YouTube has a larger adult audience than any cable network, and unlike television, you can target your ad only to your target audience. Plus, if you already use Google AdWords, we can connect YouTube advertising directly to your AdWords account.
I do not think this is how most people use YouTube. YouTube videos are more like blog posts, and fit more effectively into the niche of content marketing. Sure, people will comment—but they do so in a manner similar to how they comment on blog posts. They come to view and digest videos, not necessarily share their thoughts about the day. Because of this, you should approach YouTube as content marketing instead of social media marketing.
Intel’s five-part “Meet the Makers” series looks more like the inspirational, uplifting stories you see on the news rather than videos created by a brand. Each video profiles a person around the world who uses Intel products to create amazing experiences and new technology.
A purchase may have been made, but there’s still a lot video can do to leverage the post-conversion stage of your funnel. During the delight stage of the Inbound Methodology, your goal is to continue providing remarkable content to users in hopes that they’ll tell their connections about their experience or upsell themselves. Therefore, the goal of a delight video is encourage your customers to embrace your brand and become brand evangelists.
You don’t have to choose between a catchy video title and a keyword-laden one, for what it’s worth. Plenty of great videos (that rank really well) use the strategy of choosing a catchy title, and then adding a colon and placing the keyword title afterwards. An example can be seen here:
In the following sections, we’ll cover the types of videos you should create for each stage. To start, plan to create at least two videos for each and remember to include call-to-actions to lead your audience down the funnel. Over time, you can improve based on conversion rates and the content gaps you discover.
Online video marketing: trends, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.
Creating videos that you know will be searched for by members of your target audience, organizing them into a playlist, and placing a CTA at the end to learn more, either through a lead magnet or by contacting you.
Also, don’t forget to include a link to your desired call to action as high up in the description. If you want people to share the video, use a service called ClicktoTweet.com. If you want people to opt into a mailing list, insert a link to the landing page you want them to go to. It’s as simple as that.
This is one a lot of businesses forget about, and trust me- you don’t want to. A well-written YouTube channel description helps you demonstrate why users want to watch your content and subscribe to your channels. It gives you a chance to give them the background of your business in a way you might not be able to do efficiently in a featured video.
Every video you have on your channel strengthens the website, because every video points back to your channel page. The more authoritative your channel/homepage becomes, the easier it becomes for your site to rank.
Focus isn’t one of the key settings of shooting, but it’s definitely important to keep in mind. With a DSLR, you have the option to shoot with autofocus or manual focus. It depends on the camera and lens you have, but typically autofocus is not the most accurate.
Dove does it again. While this video marketing campaign by Ogilvy & Mather Chicago received some mixed reviews when it was first released, there is no denying that Dove is adept at crafting stories and encouraging their community to participate in those stories.
youtube video marketing
youtube video marketing
To understand shutter speed, we first have to talk about photography. When taking a photo, shutter speed refers to the length of time the camera’s sensor is exposed to light. Think of it as how quickly or slowly the camera blinks. If you’ve seen a perfectly timed photo of a hummingbird seemingly frozen in time, you’ve witnessed a very fast shutter speed. Meanwhile, an image of a rushing river with the water blurring together was probably taken with a slow shutter speed.
Over the last few years, video content has proven to be a key tool in attracting audience attention online and it’s still on the rise as the demand for video has been increasing over time. Which platform is synonymous with online video? While Facebook and Twitter are evolving their offerings, it’s YouTube that still leads the way… Read the full article »
White balance tells your camera the color temperature of the environment you’re shooting in. Different types of light have different colors. For example, incandescent bulbs (like what many people put in a lamp) have a very warm color. The florescent lights (if you’re reading this in an office, look up) are a little bit cooler. Daylight is cooler yet. Before you begin shooting, you have to adjust your camera’s white balance according to your setup.
there are many issues to consider when utilizing this medium. Having said this, the author of this fine book has an excellent understanding of the history of you tube marketing and he is up to date on the latest developments. I have spoken to Greg and he is bright, straightforward and realistic. I believe he knows all there is to know about this kind of advertising.
It’s an amazingly powerful strategy and it will help you position yourself for growth as the “video onslaught” powers on across the web. The best part – the real cherry on top – is how unbelievably fast this strategy can improve your search rankings. So get started today and see how you can rank up page 1 of Google.
You guessed it right; the biggest influential factor that launched this form of marketing was YouTube. Of course, there were other websites that offer video upload and streaming features but they weren’t as strong as YouTube.
The other half of learning continuity is match on action. For the scene described above, you’d want to record the subject opening the door and walking in from both inside and outside the room. In post-production, you could then flip between the clips at the exact right time to make the cut seamless.
You can also filter your results by content, device type, geography or location, all video content or playlists, subscriber status, playback type, traffic by different YouTube products, and translations. In addition to filtering results, YouTube allows you to display your results in a variety of different charts and even an interactive map.
End screens allow you to extend your video for 5-20 seconds to direct viewers to other videos or channels on YouTube, encourage viewers to subscribe to your channel, or promote external links, such as ones that direct to your website. End screens encourage users to continue engaging with your brand or content.
This is where having your own YouTube channel gets more interesting. The connectivity factor in YouTube makes it a reliable social media platform. Unlike random posts and tweets, videos can easily relate to the viewers. They get to be familiar with what the videos are intended for and at times these viewers get hooked by it. That’s the reason why it’s necessary to make clear, high quality videos. Videos that don’t just promote or entertain but videos that really connects to its viewers.
Music, and entertainment-focused channels were among those with the highest view counts on YouTube in March 2018. We take a look at the most-watched YouTube channels last month, and confirm which publishers generated the most views for their video content….
NO, buying YouTube views is only a part of the factor in having a video go viral. In fact, you can go viral without buying a single YouTube view, but the chances are slimmer, and it becomes harder without that ”jumpstart.” If your marketing strategy is just to buy YouTube views and sit back, then you’re better off not doing anything at all. Viral videos need a push, and by a “push,” we mean an extra online promotional boost.
It’s important to remember that video audio is just as important as video visuals. The good news is that you don’t have to be the next Don LaFontaine or hire a professional to record a great voiceover. Below are a few tips to capture audio on a budget:
Opinions vary greatly among sound engineers on the best method and equipment for recording audio with a DSLR. You’ve likely seen many videos that use a lavalier microphone — the small piece that clips below the collar of the talent’s shirt. Lavaliers come in both wired and wireless options. However, lavaliers can be a bit obtrusive both for the talent (who has to awkwardly have a wire threaded down their shirt) and for the viewer (who has to see a microphone for the entirety of the video).
You can always cut out footage, but sometimes it’s not possible to go back and capture more. To make sure you have the clips you need, shoot multiple takes of each scene. To make sure you don’t miss a moment, try counting down from 5 before you start the action and before you finish recording.
If you have experienced, confident actors in your company, you’re lucky. Video talent is a rare resource. But with a little bit of coaching (and a fair share of nervous laughter), you can help your teammates thrive in front of the camera.