It may seem counterintuitive to encourage inbound links that point anywhere other than your website, but remember that YouTube and your website are two entirely different properties. Having different people link to each place means you have more chances of dominating the search rankings with your content on a given keyword.
Once your channel is setup, it’s time to start populating it with content. This is where the fun begins! In this section, we’ll talk about some different types of videos you can create and walk through how to film and edit videos. Overwhelmed? Feeling uninspired? Check out our list of great video advertising and marketing campaigns for creative ideas to inspire your next project .
YouTube is one of the largest, most visited websites in the world. Fortunately, and it’s also one of the easiest places to get massive amounts of traffic with minimal effort. By utilizing these best practices, you can now create engaging videos, dominate SEO, and send your videos surging up the search rankings on both YouTube and Google.
The next thing you need to do to use a video marketing strategy wisely is to create a measurable KPI for your campaign. You can’t reach your goals if you don’t know what they are. As with other marketing strategies, it’s important to do some A/B testing to learn what works best for your audience.
Speaking of concise language, most video scripts are short. In fact, probably shorter than you think. Keep a script timer handy to check your approximate length as you write and edit. For example, a 350-word script equates to a video that is nearly 2 minutes long.
Just like with on-page SEO, it’s important to optimize your video’s title and description. The title is the first thing people will read when scrolling through a list of videos, so make sure it’s clear and compelling — it should make searchers curious about the content or be instantly clear that your video will help them solve a problem. Do some keyword research to better understand what viewers are searching for. Include the most important information and keywords in the beginning of your title. Finally, keep titles to around 60 characters to keep text from being cut off in results pages.
TrueView In-Display Video Ads – These videos are promoted next to the YouTube videos, but your video does not play automatically. Google only charges your AdWords account when people click on the thumbnail of the video and start to watch it.
Okay, you now have a Google account, and you’re ready to publish some awesome video content, but we’re not done yet! You now need to set up a YouTube brand account. A brand account allows users to manage editing permissions and create a more holistic online presence.
For both the project folders and your editing files, follow a consistent naming structure. For example, you could start each name using YRMODA (year-month-date). So a video on Instagram Hacks might be named “170625_instagram_hacks” if it was started on June 25, 2017.
While you need at least 10,000 views to be able to monetize the account, you can start the submission process before that. There’s a good chance that you’ve already accepted YouTube partner terms when creating your account, and that you have AdSense access for your site (if not, you can do so here).
There are several ways to turn articles into videos. The most traditional way is by creating a powerpoint presentation of the original article, which is basically transforming the article text into an animated slideshow. Relevant pictures are then added to the slideshow and voice is recorded over each slide to create a voice-over narration for the video. Finally, the presentation is recorded using a screen capture software like Camtasia and the slideshow is now turned into a video that can be uploaded to a video sharing site like YouTube for sharing.
To make a direct sale – There’s absolutely no reason you shouldn’t present a CALL-TO-ACTION in your video and provide a link that goes directly to an order form. We’re actually shocked to see how few people actually do this!
In addition to their massive audience, YouTube offers several other features that make the platform a good option for hosting your video. Because YouTube videos are hosted on individual channels, the platform allows you to build a dedicated audience of subscribers. Users who follow your channel are more likely to see additional videos you upload. Within your channel itself, you can also organize videos into playlists which makes it easy for your audience to search between different types of content such as testimonials and product videos. Because YouTube is a social platform, viewers can also engage with your videos by liking and commenting on them, which allows you another chance to interact with your audience. YouTube also offers a variety of advertising options for more sophisticated targeting.
youtube video marketing
Are you creating videos around a few specific themes? Playlists might be the perfect tool for you! Playlists allow you to curate a collection of videos from both your channel and other channels. Not only do playlists help to organize your channel and encourage viewers to continue watching similar content, they also show up separately in search results. Creating playlists provide you with more discoverable content.
When I’m asked “Should I monetize my channel?” by a client, I always ask “do you mean monetize like show ads and try to get paid?” For most businesses, I do not recommend that course of action. I have a few good reasons why.
