get youtube views fast | what is youtube marketing

YouTube’s title character limit is 100, but right around 50-55 characters is where they start to cut off the text on the desktop. This is where you write your cliffhanger. Look what TMZ Sports does when they write their titles.
Your first opportunity to delight comes directly after the purchase. Consider sending a thank you video to welcome them into the community or an onboarding video to get them rolling with their new purchase. Then, build out a library of educational courses or product training videos to cater to consumers who prefer self-service or simply want to expand their expertise.
Euro 2016 is the second most popular football tournament in the world after the World Cup, and fans of the game are turning to YouTube in their millions to catch the latest football-related content. A new report from Tubular confirms that UK football videos alone generated 6.2B views and 194M engagements in 2015, while German and French football-related videos generated a combined 2.5B views, and 71M engagements….
In fact, in the last few years Cisco was scrambling to re-engineer its routers to deal with what they call the “video onslaught”. By 2017 at least 78% of all internet traffic was video. More than half of all web traffic after 5PM is ALREADY video traffic — YouTube, Netflix, and other companies serving as prime video platforms.
Media publishers and content rights holders create social videos from TV, live video feeds and pre-recorded content in order to generate engagement on social platforms and drive media distribution.[1] They use real-time video editing software to instantly create and share social videos in native formats such as vertical video for Snapchat and square video for Instagram.
The Inbound Methodology is the marketing and sales approach focused on attracting customers through content and interactions that are relevant and helpful. Each video you create should acknowledge your audience’s challenges and provide a solution. Looking at the big picture, this content guides consumers through the journey of becoming aware of, evaluating, and purchasing your product or service.
After all that prep work, it’s finally time to start filming your video. Don’t own a fancy camera or have budget to rent one? Don’t worry! Advances in smartphone cameras have made it possible to film great content with just a phone. If you are filming your video with a phone, be sure to turn it sideways and film in landscape mode. This will prevent awkward cropping or framing when you upload the video to YouTube, which natively supports the landscape format. No matter what you’re filming with, these tips can help your video to look professional and stay engaging for your viewers.
Recording a video can be a creative way to continue a conversation or get the attention of someone who has not responded via email or another communication channel. Record yourself recapping an important meeting or giving personalized recommendations using a tool such as Loom or Soapbox. These videos will be a delight moment for your prospects and can drive them further down the purchasing funnel.
One note about shooting with two cameras: Your editor will need to sync the footage between the different views. Right before you ask the first interview question, clap your hands loudly in the view of both cameras (yes, just like an old fashion clapboard). Modern editing software like Premiere have auto-sync features, but this loud clap will help you line up the clips initially.
There will be two images that you choose. The first will be your account’s picture, which will work similar to Facebook’s profile pictures. The second will be your channel art, which will be displayed at the top of your channel much like Facebook’s cover photo. You need to choose these images wisely, as they’ll be one of the first things that users notice about your brand. In the example below, my account picture is the picture of me, and the flowers are my channel art (please note, this is only an example account).
youtube marketing

