Prepare: Practice makes perfect! Before you record, read through your script a few times and take note of any difficult pauses, transitions, and words. On the big day, be sure to stay hydrated and avoid wearing noisy clothing or jewelry. Also, use a stand, laptop, or teleprompter while recording so you aren’t rustling through your printed script.
The Inbound Methodology is the marketing and sales approach focused on attracting customers through content and interactions that are relevant and helpful. Each video you create should acknowledge your audience’s challenges and provide a solution. Looking at the big picture, this content guides consumers through the journey of becoming aware of, evaluating, and purchasing your product or service.
there are many issues to consider when utilizing this medium. Having said this, the author of this fine book has an excellent understanding of the history of you tube marketing and he is up to date on the latest developments. I have spoken to Greg and he is bright, straightforward and realistic. I believe he knows all there is to know about this kind of advertising.
On your external hard drive, you should create a separate top-level folder for each project. Within this folder, there should be a prescribed set of buckets to store your video footage, audio, design assets, and more. Create a template project folder that you can copy and paste for each project using the image below as a guide.
Take a breath. With a little bit of know-how, building your studio doesn’t have to be overwhelming. There are plenty of cost effective choices and DIY hacks to make sure you or your talent looks great on camera.
L’Oréal is doing things right when it comes to influencer marketing – from smart segmentation to working with up-and-coming micro-influencers. Let’s take a look at the different aspects of L’Oréal’s strategy to find out what’s working for them….
Learn how to create and implement video strategies that entice viewers, pull in leads, give you actionable insights, and help increase your ROI with the exciting new edition of this unique guide. Video marketing expert Greg Jarboe has thoroughly updated his popular and empowering book to offer you the very latest winning techniques for video and brand channel optimization, YouTube advertising, leveraging Google Analytics, and much more.
Achieving the goal of ranking higher in YouTube search results with your marketing videos can be a daunting task, but applying these 12 tips to your strategy will definitely smooth the way and clear a few things up. It’s all about crafting a brief quality video, tuning your YouTube SEO strategy, adding a few marketing tactics (such as calls to action and advertising) and then being social about it… Read the full article »
If you know how to manage your YouTube channels, you can actually earn more revenues. You see; videos that are being watched more often can be used as an advertising tool and YouTube actually pays the subscribers that get a lot of hits on their videos. How to get money from YouTube might fall on a different topic but at this point, we just want to stress out the importance of creating high quality and interesting videos.
When you ask your friends which online video platform they use, the answer you probably receive is YouTube. For good reason too! YouTube is the largest video hosting platform, the second largest search platform after Google, and the third most visited website in the world. Every day people watch over 5 billion videos a day on YouTube. To top it off, it’s free to upload your videos to YouTube and optimize them for search.
When building out your brand, it’s important to put a face to your company’s name and infuse it with personality. Video is a great medium to showcase this. For example, after realizing that marketing videos were all bland interviews and boring tutorials, we attempted to fill the gap by teaching our audience PPC while making it fun and entertaining… Read the full article »
Super Bowl 52 saw many of the big film studios drop exhilarating trailers for this year’s up-and-coming blockbusters. But how many online video views did these trailers attract, and what kind of engagement did they generate?…
If your video is going to include graphics, title slides, or other multimedia elements, you should plan out the placement and content for those pieces in advance. These elements can be incorporated into your storyboards so the video’s content flows seamlessly.
The first step in adopting a shoot-for-the-edit mindset is remembering to leave a buffer at the beginning and the end of each clip. There are called handles and can save editors from the headache of a cut too close to an important word.
Successful video publishers are inverting the traditional “top down” approach that was driven by creative directors, and are instead internalizing their data-driven audience insights across wider teams….
Your prospects want to know that your product will solve their specific problem, and one of the best ways to showcase this and build trust is by creating case study videos that feature your happy and loyal customers. These are your best advocates. Get them on-camera describing their challenges and how your company helped them meet their goals.
A solid YouTube long-tail marketing campaign can really boost the reach and effectiveness of your B2B videos. We take a look at some of the ways companies can make their video content continue to work long after the upload. …
The common denominator? The folks in these videos use technology to help people and make the world a better and more interesting place. By providing viewers with an inspirational look at how technology is changing our experiences, they were able to drum up interest in a way that a traditional, product-centric advertisement couldn’t.
Marketers, we’ve been hearing lots of stats like these: by 2017 video marketing will account for 69% of all consumer traffic, mobile video ads will grow 5 times faster than desktop and landing pages with videos lead to 800% more conversion.
It’s an amazingly powerful strategy and it will help you position yourself for growth as the “video onslaught” powers on across the web. The best part – the real cherry on top – is how unbelievably fast this strategy can improve your search rankings. So get started today and see how you can rank up page 1 of Google.
If your video involves complex movement and editing, you need to storyboard to organize your thoughts. Yes, it takes more time, but it’s a lot less complicated than getting to your set and trying to figure everything out on the spot. One of the major signs of a rookie video maker is someone who is not able to visually communicate the story. Be sure to have an idea of how your story will flow before you start filming, otherwise you risk losing your audience.
Even the simplest of videos can be super shareable with the right subject matter. In this case, that subject matter is animals, which the folks at Android used to focus on shared experiences. By tapping into viewers’ emotions, the video has built-in broad appeal and sharability.
While basic video marketing is still a strong campaign tool, there are some recent developments in the world of video content that you can employ to boost your efforts. For 2018, there are three things to focus on including in your video content strategy:
youtube video marketing
Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall plan. Video needs to play a central role in your outreach and campaign efforts.
The last step here is particularly crucial: the targeting section of the campaign creation. You can target based on location, gender, age group, their web activity, and interests. Take all of these into consideration; interest targeting is perhaps even more important here than it is on Facebook Ads.
People are most likely to find your videos on YouTube The by searching for them, or when viewing other relevant content. On most social media sites (Pinterest being the exception) they’ll see you from ads, if they’re following you, or from engagement of a friend on your content.