YouTube is incredibly popular. It’s consistently ranked as the second most trafficked site globally. Additionally, its content shows up frequently in Google searches (which happens to be the top site). Most people think of YouTube as a great SEO opportunity for visibility or a place to host videos they plan on embedding on their websites. But YouTube video advertising has evolved dramatically over the last several years, opening up new opportunities for marketers … Read the full article »
When I say YouTube has a large and diverse audience, I mean it. They have 1,300,000 active users, and the site gets over 30 million visitors every single day. We know that YouTube’s audience watches more than 3.25 billion hours of video every month, and more than 1 billion video views every single day. That’s a heck of a lot of video.
So, you’ve decided to create a YouTube channel? Great! We can’t wait to see the amazing content you promote. Before we dive in, it’s important to note that maintaining a YouTube channel takes extra time and planning.
Your videos should work the same way. Even if they aren’t ads, you should treat it them as such. Hook the viewer in with visuals and a few great opening lines. Then keep them entertained. Watch what I do in this video:
While everyone might know what YouTube is, how to market your brand on the platform is a whole different story. YouTube can be difficult to master, but it’s one of the easiest and most shareable content platforms for connecting with your audience and spreading the news about what you’re creating. How do you become successful on YouTube? Compared to other social media platforms, YouTube is the company that aims to put creators first… Read the full article »
In addition, it’s really important that you track all of the leads you get from YouTube – because they’re educated about your product. And an informed lead is worth roughly 10 times the value of an uneducated lead.
Then choose which elements you’d like to add to your end screen. You can add elements by importing an end screen you used in another video, using a template, or creating elements manually. It’s important to keep in mind that YouTube requires users to to promote another YouTube video or a playlist in part of the end screen.
Like any good campaign or content generation, it’s important to establish what you want to accomplish with your video before you get into the nuts and bolts of bringing it to life. Do you want to increase awareness for your brand? Drive inbound website traffic? Add subscribers to your channel? Increase social shares? Or do something else entirely? Establishing a singular goal at the start of the production process is key and will allow you to focus the video’s script and strategy on accomplishing it. It’s perfectly OK to have multiple goals for your YouTube channel, like increasing brand awareness and adding subscribers, but the best practice is to focus on one goal per video.
It’s important that you reset the way you look at YouTube channels versus YouTube pages as you begin to think about YouTube strategically. You need to think of YouTube as a kind of second website. Your channel is the homepage that anchors your YouTube website. Your videos are the webpages.
No matter if it’s your first video or your fiftieth, remember that getting in front of the camera is scary. Schedule plenty of time and give your talent the script early — but make it clear they don’t need to memorize it.
The two exceptions here are 1) if you’ve built up a large subscriber base who you know will happily wait through the ads for your content, and 2) if your business is becoming semi-famous on YouTube. Still, for the latter, wait until you have at least 5-10 thousand subscribers before enabling ads.
Finally, choose your video thumbnail once the video uploads. You can choose one that YouTube has suggested, or upload your own custom thumbnail. I almost always recommend uploading a custom thumbnail that contains some element of branding.
For any TOFU video, avoid speaking about your product too much. Instead let your brand values be your north star. Finally, because these videos can live on a variety of channels, keep in mind the strategies of each platform. For example, a Facebook video might have a square aspect ratio and text animations for soundless viewers.
Developing a video marketing campaign is most often accomplished by conducting market research, competitive analysis and gathering target market insights. Once you have this information and can shape your strategy, you can determine the message.
When thinking of your goals, be sure to keep your buyer persona and target audience in mind. How old are they? Where do they live? What are their interests? How do they typically consume media? What stage of the buyer’s journey are they in? All of these questions can help determine what type of video you should make and where you should post it. For example, if your target audience is not familiar with your company, you probably want to make a video that focuses on brand awareness before producing an in-depth, product video. You’ll also want to host your video on a site that already has a large reach like YouTube.
Do your videos help solve a problem or answer a question? If so, engaging with popular question and answer sites like Quora might be a great marketing technique for your business. Monitor questions and share video content users will find helpful.
If you want to put your iPhone’s shooting capabilities to the test, first make sure it has enough storage. Then, remember to enable your iPhone’s Do Not Disturb feature to avoid distracting notifications while filming.
We understand that YouTube marketing can be an intimidating tool for brands. That’s why we’ve created a complete guide for YouTube pros and newcomers alike. Here we’ll walk through each step — from how to create a YouTube channel and optimize videos for SEO to how to run a YouTube advertising campaign and interpret video analytics.
The traditional setup of video lights is known as three-point lighting. As you might guess, it involves three lights placed strategically around the subject, wrapping them in light and creating appealing shadows on their face.
This doesn’t mean that you need a huge following on YouTube already. Gregory Ciotti has a great post on Think Traffic about how he worked with another YouTube channel to create a video based on a popular blog post he wrote – Science of Productivity.
You’re serious about video marketing. By having a designated studio, you’ll save loads of prep time for each shoot. Just make sure the conference room isn’t too empty. Bring in a couch, chairs, or blankets to minimize the echos in the room.
“Once again, Greg Jarboe offers a detailed, well-researched guide for businesses wanting to get the most out of YouTube marketing. It’s a must-read for anyone serious about incorporating YouTube as part of their online marketing strategy.”
A solid YouTube long-tail marketing campaign can really boost the reach and effectiveness of your B2B videos. We take a look at some of the ways companies can make their video content continue to work long after the upload. …
youtube video marketing
Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers.
But while you’re maintaining the fun level on set, remain vigilant. It’s your job to pay attention to the little things, like making sure all of the mics are on or noticing if the lighting changes. Record each section many times and have your talent play with inflections. When you think they’ve nailed the shot … get just one more. Options are great and your talent is already on a roll.
YouTube Live allows users to broadcast live content to viewers. Live video allows you to easily share unfiltered moments, and lets your audience participate with real-time comments. Live videos on YouTube are recorded and appear like an other video upload. You can easily start a YouTube live stream from your phone or desktop by following these steps.
To build authority, you need to keep your videos relevant to the theme of your channel. Whether your niche is model trains or growing azaleas, you should create a specific channel for each major topic.
Greg Jarboe is a YouTube guru and video marketing expert. He is President and cofounder of SEO-PR, an Internet marketing company that has produced award-winning results for such clients as the Christian Science Monitor, eHarlequin, MarketingSherpa, Parents magazine, SES Conference & Expo, Southwest Airlines, and the Rutgers Center for Management Development. Greg is a frequent speaker at industry trade shows and is a regular contributor to Search Engine Watch. He teaches courses in several mini-MBA programs at Rutgers and is also a member of the Market Motive faculty. Greg was a contributor to Guy Kawasaki’s recent book, Enchantment: The Art of Changing Hearts, Minds, and Actions, and was profiled in Michael Miller’s Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.
This blog post is not going to get into the weeds of how to upload a profile picture, cover image, or the steps to upload a video. YouTube already has those steps. It’s easy and you don’t need any instructions from me. I’m going to use this first part of the guide to talk about why you need a great channel layout.