You’re no longer able to create annotations, as of May this year. Instead, there’s a new feature called “End Screens” that replace them. If you have annotations on your videos you created before May, they’re still functional.
Just like with on-page SEO, it’s important to optimize your video’s title and description. The title is the first thing people will read when scrolling through a list of videos, so make sure it’s clear and compelling — it should make searchers curious about the content or be instantly clear that your video will help them solve a problem. Do some keyword research to better understand what viewers are searching for. Include the most important information and keywords in the beginning of your title. Finally, keep titles to around 60 characters to keep text from being cut off in results pages.
It’s important to remember that video audio is just as important as video visuals. The good news is that you don’t have to be the next Don LaFontaine or hire a professional to record a great voiceover. Below are a few tips to capture audio on a budget:
Over the last few years, video content has proven to be a key tool in attracting audience attention online and it’s still on the rise as the demand for video has been increasing over time. Which platform is synonymous with online video? While Facebook and Twitter are evolving their offerings, it’s YouTube that still leads the way… Read the full article »
The video follows one woman’s relationship with running in reverse, from her running the Reebok-sponsored Spartan Race as a middle-aged woman, to running track in high school, all the way back to the day she was born. It’s a great way for Reebok to communicate their brand mission of changing how people perceive and experience fitness at every age — and of letting customers know they’ll be there to cover their athletic gear needs throughout their lives.
As it does, you can enter in the video’s basic information, including its name, the video description, the privacy settings, and which playlist you’d like it to appear on. You should also add tags, which helps the video show up in relevant searches. You’ll want to make sure that the video’s text is optimized for SEO; we’ll go over this in the next section.
The emphasis of YouTube is on watching videos, not discussing them. You don’t really see people tagging each other in the comments like you do on other sites. It’s about the viewer’s experience, not a social one. If people want to do this, they’ll share the video onto their own social platforms
After you’ve planned your story and written the first draft of your script, it’s important to cut out all of the parts that are superfluous. Then, once you’ve written your script (even if it’s as something simple as a burger review) you need to read it aloud so you can rewrite and cut all all parts that do not move the story forward.
This whole idea behind “all you need is a webcam” is pretty much garbage. Don’t believe me, when was the last time you watched someone’s webcam video for extended periods of time? To be fair, it’s sometimes true that a webcam is all you need, but only if you have an engaging video personality. And let’s face it, being good on video is not a skill that most people are born with.
When you’re editing your profile, you’ll see the option “For Returning Subscribers.” If you click on this, you’ll see the option to add featured content. This is how you add the featured video. Do the same for “new users,” and upload the video as a channel trailer.
Evoking emotion from your target audience should always be your goal, but be aware of what emotion you want to evoke. For most businesses, awe and admiration will be important for building your brand reputation. But if your customers are blindly loyal to a challenger brand, you might need to use humorous logic or even intense FOMO (fear of missing out) emotions to stir them out of their comfort zone and get them to listen up.
When thinking of your goals, be sure to keep your buyer persona and target audience in mind. How old are they? Where do they live? What are their interests? How do they typically consume media? What stage of the buyer’s journey are they in? All of these questions can help determine what type of video you should make and where you should post it. For example, if your target audience is not familiar with your company, you probably want to make a video that focuses on brand awareness before producing an in-depth, product video. You’ll also want to host your video on a site that already has a large reach like YouTube.
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Remember, this process is just a guideline for choosing shutter speed. Traditionalists stick to these calculations, but there’s always room to tweak shutter speed slightly to achieve a desired effect. In the case of video, rules can be broken — as long as you have a good enough reason.
For example, if you are shooting an interview or a how-to video, the subject’s eyes should align with the top horizontal line around one of the two intersections. For this “talking head” shot, you can also improve your composition by leaving enough (but not too much) head room. This is the empty space above the person’s head.
Once your channel is setup, it’s time to start populating it with content. This is where the fun begins! In this section, we’ll talk about some different types of videos you can create and walk through how to film and edit videos. Overwhelmed? Feeling uninspired? Check out our list of great video advertising and marketing campaigns for creative ideas to inspire your next project .
TrueView video discovery ads appear on the YouTube homepage, within search results, and as related videos on YouTube video watch pages. When a user clicks on one of these ads they will be redirected to the promoted video.
Finally, consider adding intro and outro music. Intro and outro music, or bookends, can serve as a theme for your content and is a great choice if you don’t need music throughout your entire video. Bookend music can help set the tone for your video, naturally split your content into chapters, and leave your viewers feeling complete. While some videos feel unfinished without background music, others just need a little to tie the project together. Pay attention to videos that have a similar style to see how others utilize music.
You may be saying to yourself that you don’t have video advertising assets and can’t afford the video production costs associated with producing video ads. But each business and brand has its own acceptable levels of production value.
There are plenty of tactics you can use to ensure your videos get found easier in search engines. The first thing you should do to derive the maximum SEO value from your video (before you upload your video to any sharing sites) is to host it on your own domain. It’s also important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links. Oh and don’t forget to avail of video sitemaps – in this nifty document Google explains how to create a video sitemap with ease.
There are many things to keep in mind when creating a video. Be sure to keep your branding in mind — just as your website and social media profiles are branded for immediate recognition, so should your videos immediately signal to viewers who you are. Consider what story you are telling about your brand with your video. Be sure to show, instead of tell, your viewers, what your message is all about. That is the power of video, after all.
