Even Fortune 500 companies are increasingly opting for authentic-looking videos that are easier to pull off with (relatively) inexpensive production techniques. These brands have paved the way for you to do video advertising that you can afford — both in terms of production costs and in terms of CPV (Cost Per View).
YouTube isn’t just a video sharing website, it’s already a form of media and it has already changed the lives of the people who used this as leverage for success. With a little hard work and dedication – you can reach it too!
One fifth of your viewers will click away from a video within 10 seconds or less. Short and to the point – that’s what the video experts are recommending. Our advice? Get right to the grit of the tale and manage expectations from the outset (within the first 5 to 10 seconds).
Let’s talk about YouTube. We’ve all heard of it, and chances are, we’ve all spent a wasted afternoon watching one silly cat video after another. YouTube is a great source for funny, entertaining content, but it’s also increasingly becoming an essential tool for marketers. In fact, nearly half of all marketers (48%) plan to add YouTube to their marketing strategy over the next 12 months according to the State of Inbound report.
Online video marketing: trends, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.
Find the upward facing arrow in the top navigation bar of YouTube. It doesn’t matter what page you’re on, you’ll be able to see this. Click on it. You’ll be asked to select or drop a video file, and your video will start uploading right away.
The emphasis of YouTube is on watching videos, not discussing them. You don’t really see people tagging each other in the comments like you do on other sites. It’s about the viewer’s experience, not a social one. If people want to do this, they’ll share the video onto their own social platforms
L’Oréal is doing things right when it comes to influencer marketing – from smart segmentation to working with up-and-coming micro-influencers. Let’s take a look at the different aspects of L’Oréal’s strategy to find out what’s working for them….
A new report from Tubular Labs on The Millennial Woman on YouTube is a must-see for media companies and brands. It highlights the buying and lifestyle preferences of the demographic, helping publishers to better curate content to appeal to and captivate this audience….
youtube video marketing
Bounce Rate and Time on Page: Are you thinking about adding a video to a web page? Take note of the page bounce rate and the amount of time people spent on the page before you add the video. Be sure to check the metrics after you place the video to see if changes the way people interact with your other content.
According to an upcoming report from HubSpot Research, 54% of consumers want to see videos from brands they support in comparison to email newsletters (46%) or social image (41%) based content. We also found that video content was the most memorable (43%) in comparison to text (18%) and images (36%).
Producer and Creative Director Allen Martinez founded Noble Digital agency and has been creating creative branding and performance campaigns for B2B and B2C startups like: Plated, Fundrise, Telesign as well as corporations such as: Coca-Cola, In-Bev, Subway, Nestle, AT&T, Anheuser-Busch, Quest, Hilton Hotels, Burger King, Univision, Yamaha, Miller Lite, Proctor & Gamble, McDonald’s, Heineken, Orbitz, Wrigley’s and many others. Martinez has used Noble Digital as a platform to implement what he has learned through helping Fortune 500s by reverse-engineering these powerful tools to launch and scale funded startups as powerfully as established corporations.
Did you know that video content created by the top female Saudi YouTubers is 5x more engaging than the average video? We take a look at the most influential women in the Middle East on YouTube right now. …
Ultimately, none of what we’ve discussed so far matters much if your videos suck. Whether the content is bad or they just aren’t actionable, videos that are incapable of driving results just waste your time and money. When creating videos for YouTube, focus on specific goals. For many businesses, that will be lead generation and sales.
YouTube has a larger adult audience than any cable network, and unlike television, you can target your ad only to your target audience. Plus, if you already use Google AdWords, we can connect YouTube advertising directly to your AdWords account.
Finally, the backlight will add a third layer of dimension. Scoot your subject away from the background. Lift a light above the subject’s head and place it behind them and off to the side so it’s out of the frame. The light should be aimed at the back of their head, creating a subtle rim of light and separating them from the background.
It’s what we do best! Don’t trust “other” YouTube promotion sites that only offer the lowest quality in views to make quick money. We offer 100% REAL TRAFFIC AdSense safe YouTube views that are high-audience retention. This means that the users watch most of your video, which will result in a high chance of interaction and subscription. This is the closest thing to a dream YouTube promotion machine that is out there, and users depend on it to promote and deliver.
When thinking of your goals, be sure to keep your buyer persona and target audience in mind. How old are they? Where do they live? What are their interests? How do they typically consume media? What stage of the buyer’s journey are they in? All of these questions can help determine what type of video you should make and where you should post it. For example, if your target audience is not familiar with your company, you probably want to make a video that focuses on brand awareness before producing an in-depth, product video. You’ll also want to host your video on a site that already has a large reach like YouTube.
Dayum Drops has such an engaging personality, he can take a mundane event and turn it into an experience with no script at all. On the other hand, the show “Tales of Mere Existence” tells the story of mundane events, but with clever writing and a dry voice over (if only to emphasize the mundaneness of it all):
Sponsored Products are advertisements for products sold by merchants on Amazon.com. When you click on a Sponsored Product ad, you will be taken to an Amazon detail page where you can learn more about the product and purchase it.
YouTube may seem overwhelming at first, but the platform makes it very easy to share and digest content. Your audience wants to learn, be entertained, and engage with your brand through video, so, be sure to follow this guide to make the most out of your YouTube marketing strategy.
This is one area you cannot ignore. Titles are very important in YouTube. No matter how great your video content, it won’t matter if you can’t get anyone to actually click on your video in the first place.
You can also add text translations to the video. For businesses with international clients, like AdEspresso, this helps you provide content to all audience members. Just add which languages you want them to register as, and enter in the translations for the title and the description.
