Okay, you know how to create a video and where to host it. You’re ready to get started, right? Maybe not. Before you dive in, you need to define your video goals and identify the best metrics for determining whether you’ve accomplished those goals.
I highly recommend adding both YouTube cards and captions to all of your videos. This will make the videos more accessible and actionable. Both only take a few extra minutes, and are well worth the investment.
That’s exactly why Artifact Uprising creates videos like this one: to showcase some of those touching, individual stories. In this case, it’s an elderly man who created a photo book to leave his children and grandchildren as part of his legacy. At one point, the man is moved to tears as he reads the book, saying, “I haven’t read it [in] a while.”
Now, most YouTube users won’t be interacting…with your channel page until they subscribe.…They’ll do that by choosing the Subscribe option…here on your channel, or on an actual video page.…I’ll show you a video page by choosing…on this video here about a GoPro.…Here, we can also see the Subscribe button…just below our user name.…A user can also read information about this video.…Here’s another chance to add links back to your website,…as well as introduce content that has key words…
Okay, you’ve filmed all your video footage. Congrats — you’re halfway there! Now it’s time to talk about editing. We get it, video editing can be confusing. It’s easy to feel overwhelmed at first, especially when you see software price tags! Luckily, there are many options for video editing depending on your skill level, operating system, and budget. There are even free programs and mobile apps! Let’s go over a few options:
The most obvious thing you can do is network with fellow YouTubers since you already know they’re comfortable on camera. Because video comments and responses are so important, you may consider responding to one of their videos first before asking for the return favor.
You should focus on targeting one goal per video. Some of the most common video goals are to increase brand awareness or views, clicks, or inbound links and social shares . Depending on how you use the video in your marketing material, the goal could be to increase the open rate of an email series or improve the conversion rate on a landing page. YouTube is a great platform for growing brand awareness.
This instinctively human account provides viewers with an opportunity to bond with the brand. This ultimately gives them a leg up on the competition, as a sense of empathy often goes a long way when it comes to influencing a consumer’s preferences.
If you want to bid more aggressively on folks who visited an important page (such as your “contact us” page), then create a special audience for those visitors, and boost your bids by setting up a different campaign aimed at these people.
But the good news for you is that you don’t need to flood thousands of dollars in YouTube advertising. If you create a good channel that constantly puts out quality content that people want, you’ll get the attention and eyeballs that you need to drive customer acquisition through YouTube.
A. The following topics were updated: installing Google Tag Manager, using goal tracking, looking at a conversion funnel, looking at attribution models, leveraging local SEO, introduction to search and display, launching display search ads, and deciding to use remarketing.
In a 2011 study published in Psychological Science, a journal of the Association for Psychological Science, Jonah Berger found that subjects the sharing of stories or information may be driven in part by arousal. When people are physiologically aroused, whether due to emotional stimuli or otherwise, the autonomic nervous is activated, which then boosts social transmission. Simply put, evoking certain emotions can help increase the chance a message is shared.
If you’re shooting “on location” it may become necessary to edit the script again. More often than not, you’ll find certain things don’t work as well in real life as they did when it was just you and your computer.
If your video is going to include graphics, title slides, or other multimedia elements, you should plan out the placement and content for those pieces in advance. These elements can be incorporated into your storyboards so the video’s content flows seamlessly.
Enter your name, desired email and password, birthday, gender, phone number, current email, and country before clicking “Next step.” Please note, Google requires all users to be at least 13 years old.
YouTube’s not the only video marketing platform anymore, but it’s still the biggest, with more than just their 1.5 billion monthly logged-in viewers consuming video content. And while Facebook and Twitter are making video a bigger focus, YouTube remains a key video destination. If you’re looking to make the most of your video marketing efforts, YouTube should definitely be on your list… Read the full article »
You may be saying to yourself that you don’t have video advertising assets and can’t afford the video production costs associated with producing video ads. But each business and brand has its own acceptable levels of production value.
Now that your YouTube channel is up and running, let’s talk about search. Remember how we mentioned that YouTube is the second largest search engine? While creating engaging content is a must, it’s not the only factor for success. There are several things you can do to optimize your videos to rank highly on both YouTube and in Google search results.
When it comes to marketing, you must diversify your techniques to reach a variety of potential customers. Using online outlets, such as social media, blogs, and videos is one method to help you arrive at a larger audience. That’s why YouTube can be an effective way to market your business… Read the full article »
Market your YouTube channel and videos on your website and blog. First, add a YouTube follow icon to your website and blog so your audience can easily find your channel. Second, embed relevant videos on your website or in blog posts. Consider creating a YouTube video to accompany a specific blog post or sharing customer video reviews or case studies on your website. Not only will this help market your YouTube channel and videos, it will also drive traffic to your website.
