There are many things to keep in mind when creating a video. Be sure to keep your branding in mind — just as your website and social media profiles are branded for immediate recognition, so should your videos immediately signal to viewers who you are. Consider what story you are telling about your brand with your video. Be sure to show, instead of tell, your viewers, what your message is all about. That is the power of video, after all.
In order to truly succeed on YouTube, you need to approach it differently than other social platforms. Facebook, Instagram, and Twitter revolve around both creating and sharing great content with the goal of creating awareness, engagement, and conversation. (That’s a simple definition, but for the purpose of this argument, it will work for now). It’s about actually socializing.
After you’ve planned your story and written the first draft of your script, it’s important to cut out all of the parts that are superfluous. Then, once you’ve written your script (even if it’s as something simple as a burger review) you need to read it aloud so you can rewrite and cut all all parts that do not move the story forward.
A new study not only discloses some critical data about how video rankings differ on Google and YouTube, it also shares strategic insights about the data to provide the reasons for those differences. …
The last step here is particularly crucial: the targeting section of the campaign creation. You can target based on location, gender, age group, their web activity, and interests. Take all of these into consideration; interest targeting is perhaps even more important here than it is on Facebook Ads.
Considering the expense of a DSLR camera, research your options and read plenty of reviews. Top of the line options (from most expensive to least) would include the Sony Alpha a7SII, Nikon D810, and Canon EOS 5D Mark III. For a more cost effective option check out the Canon EOS 7D Mark II, Canon 80D, Nikon 3300, or Canon EOS Rebel T6.
The part in italics is what will show as the title on YouTube. You see that I leave a cliffhanger that will make people want to click. I also put in the keywords search engine optimization and SEO in there to make it clear what the video is about. I’d then put the Google logo in the thumbnail to catch the eye and make sure people know it’s about Google SEO.
Social Sharing and Comments: If you’re on social media, you’re probably familiar with sharing and commenting. Social shares and comments are good indicators of how relevant your content is with your target audience. If a viewer watches your video and takes the time to share it with their network, you probably created a great piece of content. Social shares are also important because the more times your video is shared, the more it’ll be viewed. If your goal is to reach to reach a lot of people, social shares is good metric to track.
So, you’ve decided to create a YouTube channel? Great! We can’t wait to see the amazing content you promote. Before we dive in, it’s important to note that maintaining a YouTube channel takes extra time and planning.
Your videos should work the same way. Even if they aren’t ads, you should treat it them as such. Hook the viewer in with visuals and a few great opening lines. Then keep them entertained. Watch what I do in this video:
A. The following topics were updated: installing Google Tag Manager, using goal tracking, looking at a conversion funnel, looking at attribution models, leveraging local SEO, introduction to search and display, launching display search ads, and deciding to use remarketing.
Dharmesh Shah, Founder and CTO of HubSpotsays it best: “The worst thing to do is make a completely boring video. Videos that are pure marketing puff pieces don’t spread.” So what do your audience want instead? They want to laugh, they want to feel enlightened, they want to be pulled out of their boring 9 to 5s and forget about their realities. HubSpot don’t take themselves too seriously – Dharmesh insists that humour works well for their video marketing campaigns.
This is where having your own YouTube channel gets more interesting. The connectivity factor in YouTube makes it a reliable social media platform. Unlike random posts and tweets, videos can easily relate to the viewers. They get to be familiar with what the videos are intended for and at times these viewers get hooked by it. That’s the reason why it’s necessary to make clear, high quality videos. Videos that don’t just promote or entertain but videos that really connects to its viewers.
The first step in adopting a shoot-for-the-edit mindset is remembering to leave a buffer at the beginning and the end of each clip. There are called handles and can save editors from the headache of a cut too close to an important word.
Even if you have have a perfectly organized external hard drive, you’re not out of the weeds yet. You need to back up your files, or even back up your backup files. It’s not uncommon to have an external hard drive you work off of, another external for backups, and a third set of backups in the cloud via a service like Dropbox or Google Drive.
It may seem counterintuitive to encourage inbound links that point anywhere other than your website, but remember that YouTube and your website are two entirely different properties. Having different people link to each place means you have more chances of dominating the search rankings with your content on a given keyword.
When it comes to video for SEO, descriptions are everything. Why? Well, descriptions allow Google’s search spiders to make sense of your video and understand what the content entails. So ensure that your videos are tagged with relevant keywords and fully explained with fleshed out descriptions and unique titles. Keep this rule in mind: if it has a box, it has a purpose – Google needs you to fill it out to help you rank.
The video follows one woman’s relationship with running in reverse, from her running the Reebok-sponsored Spartan Race as a middle-aged woman, to running track in high school, all the way back to the day she was born. It’s a great way for Reebok to communicate their brand mission of changing how people perceive and experience fitness at every age — and of letting customers know they’ll be there to cover their athletic gear needs throughout their lives.
Now that you’ve set up your channel for customization, upload your trailer. Click the arrow upload button in the upper right-hand corner and select your video file. Remember to add keywords to your trailer name and description. Once your video uploads, click on the “For new visitors” tab on your channel homepage.
Here’s where the final lesson of composition comes in: continuity. Continuity is the process of combining shots into a sequence so that they appear to have happened at the same time and place. Part of continuity has to do with making sure the ancillary objects in the scene (for example, a cup of water on a desk) stay in the same place (and with the same amount of water) throughout all of the shots.
We understand that YouTube marketing can be an intimidating tool for brands. That’s why we’ve created a complete guide for YouTube pros and newcomers alike. Here we’ll walk through each step — from how to create a YouTube channel and optimize videos for SEO to how to run a YouTube advertising campaign and interpret video analytics.
youtube video marketing
youtube video marketing
This is the last thing we need to cover before jumping into the how-to, but it’s an important section. YouTube has recently made some changes on the site, and it’s important to address them so we’re all on the same page.
Don’t make the assumption that because 10,000 people are searching for a particular keyphrase through Google, that they’re going to be searching for it in YouTube as well. Remember, most people are going to YouTube for entertainment or very specific types of tutorials, whereas Google can be used to search for anything under the sun.
Video is here, and it’s here to stay. Consider this: A Facebook executive predicted that the platform will be all video in less than five years. And while a focus on optimizing your content for Google is a smart play for any marketer, you’re missing out if you’re not considering how to get found on the world’s second largest search engine — YouTube.
All channels should absolutely, 100% have a featured video. This video will be placed prominently in the top and near-center of your channel. When users click to it, it will auto-play, catching their attention immediately. This lets you choose how you want to introduce yourself to your viewers. This is particularly important, because the description of your business doesn’t appear on your first page.
After you upload a video, YouTube will allow you to choose a video category under “Advanced settings.” Video categories help to group your video with related content on the platform. YouTube allows you to sort your video into one of the following categories: Film & Animation, Autos & Vehicles, Music, Pets & Animals, Sports, Travel & Events, Gaming, People & Blogs, Comedy, Entertainment, News & Politics, Howto & Style, Educations, Science & Technology, and Nonprofits & Activism.