For any TOFU video, avoid speaking about your product too much. Instead let your brand values be your north star. Finally, because these videos can live on a variety of channels, keep in mind the strategies of each platform. For example, a Facebook video might have a square aspect ratio and text animations for soundless viewers.
Professional quality music and sound effects can often be the difference between a successful video and one that comes off as an amateur production. Fortunately, cinema quality sounds are now readily available, even if your videos don’t have Hollywood-size budgets. When selecting music for your video, it’s important to first consider the overall mood you’d like to create. Music is one of the most valuable tools for setting the tone of a video and often informs the editing style, camera movement, and on-camera action. If you’re introducing your brand to a new audience, you probably want to select music that is upbeat and energetic. The second key part to picking music is to make sure you have the necessary permissions to use the song. What you’re looking for here are songs marked as “royalty free.” This doesn’t mean the music will be free, but it does mean you only pay a flat rate to use the music and won’t have to pay additional royalties or licensing fees on top of that.
If there’s one thing that you take away from this 4,000+ word guide, let it be this section. You should optimize the heck out of your YouTube videos for SEO. We covered why you should do this early on, with YouTube and Google’s searches being a powerful factor in which videos get more views.
Keywords are the other important thing. You need to make sure you put those keywords in your title so it attracts the right audience. Keywords like social media marketing, search engine optimization, conversion rate optimization, ROI, and blogging are all keywords you’ll find me using. If you know your niche, you’ll know what keywords you need to use.
The Inbound Methodology is the marketing and sales approach focused on attracting customers through content and interactions that are relevant and helpful. Each video you create should acknowledge your audience’s challenges and provide a solution. Looking at the big picture, this content guides consumers through the journey of becoming aware of, evaluating, and purchasing your product or service.
It’s important that you reset the way you look at YouTube channels versus YouTube pages as you begin to think about YouTube strategically. You need to think of YouTube as a kind of second website. Your channel is the homepage that anchors your YouTube website. Your videos are the webpages.
So, you’ve decided to add YouTube videos to your content repertoire. Great, why not? Online users love videos. In fact, four times as many customers would rather watch a video about a product than read about it. What’s more, YouTube is the king of video with more than one billion users. That means a lot of eyeballs. Except, there’s a problem. Making videos is one thing, but getting people to find and watch them is another. If you have tried your hand at YouTube marketing, you will have quickly realized that it’s not that simple… Read the full article »
Recap with a conclusion – Referring back to our old marketing proverb, this is the part where you, tell them what you told them. You may say something like, “Today we learned what Facebook Timeline is and how it works.”
YouTube will only show the first two to three lines (about 100 characters) of your video’s description, then viewers will need to click “show more” to see the rest. For that reason, be sure to include any important links or CTAs in the beginning of your description, and write the copy so it drives views and engagement. Below this, you can include the video transcript. Video transcripts can greatly improve your SEO because your video is usually full of keywords. You can also add a default channel description that includes links to your social channels, video credits, and video specific time stamps. You can also include #hashtags in your video titles and descriptions — just be sure to use them sparingly.
You have your video footage and music — now it’s time to chat about voiceovers. A voiceover is the separate narration in a piece of content that is not spoken by the shown speaker. Voiceovers are an effective tool that can help make your content more relatable, emotional, and fluid.
If your video is going to include graphics, title slides, or other multimedia elements, you should plan out the placement and content for those pieces in advance. These elements can be incorporated into your storyboards so the video’s content flows seamlessly.
As the world’s second largest search engine, YouTube allows your videos to be seen through organic search or paid advertising. Video is a great way to humanize your brand by showcasing real employees, customers, or partners. It also allows you to build credibility by publishing informational content that helps your target buyer. Promoting your videos through paid advertising versus organic search can impact the type of video you should create. If you’re planning to increase awareness organically, consider filming the history of your company, customer reviews, or product tutorials.
Before you start implementing your YouTube marketing plan, you should decide who on your team will need access to the account. Granting access to team members will allow them to help manage the channel through their own Google accounts.
I am now considering hiring his firm to help me with some of my marketing efforts. This book is a great primer and a must read for anyone who is thinking about using You Tube to promote their products and services.
When you’re shooting with your iPhone, there are a ton of microphone options that are all easy to use and decently cheap. For example, the Movo MA 200 Omni-Directional iPhone microphone will give you a plug-and-play solution for capturing audio on the fly.
After you upload your channel icon and art, add a channel description, a company email, and links to your company website and other social platforms in the About section. Your description should provide more information on your company and explain what type of video content you plan on sharing. Search engines look at your description when determining how to rank your profile so incorporate relevant keywords in your overview. We’ll talk more about how to optimize your YouTube channel description below.
We’ve looked at ad targeting options for Facebook and Instagram, Twitter, and LinkedIn, so what’s left? Marketers using video in their marketing mix will want to make sure their YouTube ads are targeted to the right audiences as well. Influencer marketing platform Izea put together an infographic that explains the ins and outs of YouTube advertising… Read the full article »
To build authority, you need to keep your videos relevant to the theme of your channel. Whether your niche is model trains or growing azaleas, you should create a specific channel for each major topic.
Videos have a direct impact on search results. It is common knowledge that rich media, which includes videos, is favored by search engine algorithms. To top it up, the fact that Google owns YouTube also plays a role in video’s increased popularity. Google has been constantly adjusting its algorithm to give its users a meaningful experience while searching. To satisfy user intent, they show a variety of results, and not just exact keyword matches. As a result, search results now prominently feature videos among top results.
Now that you’ve set up your channel for customization, upload your trailer. Click the arrow upload button in the upper right-hand corner and select your video file. Remember to add keywords to your trailer name and description. Once your video uploads, click on the “For new visitors” tab on your channel homepage.