Videos shot on location personalize your message and add a human touch to your brand and its offerings. We partner your brand with expert videographers, producers and creative directors to bring high-quality video production straight to you.
I am now considering hiring his firm to help me with some of my marketing efforts. This book is a great primer and a must read for anyone who is thinking about using You Tube to promote their products and services.
There are several ways to turn articles into videos. The most traditional way is by creating a powerpoint presentation of the original article, which is basically transforming the article text into an animated slideshow. Relevant pictures are then added to the slideshow and voice is recorded over each slide to create a voice-over narration for the video. Finally, the presentation is recorded using a screen capture software like Camtasia and the slideshow is now turned into a video that can be uploaded to a video sharing site like YouTube for sharing.
Remember, this process is just a guideline for choosing shutter speed. Traditionalists stick to these calculations, but there’s always room to tweak shutter speed slightly to achieve a desired effect. In the case of video, rules can be broken — as long as you have a good enough reason.
After you’ve planned your story and written the first draft of your script, it’s important to cut out all of the parts that are superfluous. Then, once you’ve written your script (even if it’s as something simple as a burger review) you need to read it aloud so you can rewrite and cut all all parts that do not move the story forward.
You can also filter your results by content, device type, geography or location, all video content or playlists, subscriber status, playback type, traffic by different YouTube products, and translations. In addition to filtering results, YouTube allows you to display your results in a variety of different charts and even an interactive map.
If you have experienced, confident actors in your company, you’re lucky. Video talent is a rare resource. But with a little bit of coaching (and a fair share of nervous laughter), you can help your teammates thrive in front of the camera.
This is one area you cannot ignore. Titles are very important in YouTube. No matter how great your video content, it won’t matter if you can’t get anyone to actually click on your video in the first place.
Professional quality music and sound effects can often be the difference between a successful video and one that comes off as an amateur production. Fortunately, cinema quality sounds are now readily available, even if your videos don’t have Hollywood-size budgets. When selecting music for your video, it’s important to first consider the overall mood you’d like to create. Music is one of the most valuable tools for setting the tone of a video and often informs the editing style, camera movement, and on-camera action. If you’re introducing your brand to a new audience, you probably want to select music that is upbeat and energetic. The second key part to picking music is to make sure you have the necessary permissions to use the song. What you’re looking for here are songs marked as “royalty free.” This doesn’t mean the music will be free, but it does mean you only pay a flat rate to use the music and won’t have to pay additional royalties or licensing fees on top of that.
Forums, chat boards, social media, and blogs are all examples of places where you can boost your video to increase viral chances. Sending news tips to notable blogs, newspapers, or magazines are also a good way to get the video viral. But none of this will even work if your content is not good.
[…] …video show up in relevant searches. You’ll want to make sure that the video’s text is optimized for SEO; we’ll go over this in the next section. You can also add text translations to the video. For businesses …… [article continues] Source: https://adespresso.com/blog/youtube-marketing/ […]
Whether you’re a marketer, consultant, or small-business owner, this day-by-day, step-by-step guide is what you need to develop sound video marketing strategies, avoid common pitfalls, measure and analyze your results, and achieve success.
It only makes sense that before we dive into how you can grow your channel, we’ll cover why you would want to do so. There’s plenty of great benefits to marketing on YouTube that many businesses don’t fully consider.
Rantic.com is the solution to all of the problems that many YouTubers have always faced. Since the start of Rantic, the notorious marketers within the firm have successfully marketed some of the most viral videos, music videos, movie trailers, and even commercials. We’ve helped musicians get major record deals, secure television appearances and radio airplay, and helped feature them on some of the biggest news sites and magazines.
Your iPhone does a great job of finding the subject to focus on when you take photos. But when it comes to video, the camera will continue adjusting and readjusting as you move around the scene. To solve this problem, lock the exposure while you’re filming before you press record. Hold your finger down on the subject of the video until a yellow box appears with the words “AE/AF Lock.”
Find the upward facing arrow in the top navigation bar of YouTube. It doesn’t matter what page you’re on, you’ll be able to see this. Click on it. You’ll be asked to select or drop a video file, and your video will start uploading right away.
Plus, if you run these custom audiences separately, you can adjust your bidding strategy as well. Doing this can be important in terms of recapturing lapsed customers or in capturing a bigger share of wallet for important customers.
The key to a successful marketing campaign, even on YouTube, is creating clear and concise calls to action. Depending on the message, you can use the beginning, middle, or end of a video to direct the actions of your viewers.
Great content and high quality are always a must. Your video’s job should be to make the audience feel some emotion or purpose after watching the video. It should make a person feel like they need to show it to a close friend or relative immediately. Videos that are stir up sadness, angry, or are hilarious are examples of viral videos. Once you have content, an extra promotional boost and the YouTube views jumpstart, then you’re ready to go viral!
Not only has this mentality lead to the demise of traditional marketing efforts, but it’s also set the stage for more human interactions between brands and consumers. Interactions that don’t feel like marketing.
If you’re lucky enough to have a very large email list, consider uploading segments (instead of uploading the entire list into one audience), particularly if you want to provide each segment with a slightly different message or call to action.
It’s important that you reset the way you look at YouTube channels versus YouTube pages as you begin to think about YouTube strategically. You need to think of YouTube as a kind of second website. Your channel is the homepage that anchors your YouTube website. Your videos are the webpages.
Alright, you’re ready to publish your video. You shot the footage, edited it together, added music and a voice over, and exported it for the web. The next step is to get your video online so your audience can start enjoying it. You have several options for hosting videos online, and in this section, we’ll talk about some of the best ones.
