Even Fortune 500 companies are increasingly opting for authentic-looking videos that are easier to pull off with (relatively) inexpensive production techniques. These brands have paved the way for you to do video advertising that you can afford — both in terms of production costs and in terms of CPV (Cost Per View).
The video follows one woman’s relationship with running in reverse, from her running the Reebok-sponsored Spartan Race as a middle-aged woman, to running track in high school, all the way back to the day she was born. It’s a great way for Reebok to communicate their brand mission of changing how people perceive and experience fitness at every age — and of letting customers know they’ll be there to cover their athletic gear needs throughout their lives.
One question – There is one article I read about optimizing keywords for YouTube, they mentioned putting the main keyword first in the description. But you said I can give a crazy name and with a semicolon and then the main keyword.
With an increase of 50 million users in the past three months, Instagram Stories is looking more promising as a way for brands to entice new followers to watch their content on this platform. We look at 8 best practices for brands and publishers using this platform….
In-Stream Video Ads – These ads are fairly cheap, costing around $0.04 per view. This means, if you get 1,000 views, you would only be charged $40. You can choose between skippable and non-skippable ads.
Too often, companies jump at the opportunity to create their first video. They spend tons of money on an explainer video for their homepage, but as soon as the project is complete, all future video ambitions screech to a halt.
I’m guessing you’re feeling a little overwhelmed right now. Don’t worry, you’re not alone. Video editing and marketing can seem daunting at first, but with a little practice and patience, you can produce high-quality content that is unique to your brand.
Aperture refers to the size of the opening in the lens. Like a human eye, a len opens and closes to control the amount of light reaching the sensor. Aperture is measured in what’s called an f-stop. The smaller the f-stop number, the more open the lens is, while a larger number means the lens is more closed.
We also know that mobile video views are increasing across all platforms, but that this is especially true for YouTube—and that users here are willing to stick around a little longer; the average mobile viewing session lasts about 40 minutes on YouTube, which is substantial. So, when creating your content, keep mobile viewers in mind.
Artifact Uprising is a company that helps you create custom photo books, albums, cards, and print photos. As you can imagine, there’s a lot of special meaning and emotion connected to each book — and that kind of emotion is hard to capture with just words.
If you have experienced, confident actors in your company, you’re lucky. Video talent is a rare resource. But with a little bit of coaching (and a fair share of nervous laughter), you can help your teammates thrive in front of the camera.
Brand videos are typically distributed as a part of a larger advertising campaign, showcasing the company’s high-level vision, mission, or products and services. The goal of brand videos is to build awareness around your company and attract your target audience.
If you can find YouTube channels whose viewership characteristics match your target audience (mostly based on topic, but possibly on other factors as well), you can add those channels to your placement targeting.
In addition, it’s really important that you track all of the leads you get from YouTube – because they’re educated about your product. And an informed lead is worth roughly 10 times the value of an uneducated lead.
Evoking emotion from your target audience should always be your goal, but be aware of what emotion you want to evoke. For most businesses, awe and admiration will be important for building your brand reputation. But if your customers are blindly loyal to a challenger brand, you might need to use humorous logic or even intense FOMO (fear of missing out) emotions to stir them out of their comfort zone and get them to listen up.
youtube video marketing
To add subtitles or closed captions, head to your video manager then click on “Videos under “Video Manager.” Find the video you want to add subtitles or closed captioning to and click the drop-down arrow next to the edit button. Then choose “Subtitles/CC.” You can then choose how you’d like to add subtitles or closed captioning.
My hook comes in with high energy naming companies I’ve ghost written for. The rest of my intro (which is only 15 seconds) outlines what this video is about and why you can benefit by watching the rest of my presentation.
After you’ve determined the type of music you need, it’s time to start analyzing potential songs. Consider the song’s pacing. Songs with a steady rhythm are easy to change to suit your video style. Hoping to include your favorite, top 40 hit? Popular, radio songs are usually structured in 4-5 parts and can be difficult to transition. Try to choose simple songs that are easy to loop. If you’re looking for an instrumental song, be sure to find something that was recorded with real instruments. Songs made with digital samples can make your video feel unprofessional and out of date.
