Youtube has massive traffic and viewers, with over 1,325,000,000 people using Youtube. There are currently 300 hours of video uploaded to YouTube every minute of every day – 5 hours of video content every second! Which only validates the fact that video marketing is a growing trend – the numbers say it all.
You’re a small business. You’ve got your own YouTube channel. Good move! To make the most of YouTube marketing you need an abundance of subscribers. Filmora.io provides an informative infographic for boosting subscribers on your YouTube channel… Read the full article »
What does aperture mean for your video? When a lot of light comes into the camera (with a low f-stop number), you get a brighter image and a shallow depth of field. This is great for when you want your subject to stand out against a background. When less light comes into the camera (with a high f-stop number), you get what’s called deep depth of field and are able to maintain focus across a larger portion of your frame.
You probably already thought about these keywords while making your video, but what you probably didn’t realize is that in addition to using the Google Keyword tool, you should also be looking at the YouTube Keyword Tool.
Although it might strike some as a bid morbid, the copy is in keeping with the brand’s “tough fitness” theme. Click the CTA, and you’ll get taken to a campaign website where people can share photos showing how they’re honoring their bodies, along with their “number.” Pretty cool.
But the good news for you is that you don’t need to flood thousands of dollars in YouTube advertising. If you create a good channel that constantly puts out quality content that people want, you’ll get the attention and eyeballs that you need to drive customer acquisition through YouTube.
At the same time you’re creating your storyboard, you’ll also want to decide how long your video you should be. On YouTube, videos under two minutes receive the highest levels of engagement. Your video should be just long enough to deliver the key messages that align with the goal you set in step 1. If you do create a longer video, experiment with how you present content — the pacing, story arc, and visuals — to keep viewers interested throughout.
For each scene, make sure you film from a few positions so you can edit between the clips. For an interview or video focused on a single individual, this may mean moving the camera from facing the scene head on to filming from a 45-degree angle. You can also try to move the camera closer and further away or zooming in and out for more variety. Cutting between different angles and distances will keep your video visually interesting and engaging for your viewers.
youtube video marketing
Then choose which elements you’d like to add to your end screen. You can add elements by importing an end screen you used in another video, using a template, or creating elements manually. It’s important to keep in mind that YouTube requires users to to promote another YouTube video or a playlist in part of the end screen.
Ultimately, none of what we’ve discussed so far matters much if your videos suck. Whether the content is bad or they just aren’t actionable, videos that are incapable of driving results just waste your time and money. When creating videos for YouTube, focus on specific goals. For many businesses, that will be lead generation and sales.
Conversion Rate: Conversion rate is the number of times visitors completed your desired action divided by the number of clicks on your CTA. If your goal is to have your viewers complete an action like signing up for a free trial, try adding a video to your landing page to see if your conversion rate increases.
Finally, the backlight will add a third layer of dimension. Scoot your subject away from the background. Lift a light above the subject’s head and place it behind them and off to the side so it’s out of the frame. The light should be aimed at the back of their head, creating a subtle rim of light and separating them from the background.
When building out your brand, it’s important to put a face to your company’s name and infuse it with personality. Video is a great medium to showcase this. For example, after realizing that marketing videos were all bland interviews and boring tutorials, we attempted to fill the gap by teaching our audience PPC while making it fun and entertaining… Read the full article »
So again, it’s not an exact science, but even if you don’t end up ranking in Google, many of your viewers will still appreciate it because having text that coincides with your video often helps people retain the information better.
If you’re familiar with GoPro’s user-generated content, you probably noticed that this isn’t their typical video. GoPro has done a great job of defining their brand as adventurous and extreme — and the vast majority of the user-generated videos they repurpose and put out on their own channels involves stuff like jumping out of airplanes and surfing giant waves.
A recent study found that 57 percent of online consumers were more likely to buy a product they were considering purchasing after watching a video demonstration of that product. See a sample product explainer video below.
The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on.
ReelSEO mentions “social video marketing” frequently and has been using the term since at least 2010. “Social Video Marketing” as a term has also been championed by Internet entrepreneur Shawn Hopwood.
There are plenty of tactics you can use to ensure your videos get found easier in search engines. The first thing you should do to derive the maximum SEO value from your video (before you upload your video to any sharing sites) is to host it on your own domain. It’s also important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links. Oh and don’t forget to avail of video sitemaps – in this nifty document Google explains how to create a video sitemap with ease.
This instinctively human account provides viewers with an opportunity to bond with the brand. This ultimately gives them a leg up on the competition, as a sense of empathy often goes a long way when it comes to influencing a consumer’s preferences.
First, video files are incredibly large, so it’s very unlikely you’ll want to store any of them on your internal hard drive. You will quickly run out of storage, and your computer’s processing speed will begin lagging under the weight.
Does your company have a relationship with another company that has a great YouTube presence? Ask them to collaborate! Collaborating with others is a fun way for both channels to gain exposure to another audience. Create a video or playlist together. There are a lot of options to creatively collaborate with other brands, just make sure that their audience and goal is similar to yours. The partnership should align with your marketing strategy.
In a 2011 study published in Psychological Science, a journal of the Association for Psychological Science, Jonah Berger found that subjects the sharing of stories or information may be driven in part by arousal. When people are physiologically aroused, whether due to emotional stimuli or otherwise, the autonomic nervous is activated, which then boosts social transmission. Simply put, evoking certain emotions can help increase the chance a message is shared.
When you ask your friends which online video platform they use, the answer you probably receive is YouTube. For good reason too! YouTube is the largest video hosting platform, the second largest search platform after Google, and the third most visited website in the world. Every day people watch over 5 billion videos a day on YouTube. To top it off, it’s free to upload your videos to YouTube and optimize them for search.
Are you creating videos around a few specific themes? Playlists might be the perfect tool for you! Playlists allow you to curate a collection of videos from both your channel and other channels. Not only do playlists help to organize your channel and encourage viewers to continue watching similar content, they also show up separately in search results. Creating playlists provide you with more discoverable content.
Videos shot on location personalize your message and add a human touch to your brand and its offerings. We partner your brand with expert videographers, producers and creative directors to bring high-quality video production straight to you.
Artifact Uprising is a company that helps you create custom photo books, albums, cards, and print photos. As you can imagine, there’s a lot of special meaning and emotion connected to each book — and that kind of emotion is hard to capture with just words.
If your audiences are large enough so that the Venn diagram of their intersection is large (and valuable), you can combine these targeting methods with different ads or different bids, as well as layer in other traditional demographic targeting options.