This blog post is not going to get into the weeds of how to upload a profile picture, cover image, or the steps to upload a video. YouTube already has those steps. It’s easy and you don’t need any instructions from me. I’m going to use this first part of the guide to talk about why you need a great channel layout.
While you’re on the quest to find and attract new customers and leads, don’t forget about the ones you already have. Share your video content and channel with relevant email lists. Encourage your contacts to check out a blog post you’ve embedded a video in to increase both the video and website traffic or direct them to a relevant playlist you’ve curated. Sending an email newsletter with valuable information and content is a great way to keep your contacts engaged.
“This book will fill you in on what you might be missing from your YouTube video strategy and where to improve, especially when it comes to the most important aspect for driving true success—creating compelling web video content that’s worth sharing.”
While everyone might know what YouTube is, how to market your brand on the platform is a whole different story. YouTube can be difficult to master, but it’s one of the easiest and most shareable content platforms for connecting with your audience and spreading the news about what you’re creating. How do you become successful on YouTube? Compared to other social media platforms, YouTube is the company that aims to put creators first… Read the full article »
Speaking of sound, pay special attention to the hum of the air conditioning. Find a room with minimal noise or turn down the fan during recording. Consider purchasing photography paper to create a background that’s a little more appealing than the white conference room wall.
Convert videos may include a webinar filled with tactical advice, product demos sent via email, landing page promotional videos, case studies, or more in-depth explainer/how-to videos. For example, while a TOFU video might provide a quick tip for nailing a sales pitch, a MOFU video could be an animated explainer video that breaks down the inbound sales methodology.
Like Dove, Always has been approaching their marketing by combining empowering messages with realistic — as opposed to idealistic — portrayals of their target audience. In their “Like a Girl” campaign, the company uses the famous insult to grab your attention — and then change the conversation about what it means to run, throw, and fight “like a girl.”
Ultimately, the goal of a TOFU video is to expand reach and build trust. Because you are looking for shareability, your video will likely be more entertaining than educational. But you should should still provide enough information to associate yourself as an authority on the topic.
If you’re just starting with manual video settings, don’t get overwhelmed. Understanding the ins and outs of the Exposure Triangle takes time and a lot of practice. Here are two tips to beat the learning curve:
When you’re editing your profile, you’ll see the option “For Returning Subscribers.” If you click on this, you’ll see the option to add featured content. This is how you add the featured video. Do the same for “new users,” and upload the video as a channel trailer.
Once you’ve established the goal for your video, it’s time to put on your creativity hat and start working on your storyboard. A storyboard is like a blueprint for your video and serves as an outline for the shoot. You’ve probably even seen one before. Storyboards look a bit like comic strips and include rough sketches of different scenes paired with short descriptive information about the scene, camera position and motion, and dialogue. They vary in the level of detail included, but your storyboard should, at the very least, include:
In-Stream Video Ads – These ads are fairly cheap, costing around $0.04 per view. This means, if you get 1,000 views, you would only be charged $40. You can choose between skippable and non-skippable ads.
For example, Google’s keyword tool returns 49,500 global monthly searches for the phrase “landing pages”, while YouTube’s states “Not Enough Data”. The term “make money online”, however, returns 368,000 and 20,000 respectively. Therefore, look at both places and try to find the middle ground between them.
Watching YouTube videos is fun. Creating videos for YouTube and getting results for your business is more fun. There’s no question about it. YouTube is on fire with 1.5 billion monthly users watching over an hour of content a day. Are you using YouTube marketing to its full potential for your business… Read the full article »
YouTube’s title character limit is 100, but right around 50-55 characters is where they start to cut off the text on the desktop. This is where you write your cliffhanger. Look what TMZ Sports does when they write their titles.
youtube video marketing
Sponsored Products are advertisements for products sold by merchants on Amazon.com. When you click on a Sponsored Product ad, you will be taken to an Amazon detail page where you can learn more about the product and purchase it.
If you’re looking to showcase high quality, artistic content, Vimeo might be the platform for you. Its engaged audience and beautiful aesthetic make it a great place to host creative videos. However, if you’re focused on quantity over quality and increasing your reach, you may want to explore other platform options.
It only makes sense that before we dive into how you can grow your channel, we’ll cover why you would want to do so. There’s plenty of great benefits to marketing on YouTube that many businesses don’t fully consider.
According to an upcoming report from HubSpot Research, 54% of consumers want to see videos from brands they support in comparison to email newsletters (46%) or social image (41%) based content. We also found that video content was the most memorable (43%) in comparison to text (18%) and images (36%).
The higher the number, the more sensitive your camera is to light. The lower the number, the less sensitive. ISO also affects the graininess of the image. Low ISOs produce a crisp shot, while high ISOs make a more noisy shot.
Watch time reports the total number of minutes your audience has spent viewing your content on your channel as a whole and by video. This helps you see what pieces of content viewers are actually consuming instead of just clicking on and navigating away. Watch time is important because it’s one of YouTube’s ranking factors. A video with a higher watch time is more likely to rank higher in results. YouTube provides a line item report on watch time, views, average view duration, and average percentage viewed for individual videos, location, publish date, and more. A video’s average percentage viewed, or retention rate, indicates the average percentage of a video your audience watches per view. A higher percentage means there’s a higher chance that your audience will watch that video until the end. Try placing cards and end screens in videos with a higher average percentage viewed rate to improve the number of views your calls-to-action receive.
