Getting internal experts or thought leaders in your industry to do short interviews on camera is a great way to build trust and authority with your target audience. Find the influencers in your industry or those with a different point of view and get these discussions in front of your audience.
It may seem counterintuitive to encourage inbound links that point anywhere other than your website, but remember that YouTube and your website are two entirely different properties. Having different people link to each place means you have more chances of dominating the search rankings with your content on a given keyword.
Think about it: As others struggle to establish their presence on YouTube, you could have an established position with a top ranked video. Believe us, it’s hard to knock a popular YouTube video out of the number one spot, but our Online Marketing techniques can get your listed and ranked in Google and bring your website more visitors. You’ll benefit from a rise in your Bing or Google ranking. And it goes without saying that a page one Google rank is as good as gold.
There are plenty of tactics you can use to ensure your videos get found easier in search engines. The first thing you should do to derive the maximum SEO value from your video (before you upload your video to any sharing sites) is to host it on your own domain. It’s also important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links. Oh and don’t forget to avail of video sitemaps – in this nifty document Google explains how to create a video sitemap with ease.
After you’ve determined the type of music you need, it’s time to start analyzing potential songs. Consider the song’s pacing. Songs with a steady rhythm are easy to change to suit your video style. Hoping to include your favorite, top 40 hit? Popular, radio songs are usually structured in 4-5 parts and can be difficult to transition. Try to choose simple songs that are easy to loop. If you’re looking for an instrumental song, be sure to find something that was recorded with real instruments. Songs made with digital samples can make your video feel unprofessional and out of date.
Form a process: Every videographer has their own method, but we suggest setting your shutter speed first according to the math described above. Then adjust aperture according to the depth of field you want to create. Then, ISO. Finally, circle back to shutter speed for any fine adjustments.
In addition to their massive audience, YouTube offers several other features that make the platform a good option for hosting your video. Because YouTube videos are hosted on individual channels, the platform allows you to build a dedicated audience of subscribers. Users who follow your channel are more likely to see additional videos you upload. Within your channel itself, you can also organize videos into playlists which makes it easy for your audience to search between different types of content such as testimonials and product videos. Because YouTube is a social platform, viewers can also engage with your videos by liking and commenting on them, which allows you another chance to interact with your audience. YouTube also offers a variety of advertising options for more sophisticated targeting.
One of the main ways you can take advantage of this feature is by creating a channel trailer. A channel trailer is the video version of your description and is shown to all your unsubscribed viewers. Your trailer should be short and sweet (around 30 to 60 seconds). Focus on showing visitors what your channel is about, what they can expect to see, and encourage them to subscribe. Your trailer won’t be interrupted by ads, keeping the user focused on why they should watch more videos from your brand.
Start by creating a questionnaire to answer the most crucial unknowns. Build it in a survey tool such as Google Forms or SurveyMonkey and pass it along to the stakeholders of the project. No need for it to be long, but definitely don’t overlook these key questions:
We admit, these audio purchases may sound like a lot. But a shotgun mic setup is a worthy investment that will last your company years. If you’re looking for a more cost effective solution, look into the Rode VideoMic that mounts on top of your DSLR and plugs right into the camera body.
Now that your YouTube channel is up and running, let’s talk about search. Remember how we mentioned that YouTube is the second largest search engine? While creating engaging content is a must, it’s not the only factor for success. There are several things you can do to optimize your videos to rank highly on both YouTube and in Google search results.
As a producer, your job is to get plenty of b-roll to make sure your editor is never in the position of running out. Create a shot list of more b-roll ideas than you think you’d need, and mark them off as you record them.
With the basic profile complete, it’s time to add a few finishing touches! Before we move on, it’s important to get one thing straight — you can customize the way your YouTube channel looks to subscribers and unsubscribed visitors. This means that unsubscribed viewers would see different featured content than dedicated, subscribed viewers. Pretty cool, right?
But before we dive in, a caveat: this is a high level overview of each setting. If you find yourself geeking out at any time, dive in and research more. There’s plenty to learn about how to manipulate multiple of these settings in conjunction with each other to create different looks.
Apply the principles outlined here and grow your presence on YouTube. Remember, it may not work on the first try, but continuing to produce high-quality content on YouTube can deliver amazing results.
