Once your video is ready to upload, YouTube allows you to select the video thumbnail that will appear on your channel, in search results, and on the right-hand column. We recommend uploading your own custom thumbnail.
In-stream ads refer to ads that play within a YouTube video itself. TrueView in-stream ads play before a viewer watches the video they’ve selected on YouTube. These ads can be customized with different overlay text and CTAs and viewers usually have the option to skip the ad after watching the first five seconds. In addition to the pre-roll in-stream ads that play before the video, there are also mid-roll video ads that appear midway through YouTube videos that are 10 minutes or longer.
Recap with a conclusion – Referring back to our old marketing proverb, this is the part where you, tell them what you told them. You may say something like, “Today we learned what Facebook Timeline is and how it works.”
Dharmesh Shah, Founder and CTO of HubSpotsays it best: “The worst thing to do is make a completely boring video. Videos that are pure marketing puff pieces don’t spread.” So what do your audience want instead? They want to laugh, they want to feel enlightened, they want to be pulled out of their boring 9 to 5s and forget about their realities. HubSpot don’t take themselves too seriously – Dharmesh insists that humour works well for their video marketing campaigns.
Have you noticed the “recommended videos” that show up on the right sidebar when you’re watching a video on YouTube? Those are the videos that have the highest retention rates, so if people aren’t watching your videos all the way through, you’re not showing up as recommended. If you’re not showing up, you’re missing out on more potential viewers.
YouTube uses a cost per view (CPV) model, which means you only pay when someone engages with your video ad. If your ad is skipped, you aren’t charged for that view. The exact cost per click varies varies on keyword competitiveness but on average it’s around $0.06. Once you set your daily campaign budget, YouTube will display your ad until the daily budget is spent.
Animated videos, such as the below one we created to promote a key theme from the 2017 State of Inbound report, can be a great format for hard-to-grasp concepts that need strong visuals or an intangible service or product.
Virtual reality video: This is one of the newest trends in video marketing, but it has the potential to lead the way in the coming year. Facebook has recently unveiled a new VR headset that’s expected to ship this year, and digital marketing gurus are predicting it will change the landscape. Get in on the ground floor with this fast-growing video trend.
When choosing an ISO, consider the lighting. If your subject is well lit (for example, if you were outside), you can get by with a lower ISO, ideally around 100 or 200. If you’re indoors in a low-light situation, you’ll need bump the ISO up — just be careful of how noisy it makes your shot.
Remember that video doesn’t need to be complicated. In fact, some of the most popular video campaigns in the world are extremely simple — and their power rests in their simplicity. It’s more important to target your audience is a smart way than to create a complex video.
According to an upcoming report from HubSpot Research, 54% of consumers want to see videos from brands they support in comparison to email newsletters (46%) or social image (41%) based content. We also found that video content was the most memorable (43%) in comparison to text (18%) and images (36%).
A weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. In each week’s email, Jay will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see!
Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall plan. Video needs to play a central role in your outreach and campaign efforts.
Although YouTube offers the benefit of reaching a large audience with no cost to upload and host videos, there are several downsides to the platform. While video ads can be a great tool for promoting your own content, the amount of ads on the platform from other advertisers can detract from your viewer’s experience. YouTube is also — surprise — highly addicting. Once viewers are on the platform, they usually stick around to watch another video … or 20. This can make it difficult to drive traffic back to your site from the platform. Despite these barriers, YouTube is a great platform for hosting videos and growing your audience.
Think about tying your marketing to a larger mission to cultivate a loyal following. According to research conducted by Scott Magids, Alan Zorfas, and Daniel Leemon, customers who are “fully connected” emotionally to a brand spend twice as much on average than customers categorized as “highly satisfied.” Take advantage of this by committing to emotionally-charged marketing that makes customers feel recognized and important.
If you’re up for a challenge, trying telling a story with your b-roll and plan out a shot sequence. For example, your subject might open a door from the hallway, walk into their office space, sit down at their desk, open their laptop, and begin typing. Seems simple, right? But a shot sequence showing this 10 second scenario might consist of six or more different b-roll clips.
Your first opportunity to delight comes directly after the purchase. Consider sending a thank you video to welcome them into the community or an onboarding video to get them rolling with their new purchase. Then, build out a library of educational courses or product training videos to cater to consumers who prefer self-service or simply want to expand their expertise.
