Rantic.com is the solution to all of the problems that many YouTubers have always faced. Since the start of Rantic, the notorious marketers within the firm have successfully marketed some of the most viral videos, music videos, movie trailers, and even commercials. We’ve helped musicians get major record deals, secure television appearances and radio airplay, and helped feature them on some of the biggest news sites and magazines.
Once you’ve set your frame rate and resolution in your camera’s settings menu, it’s time to determine your aperture, shutter speed, and ISO. Before we jump in, turn your camera to manual mode to control these settings. While we’ll define each of of these individually, know that these three variables are meant to work in tandem with each other. In fact, many photographers use the term Exposure Triangle to describe how they relate to light and how it interacts with the camera.
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At the same time you’re creating your storyboard, you’ll also want to decide how long your video you should be. On YouTube, videos under two minutes receive the highest levels of engagement. Your video should be just long enough to deliver the key messages that align with the goal you set in step 1. If you do create a longer video, experiment with how you present content — the pacing, story arc, and visuals — to keep viewers interested throughout.
YouTube will only show the first two to three lines (about 100 characters) of your video’s description, then viewers will need to click “show more” to see the rest. For that reason, be sure to include any important links or CTAs in the beginning of your description, and write the copy so it drives views and engagement. Below this, you can include the video transcript. Video transcripts can greatly improve your SEO because your video is usually full of keywords. You can also add a default channel description that includes links to your social channels, video credits, and video specific time stamps. You can also include #hashtags in your video titles and descriptions — just be sure to use them sparingly.
I don’t need to put my face on this thumbnail, but it helps my fans recognize me. And if people aren’t familiar with me, they’ll see the title of this video and wonder who the heck that guy is and may click and video and be introduced.
If you want Google to do the work, you’ll get more scale as they aggregate all videos using particular keywords into a placement for you. But what you gain in simplicity and scale, you’ll lose in terms of targeting.
Although it might strike some as a bid morbid, the copy is in keeping with the brand’s “tough fitness” theme. Click the CTA, and you’ll get taken to a campaign website where people can share photos showing how they’re honoring their bodies, along with their “number.” Pretty cool.
There’s no shortage of content out there in the digital world. People are overloaded with information that they cannot process. Videos are a breath of fresh air in a world dying with information overload. It is easier for the brain to process visual content amidst a sea of text. Creating an impact through videos is therefore that much easier.
Create stories that show your product or service in the context of an average customer’s daily life without making it feel like an ad. That way, the video gets its point across and moves the marketing needle while still delighting viewers.
It’s important to visit each location you plan on using before the shoot. On your scouting trips, make sure you’ll be able to capture the kinds of shots you want for your video. Typically, it’s better to have more space so you can adjust the camera position as needed. You should also check for any loud or ambient noise like busy roads or air conditioning units that could interfere with your audio when filming, and you should consider light and time of day. While the room might have sufficient light in the morning, you may need to bring a lighting kit in to film during the afternoon or evening.
Form a process: Every videographer has their own method, but we suggest setting your shutter speed first according to the math described above. Then adjust aperture according to the depth of field you want to create. Then, ISO. Finally, circle back to shutter speed for any fine adjustments.
The latest figures from Alphabet Inc (the company formerly known as Google) are out, and although Alphabet didn’t disclose how much money YouTube is making, experts estimate the video platform’s annual revenue has now reached $10 billion. …
Tripods range tremendously in price, and the quality of your tripod should depend on the level of camera and lens you have. If you’re shooting with your phone, you can get by with a table mount like the Arkon Tripod Mount or a full-size tripod like the Acuvar 50” Aluminum Tripod. For a DSLR, Manfrotto makes a variety of trustworthy tripods starting with the Manfrotto BeFree and increasing in quality and price from there.
Users are more likely to share and re-share video than other forms of content. It is a great tool for businesses and professionals to showcase their vision, expertise, products, services, company news and announcements for maximum outreach.
Being a good writer is not as essential to being a good storyteller, which is why some unscripted talking to the webcam videos can work, but it is certainly essential if your story isn’t compelling enough on it’s own.
Ultimately, none of what we’ve discussed so far matters much if your videos suck. Whether the content is bad or they just aren’t actionable, videos that are incapable of driving results just waste your time and money. When creating videos for YouTube, focus on specific goals. For many businesses, that will be lead generation and sales.