We’ve looked at ad targeting options for Facebook and Instagram, Twitter, and LinkedIn, so what’s left? Marketers using video in their marketing mix will want to make sure their YouTube ads are targeted to the right audiences as well. Influencer marketing platform Izea put together an infographic that explains the ins and outs of YouTube advertising… Read the full article »
Even Fortune 500 companies are increasingly opting for authentic-looking videos that are easier to pull off with (relatively) inexpensive production techniques. These brands have paved the way for you to do video advertising that you can afford — both in terms of production costs and in terms of CPV (Cost Per View).
If you want to bid more aggressively on folks who visited an important page (such as your “contact us” page), then create a special audience for those visitors, and boost your bids by setting up a different campaign aimed at these people.
Sponsored Products are advertisements for products sold by merchants on Amazon.com. When you click on a Sponsored Product ad, you will be taken to an Amazon detail page where you can learn more about the product and purchase it.
A: We updated six movies to keep current with the latest interfaces in Google Tag Manager, Google Keyword Planner, Facebook, Twitter, and LinkedIn. Brad also added one new tutorial on setting up a blog.
Now that you have all of your equipment, you’re finally ready to build your office studio. While you could always grab a closet to store your equipment in and lug it out for each shoot, why not go big? Claim a conference room.
When creating an ad, you have 5 seconds to hook the viewer in so they watch more of your video. You see what Tai Lopez does? The background is him standing in a mansion, and the first thing he says is that he’s going to give you a tour of his mansion. Then he introduces himself. And to keep you watching, he gives you a video tour of the mansion while he talks about himself and what he offers. This is great marketing that few people have done.
youtube video marketing
Article video marketing is a new type of internet marketing and advertising in which business create 2-5 minute short videos about specific topics using content from articles and other text sources. The videos are then uploaded to various video sharing websites like YouTube for distribution and exposure.
Every video you have on your channel strengthens the website, because every video points back to your channel page. The more authoritative your channel/homepage becomes, the easier it becomes for your site to rank.
When someone tags you in a photo or video on Instagram, it’s automatically added to your profile under “Photos of You,” unless you opt to add tagged photos manually (see the next tip). To see the posts you’ve been tagged in, go to your own profile and click the person icon below your bio.
Find a Location: First, find a spot to record. If you can’t go to a professional studio, try to pick a quiet room away from distracting external sounds like sirens, opening and closing doors, and people talking on the phone. Read your script aloud, and pay attention to the room’s acoustics. Does your voice echo or sound muffled? If so, consider recording in a different space or adding furniture to fill in the room.
In April 2017, Tubular tracked 8M influencers who collectively drove 759B video views. This compares to 180B total monthly views for media and entertainment organizations, and 24B views for brands. That’s why every brand needs an influencer strategy for their marketing campaigns….
Media publishers and content rights holders create social videos from TV, live video feeds and pre-recorded content in order to generate engagement on social platforms and drive media distribution. They use real-time video editing software to instantly create and share social videos in native formats such as vertical video for Snapchat and square video for Instagram.
Do all of your drafting in Google Docs to promote collaboration and real-time commenting. Use the “Insert > Table” function to adopt one of television’s traditional script writing practices: the two-column script. Write your audio in the left column and insert visual ideas along the way in the right column.
YouTube may seem overwhelming at first, but the platform makes it very easy to share and digest content. Your audience wants to learn, be entertained, and engage with your brand through video, so, be sure to follow this guide to make the most out of your YouTube marketing strategy.
According to an upcoming report from HubSpot Research, 54% of consumers want to see videos from brands they support in comparison to email newsletters (46%) or social image (41%) based content. We also found that video content was the most memorable (43%) in comparison to text (18%) and images (36%).
But this video of a firefighter saving a kitten from a fire doesn’t have any of that. So why did GoPro chose to cut and polish this video for their own marketing? It helps them appeal to a wider audience outside the realm of extreme sports. It’s still a unique and inspiring video like many of their others, and the “everyday heroism” theme is intact, but it goes beyond the brand’s typical athlete persona.
YouTube uses a cost per view (CPV) model, which means you only pay when someone engages with your video ad. If your ad is skipped, you aren’t charged for that view. The exact cost per click varies varies on keyword competitiveness but on average it’s around $0.06. Once you set your daily campaign budget, YouTube will display your ad until the daily budget is spent.
Dharmesh Shah, Founder and CTO of HubSpotsays it best: “The worst thing to do is make a completely boring video. Videos that are pure marketing puff pieces don’t spread.” So what do your audience want instead? They want to laugh, they want to feel enlightened, they want to be pulled out of their boring 9 to 5s and forget about their realities. HubSpot don’t take themselves too seriously – Dharmesh insists that humour works well for their video marketing campaigns.
The common denominator? The folks in these videos use technology to help people and make the world a better and more interesting place. By providing viewers with an inspirational look at how technology is changing our experiences, they were able to drum up interest in a way that a traditional, product-centric advertisement couldn’t.
Like any good campaign or content generation, it’s important to establish what you want to accomplish with your video before you get into the nuts and bolts of bringing it to life. Do you want to increase awareness for your brand? Drive inbound website traffic? Add subscribers to your channel? Increase social shares? Or do something else entirely? Establishing a singular goal at the start of the production process is key and will allow you to focus the video’s script and strategy on accomplishing it. It’s perfectly OK to have multiple goals for your YouTube channel, like increasing brand awareness and adding subscribers, but the best practice is to focus on one goal per video.