Notice how each one gives you a very specific idea of what the video is about. Each one offers something a little different, but gives the searcher the freedom to choose what is going to be best for them. For reference YouTube’s keyword tool shows 21,600 searches for the phrase, while Google says 49,500; that’s a perfect sweet spot for keyword optimization.
Producer and Creative Director Allen Martinez founded Noble Digital agency and has been creating creative branding and performance campaigns for B2B and B2C startups like: Plated, Fundrise, Telesign as well as corporations such as: Coca-Cola, In-Bev, Subway, Nestle, AT&T, Anheuser-Busch, Quest, Hilton Hotels, Burger King, Univision, Yamaha, Miller Lite, Proctor & Gamble, McDonald’s, Heineken, Orbitz, Wrigley’s and many others. Martinez has used Noble Digital as a platform to implement what he has learned through helping Fortune 500s by reverse-engineering these powerful tools to launch and scale funded startups as powerfully as established corporations.
For example, Google’s keyword tool returns 49,500 global monthly searches for the phrase “landing pages”, while YouTube’s states “Not Enough Data”. The term “make money online”, however, returns 368,000 and 20,000 respectively. Therefore, look at both places and try to find the middle ground between them.
This is the last thing we need to cover before jumping into the how-to, but it’s an important section. YouTube has recently made some changes on the site, and it’s important to address them so we’re all on the same page.
One fifth of your viewers will click away from a video within 10 seconds or less. Short and to the point – that’s what the video experts are recommending. Our advice? Get right to the grit of the tale and manage expectations from the outset (within the first 5 to 10 seconds).
To get started, visit YouTube.com. In the upper right-hand corner, you should notice that you’re probably already logged in. If this is not true, click on the blue “Sign in” button in the upper right-hand corner, and enter your Google account username and password.
Video can also provide social proof for your product or service. According to WebDam, customer testimonials have the highest effectiveness rating for content marketing at 89%. When creating video success stories focus on the story of your customer and the success he/she achieved from using your product/service. This nifty question template from Copyblogger will help you create awesome and human-focused video and written testimonials.
A new report from Tubular Labs on The Millennial Woman on YouTube is a must-see for media companies and brands. It highlights the buying and lifestyle preferences of the demographic, helping publishers to better curate content to appeal to and captivate this audience….
Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall plan. Video needs to play a central role in your outreach and campaign efforts.
If you plan on having speaking in your video, be sure to use a high-quality microphone to capture the audio. There are many different microphone choices that record audio separately from the camera. There are even mics you can plug into your smartphone for better audio on the go.
Focus isn’t one of the key settings of shooting, but it’s definitely important to keep in mind. With a DSLR, you have the option to shoot with autofocus or manual focus. It depends on the camera and lens you have, but typically autofocus is not the most accurate.
To create a shotgun mic setup in your office studio, you’ll need a shotgun mic like the Sennheiser ME66, a shotgun clip, light stand, XLR cable, and Zoom H4N recorder. The Zoom recorder will allow you to record audio separately on an SD card and adjust the gain for the environment you’re shooting in.
Start with photos: You may not have aspirations to be a professional photographer, but by switching your camera off video mode, you’ll be able to see the relationship between aperture, ISO, and shutter speed a lot faster. Take a ton of photos and change each setting incrementally. Over time, the numbers will be less intimidating and switching between settings will become muscle memory.
Find the upward facing arrow in the top navigation bar of YouTube. It doesn’t matter what page you’re on, you’ll be able to see this. Click on it. You’ll be asked to select or drop a video file, and your video will start uploading right away.
A recent study found that 57 percent of online consumers were more likely to buy a product they were considering purchasing after watching a video demonstration of that product. See a sample product explainer video below.
Although it might strike some as a bid morbid, the copy is in keeping with the brand’s “tough fitness” theme. Click the CTA, and you’ll get taken to a campaign website where people can share photos showing how they’re honoring their bodies, along with their “number.” Pretty cool.
Engagement reports help you learn what content is resonating with your audience. Here you can see what viewers are clicking, sharing, commenting, and promoting. You can also see how your cards and end screens are performing in your engagement reports. Cards and end screens reports help you learn what your audience is engaging with so you can optimize your calls-to-action in future videos.
youtube video marketing
youtube video marketing
First, video files are incredibly large, so it’s very unlikely you’ll want to store any of them on your internal hard drive. You will quickly run out of storage, and your computer’s processing speed will begin lagging under the weight.