types of youtube advertising | social marketing youtube

With more than a billion active users, YouTube is not just the place for funny videos anymore. Video drives a 157% increase in organic traffic from search engines. YouTube is a serious marketing platform that provides your brand with the opportunity to promote content in a truly visual way.
I recommend that your account picture (which you set through your Google account) is some sort of brand logo. If you’re a one-person business, it can be a professional headshot of you. Ideally, it should match your profile pictures on other social media accounts for instant brand recognition. This works both ways; if ones of your followers from another site comes across your YouTube, you want them to recognize you so they’re more likely to watch. And, vice versa, if a viewer Googles you, you want them to be sure that the Facebook profile they’re clicking on is actually you. To change your channel art, just click on it when editing your profile.
Tripods range tremendously in price, and the quality of your tripod should depend on the level of camera and lens you have. If you’re shooting with your phone, you can get by with a table mount like the Arkon Tripod Mount or a full-size tripod like the Acuvar 50” Aluminum Tripod. For a DSLR, Manfrotto makes a variety of trustworthy tripods starting with the Manfrotto BeFree and increasing in quality and price from there.
When writing your description, you can try to optimize for the top keywords, but also additional keywords that you think could be helpful. In the video above, you can see that the description has keywords like “rainbow unicorn cake” and “classic rainbow cake.” Both of these may be search terms, and they have their bases covered.
Tubular’s recent ‘State of Online Video Report’ has revealed some important observations into the role sponsored content has played in today’s online video landscape. In short: sponsored content is doing exceedingly well for many brands who’ve tried it, and this trend doesn’t appear to be slowing down anytime soon….
It’s an amazingly powerful strategy and it will help you position yourself for growth as the “video onslaught” powers on across the web. The best part – the real cherry on top – is how unbelievably fast this strategy can improve your search rankings. So get started today and see how you can rank up page 1 of Google.
Before you start filming, you need to decide what type of video would help you achieve your goal. In a recent article from the Huffington Post, companies seeing the highest rates of success on YouTube ranked different types of videos by their level of importance and effectiveness. Before you start thinking of ideas, filming, and editing your video, consider this list of video types.
While iPhones are great for filming on the fly or getting acclimated with video, at some point you may feel ready to graduate up to the next model. With all the digital cameras on the market, there are a ton of choices to pick from. Below we’ve identified a few options to simplify your search.
This is one a lot of businesses forget about, and trust me- you don’t want to. A well-written YouTube channel description helps you demonstrate why users want to watch your content and subscribe to your channels. It gives you a chance to give them the background of your business in a way you might not be able to do efficiently in a featured video.
Eek…Well, if that’s the case then you best get to grips with the best practices for ensuring your video marketing campaigns smash your objectives and propel your social media forward. Below we reveal some of our favorite tips to help you create compelling, inspiring and actionable online videos.
Recording a video can be a creative way to continue a conversation or get the attention of someone who has not responded via email or another communication channel. Record yourself recapping an important meeting or giving personalized recommendations using a tool such as Loom or Soapbox. These videos will be a delight moment for your prospects and can drive them further down the purchasing funnel.
In addition to their massive audience, YouTube offers several other features that make the platform a good option for hosting your video. Because YouTube videos are hosted on individual channels, the platform allows you to build a dedicated audience of subscribers. Users who follow your channel are more likely to see additional videos you upload. Within your channel itself, you can also organize videos into playlists which makes it easy for your audience to search between different types of content such as testimonials and product videos. Because YouTube is a social platform, viewers can also engage with your videos by liking and commenting on them, which allows you another chance to interact with your audience. YouTube also offers a variety of advertising options for more sophisticated targeting.
Before you press record, start with a conversation about your video’s purpose. Nearly every decision during the video making process will point back to what action you’d like your audience to complete after watching the video.
But what does shutter speed mean for video? We won’t go too deep into the science of shutter speed, but to pick the adequate setting you will have to do a little math. First, multiply your frame rate by 2. So if you’re shooting in 24fps, that would be 48. This number becomes the denominator of your shutter speed fraction. Since shutter speed is only available in a few increments, you’ll need to round 1/48 up to the next closest setting: 1/50.
In the study, Berger suggests that feeling fearful, angry, or amused drives people to share news and information. These types of emotions are characterized by high arousal and action, as opposed to emotions like sadness or contentment, which are characterized by low arousal or inaction. “If something makes you angry as opposed to sad, for example, you’re more likely to share it with your family and friends because you’re fired up,” continues Berger.
