The part in italics is what will show as the title on YouTube. You see that I leave a cliffhanger that will make people want to click. I also put in the keywords search engine optimization and SEO in there to make it clear what the video is about. I’d then put the Google logo in the thumbnail to catch the eye and make sure people know it’s about Google SEO.
If you want to make lead generation possible with a YouTube contest, you’re in luck. ShortStack recently released a new contest software template just for YouTube contests. This template allows you to capture lead information just like you would on Facebook or Instagram contests utilizing the software. Users can actually get entries by voting, or by sharing with their friends. You also have the options that come with the rest of ShortStack software, like setting age limits. If you’re going the contest route to boost your strategy and engagement, I recommend testing out the ShortStack templates.
A. The following topics were updated: installing Google Tag Manager, using goal tracking, looking at a conversion funnel, looking at attribution models, leveraging local SEO, introduction to search and display, launching display search ads, and deciding to use remarketing.
The Inbound Methodology is the marketing and sales approach focused on attracting customers through content and interactions that are relevant and helpful. Each video you create should acknowledge your audience’s challenges and provide a solution. Looking at the big picture, this content guides consumers through the journey of becoming aware of, evaluating, and purchasing your product or service.
This company has a lot of history and they made it to the Internets top 10 biggest hoaxes list, I’ve seen them at least 5 times on the news in September when they made their notorious Emma hoax, so I decided to try them out. The support wasn’t immediate (took 6 hours until they responded) but it was definitely useful. I have purchased 5000 views and received 7,000 instead, really grateful and will use them again for my campaigns.
360 videos: The use of omnidirectional cameras got its start in 2014, but only recently have marketers begun to grasp the potential here. Still, case studies conducted by magnifyre and Google suggest that people engage more with 360-degree video as compared to standard video, so keep an eye on this trend to explode this year. It allows you to give your viewers a sense of immersive space, and the tech to create these videos gets cheaper by the day.
(By the way, many marketing touch points you already love are more upper-funnel than they get credit for. For example, even PPC search qualifies as an upper-funnel touch point for all the folks who don’t convert to one of your preferred marketing behaviors or objectives during the search-driven session. Those bounced or abandoned visits often educate the visitor about you, your products or services, simultaneously exposing them to your brand.)
There will be two images that you choose. The first will be your account’s picture, which will work similar to Facebook’s profile pictures. The second will be your channel art, which will be displayed at the top of your channel much like Facebook’s cover photo. You need to choose these images wisely, as they’ll be one of the first things that users notice about your brand. In the example below, my account picture is the picture of me, and the flowers are my channel art (please note, this is only an example account).
Views are usually delivered within 24-72 hours of purchase (takes more for bigger orders). We offer speeds of up to 1,000,000 a day; our views are 100% REAL TRAFFIC. For more details, please read our TOS.
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I do not think this is how most people use YouTube. YouTube videos are more like blog posts, and fit more effectively into the niche of content marketing. Sure, people will comment—but they do so in a manner similar to how they comment on blog posts. They come to view and digest videos, not necessarily share their thoughts about the day. Because of this, you should approach YouTube as content marketing instead of social media marketing.
One of the most effective ways to generate more views for your channel is to promote your videos outside of YouTube, i.e. use your blog and social media channels. There’s a variety of WordPress themes that aim to do exactly that: promote your YouTube channel prominently on-site.
Putting a sense of urgency (limited time) behind your message can be a powerful psychological motivator (take action now so you don’t miss out). This makes your message not only compelling, but also actionable.
Start a channel specifically for your business. I don’t care if you, John Doe, are a one-person marketer. Go ahead and create a “John Doe Marketing” account. You’ll get more hits that way, and people will recognize you as an authority much faster. Trust me on this one.
Are you creating videos around a few specific themes? Playlists might be the perfect tool for you! Playlists allow you to curate a collection of videos from both your channel and other channels. Not only do playlists help to organize your channel and encourage viewers to continue watching similar content, they also show up separately in search results. Creating playlists provide you with more discoverable content.