There’s a lot of room to get creative with strategies here. The key is, though, to focus on specific goals and create videos to accomplish them; not the other way around. Keep the digital sales funnel in mind, just like you would on your blog, and nudge users towards conversion accordingly.
The first step to becoming a YouTube marketing pro is creating and optimizing your video’s metadata. Simply put, metadata gives viewers information about your video, which includes your video title, description, tags, category, thumbnail, subtitles, and closed captions. Providing the right information in your video’s metadata will help to ensure that it is properly indexed by YouTube and appears when people are searching for videos like yours. Be succinct and straightforward when filling out your metadata — your content could be removed if you try to promote it with unrelated keywords. Check out the video and tips below to learn more about optimizing your video for search.
Above all else, shoot with a tripod. It should go without saying, but the handheld method you use for your Snapchat story isn’t going to cut it. Tripods will ensure you maintain a steady shot and hopefully not break any expensive equipment in the process.
There will be two images that you choose. The first will be your account’s picture, which will work similar to Facebook’s profile pictures. The second will be your channel art, which will be displayed at the top of your channel much like Facebook’s cover photo. You need to choose these images wisely, as they’ll be one of the first things that users notice about your brand. In the example below, my account picture is the picture of me, and the flowers are my channel art (please note, this is only an example account).
One question – There is one article I read about optimizing keywords for YouTube, they mentioned putting the main keyword first in the description. But you said I can give a crazy name and with a semicolon and then the main keyword.
Aside from making your hearing-impaired and international viewers happy, this also gives additional content for the GoogleBot to index when they’re trying to determine which videos to rank into the searches.
youtube video marketing
YouTube Live allows users to broadcast live content to viewers. Live video allows you to easily share unfiltered moments, and lets your audience participate with real-time comments. Live videos on YouTube are recorded and appear like an other video upload. You can easily start a YouTube live stream from your phone or desktop by following these steps.
The best part of individual video targeting is the level of control and granularity. To reach scale, however, you’ll need to aggregate a lot of popular videos together. And if the content is not evergreen, their popularity may already have faded.
Now that your YouTube channel is up and running, let’s talk about search. Remember how we mentioned that YouTube is the second largest search engine? While creating engaging content is a must, it’s not the only factor for success. There are several things you can do to optimize your videos to rank highly on both YouTube and in Google search results.
Speaking of sound, pay special attention to the hum of the air conditioning. Find a room with minimal noise or turn down the fan during recording. Consider purchasing photography paper to create a background that’s a little more appealing than the white conference room wall.
First, head to youtube.com/analytics. You should be directed to an analytics dashboard that shows an overview of how your videos have been performing during the past 28 days. You can adjust the analytics timeframe by clicking on the drop-down menu in the upper right-hand corner. The overview report features some top-line performance metrics, engagement metrics, demographics, traffic sources, and popular content.
Rantic.com is the solution to all of the problems that many YouTubers have always faced. Since the start of Rantic, the notorious marketers within the firm have successfully marketed some of the most viral videos, music videos, movie trailers, and even commercials. We’ve helped musicians get major record deals, secure television appearances and radio airplay, and helped feature them on some of the biggest news sites and magazines.
‘Shackleton’s Return’ by Hyundai is a remarkable example of great storytelling. So, maybe we shouldn’t be surprised that the video campaign has already generated over 100 million video views for the automotive brand….
It’s what we do best! Don’t trust “other” YouTube promotion sites that only offer the lowest quality in views to make quick money. We offer 100% REAL TRAFFIC AdSense safe YouTube views that are high-audience retention. This means that the users watch most of your video, which will result in a high chance of interaction and subscription. This is the closest thing to a dream YouTube promotion machine that is out there, and users depend on it to promote and deliver.
One of the main ways you can take advantage of this feature is by creating a channel trailer. A channel trailer is the video version of your description and is shown to all your unsubscribed viewers. Your trailer should be short and sweet (around 30 to 60 seconds). Focus on showing visitors what your channel is about, what they can expect to see, and encourage them to subscribe. Your trailer won’t be interrupted by ads, keeping the user focused on why they should watch more videos from your brand.