YouTube has a library of free sound effects and music to use in your videos. Some other great resources for royalty free music are Pond5, Epidemic Sound, and PremiumBeat. Both services include thousands of professionally recorded and produced songs in a multitude of genres at varying lengths and tempos. PremiumBeat and Pond5 both include a large library of sound effects to add texture and depth to your videos. Sometimes, it only takes a subtle sound effect layer in the background of a scene to elevate the production quality of your video and really pull your audience into the story.
Finally, circle back to the beginning of the script at the end of your recording. Chances are your subject got more comfortable throughout the shoot. Since the beginning is often the most crucial part of the video, record that section again when they’re feeling the most confident.
“Once again, Greg Jarboe offers a detailed, well-researched guide for businesses wanting to get the most out of YouTube marketing. It’s a must-read for anyone serious about incorporating YouTube as part of their online marketing strategy.”
Here’s where the final lesson of composition comes in: continuity. Continuity is the process of combining shots into a sequence so that they appear to have happened at the same time and place. Part of continuity has to do with making sure the ancillary objects in the scene (for example, a cup of water on a desk) stay in the same place (and with the same amount of water) throughout all of the shots.
But this video of a firefighter saving a kitten from a fire doesn’t have any of that. So why did GoPro chose to cut and polish this video for their own marketing? It helps them appeal to a wider audience outside the realm of extreme sports. It’s still a unique and inspiring video like many of their others, and the “everyday heroism” theme is intact, but it goes beyond the brand’s typical athlete persona.
Video marketing is critically impacting the consumer journey in many industries. Social media and content marketers have begun to pay more attention to the niche. In fact, many consumers look for information online before making a purchase and more often than not, videos affect consumer decisions. However, video marketers are faced with many challenges, the most common being the difficulty of building an audience… Read the full article »
Video poses some unique challenges for your computer and file organization habits. And if you’re one of those people who work off a cluttered desktop — you know who you are — you’ll find yourself in a world of hurt.
It’s what we do best! Don’t trust “other” YouTube promotion sites that only offer the lowest quality in views to make quick money. We offer 100% REAL TRAFFIC AdSense safe YouTube views that are high-audience retention. This means that the users watch most of your video, which will result in a high chance of interaction and subscription. This is the closest thing to a dream YouTube promotion machine that is out there, and users depend on it to promote and deliver.
You’re no longer able to create annotations, as of May this year. Instead, there’s a new feature called “End Screens” that replace them. If you have annotations on your videos you created before May, they’re still functional.
Second, it gives you the ability to connect to the viewer’s emotions, which helps users connect with your brand in a meaningful way. You can create videos with very specific intent, targeting specific audiences and getting specific reactions, in mere seconds.
You can create videos in-house or have a video marketing agency create them for you. In-house video allows you better control over video and makes it easier to feature personal touches, such as messages from actual employees. But it can also cost you more in time, lost work productivity and money as you learn the best video creation techniques. An agency gives you a professional-looking video right away from experienced creators. Keep in mind that whichever option you choose, you’ll have to make sure that the technical team and the creative team communicate clearly and frequently.
How Fiverr works? Fiverr is a freelance website where you can post jobs of whatever skills you have. That can be in Website design; logo creation, SEO, video marketing, social media marketing, the list goes on.
Your first opportunity to delight comes directly after the purchase. Consider sending a thank you video to welcome them into the community or an onboarding video to get them rolling with their new purchase. Then, build out a library of educational courses or product training videos to cater to consumers who prefer self-service or simply want to expand their expertise.
Find out how people are using your product or service to better their lives, and share their inspiring stories with the world through video. They’ll do a much better job of advocating for your product or service’s value than a piece of purely fact-based marketing content ever could.
With an increase of 50 million users in the past three months, Instagram Stories is looking more promising as a way for brands to entice new followers to watch their content on this platform. We look at 8 best practices for brands and publishers using this platform….