top youtube views | facebook marketing youtube

You spend a lot of time, energy and advertising dollars in PPC search and social. Plus, your sales team is out there. Yet most website visitors leave without taking any of the actions you’d like them to take — either they aren’t ready, or you didn’t get the message right.
Being a good writer is not as essential to being a good storyteller, which is why some unscripted talking to the webcam videos can work, but it is certainly essential if your story isn’t compelling enough on it’s own.
The latest YouTube Marketing news, trends & tips. Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.
To build authority, you need to keep your videos relevant to the theme of your channel. Whether your niche is model trains or growing azaleas, you should create a specific channel for each major topic.
Do your videos help solve a problem or answer a question? If so, engaging with popular question and answer sites like Quora might be a great marketing technique for your business. Monitor questions and share video content users will find helpful.
YouTube has a library of free sound effects and music to use in your videos. Some other great resources for royalty free music are Pond5, Epidemic Sound, and PremiumBeat. Both services include thousands of professionally recorded and produced songs in a multitude of genres at varying lengths and tempos. PremiumBeat and Pond5 both include a large library of sound effects to add texture and depth to your videos. Sometimes, it only takes a subtle sound effect layer in the background of a scene to elevate the production quality of your video and really pull your audience into the story.
There are plenty of tactics you can use to ensure your videos get found easier in search engines. The first thing you should do to derive the maximum SEO value from your video (before you upload your video to any sharing sites) is to host it on your own domain. It’s also important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links. Oh and don’t forget to avail of video sitemaps – in this nifty document Google explains how to create a video sitemap with ease.
Evoking emotion from your target audience should always be your goal, but be aware of what emotion you want to evoke. For most businesses, awe and admiration will be important for building your brand reputation. But if your customers are blindly loyal to a challenger brand, you might need to use humorous logic or even intense FOMO (fear of missing out) emotions to stir them out of their comfort zone and get them to listen up.
In the section on preparing the talent, we discussed how to record your script in short sections. If the editor were to place each of these sections side-by-side, the subject’s face and hands might abruptly switch between clips. This is called a jump cut, and for editors, it poses an interesting challenge. Thankfully, you should have b-roll not only to enhance the story, but to mask these jump cuts.
The common denominator? The folks in these videos use technology to help people and make the world a better and more interesting place. By providing viewers with an inspirational look at how technology is changing our experiences, they were able to drum up interest in a way that a traditional, product-centric advertisement couldn’t.
When you’re editing your profile, you’ll see the option “For Returning Subscribers.” If you click on this, you’ll see the option to add featured content. This is how you add the featured video. Do the same for “new users,” and upload the video as a channel trailer.
To get started, click here. This takes you to YouTube’s ad platform. YouTube Ads are actually run through Google Adwords, so if you don’t already, they’ll have you create an account. Once you do this, click “Start Now.”
In the first video at the beginning of this article, I discuss how the call to action in a video is a powerful motivator for viewers. The statistics show that audiences are much more likely to take action after watching a video, rather than after reading text.
(By the way, many marketing touch points you already love are more upper-funnel than they get credit for. For example, even PPC search qualifies as an upper-funnel touch point for all the folks who don’t convert to one of your preferred marketing behaviors or objectives during the search-driven session. Those bounced or abandoned visits often educate the visitor about you, your products or services, simultaneously exposing them to your brand.)
As a producer, your job is to get plenty of b-roll to make sure your editor is never in the position of running out. Create a shot list of more b-roll ideas than you think you’d need, and mark them off as you record them.
Forums, chat boards, social media, and blogs are all examples of places where you can boost your video to increase viral chances. Sending news tips to notable blogs, newspapers, or magazines are also a good way to get the video viral. But none of this will even work if your content is not good.
Keep in mind that more and more companies are turning to video for their messages, which only works to train your audience to respond to video even more. Even small companies have embraced the power of video marketing for the future, and they are using trends like live video and virtual reality to boost their reach. This year, embrace video in your marketing strategies, and don’t be left behind.
Don’t make the viewer watch until the final seconds to understand the point of the video … I promise, they won’t stick around. Similar to a piece of journalistic writing, include a hook early on that states the purpose of the video, especially for educational and explainer videos. Notice in the example below, we don’t let the audience get past the second sentence without understanding what the video will be about.
Finally, choose your video thumbnail once the video uploads. You can choose one that YouTube has suggested, or upload your own custom thumbnail. I almost always recommend uploading a custom thumbnail that contains some element of branding.
If you’re familiar with GoPro’s user-generated content, you probably noticed that this isn’t their typical video. GoPro has done a great job of defining their brand as adventurous and extreme — and the vast majority of the user-generated videos they repurpose and put out on their own channels involves stuff like jumping out of airplanes and surfing giant waves.
If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over a billion users, have virtually no competitors, and consumers are increasingly spending more time watching more online videos.
Before you start implementing your YouTube marketing plan, you should decide who on your team will need access to the account. Granting access to team members will allow them to help manage the channel through their own Google accounts.
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‘Shackleton’s Return’ by Hyundai is a remarkable example of great storytelling. So, maybe we shouldn’t be surprised that the video campaign has already generated over 100 million video views for the automotive brand….

