internet marketing youtube | youtube app

A channel icon is similar to a Facebook profile picture. This image will be used across all of your Google properties like Gmail and Google+. Consider using a company logo or, if you are a public figure, a professional headshot.
Keywords are the other important thing. You need to make sure you put those keywords in your title so it attracts the right audience. Keywords like social media marketing, search engine optimization, conversion rate optimization, ROI, and blogging are all keywords you’ll find me using. If you know your niche, you’ll know what keywords you need to use.
2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences’ shorter attention spans by making content more interactive and visual — and it’s paying off.
The two exceptions here are 1) if you’ve built up a large subscriber base who you know will happily wait through the ads for your content, and 2) if your business is becoming semi-famous on YouTube. Still, for the latter, wait until you have at least 5-10 thousand subscribers before enabling ads.
It only makes sense that before we dive into how you can grow your channel, we’ll cover why you would want to do so. There’s plenty of great benefits to marketing on YouTube that many businesses don’t fully consider.
Users are more likely to share and re-share video than other forms of content. It is a great tool for businesses and professionals to showcase their vision, expertise, products, services, company news and announcements for maximum outreach.
The Inbound Methodology is the marketing and sales approach focused on attracting customers through content and interactions that are relevant and helpful. Each video you create should acknowledge your audience’s challenges and provide a solution. Looking at the big picture, this content guides consumers through the journey of becoming aware of, evaluating, and purchasing your product or service.
Next, consider your audience and the overall mood for your production. Are you targeting a small audience that will appreciate the newest, underground hip hop track or do you need something that will appeal to many demographics? Are you creating a practical product tutorial or an upbeat event recap? Be sure to choose music that enhances the overall tone of your video.
Social video marketing (SVM) is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. In a successful social video marketing campaign, the content, distribution strategy and consumer self-expression tools combine to allow an individual to “add their voice” or co-create value to a piece of content – then further propagating it out to their social circles. Social video typically benefits from a halo effect cast by the “influencers” of a given social grouping. SVM draws on consumer-culture theory, economic theory, and social theory around the psychology of sharing. Social video marketing differs from social marketing, which has the intent of influencing behavior for a social good.
The last step here is particularly crucial: the targeting section of the campaign creation. You can target based on location, gender, age group, their web activity, and interests. Take all of these into consideration; interest targeting is perhaps even more important here than it is on Facebook Ads.
Enter your name, desired email and password, birthday, gender, phone number, current email, and country before clicking “Next step.” Please note, Google requires all users to be at least 13 years old.
If you’re a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You’ll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide.
Opinions vary greatly among sound engineers on the best method and equipment for recording audio with a DSLR. You’ve likely seen many videos that use a lavalier microphone — the small piece that clips below the collar of the talent’s shirt. Lavaliers come in both wired and wireless options. However, lavaliers can be a bit obtrusive both for the talent (who has to awkwardly have a wire threaded down their shirt) and for the viewer (who has to see a microphone for the entirety of the video).
Market your YouTube channel and videos on your website and blog. First, add a YouTube follow icon to your website and blog so your audience can easily find your channel. Second, embed relevant videos on your website or in blog posts. Consider creating a YouTube video to accompany a specific blog post or sharing customer video reviews or case studies on your website. Not only will this help market your YouTube channel and videos, it will also drive traffic to your website.
By using a creative, faux interview process to bring to light the impressive day-to-day routines of moms everywhere, it’s hard for viewers to walk away from this video not feeling appreciative. (Now go call your mom and tell her you love her!)
Start by creating a questionnaire to answer the most crucial unknowns. Build it in a survey tool such as Google Forms or SurveyMonkey and pass it along to the stakeholders of the project. No need for it to be long, but definitely don’t overlook these key questions:
“Once again, Greg Jarboe offers a detailed, well-researched guide for businesses wanting to get the most out of YouTube marketing. It’s a must-read for anyone serious about incorporating YouTube as part of their online marketing strategy.”
Alright, you’re ready to publish your video. You shot the footage, edited it together, added music and a voice over, and exported it for the web. The next step is to get your video online so your audience can start enjoying it. You have several options for hosting videos online, and in this section, we’ll talk about some of the best ones.
Eek…Well, if that’s the case then you best get to grips with the best practices for ensuring your video marketing campaigns smash your objectives and propel your social media forward. Below we reveal some of our favorite tips to help you create compelling, inspiring and actionable online videos.
HighQ created the following infographic that illustrates why 2017 will be the year of video marketing. Learn about just how many videos are watched on social media every day (hint: it’s a lot) and how other marketers are using video to achieve their goals.
When you’re going for that professional level and a video marketing strategy comes together, what does it look like? This case study with Plated gives you a great example of what you may be able to expect from a video marketing campaign:
To capitalize on video’s ability to connect with the consumer, you have to ensure that you are crafting the right message for your target audience. This is why it’s very important to spend time gathering consumer insights before launching your video. Unlike text, which can be easily edited if it’s not drawing attention, video must be remade and relaunched to adjust the message — so it’s best to get it right the first time.
The much-anticipated Wonder Woman movie has finally been released, and the initial reviews are very positive. But how does this enthusiasm for Wonder Woman translate into views and engagement on videos like official trailers and fan-related content?…
Annotations are text overlays that you can place over your videos. With annotations, you can layer text, links, and hotspots over your video to enrich the video experience with additional information, interactivity, and engagement.
Considering the expense of a DSLR camera, research your options and read plenty of reviews. Top of the line options (from most expensive to least) would include the Sony Alpha a7SII, Nikon D810, and Canon EOS 5D Mark III. For a more cost effective option check out the Canon EOS 7D Mark II, Canon 80D, Nikon 3300, or Canon EOS Rebel T6.
Once your video is ready to upload, YouTube allows you to select the video thumbnail that will appear on your channel, in search results, and on the right-hand column. We recommend uploading your own custom thumbnail. 
Remember, this process is just a guideline for choosing shutter speed. Traditionalists stick to these calculations, but there’s always room to tweak shutter speed slightly to achieve a desired effect. In the case of video, rules can be broken —  as long as you have a good enough reason.
To mask jump cuts, you can also shoot with two cameras, especially if you’re recording an interview without a script. Camera A would be the traditional, straight-on shot. Camera B should be angled 30 to 45 degrees to the side and capture a distinctly different shot. The editor could then flip between these two views to make the cut appear natural.
There are some films that are simply beautiful. It’s not the story or even the picturesque setting. In fact, the scene might take place in the dingiest of sets, but somehow each shot just feels right.
YouTube may seem overwhelming at first, but the platform makes it very easy to share and digest content. Your audience wants to learn, be entertained, and engage with your brand through video, so, be sure to follow this guide to make the most out of your YouTube marketing strategy.
The exact settings on your camera will depend on the model you have, but there’s likely an auto option, a bunch of presets (daylight, cloudy, tungsten, etc.), and custom. Avoid auto white balance at all costs and instead opt for a preset or custom. If you have a top-of-the-line DSLR, there may also be an option to manually set the color temperature of the room, measured in Kelvin.
Music, and entertainment-focused channels were among those with the highest view counts on YouTube in March 2018. We take a look at the most-watched YouTube channels last month, and confirm which publishers generated the most views for their video content….
Like / Add to Favorites / Share: Ask your viewers to “like,” “favorite,” and “share” the video so your content appears in more places across YouTube. You’ll be amazed at the reaction you get when you simply ask for it.
TrueView video discovery ads appear on the YouTube homepage, within search results, and as related videos on YouTube video watch pages. When a user clicks on one of these ads they will be redirected to the promoted video.
When building out your brand, it’s important to put a face to your company’s name and infuse it with personality. Video is a great medium to showcase this. For example, after realizing that marketing videos were all bland interviews and boring tutorials, we attempted to fill the gap by teaching our audience PPC while making it fun and entertaining… Read the full article »
On your external hard drive, you should create a separate top-level folder for each project. Within this folder, there should be a prescribed set of buckets to store your video footage, audio, design assets, and more. Create a template project folder that you can copy and paste for each project using the image below as a guide.
Understand your audience’s needs better than anyone else, and play to them in your videos. In addition, don’t mistake “longer” for “better” — if your message can be expressed in just a few seconds, don’t drag out the length of your video unnecessarily.
After you’ve determined the type of music you need, it’s time to start analyzing potential songs. Consider the song’s pacing. Songs with a steady rhythm are easy to change to suit your video style. Hoping to include your favorite, top 40 hit? Popular, radio songs are usually structured in 4-5 parts and can be difficult to transition. Try to choose simple songs that are easy to loop. If you’re looking for an instrumental song, be sure to find something that was recorded with real instruments. Songs made with digital samples can make your video feel unprofessional and out of date.
The part in italics is what will show as the title on YouTube. You see that I leave a cliffhanger that will make people want to click. I also put in the keywords search engine optimization and SEO in there to make it clear what the video is about. I’d then put the Google logo in the thumbnail to catch the eye and make sure people know it’s about Google SEO.
If you’re familiar with GoPro’s user-generated content, you probably noticed that this isn’t their typical video. GoPro has done a great job of defining their brand as adventurous and extreme — and the vast majority of the user-generated videos they repurpose and put out on their own channels involves stuff like jumping out of airplanes and surfing giant waves.
In the first video at the beginning of this article, I discuss how the call to action in a video is a powerful motivator for viewers. The statistics show that audiences are much more likely to take action after watching a video, rather than after reading text.
video marketing