When researching keywords, I recommend doing keyword research both for Google, and specifically for YouTube. This way, you’ll make sure that you’re ranking as best you can on both search engines, increasing views significantly. Any of the top keyword research tools will work for Google (I discuss them in-depth here), and I most recommend keywordtool.io’s YouTube-specific search. Prioritize the keywords you find in the YouTube search, as this will be your best bet for being found.
It only makes sense that before we dive into how you can grow your channel, we’ll cover why you would want to do so. There’s plenty of great benefits to marketing on YouTube that many businesses don’t fully consider. The first is self-explanatory: video is huge right now. It is dominating the world of marketing and if you aren’t using video, you’ll almost certainly lose out to your competitors. Read the full article »
When writing your description, you can try to optimize for the top keywords, but also additional keywords that you think could be helpful. In the video above, you can see that the description has keywords like “rainbow unicorn cake” and “classic rainbow cake.” Both of these may be search terms, and they have their bases covered.
To equip your studio without breaking the bank, head over to your local home improvement store. Pick up extension cords and a few clamp lights with bulbs. You’ll also need three light stands, available on Amazon.
Artifact Uprising is a company that helps you create custom photo books, albums, cards, and print photos. As you can imagine, there’s a lot of special meaning and emotion connected to each book — and that kind of emotion is hard to capture with just words.
[…] your business but I personally think that these sites are for millennial and on the cutting edge. Beginner’s Guide to YouTube Marketing shared ways to utilize YouTube correctly on a marketing stand […]
As you begin creating videos, you’ll notice a key difference between scripts and your typical business blog post: the language. Video language should be relaxed, clear, and conversational. Avoid using complex sentence structures and eloquent clauses. Instead, connect with your audience by writing in first person and using visual language. Keep the language concise, but avoid jargon and buzzwords. For the “Little-Known Instagram Hacks” example, note how a section from the original blog post could be transformed for the screen with less words by relying on visuals.
The Inbound Methodology is the marketing and sales approach focused on attracting customers through content and interactions that are relevant and helpful. Each video you create should acknowledge your audience’s challenges and provide a solution. Looking at the big picture, this content guides consumers through the journey of becoming aware of, evaluating, and purchasing your product or service.
Click-Through Rate: Click-through rate (CTR) is the number of times your CTA is clicked divided by the number of times it is viewed. CTR is a great indicator of how effective your video is at encouraging people to take your desired action. If your CTR is low, consider revising your call-to-action’s design or copy.
To help you understand the importance of setting your white balance, consider the difference between these two photos. The environment is lit with yellow florescent lights. You can see how the appropriate setting looks natural, while the daylight setting adds a blue tint to the scene.
And what better medium to propel this new wave of humanized marketing than video? It’s one of the most effective mediums for marketers. Seventy-three percent of respondents in a 2015 Web Video Marketing Council study indicated that video had a positive impact on their marketing results.
youtube video marketing
Play Rate: Play rate is the percentage of people who played your video divided by the number of impressions it received. This metric helps determine how relevant or appealing your video is to your audience. If thousands of people see your video, but only a handful of people play it, it’s probably time to optimize your content.
Aside from making your hearing-impaired and international viewers happy, this also gives additional content for the GoogleBot to index when they’re trying to determine which videos to rank into the searches.
This notion suggests that as consumers, we aren’t after all the bells and whistles as much as the solutions they provide. In other words, we don’t want to know what brands are selling, we want to know what’s in it for us.
You can always cut out footage, but sometimes it’s not possible to go back and capture more. To make sure you have the clips you need, shoot multiple takes of each scene. To make sure you don’t miss a moment, try counting down from 5 before you start the action and before you finish recording.
Once you’ve set your frame rate and resolution in your camera’s settings menu, it’s time to determine your aperture, shutter speed, and ISO. Before we jump in, turn your camera to manual mode to control these settings. While we’ll define each of of these individually, know that these three variables are meant to work in tandem with each other. In fact, many photographers use the term Exposure Triangle to describe how they relate to light and how it interacts with the camera.
Wistia is a video platform built specifically for businesses. Unlike other video hosting platforms, Wistia helps drive traffic back your website instead of back to its site. This is extremely helpful if your goal is to get the viewer to complete an action on your website.