6 Replies to “top youtube views | facebook marketing youtube”

  1. there are many issues to consider when utilizing this medium. Having said this, the author of this fine book has an excellent understanding of the history of you tube marketing and he is up to date on the latest developments. I have spoken to Greg and he is bright, straightforward and realistic. I believe he knows all there is to know about this kind of advertising.
    India , UK , Russian , Brazil , Australia , Saudi Arabia , Egypt , France , Israel , Germany , Netherlands , Czeck Republic , USA , Turkey , Hungary , South Korea , Taiwan , Hong Kong , Japan , Spain , Pakistan , Canada .
    Did you know that 65% of your audience are visual learners? One of the most powerful methods you can use for video marketing is to educate your audience. And the great thing is that education comes in many forms. For example, you can teach your customers how to use your product or service and provide useful tips on how to make the most of it. Or you can create a webinar to showcase your industry knowledge, position your brand as a thought leader, add value to your consumers’ lives and collect leads in the process.
    Before we get to the how-to, let’s cover the basics that everyone should know before they get started on the actual platform. Trust me, you don’t want to skip this section even if you’ve already got a channel up and running.

  2. YouTube is incredibly popular. It’s consistently ranked as the second most trafficked site globally. Additionally, its content shows up frequently in Google searches (which happens to be the top site). Most people think of YouTube as a great SEO opportunity for visibility or a place to host videos they plan on embedding on their websites. But YouTube video advertising has evolved dramatically over the last several years, opening up new opportunities for marketers … Read the full article »
    At this point, the consumer is weighing their options and deciding on the purchase. Therefore, the goal of a BOFU video is to make your audience visualize themselves using your product or service — and thriving. There’s a reason 4X as many customers would rather watch a video about a product than read about it. Videos are able to display functionality and leverage emotions in ways a product description never could.
    Speaking of concise language, most video scripts are short. In fact, probably shorter than you think. Keep a script timer handy to check your approximate length as you write and edit. For example, a 350-word script equates to a video that is nearly 2 minutes long.
    While you need at least 10,000 views to be able to monetize the account, you can start the submission process before that. There’s a good chance that you’ve already accepted YouTube partner terms when creating your account, and that you have AdSense access for your site (if not, you can do so here).
    You can also add text translations to the video. For businesses with international clients, like AdEspresso, this helps you provide content to all audience members. Just add which languages you want them to register as, and enter in the translations for the title and the description.

  3. He goes on to say that some of their videos might be seen as ‘edgy.’ However, HubSpot try not to be too conservative. Instead, they actively encourage video creators to be creative and take risks. Think your B2B audience can’t handle humour? Dharmesh makes an excellent point: the HubSpot audience is primarily B2B (but that won’t hold them back from being entertaining). Don’t feel constrained by what’s gone before you in your industry and don’t try to emulate your competitor’s stiff tone and yawnsome script. Stand out and take a chance on being funny.
    Next, place the fill light at 45 degrees on the other side and lift it close to or just above eye level. The purpose of the fill is to soften the shadows created by the key, but without getting rid of them completely. Therefore, the fill should be dimmer than the key light. If you have to use the same type of light for both, scoot the fill back and diffuse it by clipping a clear shower curtain onto the clamp light with clothes pins. 
    YouTube will only show the first two to three lines (about 100 characters) of your video’s description, then viewers will need to click “show more” to see the rest. For that reason, be sure to include any important links or CTAs in the beginning of your description, and write the copy so it drives views and engagement. Below this, you can include the video transcript. Video transcripts can greatly improve your SEO because your video is usually full of keywords. You can also add a default channel description that includes links to your social channels, video credits, and video specific time stamps. You can also include #hashtags in your video titles and descriptions — just be sure to use them sparingly. 
    Users are more likely to share and re-share video than other forms of content. It is a great tool for businesses and professionals to showcase their vision, expertise, products, services, company news and announcements for maximum outreach.
    Next, upload your channel art. Click on the blue “Add channel art” button in the center of your channel. Upload a 2560 x 1440 px image that will scale well — across desktop, tablet, mobile, and TV. Check out YouTube’s channel art templates for specific design guidance.
    YouTube’s title character limit is 100, but right around 50-55 characters is where they start to cut off the text on the desktop. This is where you write your cliffhanger. Look what TMZ Sports does when they write their titles.
    What TMZ Sports and Business Insider essentially do is write half a sentence and leaves it as a “….”. This means that if you want to find who said what or what the kids should, you’ll have to click on the video to find out.

