Unlike paid search, which is often managed heavily against last-click attribution, most forms of YouTube advertising are used to either build or reinforce brand awareness. Yes, YouTube ads can contain a call to action (a bit like late-night infomercials), but more often than not, the consumption of video advertising by your target audience is more “upper-funnel.”
Second, video editing programs are very particular about where you keep your files. We’ll cover software options more in the next section, but for now know that if you don’t stick with the original file structure, you may find yourself buried in error messages.
Form a process: Every videographer has their own method, but we suggest setting your shutter speed first according to the math described above. Then adjust aperture according to the depth of field you want to create. Then, ISO. Finally, circle back to shutter speed for any fine adjustments.
Trade shows, private events and industry conferences are great for physically interacting with attendees, but the business opportunities don’t end there: Repurpose live footage for social media and post-event followups.
We all know about Facebook contests, Instagram contests, and even Pinterest contestshttps://blog.hootsuite.com/secrets-youtube-contest/. But what about YouTube contests? They’re not as common, but they are a great strategy. Since they’re not as common, this gives you an edge if you decide to use them. Like all other social contests, a YouTube contest can do a lot to help increase subscribers, engagement, and social shares. And, when executed correctly, lead generation and/or user generated content.
What TMZ Sports and Business Insider essentially do is write half a sentence and leaves it as a “….”. This means that if you want to find who said what or what the kids should, you’ll have to click on the video to find out.
This whole idea behind “all you need is a webcam” is pretty much garbage. Don’t believe me, when was the last time you watched someone’s webcam video for extended periods of time? To be fair, it’s sometimes true that a webcam is all you need, but only if you have an engaging video personality. And let’s face it, being good on video is not a skill that most people are born with.
Understanding YouTube Analytics can seem daunting at first. Let’s face it, interpreting a bunch of numbers and strange looking graphs can be pretty challenging. Thankfully, understanding YouTube Analytics is pretty straightforward once you know your way around.
Videos have a direct impact on search results. It is common knowledge that rich media, which includes videos, is favored by search engine algorithms. To top it up, the fact that Google owns YouTube also plays a role in video’s increased popularity. Google has been constantly adjusting its algorithm to give its users a meaningful experience while searching. To satisfy user intent, they show a variety of results, and not just exact keyword matches. As a result, search results now prominently feature videos among top results.
Not only do subtitles and closed captions help viewers, they also help optimize your video for search by giving you another opportunity to highlight important keywords. You can add subtitles or closed captions by uploading a supported text transcript or timed subtitles file. You can also provide a full transcript of the video and have YouTube time the subtitles automatically, type the subtitles or translation as you watch the video, or hire a professional to translate or transcribe your video.
Understand your audience’s needs better than anyone else, and play to them in your videos. In addition, don’t mistake “longer” for “better” — if your message can be expressed in just a few seconds, don’t drag out the length of your video unnecessarily.
While the tutorials are tied directly to Facebook’s product, they’re not pitchy. Instead, they aim to provide answers to users’ most common questions in an entertaining and lighthearted way. It doesn’t hurt that they’re also simple to follow and clock in at only 20 seconds long.
The much-anticipated Wonder Woman movie has finally been released, and the initial reviews are very positive. But how does this enthusiasm for Wonder Woman translate into views and engagement on videos like official trailers and fan-related content?…
We’ll go over setting up your channel, optimizing and editing your videos, how to think outside the box with new strategies, monetization, and how to advertise on YouTube, all with plenty of great examples and screenshot tutorials included.
In this video, for example, a 13-year-old named Shubham Banerjee tells the story of how he used Intel’s technology to prototype and build an affordable braille printer to help more people who are blind read.
If you know how to manage your YouTube channels, you can actually earn more revenues. You see; videos that are being watched more often can be used as an advertising tool and YouTube actually pays the subscribers that get a lot of hits on their videos. How to get money from YouTube might fall on a different topic but at this point, we just want to stress out the importance of creating high quality and interesting videos.