youtube marketing

video marketing

youtube video marketing

Video poses some unique challenges for your computer and file organization habits. And if you’re one of those people who work off a cluttered desktop — you know who you are — you’ll find yourself in a world of hurt. 
TrueView In-Display Video Ads – These videos are promoted next to the YouTube videos, but your video does not play automatically. Google only charges your AdWords account when people click on the thumbnail of the video and start to watch it.
Starting in May 2017, YouTube will no longer allow users to add annotations to their videos. Instead, they are encouraging users to incorporate cards and end screens in their videos to poll viewers, link to external sites, or direct people to other videos. Thankfully, cards and end screens are as easy to add as annotations. Cards are small, rectangular notifications that appear in the top, right-hand corner of both desktop and mobile screens. You can include up to five cards per video, but if you’re including multiple cards, be sure to space them out evenly to give viewers time to take the desired action.
Test and Listen: Think you can record the perfect voiceover is just one take? Think again! Invest in a good pair of headphones and keep an eye on your audio quality throughout the recording process. It’s easier to get a new take of audio than trying to fix it during the editing process. We recommend running through your script a few times, especially the first few paragraphs, to ensure that your voice is fully warmed up. If you hear popping or hissing sounds, try standing further away from the mic or invest in a pop filter.
Once you’ve established the goal for your video, it’s time to put on your creativity hat and start working on your storyboard. A storyboard is like a blueprint for your video and serves as an outline for the shoot. You’ve probably even seen one before. Storyboards look a bit like comic strips and include rough sketches of different scenes paired with short descriptive information about the scene, camera position and motion, and dialogue. They vary in the level of detail included, but your storyboard should, at the very least, include:
Now you may be thinking, that’s great but my audience isn’t on YouTube. Think again. One third of all online activity is spent watching videos, and YouTube has more than a billion active users. The platform is so expansive that it can be accessed in 76 different languages, accounting for 95% of the world’s population. Still not convinced?
If you know how to manage your YouTube channels, you can actually earn more revenues. You see; videos that are being watched more often can be used as an advertising tool and YouTube actually pays the subscribers that get a lot of hits on their videos. How to get money from YouTube might fall on a different topic but at this point, we just want to stress out the importance of creating high quality and interesting videos.
Learn how to create and implement video strategies that entice viewers, pull in leads, give you actionable insights, and help increase your ROI with the exciting new edition of this unique guide. Video marketing expert Greg Jarboe has thoroughly updated his popular and empowering book to offer you the very latest winning techniques for video and brand channel optimization, YouTube advertising, leveraging Google Analytics, and much more.
Are you creating videos around a few specific themes? Playlists might be the perfect tool for you! Playlists allow you to curate a collection of videos from both your channel and other channels. Not only do playlists help to organize your channel and encourage viewers to continue watching similar content, they also show up separately in search results. Creating playlists provide you with more discoverable content.
Every video you have on your channel strengthens the website, because every video points back to your channel page. The more authoritative your channel/homepage becomes, the easier it becomes for your site to rank.
In the Five Guys Review, even though the host is talking to the camera the entire time, his personality, and his ability to move through the story from start to finish keeps you watching the entire time.
Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today’s digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display. Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. See how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. The course also covers content marketing and mobile marketing, as well as recommendations for expanding your digital marketing skillset.
Form a process: Every videographer has their own method, but we suggest setting your shutter speed first according to the math described above. Then adjust aperture according to the depth of field you want to create. Then, ISO. Finally, circle back to shutter speed for any fine adjustments.
How many times have you laughed while watching your favorite YouTube star’s funny videos and then paused to wonder, “How much money do they make?” With the popularity of social media, more and more people have turned to its channels to expand their businesses. YouTube is one of the most popular. While there are some who built a brand by being a YouTube star, many others have leveraged this platform to advertise their brands and scale their business… Read the full article »
I am now considering hiring his firm to help me with some of my marketing efforts. This book is a great primer and a must read for anyone who is thinking about using You Tube to promote their products and services.
Like Dove, Always has been approaching their marketing by combining empowering messages with realistic — as opposed to idealistic — portrayals of their target audience. In their “Like a Girl” campaign, the company uses the famous insult to grab your attention — and then change the conversation about what it means to run, throw, and fight “like a girl.”

5 Replies to “get youtube views fast | what is youtube marketing”

  1. In-Stream Video Ads – These ads are fairly cheap, costing around $0.04 per view. This means, if you get 1,000 views, you would only be charged $40. You can choose between skippable and non-skippable ads.
    Logically speaking, as more people go back to your website for the videos or even to your YouTube channel, traffic will also increase. People might look for the videos on YouTube at first but as they find your videos useful, they will eventually follow the link to your website and that can drive more traffic. The secret is patience.
    Once your video is ready to upload, YouTube allows you to select the video thumbnail that will appear on your channel, in search results, and on the right-hand column. We recommend uploading your own custom thumbnail. 
    In April 2017, Tubular tracked 8M influencers who collectively drove 759B video views. This compares to 180B total monthly views for media and entertainment organizations, and 24B views for brands. That’s why every brand needs an influencer strategy for their marketing campaigns….
    For both the project folders and your editing files, follow a consistent naming structure. For example, you could start each name using YRMODA (year-month-date). So a video on Instagram Hacks might be named “170625_instagram_hacks” if it was started on June 25, 2017.
    A new report from Tubular Labs on The Millennial Woman on YouTube is a must-see for media companies and brands. It highlights the buying and lifestyle preferences of the demographic, helping publishers to better curate content to appeal to and captivate this audience….
    […] your business but I personally think that these sites are for millennial and on the cutting edge. Beginner’s Guide to YouTube Marketing shared ways to utilize YouTube correctly on a marketing stand […]
    When choosing an ISO, consider the lighting. If your subject is well lit (for example, if you were outside), you can get by with a lower ISO, ideally around 100 or 200. If you’re indoors in a low-light situation, you’ll need bump the ISO up — just be careful of how noisy it makes your shot.
    The last step here is particularly crucial: the targeting section of the campaign creation. You can target based on location, gender, age group, their web activity, and interests. Take all of these into consideration; interest targeting is perhaps even more important here than it is on Facebook Ads.

  2. In April 2017, Tubular tracked 8M influencers who collectively drove 759B video views. This compares to 180B total monthly views for media and entertainment organizations, and 24B views for brands. That’s why every brand needs an influencer strategy for their marketing campaigns….
    A solid YouTube long-tail marketing campaign can really boost the reach and effectiveness of your B2B videos. We take a look at some of the ways companies can make their video content continue to work long after the upload. …
    YouTube’s title character limit is 100, but right around 50-55 characters is where they start to cut off the text on the desktop. This is where you write your cliffhanger. Look what TMZ Sports does when they write their titles.
    Users are more likely to share and re-share video than other forms of content. It is a great tool for businesses and professionals to showcase their vision, expertise, products, services, company news and announcements for maximum outreach.
    You should focus on targeting one goal per video. Some of the most common video goals are to increase brand awareness or views, clicks, or inbound links and social shares . Depending on how you use the video in your marketing material, the goal could be to increase the open rate of an email series or improve the conversion rate on a landing page. YouTube is a great platform for growing brand awareness.
    The higher the number, the more sensitive your camera is to light. The lower the number, the less sensitive. ISO also affects the graininess of the image. Low ISOs produce a crisp shot, while high ISOs make a more noisy shot.
    Not sure if you should go in-house or outsource? Phil Nottingham of Wistia makes it incredibly clear in this image below. If it’s a low-budget, low-risk effort, stay in-house. If you’re ready to take it seriously, hire an expert:
    A great example of a popular yet niche channel is Business Insider — it’s sort of cool that, rather than contacting Business Insider’s sales reps to buy video ads on their site, you can target their viewers by purchasing ads on their YouTube channel.