youtube marketing

video marketing

youtube video marketing


internet marketing youtube | youtube instant

Aperture refers to the size of the opening in the lens. Like a human eye, a len opens and closes to control the amount of light reaching the sensor. Aperture is measured in what’s called an f-stop. The smaller the f-stop number, the more open the lens is, while a larger number means the lens is more closed.
Video can do wonders to increase content engagement and clickthrough rates — but we know that actually making videos can be intimidating. Many marketers get paralyzed by the “no time, too hard” fallacy of creating video content.
This blog post is not going to get into the weeds of how to upload a profile picture, cover image, or the steps to upload a video. YouTube already has those steps. It’s easy and you don’t need any instructions from me. I’m going to use this first part of the guide to talk about why you need a great channel layout.
Remember, this process is just a guideline for choosing shutter speed. Traditionalists stick to these calculations, but there’s always room to tweak shutter speed slightly to achieve a desired effect. In the case of video, rules can be broken —  as long as you have a good enough reason.
Did you know that video content created by the top female Saudi YouTubers is 5x more engaging than the average video? We take a look at the most influential women in the Middle East on YouTube right now. …
The first step of the Inbound Methodology is to attract, or turn strangers into visitors. Consumers at this stage are identifying their challenges and deciding whether or not their goal should be a priority. Therefore, the videos you create should empathize with their problems and introduce a possible solution.
The demographics report helps you understand your audience by reporting on their age and gender. You can then break down age groups and genders by other criteria like geography. This report will help you better market to your YouTube audience and understand if your content is resonating with your established buyer personas.
Getting internal experts or thought leaders in your industry to do short interviews on camera is a great way to build trust and authority with your target audience. Find the influencers in your industry or those with a different point of view and get these discussions in front of your audience.
What TMZ Sports and Business Insider essentially do is write half a sentence and leaves it as a “….”. This means that if you want to find who said what or what the kids should, you’ll have to click on the video to find out.
A recent study found that 57 percent of online consumers were more likely to buy a product they were considering purchasing after watching a video demonstration of that product. See a sample product explainer video below.
Video Completions: If you took the time to make a video, you probably want people to watch the whole thing. A video completion is the number of times a video is played in its entirety. This metric can be more reliable than view count when trying to determine your video’s success.
Try sparking your audience’s curiosity by asking questions and using teasers to hook their attention right away. Your video should immediately convey its value and answer that “why should I watch it?” question that will be on your audience’s mind. Should they watch it because it will make them laugh, because it will inspire them to act or because it will teach them something new?
video marketing

youtube marketing

video marketing

youtube video marketing

You’re no longer able to create annotations, as of May this year. Instead, there’s a new feature called “End Screens” that replace them. If you have annotations on your videos you created before May, they’re still functional.
You now need 10,000 views on your channel before you can apply for monetization. For small businesses looking to use YouTube as “passive income,” this will pose a challenge. Most businesses, however, benefit most from using YouTube for content marketing purposes, so this won’t affect many of the people reading this post.
Start a channel specifically for your business. I don’t care if you, John Doe, are a one-person marketer. Go ahead and create a “John Doe Marketing” account. You’ll get more hits that way, and people will recognize you as an authority much faster. Trust me on this one.
For video, the rules of composition are similar to what you may have learned in a photography or art class. First, consider the rule of thirds — the idea that you can create a sense of balance by imagining the canvas with two horizontal lines and two vertical lines. Key elements should occur at the intersection of these lines. 
It only makes sense that before we dive into how you can grow your channel, we’ll cover why you would want to do so. There’s plenty of great benefits to marketing on YouTube that many businesses don’t fully consider. The first is self-explanatory: video is huge right now. It is dominating the world of marketing and if you aren’t using video, you’ll almost certainly lose out to your competitors. Read the full article »
Now, most YouTube users won’t be interacting…with your channel page until they subscribe.…They’ll do that by choosing the Subscribe option…here on your channel, or on an actual video page.…I’ll show you a video page by choosing…on this video here about a GoPro.…Here, we can also see the Subscribe button…just below our user name.…A user can also read information about this video.…Here’s another chance to add links back to your website,…as well as introduce content that has key words…
Next, place the fill light at 45 degrees on the other side and lift it close to or just above eye level. The purpose of the fill is to soften the shadows created by the key, but without getting rid of them completely. Therefore, the fill should be dimmer than the key light. If you have to use the same type of light for both, scoot the fill back and diffuse it by clipping a clear shower curtain onto the clamp light with clothes pins. 
So again, it’s not an exact science, but even if you don’t end up ranking in Google, many of your viewers will still appreciate it because having text that coincides with your video often helps people retain the information better.
Follow @tommyismyname Tommy Walker is the host of “Inside The Mind” a Youtube show that fuses internet generation humor with online marketing strategy. Currently he is raising funds via an experiment with crowd-funding to make Season 2 a reality. Will you help him?
The much-anticipated Wonder Woman movie has finally been released, and the initial reviews are very positive. But how does this enthusiasm for Wonder Woman translate into views and engagement on videos like official trailers and fan-related content?…
If there’s one thing that you take away from this 4,000+ word guide, let it be this section. You should optimize the heck out of your YouTube videos for SEO. We covered why you should do this early on, with YouTube and Google’s searches being a powerful factor in which videos get more views.
Have you noticed the “recommended videos” that show up on the right sidebar when you’re watching a video on YouTube? Those are the videos that have the highest retention rates, so if people aren’t watching your videos all the way through, you’re not showing up as recommended. If you’re not showing up, you’re missing out on more potential viewers.
When building out your brand, it’s important to put a face to your company’s name and infuse it with personality. Video is a great medium to showcase this. For example, after realizing that marketing videos were all bland interviews and boring tutorials, we attempted to fill the gap by teaching our audience PPC while making it fun and entertaining… Read the full article »
There’s no shortage of content out there in the digital world. People are overloaded with information that they cannot process. Videos are a breath of fresh air in a world dying with information overload. It is easier for the brain to process visual content amidst a sea of text. Creating an impact through videos is therefore that much easier.
Recording a video can be a creative way to continue a conversation or get the attention of someone who has not responded via email or another communication channel. Record yourself recapping an important meeting or giving personalized recommendations using a tool such as Loom or Soapbox. These videos will be a delight moment for your prospects and can drive them further down the purchasing funnel.
Video can also provide social proof for your product or service. According to WebDam, customer testimonials have the highest effectiveness rating for content marketing at 89%. When creating video success stories focus on the story of your customer and the success he/she achieved from using your product/service. This nifty question template from Copyblogger will help you create awesome and human-focused video and written testimonials.
One of the most effective ways to generate more views for your channel is to promote your videos outside of YouTube, i.e. use your blog and social media channels. There’s a variety of WordPress themes that aim to do exactly that: promote your YouTube channel prominently on-site.
With the basic profile complete, it’s time to add a few finishing touches! Before we move on, it’s important to get one thing straight — you can customize the way your YouTube channel looks to subscribers and unsubscribed visitors. This means that unsubscribed viewers would see different featured content than dedicated, subscribed viewers. Pretty cool, right?
Videos have a direct impact on search results. It is common knowledge that rich media, which includes videos, is favored by search engine algorithms. To top it up, the fact that Google owns YouTube also plays a role in video’s increased popularity. Google has been constantly adjusting its algorithm to give its users a meaningful experience while searching. To satisfy user intent, they show a variety of results, and not just exact keyword matches. As a result, search results now prominently feature videos among top results.
Books Advanced Search New Releases Amazon Charts Best Sellers & More The New York Times® Best Sellers Children’s Books Textbooks Textbook Rentals Sell Us Your Books Best Books of the Month Kindle eBooks
Even Fortune 500 companies are increasingly opting for authentic-looking videos that are easier to pull off with (relatively) inexpensive production techniques. These brands have paved the way for you to do video advertising that you can afford — both in terms of production costs and in terms of CPV (Cost Per View).
Unlike paid search, which is often managed heavily against last-click attribution, most forms of YouTube advertising are used to either build or reinforce brand awareness. Yes, YouTube ads can contain a call to action (a bit like late-night infomercials), but more often than not, the consumption of video advertising by your target audience is more “upper-funnel.”
Although it might strike some as a bid morbid, the copy is in keeping with the brand’s “tough fitness” theme. Click the CTA, and you’ll get taken to a campaign website where people can share photos showing how they’re honoring their bodies, along with their “number.” Pretty cool.
YouTube has a larger adult audience than any cable network, and unlike television, you can target your ad only to your target audience. Plus, if you already use Google AdWords, we can connect YouTube advertising directly to your AdWords account.
You can also filter your results by content, device type, geography or location, all video content or playlists, subscriber status, playback type, traffic by different YouTube products, and translations. In addition to filtering results, YouTube allows you to display your results in a variety of different charts and even an interactive map.
Form a process: Every videographer has their own method, but we suggest setting your shutter speed first according to the math described above. Then adjust aperture according to the depth of field you want to create. Then, ISO. Finally, circle back to shutter speed for any fine adjustments.