With 71% of consumers watching more video online than a year ago, brands can no longer ignore its growing popularity. Thankfully, creating great content has never been easier! Try turning a written blog into a video or create a product tutorial. Using video to showcase ordinary information in a new, interesting way is sure to delight your audience. Pick up a camera, start filming, and watch your engagement levels increase. It’s time to make video a key part of your marketing strategy!
Vimeo offers several different premium account options to better suit businesses. The premium accounts provide additional storage, advanced analytics, customer support, player customization, access to lead generation tools, and much more. In additional to premium accounts, Vimeo also partners with businesses to produce quality marketing content.
Using the above example of Business Insider, you may not want to target all the viewers of all their content. Some of their most popular videos have little to do with business — but even among those that are business-related, some may be geared toward viewers who may not be in your target audience. So, rather than targeting an entire channel, you may want to place an ad against a video that has relevant content and a decent number of views.
The latest YouTube Marketing news, trends & tips. Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.
Did you know The Weather Channel has a host of related digital channels that generate around 400M video views on Facebook a month? We talked to its digital editor-in-chief Neil Katz, about growth hacking, digital video strategy, and dancing llamas. …
Online video marketing: trends, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.
When writing your description, you can try to optimize for the top keywords, but also additional keywords that you think could be helpful. In the video above, you can see that the description has keywords like “rainbow unicorn cake” and “classic rainbow cake.” Both of these may be search terms, and they have their bases covered.
This notion suggests that as consumers, we aren’t after all the bells and whistles as much as the solutions they provide. In other words, we don’t want to know what brands are selling, we want to know what’s in it for us.
Video is growing to dominate your audience’s online activity: 78% of people watch videos online every week, and 55% watch videos online every day. If you don’t already have a video marketing strategy in place for your website and social media, you’re missing a tremendous opportunity to reach and engage with your audience.
Article video marketing is a new type of internet marketing and advertising in which business create 2-5 minute short videos about specific topics using content from articles and other text sources. The videos are then uploaded to various video sharing websites like YouTube for distribution and exposure.
youtube video marketing
youtube video marketing
there are many issues to consider when utilizing this medium. Having said this, the author of this fine book has an excellent understanding of the history of you tube marketing and he is up to date on the latest developments. I have spoken to Greg and he is bright, straightforward and realistic. I believe he knows all there is to know about this kind of advertising.
Although this video is about a man who adopts and raises a puppy, it’s not meant to be inspiring — it’s meant to be entertaining. And entertaining it is: BuzzFeed did a great job writing a script that takes all the classic puppy stories you’ve heard (puppy chewing on the furniture; puppy keeping you up all night) and turns them into a delightful story of a man and his dog spending time together.
YouTube’s not the only video marketing platform anymore, but it’s still the biggest, with more than just their 1.5 billion monthly logged-in viewers consuming video content. And while Facebook and Twitter are making video a bigger focus, YouTube remains a key video destination. If you’re looking to make the most of your video marketing efforts, YouTube should definitely be on your list… Read the full article »
First things first, you can’t measure your success without determining your goal. If you’ve filmed, edited, uploaded, optimized, and shared your video and still don’t know what goal you’re trying to achieve, we have an issue. Your goal should drive your video strategy from beginning to end.
It’s important to remember that video audio is just as important as video visuals. The good news is that you don’t have to be the next Don LaFontaine or hire a professional to record a great voiceover. Below are a few tips to capture audio on a budget:
Video marketing is critically impacting the consumer journey in many industries. Social media and content marketers have begun to pay more attention to the niche. In fact, many consumers look for information online before making a purchase and more often than not, videos affect consumer decisions. However, video marketers are faced with many challenges, the most common being the difficulty of building an audience… Read the full article »
Sponsored Products are advertisements for products sold by merchants on Amazon.com. When you click on a Sponsored Product ad, you will be taken to an Amazon detail page where you can learn more about the product and purchase it.
Examples of attract videos include snackable social videos that show off your brand’s personality, thought leadership videos that establish you as a source of industry news and insight, brand films the share your values and mission, or explainers/how-to videos that provide relevant tips for solving your audience’s pain point.