strategic insights about the data to provide the reasons for those differences. …
Okay, you’ve filmed all your video footage. Congrats — you’re halfway there! Now it’s time to talk about editing. We get it, video editing can be confusing. It’s easy to feel overwhelmed at first, especially when you see software price tags! Luckily, there are many options for video editing depending on your skill level, operating system, and budget. There are even free programs and mobile apps! Let’s go over a few options:
It only makes sense that before we dive into how you can grow your channel, we’ll cover why you would want to do so. There’s plenty of great benefits to marketing on YouTube that many businesses don’t fully consider.
Think in terms of macro and micro in your video marketing. Evaluate the macro effect that your product or service is having on your industry or the world as a whole, and then hone in on someone’s micro experience to deliver a relatable and compelling story.
Tubular’s recent ‘State of Online Video Report’ has revealed some important observations into the role sponsored content has played in today’s online video landscape. In short: sponsored content is doing exceedingly well for many brands who’ve tried it, and this trend doesn’t appear to be slowing down anytime soon….
Just like with on-page SEO, it’s important to optimize your video’s title and description. The title is the first thing people will read when scrolling through a list of videos, so make sure it’s clear and compelling — it should make searchers curious about the content or be instantly clear that your video will help them solve a problem. Do some keyword research to better understand what viewers are searching for. Include the most important information and keywords in the beginning of your title. Finally, keep titles to around 60 characters to keep text from being cut off in results pages.
YouTube has a library of free sound effects and music to use in your videos. Some other great resources for royalty free music are Pond5, Epidemic Sound, and PremiumBeat. Both services include thousands of professionally recorded and produced songs in a multitude of genres at varying lengths and tempos. PremiumBeat and Pond5 both include a large library of sound effects to add texture and depth to your videos. Sometimes, it only takes a subtle sound effect layer in the background of a scene to elevate the production quality of your video and really pull your audience into the story.
The Inbound Methodology is the marketing and sales approach focused on attracting customers through content and interactions that are relevant and helpful. Each video you create should acknowledge your audience’s challenges and provide a solution. Looking at the big picture, this content guides consumers through the journey of becoming aware of, evaluating, and purchasing your product or service.
When researching keywords, I recommend doing keyword research both for Google, and specifically for YouTube. This way, you’ll make sure that you’re ranking as best you can on both search engines, increasing views significantly. Any of the top keyword research tools will work for Google (I discuss them in-depth here), and I most recommend keywordtool.io’s YouTube-specific search. Prioritize the keywords you find in the YouTube search, as this will be your best bet for being found.
So let’s talk about metrics so you can better understand how you’ll measure your success and set goals. When you post a video, it’s easy to get obsessed with one metric — view count. While view count can be an important metric, there are many others that may be more relevant to your campaign. Below are some popular metrics to take a closer look at:
You should focus on targeting one goal per video. Some of the most common video goals are to increase brand awareness or views, clicks, or inbound links and social shares . Depending on how you use the video in your marketing material, the goal could be to increase the open rate of an email series or improve the conversion rate on a landing page. YouTube is a great platform for growing brand awareness.
Hey Brian there is a very good chance it is the platform that your website is on do you know if its mobile responsive, or what platform your using for example WIX, Weebly, WordPress, etc? I have clients come to me all of the time with this issue, I would be happy to check it out for you if you want to email me your web site email@example.com
Enter your name, desired email and password, birthday, gender, phone number, current email, and country before clicking “Next step.” Please note, Google requires all users to be at least 13 years old.
I firmly believe that every business should optimize their channel before they even post the first video. If you already have your channel up and running, though, it’s never too late to make some edits.
When launching a video marketing plan for your business, resist the temptation to just grab your cell phone, hit record, and upload. Take time to make your video stand out. Think about the impression you want your audience to have after viewing the video. While videos are an investment, they can be the key to helping your practice stand out from the competition… Read the full article »
HighQ created the following infographic that illustrates why 2017 will be the year of video marketing. Learn about just how many videos are watched on social media every day (hint: it’s a lot) and how other marketers are using video to achieve their goals.
Speaking of sound, pay special attention to the hum of the air conditioning. Find a room with minimal noise or turn down the fan during recording. Consider purchasing photography paper to create a background that’s a little more appealing than the white conference room wall.