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Ultimately, none of what we’ve discussed so far matters much if your videos suck. Whether the content is bad or they just aren’t actionable, videos that are incapable of driving results just waste your time and money. When creating videos for YouTube, focus on specific goals. For many businesses, that will be lead generation and sales.
The demographics report helps you understand your audience by reporting on their age and gender. You can then break down age groups and genders by other criteria like geography. This report will help you better market to your YouTube audience and understand if your content is resonating with your established buyer personas.
Note: Your video campaigns are located with your other campaign types (if any) from the “All campaigns” drop-down menu. You can also use this drop-down menu to view only video campaigns by selecting Video campaigns.
If you’re a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You’ll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide.
Alright, you’ve put a lot of time and effort into your YouTube channel. You’ve created interesting content, optimized it for SEO, and shared it across different platforms … now it’s time to measure your success.
The average human lives for 25,915 days — and Reebok wants us to use those days to continuously honor and push our bodies to their physical limits. Their video promoting the #HonorYourDays campaign doesn’t contain any spoken words, but the message is powerful: Make the most of the days you have by, as they put it, “honoring the body you’ve been given.”
Kevin Lee is Co-Founder and Executive Chairman of Didit a leading digital marketing and technology firm started in 1996. Didit has made 11 acquisitions to transform itself into a one-stop-shop full-service marketing firm from a SEM/SEO boutique. Kevin continues to invent new technology platforms for Didit and for clients. Kevin also co-founded We-Care.com generating over $8 million for nonprofits via cause-marketing. As a true Digital Marketing pioneer, Kevin gives back to the industry via 4 books, speaking engagements, and 780+ published columns. Kevin received his MBA from Yale University and lives in Scarsdale with his wife Dr Allison Kahner and two kids.
But what does shutter speed mean for video? We won’t go too deep into the science of shutter speed, but to pick the adequate setting you will have to do a little math. First, multiply your frame rate by 2. So if you’re shooting in 24fps, that would be 48. This number becomes the denominator of your shutter speed fraction. Since shutter speed is only available in a few increments, you’ll need to round 1/48 up to the next closest setting: 1/50.
At the end of the day, good storytelling is the foundational element that separates the competent videos from everything else. It is also often the missing element in most online videos. Without a good story, there is nothing to build on, so the video is destined to fail.
Plus, the money you’ll make as a result of these monetization options isn’t exactly going to be sending you into early retirement. You might make something like $1 per 1,000 views, and you can’t even get paid until you hit the $100 mark. For most businesses, this takes ages. Many find that it’s not worth the risk of losing viewers for pennies of potential profit.
This series by Wieden + Kennedy and Nike Women uses honest humor to shed light on the “inner thoughts” women experience at the gym (though I’m certain there is a male equivalent to these types of situations).
The first step in adopting a shoot-for-the-edit mindset is remembering to leave a buffer at the beginning and the end of each clip. There are called handles and can save editors from the headache of a cut too close to an important word.
If you’re shooting “on location” it may become necessary to edit the script again. More often than not, you’ll find certain things don’t work as well in real life as they did when it was just you and your computer.
Start with photos: You may not have aspirations to be a professional photographer, but by switching your camera off video mode, you’ll be able to see the relationship between aperture, ISO, and shutter speed a lot faster. Take a ton of photos and change each setting incrementally. Over time, the numbers will be less intimidating and switching between settings will become muscle memory.
Live video: Thanks to livestreaming services being added to most of the big social media platforms, like Facebook Live and Twitter’s Periscope, live video has become more and more common. Statistics have shown that consumers spend three times longer watching live videos than pre-recorded videos, which gives you a huge opportunity to share your message.
The part in italics is what will show as the title on YouTube. You see that I leave a cliffhanger that will make people want to click. I also put in the keywords search engine optimization and SEO in there to make it clear what the video is about. I’d then put the Google logo in the thumbnail to catch the eye and make sure people know it’s about Google SEO.
You now need 10,000 views on your channel before you can apply for monetization. For small businesses looking to use YouTube as “passive income,” this will pose a challenge. Most businesses, however, benefit most from using YouTube for content marketing purposes, so this won’t affect many of the people reading this post.
You can always cut out footage, but sometimes it’s not possible to go back and capture more. To make sure you have the clips you need, shoot multiple takes of each scene. To make sure you don’t miss a moment, try counting down from 5 before you start the action and before you finish recording. 
When you ask your friends which online video platform they use, the answer you probably receive is YouTube. For good reason too! YouTube is the largest video hosting platform, the second largest search platform after Google, and the third most visited website in the world. Every day people watch over 5 billion videos a day on YouTube. To top it off, it’s free to upload your videos to YouTube and optimize them for search.
When writing your description, you can try to optimize for the top keywords, but also additional keywords that you think could be helpful. In the video above, you can see that the description has keywords like “rainbow unicorn cake” and “classic rainbow cake.” Both of these may be search terms, and they have their bases covered.
Putting a sense of urgency (limited time) behind your message can be a powerful psychological motivator (take action now so you don’t miss out). This makes your message not only compelling, but also actionable.
This whole idea behind “all you need is a webcam” is pretty much garbage. Don’t believe me, when was the last time you watched someone’s webcam video for extended periods of time? To be fair, it’s sometimes true that a webcam is all you need, but only if you have an engaging video personality. And let’s face it, being good on video is not a skill that most people are born with.
video marketing

youtube marketing

video marketing

youtube video marketing

Logically speaking, as more people go back to your website for the videos or even to your YouTube channel, traffic will also increase. People might look for the videos on YouTube at first but as they find your videos useful, they will eventually follow the link to your website and that can drive more traffic. The secret is patience.
If you’re just starting with manual video settings, don’t get overwhelmed. Understanding the ins and outs of the Exposure Triangle takes time and a lot of practice. Here are two tips to beat the learning curve: 
Aside from making your hearing-impaired and international viewers happy, this also gives additional content for the GoogleBot to index when they’re trying to determine which videos to rank into the searches.

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Jump up ^ “Yes We Can”: How Online Viewership, Blog Discussion, Campaign Statements, and Mainstream Media Coverage Produced a Viral Video Phenomenon[2] “Yes We Can: How Online Viewership, Blog Discussion, Campaign Statements, and Mainstream Media Coverage Produced a Viral Video Phenomenon” (PDF).
Your videos should work the same way. Even if they aren’t ads, you should treat it them as such. Hook the viewer in with visuals and a few great opening lines. Then keep them entertained. Watch what I do in this video:
Instead, if you know you’re recording in a controlled environment (like a conference room in your office) we suggest recording with a shotgun mic. They’re reliable, remain out of the shot, and record background noise in a natural sounding way.
With 71% of consumers watching more video online than a year ago, brands can no longer ignore its growing popularity. Thankfully, creating great content has never been easier! Try turning a written blog into a video or create a product tutorial. Using video to showcase ordinary information in a new, interesting way is sure to delight your audience. Pick up a camera, start filming, and watch your engagement levels increase. It’s time to make video a key part of your marketing strategy!
YouTube has a larger adult audience than any cable network, and unlike television, you can target your ad only to your target audience. Plus, if you already use Google AdWords, we can connect YouTube advertising directly to your AdWords account.
Even if you have have a perfectly organized external hard drive, you’re not out of the weeds yet. You need to back up your files, or even back up your backup files. It’s not uncommon to have an external hard drive you work off of, another external for backups, and a third set of backups in the cloud via a service like Dropbox or Google Drive.
“In a prior paper, we found that emotion plays a big role in which New York Times articles make the most emailed list. But interestingly, we found that while articles evoking more positive emotions were generally more viral, some negative emotions like anxiety and anger actually increased transmission while others like sadness decreased it. In trying to understand why, it seemed like arousal might be a key factor,” says Berger,[3] the Joseph G. Campbell Jr. Assistant Professor of Marketing at the University of Pennsylvania.
While the curation probably took a while, there wasn’t much original content creation going on here — it’s really just a series of clips of unlikely animals palling around together. I mean, who doesn’t want to see a parrot feeding spaghetti to a husky? Or a monkey climbing onto (and promptly falling off of) a horse’s back? And yet, the video was shared more than 6.4 million times, according to video ad tech company Unruly.
For each scene, make sure you film from a few positions so you can edit between the clips. For an interview or video focused on a single individual, this may mean moving the camera from facing the scene head on to filming from a 45-degree angle. You can also try to move the camera closer and further away or zooming in and out for more variety. Cutting between different angles and distances will keep your video visually interesting and engaging for your viewers. 
Logically speaking, as more people go back to your website for the videos or even to your YouTube channel, traffic will also increase. People might look for the videos on YouTube at first but as they find your videos useful, they will eventually follow the link to your website and that can drive more traffic. The secret is patience.
Banner and text ad retargeting/remarketing of audiences is great and easy, but if you didn’t get the message right when someone was at your site, it may take a video to tweak this message in order to get that visitor’s attention.
Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today’s digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display. Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. See how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. The course also covers content marketing and mobile marketing, as well as recommendations for expanding your digital marketing skillset.
This doesn’t mean that you need a huge following on YouTube already. Gregory Ciotti has a great post on Think Traffic about how he worked with another YouTube channel to create a video based on a popular blog post he wrote – Science of Productivity.
Watch time reports the total number of minutes your audience has spent viewing your content on your channel as a whole and by video. This helps you see what pieces of content viewers are actually consuming instead of just clicking on and navigating away. Watch time is important because it’s one of YouTube’s ranking factors. A video with a higher watch time is more likely to rank higher in results. YouTube provides a line item report on watch time, views, average view duration, and average percentage viewed for individual videos, location, publish date, and more. A video’s average percentage viewed, or retention rate, indicates the average percentage of a video your audience watches per view. A higher percentage means there’s a higher chance that your audience will watch that video until the end. Try placing cards and end screens in videos with a higher average percentage viewed rate to improve the number of views your calls-to-action receive.
You guessed it right; the biggest influential factor that launched this form of marketing was YouTube. Of course, there were other websites that offer video upload and streaming features but they weren’t as strong as YouTube.
Your prospects want to know that your product will solve their specific problem, and one of the best ways to showcase this and build trust is by creating case study videos that feature your happy and loyal customers. These are your best advocates. Get them on-camera describing their challenges and how your company helped them meet their goals.
You can also filter your results by content, device type, geography or location, all video content or playlists, subscriber status, playback type, traffic by different YouTube products, and translations. In addition to filtering results, YouTube allows you to display your results in a variety of different charts and even an interactive map.
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You probably already thought about these keywords while making your video, but what you probably didn’t realize is that in addition to using the Google Keyword tool,  you should also be looking at the YouTube Keyword Tool.
That’s exactly why Artifact Uprising creates videos like this one: to showcase some of those touching, individual stories. In this case, it’s an elderly man who created a photo book to leave his children and grandchildren as part of his legacy. At one point, the man is moved to tears as he reads the book, saying, “I haven’t read it [in] a while.”
Take a breath. With a little bit of know-how, building your studio doesn’t have to be overwhelming. There are plenty of cost effective choices and DIY hacks to make sure you or your talent looks great on camera.
No matter if it’s your first video or your fiftieth, remember that getting in front of the camera is scary. Schedule plenty of time and give your talent the script early — but make it clear they don’t need to memorize it. 
Instead, invest in an external hard drive like one of the Lacie Rugged models. External hard drives come in a variety of sizes and port options (Thunderbolt, USB 3.0, etc.). Multimedia creators will use the phrase “working off of an external” to describe storing all of their project files on this hard drive. This method also makes it easier to collaborate with teammates because you can easily pass off the drive.
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YouTube Live allows users to broadcast live content to viewers. Live video allows you to easily share unfiltered moments, and lets your audience participate with real-time comments. Live videos on YouTube are recorded and appear like an other video upload. You can easily start a YouTube live stream from your phone or desktop by following these steps.
You now need 10,000 views on your channel before you can apply for monetization. For small businesses looking to use YouTube as “passive income,” this will pose a challenge. Most businesses, however, benefit most from using YouTube for content marketing purposes, so this won’t affect many of the people reading this post.