Once your video is ready to upload, YouTube allows you to select the video thumbnail that will appear on your channel, in search results, and on the right-hand column. We recommend uploading your own custom thumbnail.
Do your videos help solve a problem or answer a question? If so, engaging with popular question and answer sites like Quora might be a great marketing technique for your business. Monitor questions and share video content users will find helpful.
When you’re using YouTube, you’ll have a whole library of videos. You can then upload the video files natively to each platform. You can also embed the YouTube videos into your blog posts with just a few clicks, making your blog posts more dynamic and engaging.
Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall plan. Video needs to play a central role in your outreach and campaign efforts.
Even the simplest of videos can be super shareable with the right subject matter. In this case, that subject matter is animals, which the folks at Android used to focus on shared experiences. By tapping into viewers’ emotions, the video has built-in broad appeal and sharability.
Okay, you’ve filmed all your video footage. Congrats — you’re halfway there! Now it’s time to talk about editing. We get it, video editing can be confusing. It’s easy to feel overwhelmed at first, especially when you see software price tags! Luckily, there are many options for video editing depending on your skill level, operating system, and budget. There are even free programs and mobile apps! Let’s go over a few options:
One of the most effective ways to generate more views for your channel is to promote your videos outside of YouTube, i.e. use your blog and social media channels. There’s a variety of WordPress themes that aim to do exactly that: promote your YouTube channel prominently on-site.
When building out your brand, it’s important to put a face to your company’s name and infuse it with personality. Video is a great medium to showcase this. For example, after realizing that marketing videos were all bland interviews and boring tutorials, we attempted to fill the gap by teaching our audience PPC while making it fun and entertaining… Read the full article »
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All channels should absolutely, 100% have a featured video. This video will be placed prominently in the top and near-center of your channel. When users click to it, it will auto-play, catching their attention immediately. This lets you choose how you want to introduce yourself to your viewers. This is particularly important, because the description of your business doesn’t appear on your first page.
With an increase of 50 million users in the past three months, Instagram Stories is looking more promising as a way for brands to entice new followers to watch their content on this platform. We look at 8 best practices for brands and publishers using this platform….
[…] your business but I personally think that these sites are for millennial and on the cutting edge. Beginner’s Guide to YouTube Marketing shared ways to utilize YouTube correctly on a marketing stand […]
Once your channel is setup, it’s time to start populating it with content. This is where the fun begins! In this section, we’ll talk about some different types of videos you can create and walk through how to film and edit videos. Overwhelmed? Feeling uninspired? Check out our list of great video advertising and marketing campaigns for creative ideas to inspire your next project .
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Ultimately, the goal of a TOFU video is to expand reach and build trust. Because you are looking for shareability, your video will likely be more entertaining than educational. But you should should still provide enough information to associate yourself as an authority on the topic.
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There are some films that are simply beautiful. It’s not the story or even the picturesque setting. In fact, the scene might take place in the dingiest of sets, but somehow each shot just feels right.
Did you know The Weather Channel has a host of related digital channels that generate around 400M video views on Facebook a month? We talked to its digital editor-in-chief Neil Katz, about growth hacking, digital video strategy, and dancing llamas. …
The key to a successful marketing campaign, even on YouTube, is creating clear and concise calls to action. Depending on the message, you can use the beginning, middle, or end of a video to direct the actions of your viewers.
Once your script feels ready to go, there’s one more step before you break out your camera: the table read. Words on paper can sound a lot different than they do out loud. The point of a table read is to smooth out the kinks of the script and nail down inflection points. Have a few people (writer and talent included) gather around a table with their laptops and read the script multiple times through. If you accidently say a line different than what the script prescribes, think about why and consider changing the language to make it sound more natural.
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When launching a video marketing plan for your business, resist the temptation to just grab your cell phone, hit record, and upload. Take time to make your video stand out. Think about the impression you want your audience to have after viewing the video. While videos are an investment, they can be the key to helping your practice stand out from the competition… Read the full article »
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Using the above example of Business Insider, you may not want to target all the viewers of all their content. Some of their most popular videos have little to do with business — but even among those that are business-related, some may be geared toward viewers who may not be in your target audience. So, rather than targeting an entire channel, you may want to place an ad against a video that has relevant content and a decent number of views.