Video can do wonders to increase content engagement and clickthrough rates — but we know that actually making videos can be intimidating. Many marketers get paralyzed by the “no time, too hard” fallacy of creating video content.
Videos shot on location personalize your message and add a human touch to your brand and its offerings. We partner your brand with expert videographers, producers and creative directors to bring high-quality video production straight to you.
Recap with a conclusion – Referring back to our old marketing proverb, this is the part where you, tell them what you told them. You may say something like, “Today we learned what Facebook Timeline is and how it works.”
I don’t need to put my face on this thumbnail, but it helps my fans recognize me. And if people aren’t familiar with me, they’ll see the title of this video and wonder who the heck that guy is and may click and video and be introduced.
You’ve determined your goal, created a storyboard, and decided on the ideal video length needed to deliver your message. Now it’s time to find your filming locations. In the film industry, this step is called location scouting, and like every other step in this process, it’s an important part of creating a compelling video. To get started, take a look at your storyboard, and create a list of the different locations each scene requires. Depending on your video concept, you may only need one location or you may need a new location for each scene. 
If there’s one thing that you take away from this 4,000+ word guide, let it be this section. You should optimize the heck out of your YouTube videos for SEO. We covered why you should do this early on, with YouTube and Google’s searches being a powerful factor in which videos get more views.
Super Bowl 52 saw many of the big film studios drop exhilarating trailers for this year’s up-and-coming blockbusters. But how many online video views did these trailers attract, and what kind of engagement did they generate?…
In addition, it’s really important that you track all of the leads you get from YouTube – because they’re educated about your product. And an informed lead is worth roughly 10 times the value of an uneducated lead.
ReelSEO mentions “social video marketing” frequently and has been using the term since at least 2010. “Social Video Marketing” as a term has also been championed by Internet entrepreneur Shawn Hopwood.[2]
In-stream ads refer to ads that play within a YouTube video itself. TrueView in-stream ads play before a viewer watches the video they’ve selected on YouTube. These ads can be customized with different overlay text and CTAs and viewers usually have the option to skip the ad after watching the first five seconds. In addition to the pre-roll in-stream ads that play before the video, there are also mid-roll video ads that appear midway through YouTube videos that are 10 minutes or longer.
Getting internal experts or thought leaders in your industry to do short interviews on camera is a great way to build trust and authority with your target audience. Find the influencers in your industry or those with a different point of view and get these discussions in front of your audience.
When it comes to marketing, you must diversify your techniques to reach a variety of potential customers. Using online outlets, such as social media, blogs, and videos is one method to help you arrive at a larger audience. That’s why YouTube can be an effective way to market your business… Read the full article »
This is where you can begin to see how the three factors of the Exposure Triangle work together. When you have a low-lit situation, for example, you may choose a lens that can shoot with a low f-stop to let more light into the camera and avoid making the shot too noisy with a high ISO.
Overlay In-Video Ads – These types of ads are very similar to AdWords text ads, as the headline and description lines are the same number of characters, but they appear in YouTube videos. These types of ads are not truly video ads, and they only are shown in videos.
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There are several ways to turn articles into videos. The most traditional way is by creating a powerpoint presentation of the original article, which is basically transforming the article text into an animated slideshow. Relevant pictures are then added to the slideshow and voice is recorded over each slide to create a voice-over narration for the video. Finally, the presentation is recorded using a screen capture software like Camtasia and the slideshow is now turned into a video that can be uploaded to a video sharing site like YouTube for sharing.
There are many options for editing tools and software. Depending on your operating system, your computer may come with free editing software such as iMovie or Windows Movie Maker. These programs provide basic editing tools, like the ability to cut clips together, add titles, and add limited effects and color correction. There are also higher end, more expensive options such as Final Cut Pro X or Adobe Premier CC, which offer an array of editing tools. YouTube even has its own online editing platform you can use to compile your clips and edit together your video. 
“This book will fill you in on what you might be missing from your YouTube video strategy and where to improve, especially when it comes to the most important aspect for driving true success—creating compelling web video content that’s worth sharing.”
Not only is your audience on YouTube, but as the internet’s second largest search engine, it can help improve your SEO and overall brand presence. YouTube allows marketers to present content in a unique way that is easy for viewers to consume and share.