Friends, coworkers, and even family can be great resources here for finding the locations you need. Keep in mind that for some locations, like businesses and other private property, you will need permission from the owner to film. To keep things simple, it’s best to find your locations through people you know — at least for your first few productions.
Okay, you’ve filmed all your video footage. Congrats — you’re halfway there! Now it’s time to talk about editing. We get it, video editing can be confusing. It’s easy to feel overwhelmed at first, especially when you see software price tags! Luckily, there are many options for video editing depending on your skill level, operating system, and budget. There are even free programs and mobile apps! Let’s go over a few options:
A purchase may have been made, but there’s still a lot video can do to leverage the post-conversion stage of your funnel. During the delight stage of the Inbound Methodology, your goal is to continue providing remarkable content to users in hopes that they’ll tell their connections about their experience or upsell themselves. Therefore, the goal of a delight video is encourage your customers to embrace your brand and become brand evangelists.
Tripods range tremendously in price, and the quality of your tripod should depend on the level of camera and lens you have. If you’re shooting with your phone, you can get by with a table mount like the Arkon Tripod Mount or a full-size tripod like the Acuvar 50” Aluminum Tripod. For a DSLR, Manfrotto makes a variety of trustworthy tripods starting with the Manfrotto BeFree and increasing in quality and price from there.
I bought 20,000 Instagram followers with them, the speed was perfect for me and was rather Instant ( delivered within 3 hours time), they looked natural and did not trigger any warnings from Instagram’s side, I really trust them with my marketing campaigns and will definitely use them again.
Creating videos that you know will be searched for by members of your target audience, organizing them into a playlist, and placing a CTA at the end to learn more, either through a lead magnet or by contacting you.
View Count: View count is, as you could probably figure out, the number of times your video has been viewed — also referred to as reach. This metric is great to track if your goal is to increase brand awareness and have your content seen by as many people as possible. However, it’s important to remember that every video hosting platform measures a view differently. For example, a view on YouTube is 30 seconds while a view on Facebook is only 3 seconds. Be sure to read the fine print before reporting on your video view count.
Prepare: Practice makes perfect! Before you record, read through your script a few times and take note of any difficult pauses, transitions, and words. On the big day, be sure to stay hydrated and avoid wearing noisy clothing or jewelry. Also, use a stand, laptop, or teleprompter while recording so you aren’t rustling through your printed script.
Enter your name, desired email and password, birthday, gender, phone number, current email, and country before clicking “Next step.” Please note, Google requires all users to be at least 13 years old.
Speaking of sound, pay special attention to the hum of the air conditioning. Find a room with minimal noise or turn down the fan during recording. Consider purchasing photography paper to create a background that’s a little more appealing than the white conference room wall.
Once you open the iPhone’s camera, flip your phone horizontally to create the best possible viewing experience. Then, move close enough to your subject to avoid using the zoom feature — it often makes the final video look pixelated and blurry.
So, here’s the thing, you don’t want to start an online business without considering the use of videos. You may haven’t noticed it but everywhere you look, this form of content really draws in a lot of people as compared to the sole use of articles and images. Adding videos to your website is a game-changer and you can search for the numbers if you’re in doubt.
Start a channel specifically for your business. I don’t care if you, John Doe, are a one-person marketer. Go ahead and create a “John Doe Marketing” account. You’ll get more hits that way, and people will recognize you as an authority much faster. Trust me on this one.
If your audiences are large enough so that the Venn diagram of their intersection is large (and valuable), you can combine these targeting methods with different ads or different bids, as well as layer in other traditional demographic targeting options.
Marketers, we’ve been hearing lots of stats like these: by 2017 video marketing will account for 69% of all consumer traffic, mobile video ads will grow 5 times faster than desktop and landing pages with videos lead to 800% more conversion.
Great BOFU videos include testimonials of customers with relatable stories, in-depth product demos, culture videos that sell viewers on your quality of service, or even personalized videos that explain exactly how your product could help their business
Ultimately, the goal of a TOFU video is to expand reach and build trust. Because you are looking for shareability, your video will likely be more entertaining than educational. But you should should still provide enough information to associate yourself as an authority on the topic.
Being a good writer is not as essential to being a good storyteller, which is why some unscripted talking to the webcam videos can work, but it is certainly essential if your story isn’t compelling enough on it’s own.
In-Stream Video Ads – These ads are fairly cheap, costing around $0.04 per view. This means, if you get 1,000 views, you would only be charged $40. You can choose between skippable and non-skippable ads.
Don’t be afraid to push the boundaries of your brand’s image. Find ways to change the way you exhibit the various themes in your brand’s personality, and experiment with different topics and formats that could help you widen your audience.
You should focus on targeting one goal per video. Some of the most common video goals are to increase brand awareness or views, clicks, or inbound links and social shares . Depending on how you use the video in your marketing material, the goal could be to increase the open rate of an email series or improve the conversion rate on a landing page. YouTube is a great platform for growing brand awareness.
youtube video marketing
youtube video marketing
So, you’ve decided to create a YouTube channel? Great! We can’t wait to see the amazing content you promote. Before we dive in, it’s important to note that maintaining a YouTube channel takes extra time and planning.
When you’re using YouTube, you’ll have a whole library of videos. You can then upload the video files natively to each platform. You can also embed the YouTube videos into your blog posts with just a few clicks, making your blog posts more dynamic and engaging.