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The exact settings on your camera will depend on the model you have, but there’s likely an auto option, a bunch of presets (daylight, cloudy, tungsten, etc.), and custom. Avoid auto white balance at all costs and instead opt for a preset or custom. If you have a top-of-the-line DSLR, there may also be an option to manually set the color temperature of the room, measured in Kelvin.
there are many issues to consider when utilizing this medium. Having said this, the author of this fine book has an excellent understanding of the history of you tube marketing and he is up to date on the latest developments. I have spoken to Greg and he is bright, straightforward and realistic. I believe he knows all there is to know about this kind of advertising.
Longer videos might be better suited to YouTube or traditional media platforms. YouTube is an excellent platform if you intend to create a series of related videos because you can easily create a playlist and encourage subscriptions for your viewers to follow along. With YouTube, the active browsing feature allows you to use SEO to attract audiences, so you have other options beyond paying to promote your content.
When you’re using YouTube, you’ll have a whole library of videos. You can then upload the video files natively to each platform. You can also embed the YouTube videos into your blog posts with just a few clicks, making your blog posts more dynamic and engaging.
The two exceptions here are 1) if you’ve built up a large subscriber base who you know will happily wait through the ads for your content, and 2) if your business is becoming semi-famous on YouTube. Still, for the latter, wait until you have at least 5-10 thousand subscribers before enabling ads.
Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall plan. Video needs to play a central role in your outreach and campaign efforts.
Zara is the Digital Marketing Institute’s Digital Marketing Executive. She writes about all things digital marketing, including search, social media, email, mobile and Analytics. Her core passions are content creation and small business strategy.
One of the main ways you can take advantage of this feature is by creating a channel trailer. A channel trailer is the video version of your description and is shown to all your unsubscribed viewers. Your trailer should be short and sweet (around 30 to 60 seconds). Focus on showing visitors what your channel is about, what they can expect to see, and encourage them to subscribe. Your trailer won’t be interrupted by ads, keeping the user focused on why they should watch more videos from your brand.
Video poses some unique challenges for your computer and file organization habits. And if you’re one of those people who work off a cluttered desktop — you know who you are — you’ll find yourself in a world of hurt. 
When you ask your friends which online video platform they use, the answer you probably receive is YouTube. For good reason too! YouTube is the largest video hosting platform, the second largest search platform after Google, and the third most visited website in the world. Every day people watch over 5 billion videos a day on YouTube. To top it off, it’s free to upload your videos to YouTube and optimize them for search.
I highly recommend adding both YouTube cards and captions to all of your videos. This will make the videos more accessible and actionable. Both only take a few extra minutes, and are well worth the investment.
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Are you creating videos around a few specific themes? Playlists might be the perfect tool for you! Playlists allow you to curate a collection of videos from both your channel and other channels. Not only do playlists help to organize your channel and encourage viewers to continue watching similar content, they also show up separately in search results. Creating playlists provide you with more discoverable content.
When creating an ad, you have 5 seconds to hook the viewer in so they watch more of your video. You see what Tai Lopez does? The background is him standing in a mansion, and the first thing he says is that he’s going to give you a tour of his mansion. Then he introduces himself. And to keep you watching, he gives you a video tour of the mansion while he talks about himself and what he offers. This is great marketing that few people have done.
If your audiences are large enough so that the Venn diagram of their intersection is large (and valuable), you can combine these targeting methods with different ads or different bids, as well as layer in other traditional demographic targeting options.
At the end of the day, good storytelling is the foundational element that separates the competent videos from everything else. It is also often the missing element in most online videos. Without a good story, there is nothing to build on, so the video is destined to fail.
Before your start filming, set a music budget and research your local copyright laws. Copyright law can be very difficult to decipher, especially when you’re dealing with digital content. Bottom line: Most music isn’t free. If you use another artist’s music without permission or proper licensing, you risk having your video removed and legal action. In order to avoid copyright infringement, you’ll need to find royalty free tunes or pay a composer to create an original score. Royalty free songs aren’t free to use; they’re quality songs available for a single flat fee. This means you don’t have to worry about paying additional licensing fees or royalties in the future. YouTube, Pond5, and PremiumBeat are all great sites to find royalty free music.
Dharmesh Shah, Founder and CTO of HubSpotsays it best: “The worst thing to do is make a completely boring video. Videos that are pure marketing puff pieces don’t spread.” So what do your audience want instead? They want to laugh, they want to feel enlightened, they want to be pulled out of their boring 9 to 5s and forget about their realities. HubSpot don’t take themselves too seriously – Dharmesh insists that humour works well for their video marketing campaigns.
Finally, mark your good clips. Even if you’re recording a scripted video, you might have to record each section 10 or more times. Once your subject nails the take, wave your hand in front of the lens. That way, the editor can scrub directly to this visual cue and save a lot of time while reviewing the footage. 
I own a small business (a grant writing and program evaluation consulting firm). In the last year, I have been increasing the use of social media marketing and reading many books on the topic. Most either have too much technical information that is not fully explained, or they have lots of promotional jargon and not enough real instruction. Greg Jarboe’s approach is perfect! There are many screen shots, great examples, and interesting anecdotes. The best part is that he breaks down the tasks involved in developing a video marketing strategy, optimizing your videos, creating viral content, creating a YouTube channel, engaging the YouTube community, and learning video production into simple, straightforward steps. First, I read the whole book (I love to read and I read quickly) and then I went back and started following the program, a step at a time. He has made video marketing manageable for those of us who are so busy running our businesses that we don’t have much time for marketing. Thanks!
Like any good campaign or content generation, it’s important to establish what you want to accomplish with your video before you get into the nuts and bolts of bringing it to life. Do you want to increase awareness for your brand? Drive inbound website traffic? Add subscribers to your channel? Increase social shares? Or do something else entirely? Establishing a singular goal at the start of the production process is key and will allow you to focus the video’s script and strategy on accomplishing it. It’s perfectly OK to have multiple goals for your YouTube channel, like increasing brand awareness and adding subscribers, but the best practice is to focus on one goal per video. 
Music, and entertainment-focused channels were among those with the highest view counts on YouTube in March 2018. We take a look at the most-watched YouTube channels last month, and confirm which publishers generated the most views for their video content….
Article video marketing is an extension of Article marketing but serves as an alternate medium for businesses to convey their message to a wider audience, and get more exposure. Being an audio-visual medium, articles turned into videos also reduce the time required to read the articles.
One question – There is one article I read about optimizing keywords for YouTube, they mentioned putting the main keyword first in the description. But you said I can give a crazy name and with a semicolon and then the main keyword.
We also know that mobile video views are increasing across all platforms, but that this is especially true for YouTube—and that users here are willing to stick around a little longer; the average mobile viewing session lasts about 40 minutes on YouTube, which is substantial. So, when creating your content, keep mobile viewers in mind.
But what does shutter speed mean for video? We won’t go too deep into the science of shutter speed, but to pick the adequate setting you will have to do a little math. First, multiply your frame rate by 2. So if you’re shooting in 24fps, that would be 48. This number becomes the denominator of your shutter speed fraction. Since shutter speed is only available in a few increments, you’ll need to round 1/48 up to the next closest setting: 1/50.
To create a shotgun mic setup in your office studio, you’ll need a shotgun mic like the Sennheiser ME66, a shotgun clip, light stand, XLR cable, and Zoom H4N recorder. The Zoom recorder will allow you to record audio separately on an SD card and adjust the gain for the environment you’re shooting in.
We deliver brand experiences by filming product demos, news updates, interviews and more, all under one roof. All the resources and expertise your video marketing strategy requires live right here in our studio.
Great content and high quality are always a must. Your video’s job should be to make the audience feel some emotion or purpose after watching the video. It should make a person feel like they need to show it to a close friend or relative immediately. Videos that are stir up sadness, angry, or are hilarious are examples of viral videos. Once you have content, an extra promotional boost and the YouTube views jumpstart, then you’re ready to go viral!
Now that you have all of your equipment, you’re finally ready to build your office studio. While you could always grab a closet to store your equipment in and lug it out for each shoot, why not go big? Claim a conference room. 
Tripods range tremendously in price, and the quality of your tripod should depend on the level of camera and lens you have. If you’re shooting with your phone, you can get by with a table mount like the Arkon Tripod Mount or a full-size tripod like the Acuvar 50” Aluminum Tripod. For a DSLR, Manfrotto makes a variety of trustworthy tripods starting with the Manfrotto BeFree and increasing in quality and price from there.