A recent study found that 57 percent of online consumers were more likely to buy a product they were considering purchasing after watching a video demonstration of that product. See a sample product explainer video below.
there are many issues to consider when utilizing this medium. Having said this, the author of this fine book has an excellent understanding of the history of you tube marketing and he is up to date on the latest developments. I have spoken to Greg and he is bright, straightforward and realistic. I believe he knows all there is to know about this kind of advertising.
Producer and Creative Director Allen Martinez founded Noble Digital agency and has been creating creative branding and performance campaigns for B2B and B2C startups like: Plated, Fundrise, Telesign as well as corporations such as: Coca-Cola, In-Bev, Subway, Nestle, AT&T, Anheuser-Busch, Quest, Hilton Hotels, Burger King, Univision, Yamaha, Miller Lite, Proctor & Gamble, McDonald’s, Heineken, Orbitz, Wrigley’s and many others. Martinez has used Noble Digital as a platform to implement what he has learned through helping Fortune 500s by reverse-engineering these powerful tools to launch and scale funded startups as powerfully as established corporations.
For example, if you are shooting an interview or a how-to video, the subject’s eyes should align with the top horizontal line around one of the two intersections. For this “talking head” shot, you can also improve your composition by leaving enough (but not too much) head room. This is the empty space above the person’s head.
Like any good campaign or content generation, it’s important to establish what you want to accomplish with your video before you get into the nuts and bolts of bringing it to life. Do you want to increase awareness for your brand? Drive inbound website traffic? Add subscribers to your channel? Increase social shares? Or do something else entirely? Establishing a singular goal at the start of the production process is key and will allow you to focus the video’s script and strategy on accomplishing it. It’s perfectly OK to have multiple goals for your YouTube channel, like increasing brand awareness and adding subscribers, but the best practice is to focus on one goal per video.
360 videos: The use of omnidirectional cameras got its start in 2014, but only recently have marketers begun to grasp the potential here. Still, case studies conducted by magnifyre and Google suggest that people engage more with 360-degree video as compared to standard video, so keep an eye on this trend to explode this year. It allows you to give your viewers a sense of immersive space, and the tech to create these videos gets cheaper by the day.
Learn how to create and implement video strategies that entice viewers, pull in leads, give you actionable insights, and help increase your ROI with the exciting new edition of this unique guide. Video marketing expert Greg Jarboe has thoroughly updated his popular and empowering book to offer you the very latest winning techniques for video and brand channel optimization, YouTube advertising, leveraging Google Analytics, and much more.
Prosumer cameras are considered the bridge between basic compact cameras and more advanced cameras. They’re perfect for someone interested in creating more video but want the option to just press record. Most have a fixed lens to keep things simple.
Ad groups will each be assigned a format (either in-stream or video discovery for TrueView campaigns), and can contain only ads of that same format. For example, an in-stream ad group can contain only in-stream video ads and their associated targeting criteria and bids. Likewise, a video discovery ad group can contain only video discovery ads and their associated targeting criteria and bids.
So, you’ve decided to add YouTube videos to your content repertoire. Great, why not? Online users love videos. In fact, four times as many customers would rather watch a video about a product than read about it. What’s more, YouTube is the king of video with more than one billion users. That means a lot of eyeballs. Except, there’s a problem. Making videos is one thing, but getting people to find and watch them is another. If you have tried your hand at YouTube marketing, you will have quickly realized that it’s not that simple… Read the full article »
Remember that video doesn’t need to be complicated. In fact, some of the most popular video campaigns in the world are extremely simple — and their power rests in their simplicity. It’s more important to target your audience is a smart way than to create a complex video.
You have your video footage and music — now it’s time to chat about voiceovers. A voiceover is the separate narration in a piece of content that is not spoken by the shown speaker. Voiceovers are an effective tool that can help make your content more relatable, emotional, and fluid.
Music, and entertainment-focused channels were among those with the highest view counts on YouTube in March 2018. We take a look at the most-watched YouTube channels last month, and confirm which publishers generated the most views for their video content….
If you’re familiar with GoPro’s user-generated content, you probably noticed that this isn’t their typical video. GoPro has done a great job of defining their brand as adventurous and extreme — and the vast majority of the user-generated videos they repurpose and put out on their own channels involves stuff like jumping out of airplanes and surfing giant waves.