Still not convinced that a video campaign could be just what you need to jumpstart your marketing efforts? Take a look at some of the statistics gathered by Wyzowl in a December 2017 survey of 570 marketing professionals and consumers:
TrueView video discovery ads appear on the YouTube homepage, within search results, and as related videos on YouTube video watch pages. When a user clicks on one of these ads they will be redirected to the promoted video.
To capitalize on video’s ability to connect with the consumer, you have to ensure that you are crafting the right message for your target audience. This is why it’s very important to spend time gathering consumer insights before launching your video. Unlike text, which can be easily edited if it’s not drawing attention, video must be remade and relaunched to adjust the message — so it’s best to get it right the first time.
There are plenty of tactics you can use to ensure your videos get found easier in search engines. The first thing you should do to derive the maximum SEO value from your video (before you upload your video to any sharing sites) is to host it on your own domain. It’s also important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links. Oh and don’t forget to avail of video sitemaps – in this nifty document Google explains how to create a video sitemap with ease.
Before you start filming, you need to decide what type of video would help you achieve your goal. In a recent article from the Huffington Post, companies seeing the highest rates of success on YouTube ranked different types of videos by their level of importance and effectiveness. Before you start thinking of ideas, filming, and editing your video, consider this list of video types.
Keep in mind that more and more companies are turning to video for their messages, which only works to train your audience to respond to video even more. Even small companies have embraced the power of video marketing for the future, and they are using trends like live video and virtual reality to boost their reach. This year, embrace video in your marketing strategies, and don’t be left behind.
This type of video is used to help your audience better understand why they need your product or service. Many explainer videos focus on a fictional journey of the company’s core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business’s solution.
The two exceptions here are 1) if you’ve built up a large subscriber base who you know will happily wait through the ads for your content, and 2) if your business is becoming semi-famous on YouTube. Still, for the latter, wait until you have at least 5-10 thousand subscribers before enabling ads.
To build authority, you need to keep your videos relevant to the theme of your channel. Whether your niche is model trains or growing azaleas, you should create a specific channel for each major topic.
It’s important to remember that video audio is just as important as video visuals. The good news is that you don’t have to be the next Don LaFontaine or hire a professional to record a great voiceover. Below are a few tips to capture audio on a budget:
Video blogs are daily or weekly videos documenting daily life or events. You could also record a video that gives an overview and the most important tips from a blog post so your audience has multiple ways to digest the content.
YouTube has a larger adult audience than any cable network, and unlike television, you can target your ad only to your target audience. Plus, if you already use Google AdWords, we can connect YouTube advertising directly to your AdWords account.
In addition to considering your audience, be sure to contemplate the purpose of the music. Do you need background music or something with real impact? Will you be narrating or speaking in the video? If so, don’t let the music get in the way of your content. Sometimes the best music is the music you don’t remember at all.
Find out how people are using your product or service to better their lives, and share their inspiring stories with the world through video. They’ll do a much better job of advocating for your product or service’s value than a piece of purely fact-based marketing content ever could.
Adobe Premiere Pro is a leading video editing software program used by amateurs and professionals alike. With a customizable interface and numerous advanced editing tools, the platform is often named the industry standard for video editing and has been used to edit major Hollywood movies like Gone Girl and Deadpool. Premiere makes it easy to collaborate with other editors, organize your material, and sync with other programs in the Adobe suite like After Effects and Photoshop. The platform supports high quality footage (4K and higher) and includes advanced, built-in color correction and grading tools that set it apart from cheaper or free options like iMovie. The only downside to Premiere is the cost. A year long subscription to the latest Premier Pro CC comes in around $240. If you’re new to video editing, you may want to experiment with a cheaper option like iMovie or Adobe Premiere Elements before investing in the Premiere Pro. On the fence? Check out some Adobe Premiere Pro tutorials here.
Eek…Well, if that’s the case then you best get to grips with the best practices for ensuring your video marketing campaigns smash your objectives and propel your social media forward. Below we reveal some of our favorite tips to help you create compelling, inspiring and actionable online videos.
The goal for most businesses on YouTube is to monetize through soft-selling and lead generation, not actual pay-per-video-view ads. Focus on this strategy, which we’ve discussed how to do in other sections, and you’ll make much more profit from YouTube than by running ads on your videos.
Did you know that video content created by the top female Saudi YouTubers is 5x more engaging than the average video? We take a look at the most influential women in the Middle East on YouTube right now. …