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If you’re a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You’ll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide.
1. Open box buy – In these videos, affiliates will simply open a product in a YouTube video, showing viewers exactly what’s inside the packaging. Then, they’ll provide their affiliate link to that product on Amazon or elsewhere.
Video allows you to make a direct appeal to the emotional center of a person’s brain through music. With video, you are also able to attach a face to a concept. The human connection through video is more influential than reading facts in text. See an example of an emotionally appealing video below.
YouTube Live allows users to broadcast live content to viewers. Live video allows you to easily share unfiltered moments, and lets your audience participate with real-time comments. Live videos on YouTube are recorded and appear like an other video upload. You can easily start a YouTube live stream from your phone or desktop by following these steps.
Logically speaking, as more people go back to your website for the videos or even to your YouTube channel, traffic will also increase. People might look for the videos on YouTube at first but as they find your videos useful, they will eventually follow the link to your website and that can drive more traffic. The secret is patience.
Not only is your audience on YouTube, but as the internet’s second largest search engine, it can help improve your SEO and overall brand presence. YouTube allows marketers to present content in a unique way that is easy for viewers to consume and share.
Bounce Rate and Time on Page: Are you thinking about adding a video to a web page? Take note of the page bounce rate and the amount of time people spent on the page before you add the video. Be sure to check the metrics after you place the video to see if changes the way people interact with your other content.
By creating the right intent with your video — inspiring the audience to buy a product, invest in a service, explore your website or take any other action — you’re taking advantage of the driving force of video marketing. You can create intent with the storytelling techniques in the video, the music, the visuals, the structure and more.
In this video, for example, a 13-year-old named Shubham Banerjee tells the story of how he used Intel’s technology to prototype and build an affordable braille printer to help more people who are blind read.
Although YouTube offers the benefit of reaching a large audience with no cost to upload and host videos, there are several downsides to the platform. While video ads can be a great tool for promoting your own content, the amount of ads on the platform from other advertisers can detract from your viewer’s experience. YouTube is also — surprise — highly addicting. Once viewers are on the platform, they usually stick around to watch another video … or 20. This can make it difficult to drive traffic back to your site from the platform. Despite these barriers, YouTube is a great platform for hosting videos and growing your audience.
Starting in May 2017, YouTube will no longer allow users to add annotations to their videos. Instead, they are encouraging users to incorporate cards and end screens in their videos to poll viewers, link to external sites, or direct people to other videos. Thankfully, cards and end screens are as easy to add as annotations. Cards are small, rectangular notifications that appear in the top, right-hand corner of both desktop and mobile screens. You can include up to five cards per video, but if you’re including multiple cards, be sure to space them out evenly to give viewers time to take the desired action.
The latest YouTube Marketing news, trends & tips. Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.
There are many things to keep in mind when creating a video. Be sure to keep your branding in mind — just as your website and social media profiles are branded for immediate recognition, so should your videos immediately signal to viewers who you are. Consider what story you are telling about your brand with your video. Be sure to show, instead of tell, your viewers, what your message is all about. That is the power of video, after all.
Vimeo offers several different premium account options to better suit businesses. The premium accounts provide additional storage, advanced analytics, customer support, player customization, access to lead generation tools, and much more. In additional to premium accounts, Vimeo also partners with businesses to produce quality marketing content.
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Think in terms of macro and micro in your video marketing. Evaluate the macro effect that your product or service is having on your industry or the world as a whole, and then hone in on someone’s micro experience to deliver a relatable and compelling story.
Engagement reports help you learn what content is resonating with your audience. Here you can see what viewers are clicking, sharing, commenting, and promoting. You can also see how your cards and end screens are performing in your engagement reports. Cards and end screens reports help you learn what your audience is engaging with so you can optimize your calls-to-action in future videos.
Now that you have all of your equipment, you’re finally ready to build your office studio. While you could always grab a closet to store your equipment in and lug it out for each shoot, why not go big? Claim a conference room. 
Virtual reality video: This is one of the newest trends in video marketing, but it has the potential to lead the way in the coming year. Facebook has recently unveiled a new VR headset that’s expected to ship this year, and digital marketing gurus are predicting it will change the landscape. Get in on the ground floor with this fast-growing video trend.
With more than a billion active users, YouTube is not just the place for funny videos anymore. Video drives a 157% increase in organic traffic from search engines. YouTube is a serious marketing platform that provides your brand with the opportunity to promote content in a truly visual way.
To add subtitles or closed captions, head to your video manager then click on “Videos under “Video Manager.” Find the video you want to add subtitles or closed captioning to and click the drop-down arrow next to the edit button. Then choose “Subtitles/CC.” You can then choose how you’d like to add subtitles or closed captioning.
When writing your description, you can try to optimize for the top keywords, but also additional keywords that you think could be helpful. In the video above, you can see that the description has keywords like “rainbow unicorn cake” and “classic rainbow cake.” Both of these may be search terms, and they have their bases covered.
Note: Your video campaigns are located with your other campaign types (if any) from the “All campaigns” drop-down menu. You can also use this drop-down menu to view only video campaigns by selecting Video campaigns.
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Start by adding a channel icon and channel art. These will be the first things users see when visiting your YouTube account so be sure to use images that are easily recognizable and consistent with your overall branding.
Opinions vary greatly among sound engineers on the best method and equipment for recording audio with a DSLR. You’ve likely seen many videos that use a lavalier microphone — the small piece that clips below the collar of the talent’s shirt. Lavaliers come in both wired and wireless options. However, lavaliers can be a bit obtrusive both for the talent (who has to awkwardly have a wire threaded down their shirt) and for the viewer (who has to see a microphone for the entirety of the video).
For example, Google’s keyword tool returns 49,500 global monthly searches for the phrase “landing pages”, while YouTube’s states “Not Enough Data”. The term “make money online”, however, returns 368,000 and 20,000 respectively. Therefore, look at both places and try to find the middle ground between them.
Finally, choose your video thumbnail once the video uploads. You can choose one that YouTube has suggested, or upload your own custom thumbnail. I almost always recommend uploading a custom thumbnail that contains some element of branding.
Finally, consider adding intro and outro music. Intro and outro music, or bookends, can serve as a theme for your content and is a great choice if you don’t need music throughout your entire video. Bookend music can help set the tone for your video, naturally split your content into chapters, and leave your viewers feeling complete. While some videos feel unfinished without background music, others just need a little to tie the project together. Pay attention to videos that have a similar style to see how others utilize music.
One note about shooting with two cameras: Your editor will need to sync the footage between the different views. Right before you ask the first interview question, clap your hands loudly in the view of both cameras (yes, just like an old fashion clapboard). Modern editing software like Premiere have auto-sync features, but this loud clap will help you line up the clips initially.
This series by Wieden + Kennedy and Nike Women uses honest humor to shed light on the “inner thoughts” women experience at the gym (though I’m certain there is a male equivalent to these types of situations).
When thinking of your goals, be sure to keep your buyer persona and target audience in mind. How old are they? Where do they live? What are their interests? How do they typically consume media? What stage of the buyer’s journey are they in? All of these questions can help determine what type of video you should make and where you should post it. For example, if your target audience is not familiar with your company, you probably want to make a video that focuses on brand awareness before producing an in-depth, product video. You’ll also want to host your video on a site that already has a large reach like YouTube.
When it comes to online video views, gaming is one of the most popular topics ever. Such is the popularity of user-generated content, all of the top 10 gaming franchises earn the majority of their views via Influencers, not via official branded videos. …
If you know how to manage your YouTube channels, you can actually earn more revenues. You see; videos that are being watched more often can be used as an advertising tool and YouTube actually pays the subscribers that get a lot of hits on their videos. How to get money from YouTube might fall on a different topic but at this point, we just want to stress out the importance of creating high quality and interesting videos.
Start with photos: You may not have aspirations to be a professional photographer, but by switching your camera off video mode, you’ll be able to see the relationship between aperture, ISO, and shutter speed a lot faster. Take a ton of photos and change each setting incrementally. Over time, the numbers will be less intimidating and switching between settings will become muscle memory.
I bought 20,000 Instagram followers with them, the speed was perfect for me and was rather Instant ( delivered within 3 hours time),  they looked natural and did not trigger any warnings from Instagram’s side, I really trust them with my marketing campaigns and will definitely use them again.
It only makes sense that before we dive into how you can grow your channel, we’ll cover why you would want to do so. There’s plenty of great benefits to marketing on YouTube that many businesses don’t fully consider. The first is self-explanatory: video is huge right now. It is dominating the world of marketing and if you aren’t using video, you’ll almost certainly lose out to your competitors. Read the full article »
Sponsored Products are advertisements for products sold by merchants on Amazon.com. When you click on a Sponsored Product ad, you will be taken to an Amazon detail page where you can learn more about the product and purchase it.

