The goal of YouTube marketing should be to send users to other social channels, or to your site (or both). Make it easy by adding links to your channel. They’ll appear in the bottom right-hand corner of your channel art, in a place that’s easy to see and highly clickable.
It’s not enough just to upload your business’s video to YouTube. If you want people to find your video, you need to optimize it! Much like with search engine optimization, YouTube video optimization requires you to do some keyword research and then optimize your video’s title, description, tags, and annotations.
Ultimately, none of what we’ve discussed so far matters much if your videos suck. Whether the content is bad or they just aren’t actionable, videos that are incapable of driving results just waste your time and money. When creating videos for YouTube, focus on specific goals. For many businesses, that will be lead generation and sales.
Now that you have all of your equipment, you’re finally ready to build your office studio. While you could always grab a closet to store your equipment in and lug it out for each shoot, why not go big? Claim a conference room.
But before we dive in, a caveat: this is a high level overview of each setting. If you find yourself geeking out at any time, dive in and research more. There’s plenty to learn about how to manipulate multiple of these settings in conjunction with each other to create different looks.
As a producer, your job is to get plenty of b-roll to make sure your editor is never in the position of running out. Create a shot list of more b-roll ideas than you think you’d need, and mark them off as you record them.
In the first video at the beginning of this article, I discuss how the call to action in a video is a powerful motivator for viewers. The statistics show that audiences are much more likely to take action after watching a video, rather than after reading text.
Greg Jarboe is a YouTube guru and video marketing expert. He is President and cofounder of SEO-PR, an Internet marketing company that has produced award-winning results for such clients as the Christian Science Monitor, eHarlequin, MarketingSherpa, Parents magazine, SES Conference & Expo, Southwest Airlines, and the Rutgers Center for Management Development. Greg is a frequent speaker at industry trade shows and is a regular contributor to Search Engine Watch. He teaches courses in several mini-MBA programs at Rutgers and is also a member of the Market Motive faculty. Greg was a contributor to Guy Kawasaki’s recent book, Enchantment: The Art of Changing Hearts, Minds, and Actions, and was profiled in Michael Miller’s Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.
youtube video marketing
youtube video marketing
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A channel icon is similar to a Facebook profile picture. This image will be used across all of your Google properties like Gmail and Google+. Consider using a company logo or, if you are a public figure, a professional headshot.
The first is that viewer attention spans- and loyalty- are a bitch. I’m even lumping in my own impatience online here; as a user, if I click to watch a tutorial, an ad pops up, and I see a similar tutorial in the “You May Also Like This” feed, I’ll give that one a shot instead. I’m not kidding. I’ve done this twice today. You don’t want to do anything that will cause viewers to lose interest in your video, or worse, to click to a competitor’s video instead.
Don’t be afraid to push the boundaries of your brand’s image. Find ways to change the way you exhibit the various themes in your brand’s personality, and experiment with different topics and formats that could help you widen your audience.
The common denominator? The folks in these videos use technology to help people and make the world a better and more interesting place. By providing viewers with an inspirational look at how technology is changing our experiences, they were able to drum up interest in a way that a traditional, product-centric advertisement couldn’t.
If you want Google to do the work, you’ll get more scale as they aggregate all videos using particular keywords into a placement for you. But what you gain in simplicity and scale, you’ll lose in terms of targeting.
Second, it gives you the ability to connect to the viewer’s emotions, which helps users connect with your brand in a meaningful way. You can create videos with very specific intent, targeting specific audiences and getting specific reactions, in mere seconds.
Understanding YouTube Analytics can seem daunting at first. Let’s face it, interpreting a bunch of numbers and strange looking graphs can be pretty challenging. Thankfully, understanding YouTube Analytics is pretty straightforward once you know your way around.
A solid YouTube long-tail marketing campaign can really boost the reach and effectiveness of your B2B videos. We take a look at some of the ways companies can make their video content continue to work long after the upload. …
One simple way to create a steady stream of content is to produce shorter versions of long-form content. Build a theme around a topic and then post bite-size versions of the theme on a weekly basis. This will keep your audience engaged and coming back for more.
The year of 2018 is also set to be the year that even more small players in the online business world will be getting into video and dominating the scene. We’ve already seen examples of this with brands like Dollar Shave Club, which invested in a video campaign and, according to a New York Times interview with the founder, received 12,000 new orders in the first 48 hours of the video’s launch. That one campaign turned this little-known subscription service into an internet darling with a big following almost overnight.
To make a direct sale – There’s absolutely no reason you shouldn’t present a CALL-TO-ACTION in your video and provide a link that goes directly to an order form. We’re actually shocked to see how few people actually do this!
To create a TrueView video campaign with only one ad format, follow the first set of instructions below. To create a TrueView campaign with several ad formats, continue to the second set of instructions below to create an additional ad group.
Before you press record, start with a conversation about your video’s purpose. Nearly every decision during the video making process will point back to what action you’d like your audience to complete after watching the video.
You guessed it right; the biggest influential factor that launched this form of marketing was YouTube. Of course, there were other websites that offer video upload and streaming features but they weren’t as strong as YouTube.
One fifth of your viewers will click away from a video within 10 seconds or less. Short and to the point – that’s what the video experts are recommending. Our advice? Get right to the grit of the tale and manage expectations from the outset (within the first 5 to 10 seconds).
This is one area you cannot ignore. Titles are very important in YouTube. No matter how great your video content, it won’t matter if you can’t get anyone to actually click on your video in the first place.
Your first opportunity to delight comes directly after the purchase. Consider sending a thank you video to welcome them into the community or an onboarding video to get them rolling with their new purchase. Then, build out a library of educational courses or product training videos to cater to consumers who prefer self-service or simply want to expand their expertise.
Social Sharing and Comments: If you’re on social media, you’re probably familiar with sharing and commenting. Social shares and comments are good indicators of how relevant your content is with your target audience. If a viewer watches your video and takes the time to share it with their network, you probably created a great piece of content. Social shares are also important because the more times your video is shared, the more it’ll be viewed. If your goal is to reach to reach a lot of people, social shares is good metric to track.
Find a Location: First, find a spot to record. If you can’t go to a professional studio, try to pick a quiet room away from distracting external sounds like sirens, opening and closing doors, and people talking on the phone. Read your script aloud, and pay attention to the room’s acoustics. Does your voice echo or sound muffled? If so, consider recording in a different space or adding furniture to fill in the room.
The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on.
Don’t believe the hype? Here are some statistics to prove the point. According to Syndacast, 74 percent of all Internet traffic in 2017 will be video. Not only that, studies show that using the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent. According to Twitter, videos and photos get the most retweets.
Achieving the goal of ranking higher in YouTube search results with your marketing videos can be a daunting task, but applying these 12 tips to your strategy will definitely smooth the way and clear a few things up. It’s all about crafting a brief quality video, tuning your YouTube SEO strategy, adding a few marketing tactics (such as calls to action and advertising) and then being social about it… Read the full article »
iMovie is Apple’s video editing software. Compatible with Macs and other iOS devices, iMovie is simple, user-friendly, and free on all Apple products. iMovie allows you to create and edit your videos by cutting together clips, adding titles, music, sound effects, basic color correction, filters, and special effects. The program even provides helpful templates that make editing a breeze. The platform supports high quality clips like 4K video footage and makes it easy to share your work directly to a video hosting platform. While a lack of access to advanced color correction and editing features mean that it isn’t commonly used by professionals, iMovie is a great option if you’re just starting out.
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