  4. Market your YouTube channel and videos on your website and blog. First, add a YouTube follow icon to your website and blog so your audience can easily find your channel. Second, embed relevant videos on your website or in blog posts. Consider creating a YouTube video to accompany a specific blog post or sharing customer video reviews or case studies on your website. Not only will this help market your YouTube channel and videos, it will also drive traffic to your website.
    The year of 2018 is also set to be the year that even more small players in the online business world will be getting into video and dominating the scene. We’ve already seen examples of this with brands like Dollar Shave Club, which invested in a video campaign and, according to a New York Times interview with the founder, received 12,000 new orders in the first 48 hours of the video’s launch. That one campaign turned this little-known subscription service into an internet darling with a big following almost overnight.
    Marketing that empowers the consumer — rather than making them feel inadequate — resonates. Acknowledge those all-too-familiar human emotions like anxiety or self-consciousness, and turn them on their head.
    This instinctively human account provides viewers with an opportunity to bond with the brand. This ultimately gives them a leg up on the competition, as a sense of empathy often goes a long way when it comes to influencing a consumer’s preferences.
    By using a creative, faux interview process to bring to light the impressive day-to-day routines of moms everywhere, it’s hard for viewers to walk away from this video not feeling appreciative. (Now go call your mom and tell her you love her!)

  5. We also know that mobile video views are increasing across all platforms, but that this is especially true for YouTube—and that users here are willing to stick around a little longer; the average mobile viewing session lasts about 40 minutes on YouTube, which is substantial. So, when creating your content, keep mobile viewers in mind.
    I bought 20,000 Instagram followers with them, the speed was perfect for me and was rather Instant ( delivered within 3 hours time),  they looked natural and did not trigger any warnings from Instagram’s side, I really trust them with my marketing campaigns and will definitely use them again.
    When you’re editing your profile, you’ll see the option “For Returning Subscribers.” If you click on this, you’ll see the option to add featured content. This is how you add the featured video. Do the same for “new users,” and upload the video as a channel trailer.
    Recording a video can be a creative way to continue a conversation or get the attention of someone who has not responded via email or another communication channel. Record yourself recapping an important meeting or giving personalized recommendations using a tool such as Loom or Soapbox. These videos will be a delight moment for your prospects and can drive them further down the purchasing funnel.
    Tubular’s recent ‘State of Online Video Report’ has revealed some important observations into the role sponsored content has played in today’s online video landscape. In short: sponsored content is doing exceedingly well for many brands who’ve tried it, and this trend doesn’t appear to be slowing down anytime soon….

  6. Before your start filming, set a music budget and research your local copyright laws. Copyright law can be very difficult to decipher, especially when you’re dealing with digital content. Bottom line: Most music isn’t free. If you use another artist’s music without permission or proper licensing, you risk having your video removed and legal action. In order to avoid copyright infringement, you’ll need to find royalty free tunes or pay a composer to create an original score. Royalty free songs aren’t free to use; they’re quality songs available for a single flat fee. This means you don’t have to worry about paying additional licensing fees or royalties in the future. YouTube, Pond5, and PremiumBeat are all great sites to find royalty free music.
    A: We updated six movies to keep current with the latest interfaces in Google Tag Manager, Google Keyword Planner, Facebook, Twitter, and LinkedIn. Brad also added one new tutorial on setting up a blog.
    You can always cut out footage, but sometimes it’s not possible to go back and capture more. To make sure you have the clips you need, shoot multiple takes of each scene. To make sure you don’t miss a moment, try counting down from 5 before you start the action and before you finish recording. 
    Once you’ve established the goal for your video, it’s time to put on your creativity hat and start working on your storyboard. A storyboard is like a blueprint for your video and serves as an outline for the shoot. You’ve probably even seen one before. Storyboards look a bit like comic strips and include rough sketches of different scenes paired with short descriptive information about the scene, camera position and motion, and dialogue. They vary in the level of detail included, but your storyboard should, at the very least, include:
    I bought 20,000 Instagram followers with them, the speed was perfect for me and was rather Instant ( delivered within 3 hours time),  they looked natural and did not trigger any warnings from Instagram’s side, I really trust them with my marketing campaigns and will definitely use them again.

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