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I firmly believe that every business should optimize their channel before they even post the first video. If you already have your channel up and running, though, it’s never too late to make some edits.
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Possibly the best way to improve the look of your video is to include b-roll. B-roll is the supplementary footage included as a cutaway. This might include shots of a customer service rep talking on a phone, a designer editing your website, visuals of your office, or even screenshots of your product. The key with b-roll is to make sure each and every piece helps to enhance the story.
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Create stories that show your product or service in the context of an average customer’s daily life without making it feel like an ad. That way, the video gets its point across and moves the marketing needle while still delighting viewers.
When it comes to video for SEO, descriptions are everything. Why? Well, descriptions allow Google’s search spiders to make sense of your video and understand what the content entails. So ensure that your videos are tagged with relevant keywords and fully explained with fleshed out descriptions and unique titles. Keep this rule in mind: if it has a box, it has a purpose – Google needs you to fill it out to help you rank.
You should focus on targeting one goal per video. Some of the most common video goals are to increase brand awareness or views, clicks, or inbound links and social shares . Depending on how you use the video in your marketing material, the goal could be to increase the open rate of an email series or improve the conversion rate on a landing page. YouTube is a great platform for growing brand awareness.
Okay, you know how to create a video and where to host it. You’re ready to get started, right? Maybe not. Before you dive in, you need to define your video goals and identify the best metrics for determining whether you’ve accomplished those goals.
Great BOFU videos include testimonials of customers with relatable stories, in-depth product demos, culture videos that sell viewers on your quality of service, or even personalized videos that explain exactly how your product could help their business
I use my description as a transcript. But I also put links to my blog and social above the fold. So even if people don’t read the entire description, they still see links to read my blog or get in contact with my social:
A new report from Tubular Labs on The Millennial Woman on YouTube is a must-see for media companies and brands. It highlights the buying and lifestyle preferences of the demographic, helping publishers to better curate content to appeal to and captivate this audience….
In fact, in the last few years Cisco was scrambling to re-engineer its routers to deal with what they call the “video onslaught”. By 2017 at least 78% of all internet traffic was video. More than half of all web traffic after 5PM is ALREADY video traffic — YouTube, Netflix, and other companies serving as prime video platforms.
(By the way, many marketing touch points you already love are more upper-funnel than they get credit for. For example, even PPC search qualifies as an upper-funnel touch point for all the folks who don’t convert to one of your preferred marketing behaviors or objectives during the search-driven session. Those bounced or abandoned visits often educate the visitor about you, your products or services, simultaneously exposing them to your brand.)
You probably already thought about these keywords while making your video, but what you probably didn’t realize is that in addition to using the Google Keyword tool,  you should also be looking at the YouTube Keyword Tool.
Most people are a bit camera-shy and don’t feel comfortable having their face plastered all over YouTube. Well, here’s the good news – you don’t have to become a YouTube celebrity. In fact, it might actually be better if you don’t appear in your YouTube videos.
Speaking of sound, pay special attention to the hum of the air conditioning. Find a room with minimal noise or turn down the fan during recording. Consider purchasing photography paper to create a background that’s a little more appealing than the white conference room wall.
Recording a video can be a creative way to continue a conversation or get the attention of someone who has not responded via email or another communication channel. Record yourself recapping an important meeting or giving personalized recommendations using a tool such as Loom or Soapbox. These videos will be a delight moment for your prospects and can drive them further down the purchasing funnel.
Not only has this mentality lead to the demise of traditional marketing efforts, but it’s also set the stage for more human interactions between brands and consumers. Interactions that don’t feel like marketing.
Virtual reality video: This is one of the newest trends in video marketing, but it has the potential to lead the way in the coming year. Facebook has recently unveiled a new VR headset that’s expected to ship this year, and digital marketing gurus are predicting it will change the landscape. Get in on the ground floor with this fast-growing video trend.
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On your external hard drive, you should create a separate top-level folder for each project. Within this folder, there should be a prescribed set of buckets to store your video footage, audio, design assets, and more. Create a template project folder that you can copy and paste for each project using the image below as a guide.
YouTube has a larger adult audience than any cable network, and unlike television, you can target your ad only to your target audience. Plus, if you already use Google AdWords, we can connect YouTube advertising directly to your AdWords account.
Even the simplest of videos can be super shareable with the right subject matter. In this case, that subject matter is animals, which the folks at Android used to focus on shared experiences. By tapping into viewers’ emotions, the video has built-in broad appeal and sharability.
Recap with a conclusion – Referring back to our old marketing proverb, this is the part where you, tell them what you told them. You may say something like, “Today we learned what Facebook Timeline is and how it works.”
Live video: Thanks to livestreaming services being added to most of the big social media platforms, like Facebook Live and Twitter’s Periscope, live video has become more and more common. Statistics have shown that consumers spend three times longer watching live videos than pre-recorded videos, which gives you a huge opportunity to share your message.
He goes on to say that some of their videos might be seen as ‘edgy.’ However, HubSpot try not to be too conservative. Instead, they actively encourage video creators to be creative and take risks. Think your B2B audience can’t handle humour? Dharmesh makes an excellent point: the HubSpot audience is primarily B2B (but that won’t hold them back from being entertaining). Don’t feel constrained by what’s gone before you in your industry and don’t try to emulate your competitor’s stiff tone and yawnsome script. Stand out and take a chance on being funny.
One of the most effective ways to generate more views for your channel is to promote your videos outside of YouTube, i.e. use your blog and social media channels. There’s a variety of WordPress themes that aim to do exactly that: promote your YouTube channel prominently on-site.
It’s important to visit each location you plan on using before the shoot. On your scouting trips, make sure you’ll be able to capture the kinds of shots you want for your video. Typically, it’s better to have more space so you can adjust the camera position as needed. You should also check for any loud or ambient noise like busy roads or air conditioning units that could interfere with your audio when filming, and you should consider light and time of day. While the room might have sufficient light in the morning, you may need to bring a lighting kit in to film during the afternoon or evening.
Engagement reports help you learn what content is resonating with your audience. Here you can see what viewers are clicking, sharing, commenting, and promoting. You can also see how your cards and end screens are performing in your engagement reports. Cards and end screens reports help you learn what your audience is engaging with so you can optimize your calls-to-action in future videos.
Professional quality music and sound effects can often be the difference between a successful video and one that comes off as an amateur production. Fortunately, cinema quality sounds are now readily available, even if your videos don’t have Hollywood-size budgets. When selecting music for your video, it’s important to first consider the overall mood you’d like to create. Music is one of the most valuable tools for setting the tone of a video and often informs the editing style, camera movement, and on-camera action. If you’re introducing your brand to a new audience, you probably want to select music that is upbeat and energetic. The second key part to picking music is to make sure you have the necessary permissions to use the song. What you’re looking for here are songs marked as “royalty free.” This doesn’t mean the music will be free, but it does mean you only pay a flat rate to use the music and won’t have to pay additional royalties or licensing fees on top of that.
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To build authority, you need to keep your videos relevant to the theme of your channel. Whether your niche is model trains or growing azaleas, you should create a specific channel for each major topic.