Find a Location: First, find a spot to record. If you can’t go to a professional studio, try to pick a quiet room away from distracting external sounds like sirens, opening and closing doors, and people talking on the phone. Read your script aloud, and pay attention to the room’s acoustics. Does your voice echo or sound muffled? If so, consider recording in a different space or adding furniture to fill in the room.
This is where having your own YouTube channel gets more interesting. The connectivity factor in YouTube makes it a reliable social media platform. Unlike random posts and tweets, videos can easily relate to the viewers. They get to be familiar with what the videos are intended for and at times these viewers get hooked by it. That’s the reason why it’s necessary to make clear, high quality videos. Videos that don’t just promote or entertain but videos that really connects to its viewers.
Considering the expense of a DSLR camera, research your options and read plenty of reviews. Top of the line options (from most expensive to least) would include the Sony Alpha a7SII, Nikon D810, and Canon EOS 5D Mark III. For a more cost effective option check out the Canon EOS 7D Mark II, Canon 80D, Nikon 3300, or Canon EOS Rebel T6.
Given that YouTube is the second largest search engine in the world, you should already be using video for your business no matter your size. When you do, make sure to do it right and take the time to manage your channel like a professional. On the surface, this seems easy enough. Creating unique and attractive channel art for your banner and logo should be a given because these represent your channel in key places… Read the full article »
YouTube has a library of free sound effects and music to use in your videos. Some other great resources for royalty free music are Pond5, Epidemic Sound, and PremiumBeat. Both services include thousands of professionally recorded and produced songs in a multitude of genres at varying lengths and tempos. PremiumBeat and Pond5 both include a large library of sound effects to add texture and depth to your videos. Sometimes, it only takes a subtle sound effect layer in the background of a scene to elevate the production quality of your video and really pull your audience into the story.
iMovie is Apple’s video editing software. Compatible with Macs and other iOS devices, iMovie is simple, user-friendly, and free on all Apple products. iMovie allows you to create and edit your videos by cutting together clips, adding titles, music, sound effects, basic color correction, filters, and special effects. The program even provides helpful templates that make editing a breeze. The platform supports high quality clips like 4K video footage and makes it easy to share your work directly to a video hosting platform. While a lack of access to advanced color correction and editing features mean that it isn’t commonly used by professionals, iMovie is a great option if you’re just starting out.
Once your script feels ready to go, there’s one more step before you break out your camera: the table read. Words on paper can sound a lot different than they do out loud. The point of a table read is to smooth out the kinks of the script and nail down inflection points. Have a few people (writer and talent included) gather around a table with their laptops and read the script multiple times through. If you accidently say a line different than what the script prescribes, think about why and consider changing the language to make it sound more natural.
Video blogs are daily or weekly videos documenting daily life or events. You could also record a video that gives an overview and the most important tips from a blog post so your audience has multiple ways to digest the content.
Ad groups will each be assigned a format (either in-stream or video discovery for TrueView campaigns), and can contain only ads of that same format. For example, an in-stream ad group can contain only in-stream video ads and their associated targeting criteria and bids. Likewise, a video discovery ad group can contain only video discovery ads and their associated targeting criteria and bids.
But what does shutter speed mean for video? We won’t go too deep into the science of shutter speed, but to pick the adequate setting you will have to do a little math. First, multiply your frame rate by 2. So if you’re shooting in 24fps, that would be 48. This number becomes the denominator of your shutter speed fraction. Since shutter speed is only available in a few increments, you’ll need to round 1/48 up to the next closest setting: 1/50.
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.
Because YouTube allows you speak directly to your audience, you can use your videos to encourage viewers to take specific action after watching your video. Ask them to visit your website, “like” the video, subscribe to your YouTube channel, call a toll-free phone number, send someone an email, share the video’s link with their friends, make a donation or purchase… Read the full article »
Form a process: Every videographer has their own method, but we suggest setting your shutter speed first according to the math described above. Then adjust aperture according to the depth of field you want to create. Then, ISO. Finally, circle back to shutter speed for any fine adjustments.
It’s important to visit each location you plan on using before the shoot. On your scouting trips, make sure you’ll be able to capture the kinds of shots you want for your video. Typically, it’s better to have more space so you can adjust the camera position as needed. You should also check for any loud or ambient noise like busy roads or air conditioning units that could interfere with your audio when filming, and you should consider light and time of day. While the room might have sufficient light in the morning, you may need to bring a lighting kit in to film during the afternoon or evening.
He goes on to say that some of their videos might be seen as ‘edgy.’ However, HubSpot try not to be too conservative. Instead, they actively encourage video creators to be creative and take risks. Think your B2B audience can’t handle humour? Dharmesh makes an excellent point: the HubSpot audience is primarily B2B (but that won’t hold them back from being entertaining). Don’t feel constrained by what’s gone before you in your industry and don’t try to emulate your competitor’s stiff tone and yawnsome script. Stand out and take a chance on being funny.
Marketing that empowers the consumer — rather than making them feel inadequate — resonates. Acknowledge those all-too-familiar human emotions like anxiety or self-consciousness, and turn them on their head.
Even Fortune 500 companies are increasingly opting for authentic-looking videos that are easier to pull off with (relatively) inexpensive production techniques. These brands have paved the way for you to do video advertising that you can afford — both in terms of production costs and in terms of CPV (Cost Per View).
Virtual reality video: This is one of the newest trends in video marketing, but it has the potential to lead the way in the coming year. Facebook has recently unveiled a new VR headset that’s expected to ship this year, and digital marketing gurus are predicting it will change the landscape. Get in on the ground floor with this fast-growing video trend.