At the end of the day, good storytelling is the foundational element that separates the competent videos from everything else. It is also often the missing element in most online videos. Without a good story, there is nothing to build on, so the video is destined to fail.
Aside from the small quip about getting your mom a card for Mother’s Day at the close of the video, the bulk of the content is seemingly free of sales innuendo and product placement. Refreshing, right?
A new study not only discloses some critical data about how video rankings differ on Google and YouTube, it also shares strategic insights about the data to provide the reasons for those differences. …
Last in the Exposure Triangle is ISO. In digital photography and videography, ISO measures the camera sensor’s sensitivity to light. On your camera, you’ll see the settings referred to with numbers in the hundreds or thousands (e.g. 200, 400, 800, 1600, etc). 
Video is growing to dominate your audience’s online activity: 78% of people watch videos online every week, and 55% watch videos online every day. If you don’t already have a video marketing strategy in place for your website and social media, you’re missing a tremendous opportunity to reach and engage with your audience.
You’re no longer able to create annotations, as of May this year. Instead, there’s a new feature called “End Screens” that replace them. If you have annotations on your videos you created before May, they’re still functional.
One question – There is one article I read about optimizing keywords for YouTube, they mentioned putting the main keyword first in the description. But you said I can give a crazy name and with a semicolon and then the main keyword.
Media publishers and content rights holders create social videos from TV, live video feeds and pre-recorded content in order to generate engagement on social platforms and drive media distribution.[1] They use real-time video editing software to instantly create and share social videos in native formats such as vertical video for Snapchat and square video for Instagram.
One of the most effective ways to generate more views for your channel is to promote your videos outside of YouTube, i.e. use your blog and social media channels. There’s a variety of WordPress themes that aim to do exactly that: promote your YouTube channel prominently on-site.
Though Dollar Shave Club founder Michael Dubin told The New York Times he only spent $4,500 on the video, the fact that Dubin was both actor and producer (with the help of friends) made it possible for him to keep the budget down. I’d estimate that the video would have cost closer to $32,000 if you had properly paid everyone involved in making it, as you should. But even at that price, it would have returned an amazing ROI.
Your channel description should explain what your business is, and what you can offer users on your YouTube channel. You can add a channel description in the same place you add the email address and links in the above section.
1. Open box buy – In these videos, affiliates will simply open a product in a YouTube video, showing viewers exactly what’s inside the packaging. Then, they’ll provide their affiliate link to that product on Amazon or elsewhere.
Notice how each one gives you a very specific idea of what the video is about. Each one offers something a little different, but gives the searcher the freedom to choose what is going to be best for them. For reference YouTube’s keyword tool shows 21,600 searches for the phrase, while Google says 49,500; that’s a perfect sweet spot for keyword optimization.
You have your video footage and music — now it’s time to chat about voiceovers. A voiceover is the separate narration in a piece of content that is not spoken by the shown speaker. Voiceovers are an effective tool that can help make your content more relatable, emotional, and fluid.
It’s not enough just to upload your business’s video to YouTube. If you want people to find your video, you need to optimize it! Much like with search engine optimization, YouTube video optimization requires you to do some keyword research and then optimize your video’s title, description, tags, and annotations.
Finally, circle back to the beginning of the script at the end of your recording. Chances are your subject got more comfortable throughout the shoot. Since the beginning is often the most crucial part of the video, record that section again when they’re feeling the most confident.
You don’t have to choose between a catchy video title and a keyword-laden one, for what it’s worth. Plenty of great videos (that rank really well) use the strategy of choosing a catchy title, and then adding a colon and placing the keyword title afterwards. An example can be seen here:
Now that you’ve attracted video viewers and website visitors, the next step is to convert these visitors into leads. With most inbound marketing content, this means collecting some sort of contact information via a form. Video can aid this process by visualizing a solution to the buyer’s problem, whether that’s before the form on a landing page or as the offer itself.  Overall, the goal of a MOFU video is to educate.
A purchase may have been made, but there’s still a lot video can do to leverage the post-conversion stage of your funnel. During the delight stage of the Inbound Methodology, your goal is to continue providing remarkable content to users in hopes that they’ll tell their connections about their experience or upsell themselves. Therefore, the goal of a delight video is encourage your customers to embrace your brand and become brand evangelists.
Most people think of YouTube as a great SEO opportunity for visibility or a place to host videos they plan on embedding on their websites. But YouTube video advertising has evolved dramatically over the last several years, opening up new opportunities for marketers.

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