So let’s talk about metrics so you can better understand how you’ll measure your success and set goals. When you post a video, it’s easy to get obsessed with one metric — view count. While view count can be an important metric, there are many others that may be more relevant to your campaign. Below are some popular metrics to take a closer look at:
Most people are a bit camera-shy and don’t feel comfortable having their face plastered all over YouTube. Well, here’s the good news – you don’t have to become a YouTube celebrity. In fact, it might actually be better if you don’t appear in your YouTube videos.
For example, Google’s keyword tool returns 49,500 global monthly searches for the phrase “landing pages”, while YouTube’s states “Not Enough Data”. The term “make money online”, however, returns 368,000 and 20,000 respectively. Therefore, look at both places and try to find the middle ground between them.
Now that we’ve talked about why determining a goal is so important, we can discuss how to effectively measure success. At first glance, YouTube analytics can be pretty overwhelming. On the flip side, it’s frustrating when you post a video and don’t receive as many views or as much engagement as you were expecting. YouTube analytics shows you how viewers found your content, how long they watched it, and how much they engaged with it. Let’s start by going over what exactly you can measure and how to find it.
Last in the Exposure Triangle is ISO. In digital photography and videography, ISO measures the camera sensor’s sensitivity to light. On your camera, you’ll see the settings referred to with numbers in the hundreds or thousands (e.g. 200, 400, 800, 1600, etc).
Watch time reports the total number of minutes your audience has spent viewing your content on your channel as a whole and by video. This helps you see what pieces of content viewers are actually consuming instead of just clicking on and navigating away. Watch time is important because it’s one of YouTube’s ranking factors. A video with a higher watch time is more likely to rank higher in results. YouTube provides a line item report on watch time, views, average view duration, and average percentage viewed for individual videos, location, publish date, and more. A video’s average percentage viewed, or retention rate, indicates the average percentage of a video your audience watches per view. A higher percentage means there’s a higher chance that your audience will watch that video until the end. Try placing cards and end screens in videos with a higher average percentage viewed rate to improve the number of views your calls-to-action receive.
youtube video marketing
youtube video marketing
Considering the expense of a DSLR camera, research your options and read plenty of reviews. Top of the line options (from most expensive to least) would include the Sony Alpha a7SII, Nikon D810, and Canon EOS 5D Mark III. For a more cost effective option check out the Canon EOS 7D Mark II, Canon 80D, Nikon 3300, or Canon EOS Rebel T6.
Once your script feels ready to go, there’s one more step before you break out your camera: the table read. Words on paper can sound a lot different than they do out loud. The point of a table read is to smooth out the kinks of the script and nail down inflection points. Have a few people (writer and talent included) gather around a table with their laptops and read the script multiple times through. If you accidently say a line different than what the script prescribes, think about why and consider changing the language to make it sound more natural.
Videos shot on location personalize your message and add a human touch to your brand and its offerings. We partner your brand with expert videographers, producers and creative directors to bring high-quality video production straight to you.
I use my description as a transcript. But I also put links to my blog and social above the fold. So even if people don’t read the entire description, they still see links to read my blog or get in contact with my social:
Your iPhone does a great job of finding the subject to focus on when you take photos. But when it comes to video, the camera will continue adjusting and readjusting as you move around the scene. To solve this problem, lock the exposure while you’re filming before you press record. Hold your finger down on the subject of the video until a yellow box appears with the words “AE/AF Lock.”
Completion Rate: Completion rate is the number of people who completed your video divided by the number of people who played it. Completion rate, and other engagement metrics, are a great way to gauge a viewer’s reaction to your video. Do you have a low completion rate? Are people all dropping off at a certain point? This might be a sign that your video content is not resonating with your target audience.
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It’s the content and videos. Especially coming from YouTube, it actually speaks more than a million words and that’s what you want for a solid content. Adding a YouTube channel to your website to fill your quality videos in will make people go back as often as they can to get information.
On your external hard drive, you should create a separate top-level folder for each project. Within this folder, there should be a prescribed set of buckets to store your video footage, audio, design assets, and more. Create a template project folder that you can copy and paste for each project using the image below as a guide.
Starting in May 2017, YouTube will no longer allow users to add annotations to their videos. Instead, they are encouraging users to incorporate cards and end screens in their videos to poll viewers, link to external sites, or direct people to other videos. Thankfully, cards and end screens are as easy to add as annotations. Cards are small, rectangular notifications that appear in the top, right-hand corner of both desktop and mobile screens. You can include up to five cards per video, but if you’re including multiple cards, be sure to space them out evenly to give viewers time to take the desired action.
The first is nearly self-explanatory. Video is huge right now. It is dominating the world of marketing, and if you aren’t using video, you’ll almost certainly lose out to your competitors. That’s not a hyperbole; with video ranking higher on all social platforms and performing well in ads, customers are more likely to notice and respond to businesses using video.
YouTube’s title character limit is 100, but right around 50-55 characters is where they start to cut off the text on the desktop. This is where you write your cliffhanger. Look what TMZ Sports does when they write their titles.
Remember, this process is just a guideline for choosing shutter speed. Traditionalists stick to these calculations, but there’s always room to tweak shutter speed slightly to achieve a desired effect. In the case of video, rules can be broken — as long as you have a good enough reason.
We’ve looked at ad targeting options for Facebook and Instagram, Twitter, and LinkedIn, so what’s left? Marketers using video in their marketing mix will want to make sure their YouTube ads are targeted to the right audiences as well. Influencer marketing platform Izea put together an infographic that explains the ins and outs of YouTube advertising… Read the full article »
If there’s one thing that you take away from this 4,000+ word guide, let it be this section. You should optimize the heck out of your YouTube videos for SEO. We covered why you should do this early on, with YouTube and Google’s searches being a powerful factor in which videos get more views.
Using the above example of Business Insider, you may not want to target all the viewers of all their content. Some of their most popular videos have little to do with business — but even among those that are business-related, some may be geared toward viewers who may not be in your target audience. So, rather than targeting an entire channel, you may want to place an ad against a video that has relevant content and a decent number of views.
Examples of attract videos include snackable social videos that show off your brand’s personality, thought leadership videos that establish you as a source of industry news and insight, brand films the share your values and mission, or explainers/how-to videos that provide relevant tips for solving your audience’s pain point.
Think in terms of macro and micro in your video marketing. Evaluate the macro effect that your product or service is having on your industry or the world as a whole, and then hone in on someone’s micro experience to deliver a relatable and compelling story.
The latest YouTube Marketing news, trends & tips. Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.
When I say YouTube has a large and diverse audience, I mean it. They have 1,300,000 active users, and the site gets over 30 million visitors every single day. We know that YouTube’s audience watches more than 3.25 billion hours of video every month, and more than 1 billion video views every single day. That’s a heck of a lot of video.