As you begin creating videos, you’ll notice a key difference between scripts and your typical business blog post: the language. Video language should be relaxed, clear, and conversational. Avoid using complex sentence structures and eloquent clauses. Instead, connect with your audience by writing in first person and using visual language. Keep the language concise, but avoid jargon and buzzwords. For the “Little-Known Instagram Hacks” example, note how a section from the original blog post could be transformed for the screen with less words by relying on visuals.
I highly recommend adding both YouTube cards and captions to all of your videos. This will make the videos more accessible and actionable. Both only take a few extra minutes, and are well worth the investment.
The last step here is particularly crucial: the targeting section of the campaign creation. You can target based on location, gender, age group, their web activity, and interests. Take all of these into consideration; interest targeting is perhaps even more important here than it is on Facebook Ads.
Euro 2016 is the second most popular football tournament in the world after the World Cup, and fans of the game are turning to YouTube in their millions to catch the latest football-related content. A new report from Tubular confirms that UK football videos alone generated 6.2B views and 194M engagements in 2015, while German and French football-related videos generated a combined 2.5B views, and 71M engagements….
Ultimately, the goal of a TOFU video is to expand reach and build trust. Because you are looking for shareability, your video will likely be more entertaining than educational. But you should should still provide enough information to associate yourself as an authority on the topic.
In addition, video production has become vastly more accessible to marketing teams of any size. Production equipment is more cost effective than it once was, and now even smartphones can shoot in high-quality, 4K video. Plus, for most social videos, the more simple and raw the video, the more authentic the content — and that’s what really matters to your audience.
To build authority, you need to keep your videos relevant to the theme of your channel. Whether your niche is model trains or growing azaleas, you should create a specific channel for each major topic.
Even Fortune 500 companies are increasingly opting for authentic-looking videos that are easier to pull off with (relatively) inexpensive production techniques. These brands have paved the way for you to do video advertising that you can afford — both in terms of production costs and in terms of CPV (Cost Per View).
I had an Instagram account with only 50 followers. I already had five pictures uploaded with 0 interactions. I decided to buy 200 Instagram followers from Rantic and I finally have fans that like my stuff! I am happy; now I can grow my fan base on Instagram.
YouTube also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find you, not the other way around.
You can always cut out footage, but sometimes it’s not possible to go back and capture more. To make sure you have the clips you need, shoot multiple takes of each scene. To make sure you don’t miss a moment, try counting down from 5 before you start the action and before you finish recording.
Video can also provide social proof for your product or service. According to WebDam, customer testimonials have the highest effectiveness rating for content marketing at 89%. When creating video success stories focus on the story of your customer and the success he/she achieved from using your product/service. This nifty question template from Copyblogger will help you create awesome and human-focused video and written testimonials.
My hook comes in with high energy naming companies I’ve ghost written for. The rest of my intro (which is only 15 seconds) outlines what this video is about and why you can benefit by watching the rest of my presentation.
This notion suggests that as consumers, we aren’t after all the bells and whistles as much as the solutions they provide. In other words, we don’t want to know what brands are selling, we want to know what’s in it for us.
Dayum Drops has such an engaging personality, he can take a mundane event and turn it into an experience with no script at all. On the other hand, the show “Tales of Mere Existence” tells the story of mundane events, but with clever writing and a dry voice over (if only to emphasize the mundaneness of it all):
When choosing an ISO, consider the lighting. If your subject is well lit (for example, if you were outside), you can get by with a lower ISO, ideally around 100 or 200. If you’re indoors in a low-light situation, you’ll need bump the ISO up — just be careful of how noisy it makes your shot.
In addition, it’s really important that you track all of the leads you get from YouTube – because they’re educated about your product. And an informed lead is worth roughly 10 times the value of an uneducated lead.
youtube video marketing
I use my description as a transcript. But I also put links to my blog and social above the fold. So even if people don’t read the entire description, they still see links to read my blog or get in contact with my social:
The much-anticipated Wonder Woman movie has finally been released, and the initial reviews are very positive. But how does this enthusiasm for Wonder Woman translate into views and engagement on videos like official trailers and fan-related content?…
In addition to their massive audience, YouTube offers several other features that make the platform a good option for hosting your video. Because YouTube videos are hosted on individual channels, the platform allows you to build a dedicated audience of subscribers. Users who follow your channel are more likely to see additional videos you upload. Within your channel itself, you can also organize videos into playlists which makes it easy for your audience to search between different types of content such as testimonials and product videos. Because YouTube is a social platform, viewers can also engage with your videos by liking and commenting on them, which allows you another chance to interact with your audience. YouTube also offers a variety of advertising options for more sophisticated targeting.
