Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today’s digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display. Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. See how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. The course also covers content marketing and mobile marketing, as well as recommendations for expanding your digital marketing skillset.
If you want to put your iPhone’s shooting capabilities to the test, first make sure it has enough storage. Then, remember to enable your iPhone’s Do Not Disturb feature to avoid distracting notifications while filming.
In this style of video, a digital layer is added to what you are currently viewing in the world. For example: You can point your phone’s camera at your living room and see how a couch would look in the space.
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You’ll need to research each to learn where your audience is, and which platform best suits your message. Social media platforms that are more fluid, such as Twitter and Facebook, make it easier to share content, but that content is often very short-lived. That means that these platforms are often better for short-form and live video, or for content that you’ll pay to promote.
Click-Through Rate: Click-through rate (CTR) is the number of times your CTA is clicked divided by the number of times it is viewed. CTR is a great indicator of how effective your video is at encouraging people to take your desired action. If your CTR is low, consider revising your call-to-action’s design or copy.
Great BOFU videos include testimonials of customers with relatable stories, in-depth product demos, culture videos that sell viewers on your quality of service, or even personalized videos that explain exactly how your product could help their business
Finally, circle back to the beginning of the script at the end of your recording. Chances are your subject got more comfortable throughout the shoot. Since the beginning is often the most crucial part of the video, record that section again when they’re feeling the most confident.
Think about tying your marketing to a larger mission to cultivate a loyal following. According to research conducted by Scott Magids, Alan Zorfas, and Daniel Leemon, customers who are “fully connected” emotionally to a brand spend twice as much on average than customers categorized as “highly satisfied.” Take advantage of this by committing to emotionally-charged marketing that makes customers feel recognized and important.
Video poses some unique challenges for your computer and file organization habits. And if you’re one of those people who work off a cluttered desktop — you know who you are — you’ll find yourself in a world of hurt.
Prosumer cameras are considered the bridge between basic compact cameras and more advanced cameras. They’re perfect for someone interested in creating more video but want the option to just press record. Most have a fixed lens to keep things simple.
To get started, click here. This takes you to YouTube’s ad platform. YouTube Ads are actually run through Google Adwords, so if you don’t already, they’ll have you create an account. Once you do this, click “Start Now.”
For any TOFU video, avoid speaking about your product too much. Instead let your brand values be your north star. Finally, because these videos can live on a variety of channels, keep in mind the strategies of each platform. For example, a Facebook video might have a square aspect ratio and text animations for soundless viewers.
Opinions vary greatly among sound engineers on the best method and equipment for recording audio with a DSLR. You’ve likely seen many videos that use a lavalier microphone — the small piece that clips below the collar of the talent’s shirt. Lavaliers come in both wired and wireless options. However, lavaliers can be a bit obtrusive both for the talent (who has to awkwardly have a wire threaded down their shirt) and for the viewer (who has to see a microphone for the entirety of the video).
At this point, the consumer is weighing their options and deciding on the purchase. Therefore, the goal of a BOFU video is to make your audience visualize themselves using your product or service — and thriving. There’s a reason 4X as many customers would rather watch a video about a product than read about it. Videos are able to display functionality and leverage emotions in ways a product description never could.
HighQ created the following infographic that illustrates why 2017 will be the year of video marketing. Learn about just how many videos are watched on social media every day (hint: it’s a lot) and how other marketers are using video to achieve their goals.
I firmly believe that every business should optimize their channel before they even post the first video. If you already have your channel up and running, though, it’s never too late to make some edits.
Dharmesh Shah, Founder and CTO of HubSpotsays it best: “The worst thing to do is make a completely boring video. Videos that are pure marketing puff pieces don’t spread.” So what do your audience want instead? They want to laugh, they want to feel enlightened, they want to be pulled out of their boring 9 to 5s and forget about their realities. HubSpot don’t take themselves too seriously – Dharmesh insists that humour works well for their video marketing campaigns.
Create stories that show your product or service in the context of an average customer’s daily life without making it feel like an ad. That way, the video gets its point across and moves the marketing needle while still delighting viewers.
Understanding YouTube Analytics can seem daunting at first. Let’s face it, interpreting a bunch of numbers and strange looking graphs can be pretty challenging. Thankfully, understanding YouTube Analytics is pretty straightforward once you know your way around.
youtube video marketing
Next, consider your audience and the overall mood for your production. Are you targeting a small audience that will appreciate the newest, underground hip hop track or do you need something that will appeal to many demographics? Are you creating a practical product tutorial or an upbeat event recap? Be sure to choose music that enhances the overall tone of your video.
A purchase may have been made, but there’s still a lot video can do to leverage the post-conversion stage of your funnel. During the delight stage of the Inbound Methodology, your goal is to continue providing remarkable content to users in hopes that they’ll tell their connections about their experience or upsell themselves. Therefore, the goal of a delight video is encourage your customers to embrace your brand and become brand evangelists.
When you ask your friends which online video platform they use, the answer you probably receive is YouTube. For good reason too! YouTube is the largest video hosting platform, the second largest search platform after Google, and the third most visited website in the world. Every day people watch over 5 billion videos a day on YouTube. To top it off, it’s free to upload your videos to YouTube and optimize them for search.
A weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. In each week’s email, Jay will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see!
Even Fortune 500 companies are increasingly opting for authentic-looking videos that are easier to pull off with (relatively) inexpensive production techniques. These brands have paved the way for you to do video advertising that you can afford — both in terms of production costs and in terms of CPV (Cost Per View).
By creating the right intent with your video — inspiring the audience to buy a product, invest in a service, explore your website or take any other action — you’re taking advantage of the driving force of video marketing. You can create intent with the storytelling techniques in the video, the music, the visuals, the structure and more.
Does your company have a relationship with another company that has a great YouTube presence? Ask them to collaborate! Collaborating with others is a fun way for both channels to gain exposure to another audience. Create a video or playlist together. There are a lot of options to creatively collaborate with other brands, just make sure that their audience and goal is similar to yours. The partnership should align with your marketing strategy.
Video is growing to dominate your audience’s online activity: 78% of people watch videos online every week, and 55% watch videos online every day. If you don’t already have a video marketing strategy in place for your website and social media, you’re missing a tremendous opportunity to reach and engage with your audience.
The part in italics is what will show as the title on YouTube. You see that I leave a cliffhanger that will make people want to click. I also put in the keywords search engine optimization and SEO in there to make it clear what the video is about. I’d then put the Google logo in the thumbnail to catch the eye and make sure people know it’s about Google SEO.
iMovie is Apple’s video editing software. Compatible with Macs and other iOS devices, iMovie is simple, user-friendly, and free on all Apple products. iMovie allows you to create and edit your videos by cutting together clips, adding titles, music, sound effects, basic color correction, filters, and special effects. The program even provides helpful templates that make editing a breeze. The platform supports high quality clips like 4K video footage and makes it easy to share your work directly to a video hosting platform. While a lack of access to advanced color correction and editing features mean that it isn’t commonly used by professionals, iMovie is a great option if you’re just starting out.
By inserting their product into a story of loss, love, and restoration, Google Earth was successful in positioning its capabilities as life-changing — but it doesn’t feel too showy. The video makes you feel that Google Earth isn’t out to make money, but rather, they’re out to build a service to improve the lives of their users.