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Take a breath. With a little bit of know-how, building your studio doesn’t have to be overwhelming. There are plenty of cost effective choices and DIY hacks to make sure you or your talent looks great on camera.
Media publishers and content rights holders create social videos from TV, live video feeds and pre-recorded content in order to generate engagement on social platforms and drive media distribution.[1] They use real-time video editing software to instantly create and share social videos in native formats such as vertical video for Snapchat and square video for Instagram.
After you’ve determined the type of music you need, it’s time to start analyzing potential songs. Consider the song’s pacing. Songs with a steady rhythm are easy to change to suit your video style. Hoping to include your favorite, top 40 hit? Popular, radio songs are usually structured in 4-5 parts and can be difficult to transition. Try to choose simple songs that are easy to loop. If you’re looking for an instrumental song, be sure to find something that was recorded with real instruments. Songs made with digital samples can make your video feel unprofessional and out of date.
Your channel description should explain what your business is, and what you can offer users on your YouTube channel. You can add a channel description in the same place you add the email address and links in the above section.
Instead, invest in an external hard drive like one of the Lacie Rugged models. External hard drives come in a variety of sizes and port options (Thunderbolt, USB 3.0, etc.). Multimedia creators will use the phrase “working off of an external” to describe storing all of their project files on this hard drive. This method also makes it easier to collaborate with teammates because you can easily pass off the drive.
To add a channel icon, click on the default red profile picture in the upper left-hand corner of your channel. Then upload an image. Google recommends uploading an 800 x 800 px square or round image. Please note, it may take several minutes for your channel icon to appear after uploading.
If you know how to manage your YouTube channels, you can actually earn more revenues. You see; videos that are being watched more often can be used as an advertising tool and YouTube actually pays the subscribers that get a lot of hits on their videos. How to get money from YouTube might fall on a different topic but at this point, we just want to stress out the importance of creating high quality and interesting videos.
How many times have you laughed while watching your favorite YouTube star’s funny videos and then paused to wonder, “How much money do they make?” With the popularity of social media, more and more people have turned to its channels to expand their businesses. YouTube is one of the most popular. While there are some who built a brand by being a YouTube star, many others have leveraged this platform to advertise their brands and scale their business… Read the full article »
If there’s one thing that you take away from this 4,000+ word guide, let it be this section. You should optimize the heck out of your YouTube videos for SEO. We covered why you should do this early on, with YouTube and Google’s searches being a powerful factor in which videos get more views.
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“This is not only one of the best business books I’ve ever come across on YouTube video marketing, I consider it mandatory reading for any brand trying to figure out how to maximize the opportunities on YouTube.”
To get started, visit YouTube.com. In the upper right-hand corner, you should notice that you’re probably already logged in. If this is not true, click on the blue “Sign in” button in the upper right-hand corner, and enter your Google account username and password.
Over the last few years, video content has proven to be a key tool in attracting audience attention online and it’s still on the rise as the demand for video has been increasing over time. Which platform is synonymous with online video? While Facebook and Twitter are evolving their offerings, it’s YouTube that still leads the way… Read the full article »
The web changes constantly and authors need to value the readers time and not try to create a literary master piece in a business how to book. I have little time to read junk and this book delivered so much fluff that finding the meat was too big a job. I can’t justify keeping it as I will never go back and try to find the small amount of useful information that may be in it.
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Video blogs are daily or weekly videos documenting daily life or events. You could also record a video that gives an overview and the most important tips from a blog post so your audience has multiple ways to digest the content.
Sharing your videos on social is an easy way to add additional insights to your video and engage with viewers. YouTube makes it incredibly simple for you and others to promote your video across other social networks. To share a video, just click the “Share” tab underneath the video. There you can select where to market the video. YouTube even provides a shortened URL to your video for convenient sharing. 
Second, it gives you the ability to connect to the viewer’s emotions, which helps users connect with your brand in a meaningful way. You can create videos with very specific intent, targeting specific audiences and getting specific reactions, in mere seconds.
There has been an overhaul in ad content lately, due to controversy when ads were being shown on videos that contained extremism, hate speech, and other content businesses did not want to be associated with. Now, channels of arms dealers, political commentators, and even video games have seen fewer ads on their content. This only really affects those who are trying to monetize their YouTube by placing ads on their site, not so much for those running the ads.
“This book will fill you in on what you might be missing from your YouTube video strategy and where to improve, especially when it comes to the most important aspect for driving true success—creating compelling web video content that’s worth sharing.”
You’re serious about video marketing. By having a designated studio, you’ll save loads of prep time for each shoot. Just make sure the conference room isn’t too empty. Bring in a couch, chairs, or blankets to minimize the echos in the room.
Unlike paid search, which is often managed heavily against last-click attribution, most forms of YouTube advertising are used to either build or reinforce brand awareness. Yes, YouTube ads can contain a call to action (a bit like late-night infomercials), but more often than not, the consumption of video advertising by your target audience is more “upper-funnel.”
The first is nearly self-explanatory. Video is huge right now. It is dominating the world of marketing, and if you aren’t using video, you’ll almost certainly lose out to your competitors. That’s not a hyperbole; with video ranking higher on all social platforms and performing well in ads, customers are more likely to notice and respond to businesses using video.
You may be saying to yourself that you don’t have video advertising assets and can’t afford the video production costs associated with producing video ads. But each business and brand has its own acceptable levels of production value.
YouTube also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find you, not the other way around.
Every video you have on your channel strengthens the website, because every video points back to your channel page. The more authoritative your channel/homepage becomes, the easier it becomes for your site to rank.
One question – There is one article I read about optimizing keywords for YouTube, they mentioned putting the main keyword first in the description. But you said I can give a crazy name and with a semicolon and then the main keyword.
Super Bowl 52 saw many of the big film studios drop exhilarating trailers for this year’s up-and-coming blockbusters. But how many online video views did these trailers attract, and what kind of engagement did they generate?…
When creating an ad, you have 5 seconds to hook the viewer in so they watch more of your video. You see what Tai Lopez does? The background is him standing in a mansion, and the first thing he says is that he’s going to give you a tour of his mansion. Then he introduces himself. And to keep you watching, he gives you a video tour of the mansion while he talks about himself and what he offers. This is great marketing that few people have done.
1. Open box buy – In these videos, affiliates will simply open a product in a YouTube video, showing viewers exactly what’s inside the packaging. Then, they’ll provide their affiliate link to that product on Amazon or elsewhere.
But if you think you need fancy camera equipment and editing software to make video work, or that video seems like a luxury you can’t afford … it’s time to take a new approach to your video marketing strategy. You can create great videos for social media without all those bells and whistles. (Ever heard of Facebook Live? It was made for creating videos using just your smartphone!)
A great example of a popular yet niche channel is Business Insider — it’s sort of cool that, rather than contacting Business Insider’s sales reps to buy video ads on their site, you can target their viewers by purchasing ads on their YouTube channel.
It only makes sense that before we dive into how you can grow your channel, we’ll cover why you would want to do so. There’s plenty of great benefits to marketing on YouTube that many businesses don’t fully consider. The first is self-explanatory: video is huge right now. It is dominating the world of marketing and if you aren’t using video, you’ll almost certainly lose out to your competitors. Read the full article »
Ultimately, none of what we’ve discussed so far matters much if your videos suck. Whether the content is bad or they just aren’t actionable, videos that are incapable of driving results just waste your time and money. When creating videos for YouTube, focus on specific goals. For many businesses, that will be lead generation and sales.
Finally, choose your video thumbnail once the video uploads. You can choose one that YouTube has suggested, or upload your own custom thumbnail. I almost always recommend uploading a custom thumbnail that contains some element of branding.
there are many issues to consider when utilizing this medium. Having said this, the author of this fine book has an excellent understanding of the history of you tube marketing and he is up to date on the latest developments. I have spoken to Greg and he is bright, straightforward and realistic. I believe he knows all there is to know about this kind of advertising.
This is where having your own YouTube channel gets more interesting. The connectivity factor in YouTube makes it a reliable social media platform. Unlike random posts and tweets, videos can easily relate to the viewers. They get to be familiar with what the videos are intended for and at times these viewers get hooked by it. That’s the reason why it’s necessary to make clear, high quality videos. Videos that don’t just promote or entertain but videos that really connects to its viewers.
When you’re going for that professional level and a video marketing strategy comes together, what does it look like? This case study with Plated gives you a great example of what you may be able to expect from a video marketing campaign:
Article video marketing is a new type of internet marketing and advertising in which business create 2-5 minute short videos about specific topics using content from articles and other text sources. The videos are then uploaded to various video sharing websites like YouTube for distribution and exposure.
The latest YouTube Marketing news, trends & tips. Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.
Watch time reports the total number of minutes your audience has spent viewing your content on your channel as a whole and by video. This helps you see what pieces of content viewers are actually consuming instead of just clicking on and navigating away. Watch time is important because it’s one of YouTube’s ranking factors. A video with a higher watch time is more likely to rank higher in results. YouTube provides a line item report on watch time, views, average view duration, and average percentage viewed for individual videos, location, publish date, and more. A video’s average percentage viewed, or retention rate, indicates the average percentage of a video your audience watches per view. A higher percentage means there’s a higher chance that your audience will watch that video until the end. Try placing cards and end screens in videos with a higher average percentage viewed rate to improve the number of views your calls-to-action receive.
Most people think of YouTube as a great SEO opportunity for visibility or a place to host videos they plan on embedding on their websites. But YouTube video advertising has evolved dramatically over the last several years, opening up new opportunities for marketers.
Videos have a direct impact on search results. It is common knowledge that rich media, which includes videos, is favored by search engine algorithms. To top it up, the fact that Google owns YouTube also plays a role in video’s increased popularity. Google has been constantly adjusting its algorithm to give its users a meaningful experience while searching. To satisfy user intent, they show a variety of results, and not just exact keyword matches. As a result, search results now prominently feature videos among top results.
This blog post is not going to get into the weeds of how to upload a profile picture, cover image, or the steps to upload a video. YouTube already has those steps. It’s easy and you don’t need any instructions from me. I’m going to use this first part of the guide to talk about why you need a great channel layout.
When choosing an ISO, consider the lighting. If your subject is well lit (for example, if you were outside), you can get by with a lower ISO, ideally around 100 or 200. If you’re indoors in a low-light situation, you’ll need bump the ISO up — just be careful of how noisy it makes your shot.
Ultimately, the goal of a TOFU video is to expand reach and build trust. Because you are looking for shareability, your video will likely be more entertaining than educational. But you should should still provide enough information to associate yourself as an authority on the topic.
Friends, coworkers, and even family can be great resources here for finding the locations you need. Keep in mind that for some locations, like businesses and other private property, you will need permission from the owner to film. To keep things simple, it’s best to find your locations through people you know — at least for your first few productions.
While iPhones are great for filming on the fly or getting acclimated with video, at some point you may feel ready to graduate up to the next model. With all the digital cameras on the market, there are a ton of choices to pick from. Below we’ve identified a few options to simplify your search.
First up, frame rate and resolution. As with most things in video, there are a bunch of customization options. But for now, know that the main choice you have is between shooting your video at 24 frames per second (fps) or 30fps. Video experts often credit 24fps with a more “cinematic” look, while 30fps is considered more common, especially for videos that need to be projected or broadcasted. Rule of thumb: Ask whoever will use the file in the end and shoot based on their preferences. Then, be sure your resolution is at least 1920 x 1080 to maintain quality footage.