  3. Speaking of sound, pay special attention to the hum of the air conditioning. Find a room with minimal noise or turn down the fan during recording. Consider purchasing photography paper to create a background that’s a little more appealing than the white conference room wall.
    One note about shooting with two cameras: Your editor will need to sync the footage between the different views. Right before you ask the first interview question, clap your hands loudly in the view of both cameras (yes, just like an old fashion clapboard). Modern editing software like Premiere have auto-sync features, but this loud clap will help you line up the clips initially.
    For channel art, choose something that represents your business while being visually dynamic. I highly recommend using graphic design tool Snappa to create your YouTube channel art. They have pre-made templates that are sized to fit your channel perfectly, all of which are fully customizable. Try to use similar colors, fonts, and stylistic choices that you make on your website and profile picture. You can also add text to help get your point or brand across more quickly. A great example is AdEspresso’s own channel art:
    When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don’t be fooled. YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It’s also the second biggest search engine behind its parent company, Google… Read the full article »

  4. For example, if you are shooting an interview or a how-to video, the subject’s eyes should align with the top horizontal line around one of the two intersections. For this “talking head” shot, you can also improve your composition by leaving enough (but not too much) head room. This is the empty space above the person’s head.
    Your channel description should explain what your business is, and what you can offer users on your YouTube channel. You can add a channel description in the same place you add the email address and links in the above section.
    In April 2017, Tubular tracked 8M influencers who collectively drove 759B video views. This compares to 180B total monthly views for media and entertainment organizations, and 24B views for brands. That’s why every brand needs an influencer strategy for their marketing campaigns….
    Understanding YouTube Analytics can seem daunting at first. Let’s face it, interpreting a bunch of numbers and strange looking graphs can be pretty challenging. Thankfully, understanding YouTube Analytics is pretty straightforward once you know your way around.

  5. But before we dive in, a caveat: this is a high level overview of each setting. If you find yourself geeking out at any time, dive in and research more. There’s plenty to learn about how to manipulate multiple of these settings in conjunction with each other to create different looks. 
    Greg Jarboe is a YouTube guru and video marketing expert. He is President and cofounder of SEO-PR, an Internet marketing company that has produced award-winning results for such clients as the Christian Science Monitor, eHarlequin, MarketingSherpa, Parents magazine, SES Conference & Expo, Southwest Airlines, and the Rutgers Center for Management Development. Greg is a frequent speaker at industry trade shows and is a regular contributor to Search Engine Watch. He teaches courses in several mini-MBA programs at Rutgers and is also a member of the Market Motive faculty. Greg was a contributor to Guy Kawasaki’s recent book, Enchantment: The Art of Changing Hearts, Minds, and Actions, and was profiled in Michael Miller’s Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.
    A major Hollywood production shoots nearly 200 hours of film, the editor may work for months, even years, turning those 200 hours into a 90 minute movie. Professional video bloggers do it too, just much quicker.
    If you plan on having speaking in your video, be sure to use a high-quality microphone to capture the audio. There are many different microphone choices that record audio separately from the camera. There are even mics you can plug into your smartphone for better audio on the go. 
    If you set up your camera at a reasonable distance from your subject, you’ll quickly learn that the internal microphone isn’t powerful enough to adequately record audio. Instead, you should begin investing in a few pieces of quality sound equipment.
    The latest YouTube Marketing news, trends & tips. Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.
    YouTube is one of the top social media platforms available for free viewing today. These social media sites are a powerful tool to market and promote any brand or product using creative marketing strategies. YouTube views are important for musicians and companies alike. Since the birth of this massive video-sharing website, YouTube video views have made normal people into superstars and celebrities overnight.
    YouTube isn’t just a video sharing website, it’s already a form of media and it has already changed the lives of the people who used this as leverage for success. With a little hard work and dedication – you can reach it too!
    Frozen Fire is a Dallas internet marketing and video production company that helps companies harness the most powerful aspect of modern marketing—the internet—to engage customers in memorable and meaningful ways. Ways that ignite sales and business growth. Contact us to learn how we can help your business.
    Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall plan. Video needs to play a central role in your outreach and campaign efforts.
    Start with photos: You may not have aspirations to be a professional photographer, but by switching your camera off video mode, you’ll be able to see the relationship between aperture, ISO, and shutter speed a lot faster. Take a ton of photos and change each setting incrementally. Over time, the numbers will be less intimidating and switching between settings will become muscle memory.

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