Remember, this process is just a guideline for choosing shutter speed. Traditionalists stick to these calculations, but there’s always room to tweak shutter speed slightly to achieve a desired effect. In the case of video, rules can be broken — as long as you have a good enough reason.
Since we opened our doors in 2007, we’ve helped countless business owners eliminate ineffective advertising by helping them put proper tracking in place, analyze their marketing performance, discover their true cost-per-lead, and determine which channels produce the greatest ROI.
If your audiences are large enough so that the Venn diagram of their intersection is large (and valuable), you can combine these targeting methods with different ads or different bids, as well as layer in other traditional demographic targeting options.
Start by creating a questionnaire to answer the most crucial unknowns. Build it in a survey tool such as Google Forms or SurveyMonkey and pass it along to the stakeholders of the project. No need for it to be long, but definitely don’t overlook these key questions:
If your friends didn’t answer your earlier question with “YouTube” then they most likely responded with Vimeo, the second largest video hosting platform. While Vimeo’s audience is significantly smaller (715 million monthly views) than YouTube’s, there are many benefits to using this niche platform that make it a favorite for content creators and viewers alike. Among these are a simpler, cleaner, user interface that make it easier to navigate the platform. Unlike YouTube, Vimeo has very limited ads and commercials that are unlikely detract from your viewers’ experience. The quality of videos uploaded to the platform also tend to be higher quality than YouTube, and the audience on the platform is more likely to be more professional.
there are many issues to consider when utilizing this medium. Having said this, the author of this fine book has an excellent understanding of the history of you tube marketing and he is up to date on the latest developments. I have spoken to Greg and he is bright, straightforward and realistic. I believe he knows all there is to know about this kind of advertising.
A major Hollywood production shoots nearly 200 hours of film, the editor may work for months, even years, turning those 200 hours into a 90 minute movie. Professional video bloggers do it too, just much quicker.
For instance, as the person behind the camera, you may believe you collect ample footage and ask all the right interview questions. But to the editor, you may actually be shooting too much of one type of shot and missing out on some that would make their job a lot easier.
Logically speaking, as more people go back to your website for the videos or even to your YouTube channel, traffic will also increase. People might look for the videos on YouTube at first but as they find your videos useful, they will eventually follow the link to your website and that can drive more traffic. The secret is patience.
The goal of YouTube marketing should be to send users to other social channels, or to your site (or both). Make it easy by adding links to your channel. They’ll appear in the bottom right-hand corner of your channel art, in a place that’s easy to see and highly clickable.
Putting a sense of urgency (limited time) behind your message can be a powerful psychological motivator (take action now so you don’t miss out). This makes your message not only compelling, but also actionable.
To add a channel icon, click on the default red profile picture in the upper left-hand corner of your channel. Then upload an image. Google recommends uploading an 800 x 800 px square or round image. Please note, it may take several minutes for your channel icon to appear after uploading.
Play Rate: Play rate is the percentage of people who played your video divided by the number of impressions it received. This metric helps determine how relevant or appealing your video is to your audience. If thousands of people see your video, but only a handful of people play it, it’s probably time to optimize your content.
Are you creating videos around a few specific themes? Playlists might be the perfect tool for you! Playlists allow you to curate a collection of videos from both your channel and other channels. Not only do playlists help to organize your channel and encourage viewers to continue watching similar content, they also show up separately in search results. Creating playlists provide you with more discoverable content.
That’s exactly why Artifact Uprising creates videos like this one: to showcase some of those touching, individual stories. In this case, it’s an elderly man who created a photo book to leave his children and grandchildren as part of his legacy. At one point, the man is moved to tears as he reads the book, saying, “I haven’t read it [in] a while.”
I do not think this is how most people use YouTube. YouTube videos are more like blog posts, and fit more effectively into the niche of content marketing. Sure, people will comment—but they do so in a manner similar to how they comment on blog posts. They come to view and digest videos, not necessarily share their thoughts about the day. Because of this, you should approach YouTube as content marketing instead of social media marketing.
For online and offline Business owners and internet marketers, YouTube Marketing is an essential strategy to take advantage of the web’s massive shift toward video. That’s why it’s so important to learn and test some strategies and to get help from Digital Organics right now. It will give you a huge leg up on your competition, helping your business to move forward.
Given that YouTube is the second largest search engine in the world, you should already be using video for your business no matter your size. When you do, make sure to do it right and take the time to manage your channel like a professional. On the surface, this seems easy enough. Creating unique and attractive channel art for your banner and logo should be a given because these represent your channel in key places… Read the full article »
Then choose which elements you’d like to add to your end screen. You can add elements by importing an end screen you used in another video, using a template, or creating elements manually. It’s important to keep in mind that YouTube requires users to to promote another YouTube video or a playlist in part of the end screen.
youtube video marketing
Kevin Lee is Co-Founder and Executive Chairman of Didit a leading digital marketing and technology firm started in 1996. Didit has made 11 acquisitions to transform itself into a one-stop-shop full-service marketing firm from a SEM/SEO boutique. Kevin continues to invent new technology platforms for Didit and for clients. Kevin also co-founded We-Care.com generating over $8 million for nonprofits via cause-marketing. As a true Digital Marketing pioneer, Kevin gives back to the industry via 4 books, speaking engagements, and 780+ published columns. Kevin received his MBA from Yale University and lives in Scarsdale with his wife Dr Allison Kahner and two kids.
If you’re looking to maximize your YouTube channel’s social engagement, internet video marketers have given positive feedback about Tube Toolbox. This service is notable for being highly effective and for playing by the rules of YouTube’s terms of service.
If you plan on having speaking in your video, be sure to use a high-quality microphone to capture the audio. There are many different microphone choices that record audio separately from the camera. There are even mics you can plug into your smartphone for better audio on the go.
One note about shooting with two cameras: Your editor will need to sync the footage between the different views. Right before you ask the first interview question, clap your hands loudly in the view of both cameras (yes, just like an old fashion clapboard). Modern editing software like Premiere have auto-sync features, but this loud clap will help you line up the clips initially.