For any TOFU video, avoid speaking about your product too much. Instead let your brand values be your north star. Finally, because these videos can live on a variety of channels, keep in mind the strategies of each platform. For example, a Facebook video might have a square aspect ratio and text animations for soundless viewers.
Explainer videos are in-depth videos explaining how to use a product or various parts of a product or service. Tutorials can be used to answer customer support questions or explain a new product feature.
In real life, you or I might just cram food into our faces without much thought for story (even if it’s tasty). His expression, however, makes you vicariously experience this moment of bliss when he bites into the burger. His ability to vividly tell the story of eating a Five Guys cheeseburger makes you want that experience, which is a ringing endorsement for the Five Guys brand.
The first step of the Inbound Methodology is to attract, or turn strangers into visitors. Consumers at this stage are identifying their challenges and deciding whether or not their goal should be a priority. Therefore, the videos you create should empathize with their problems and introduce a possible solution.
To add subtitles or closed captions, head to your video manager then click on “Videos under “Video Manager.” Find the video you want to add subtitles or closed captioning to and click the drop-down arrow next to the edit button. Then choose “Subtitles/CC.” You can then choose how you’d like to add subtitles or closed captioning.
Find out how people are using your product or service to better their lives, and share their inspiring stories with the world through video. They’ll do a much better job of advocating for your product or service’s value than a piece of purely fact-based marketing content ever could.
To add a channel icon, click on the default red profile picture in the upper left-hand corner of your channel. Then upload an image. Google recommends uploading an 800 x 800 px square or round image. Please note, it may take several minutes for your channel icon to appear after uploading.
Conversion Rate: Conversion rate is the number of times visitors completed your desired action divided by the number of clicks on your CTA. If your goal is to have your viewers complete an action like signing up for a free trial, try adding a video to your landing page to see if your conversion rate increases.
The first step in adopting a shoot-for-the-edit mindset is remembering to leave a buffer at the beginning and the end of each clip. There are called handles and can save editors from the headache of a cut too close to an important word.
Article video marketing is an extension of Article marketing but serves as an alternate medium for businesses to convey their message to a wider audience, and get more exposure. Being an audio-visual medium, articles turned into videos also reduce the time required to read the articles.
NO, buying YouTube views is only a part of the factor in having a video go viral. In fact, you can go viral without buying a single YouTube view, but the chances are slimmer, and it becomes harder without that ”jumpstart.” If your marketing strategy is just to buy YouTube views and sit back, then you’re better off not doing anything at all. Viral videos need a push, and by a “push,” we mean an extra online promotional boost.
Remember that video doesn’t need to be complicated. In fact, some of the most popular video campaigns in the world are extremely simple — and their power rests in their simplicity. It’s more important to target your audience is a smart way than to create a complex video.
Tubular’s recent ‘State of Online Video Report’ has revealed some important observations into the role sponsored content has played in today’s online video landscape. In short: sponsored content is doing exceedingly well for many brands who’ve tried it, and this trend doesn’t appear to be slowing down anytime soon….
Ad groups will each be assigned a format (either in-stream or video discovery for TrueView campaigns), and can contain only ads of that same format. For example, an in-stream ad group can contain only in-stream video ads and their associated targeting criteria and bids. Likewise, a video discovery ad group can contain only video discovery ads and their associated targeting criteria and bids.
The latest YouTube Marketing news, trends & tips. Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.
Do all of your drafting in Google Docs to promote collaboration and real-time commenting. Use the “Insert > Table” function to adopt one of television’s traditional script writing practices: the two-column script. Write your audio in the left column and insert visual ideas along the way in the right column.