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You don’t have to choose between a catchy video title and a keyword-laden one, for what it’s worth. Plenty of great videos (that rank really well) use the strategy of choosing a catchy title, and then adding a colon and placing the keyword title afterwards. An example can be seen here:
For both the project folders and your editing files, follow a consistent naming structure. For example, you could start each name using YRMODA (year-month-date). So a video on Instagram Hacks might be named “170625_instagram_hacks” if it was started on June 25, 2017.
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HighQ created the following infographic that illustrates why 2017 will be the year of video marketing. Learn about just how many videos are watched on social media every day (hint: it’s a lot) and how other marketers are using video to achieve their goals.
Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall plan. Video needs to play a central role in your outreach and campaign efforts.
After you upload a video, YouTube will allow you to choose a video category under “Advanced settings.” Video categories help to group your video with related content on the platform. YouTube allows you to sort your video into one of the following categories: Film & Animation, Autos & Vehicles, Music, Pets & Animals, Sports, Travel & Events, Gaming, People & Blogs, Comedy, Entertainment, News & Politics, Howto & Style, Educations, Science & Technology, and Nonprofits & Activism.
With an increase of 50 million users in the past three months, Instagram Stories is looking more promising as a way for brands to entice new followers to watch their content on this platform. We look at 8 best practices for brands and publishers using this platform….
Aside from making your hearing-impaired and international viewers happy, this also gives additional content for the GoogleBot to index when they’re trying to determine which videos to rank into the searches.
While everyone might know what YouTube is, how to market your brand on the platform is a whole different story. YouTube can be difficult to master, but it’s one of the easiest and most shareable content platforms for connecting with your audience and spreading the news about what you’re creating. How do you become successful on YouTube? Compared to other social media platforms, YouTube is the company that aims to put creators first… Read the full article »
One question – There is one article I read about optimizing keywords for YouTube, they mentioned putting the main keyword first in the description. But you said I can give a crazy name and with a semicolon and then the main keyword.
To create a TrueView video campaign with only one ad format, follow the first set of instructions below. To create a TrueView campaign with several ad formats, continue to the second set of instructions below to create an additional ad group.
Dove does it again. While this video marketing campaign by Ogilvy & Mather Chicago received some mixed reviews when it was first released, there is no denying that Dove is adept at crafting stories and encouraging their community to participate in those stories.
In the study, Berger suggests that feeling fearful, angry, or amused drives people to share news and information. These types of emotions are characterized by high arousal and action, as opposed to emotions like sadness or contentment, which are characterized by low arousal or inaction. “If something makes you angry as opposed to sad, for example, you’re more likely to share it with your family and friends because you’re fired up,” continues Berger.
It can increase your search engine ranking, click-through rates, open rates and conversions. But you have to reach your target audience. YouTube is the second largest search engine (second to Google). What’s better: YouTube is owned by Google. So that means a properly tagged video can work wonders for your SEO.
YouTube also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find you, not the other way around.
Like / Add to Favorites / Share: Ask your viewers to “like,” “favorite,” and “share” the video so your content appears in more places across YouTube. You’ll be amazed at the reaction you get when you simply ask for it.
The YouTube/Adwords ad creator looks a little different than what Facebook/Pinterest/Twitter/Quora ads managers look like. They display all four creation steps on a page, and you click on each in order to add and edit the content there. First, select your video.
Article video marketing is an extension of Article marketing but serves as an alternate medium for businesses to convey their message to a wider audience, and get more exposure. Being an audio-visual medium, articles turned into videos also reduce the time required to read the articles.
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Tripods range tremendously in price, and the quality of your tripod should depend on the level of camera and lens you have. If you’re shooting with your phone, you can get by with a table mount like the Arkon Tripod Mount or a full-size tripod like the Acuvar 50” Aluminum Tripod. For a DSLR, Manfrotto makes a variety of trustworthy tripods starting with the Manfrotto BeFree and increasing in quality and price from there.
The latest figures from Alphabet Inc (the company formerly known as Google) are out, and although Alphabet didn’t disclose how much money YouTube is making, experts estimate the video platform’s annual revenue has now reached $10 billion. …
With the basic profile complete, it’s time to add a few finishing touches! Before we move on, it’s important to get one thing straight — you can customize the way your YouTube channel looks to subscribers and unsubscribed visitors. This means that unsubscribed viewers would see different featured content than dedicated, subscribed viewers. Pretty cool, right?
You’re a small business. You’ve got your own YouTube channel. Good move! To make the most of YouTube marketing you need an abundance of subscribers. Filmora.io provides an informative infographic for boosting subscribers on your YouTube channel… Read the full article »
When choosing an ISO, consider the lighting. If your subject is well lit (for example, if you were outside), you can get by with a lower ISO, ideally around 100 or 200. If you’re indoors in a low-light situation, you’ll need bump the ISO up — just be careful of how noisy it makes your shot.
Achieving the goal of ranking higher in YouTube search results with your marketing videos can be a daunting task, but applying these 12 tips to your strategy will definitely smooth the way and clear a few things up. It’s all about crafting a brief quality video, tuning your YouTube SEO strategy, adding a few marketing tactics (such as calls to action and advertising) and then being social about it… Read the full article »
This is where you can begin to see how the three factors of the Exposure Triangle work together. When you have a low-lit situation, for example, you may choose a lens that can shoot with a low f-stop to let more light into the camera and avoid making the shot too noisy with a high ISO.
Whichever stage of the customer funnel you are targeting, videos can help. The objectives of educating, entertaining, inspiring or increasing brand awareness can all be achieved through videos. More and more people today educate themselves through product reviews and blog updates before making a purchase decision. Animoto’s research says that 96 percent of consumers find videos helpful when they are making purchase decisions online. Moreover, 58 percent of them consider companies that produce videos to be more trustworthy.
Finally, mark your good clips. Even if you’re recording a scripted video, you might have to record each section 10 or more times. Once your subject nails the take, wave your hand in front of the lens. That way, the editor can scrub directly to this visual cue and save a lot of time while reviewing the footage. 
If you have experienced, confident actors in your company, you’re lucky. Video talent is a rare resource. But with a little bit of coaching (and a fair share of nervous laughter), you can help your teammates thrive in front of the camera.
Adobe Premiere Pro is a leading video editing software program used by amateurs and professionals alike. With a customizable interface and numerous advanced editing tools, the platform is often named the industry standard for video editing and has been used to edit major Hollywood movies like Gone Girl and Deadpool. Premiere makes it easy to collaborate with other editors, organize your material, and sync with other programs in the Adobe suite like After Effects and Photoshop. The platform supports high quality footage (4K and higher) and includes advanced, built-in color correction and grading tools that set it apart from cheaper or free options like iMovie. The only downside to Premiere is the cost. A year long subscription to the latest Premier Pro CC comes in around $240. If you’re new to video editing, you may want to experiment with a cheaper option like iMovie or Adobe Premiere Elements before investing in the Premiere Pro. On the fence? Check out some Adobe Premiere Pro tutorials here.
“Once again, Greg Jarboe offers a detailed, well-researched guide for businesses wanting to get the most out of YouTube marketing. It’s a must-read for anyone serious about incorporating YouTube as part of their online marketing strategy.”
In-stream ads refer to ads that play within a YouTube video itself. TrueView in-stream ads play before a viewer watches the video they’ve selected on YouTube. These ads can be customized with different overlay text and CTAs and viewers usually have the option to skip the ad after watching the first five seconds. In addition to the pre-roll in-stream ads that play before the video, there are also mid-roll video ads that appear midway through YouTube videos that are 10 minutes or longer.
Evoking emotion from your target audience should always be your goal, but be aware of what emotion you want to evoke. For most businesses, awe and admiration will be important for building your brand reputation. But if your customers are blindly loyal to a challenger brand, you might need to use humorous logic or even intense FOMO (fear of missing out) emotions to stir them out of their comfort zone and get them to listen up.
Technology moves waaaay too fast. Like another commenter said, this book is great if you want to learn about the history of YouTube. But it’s 2017 & I’m reading about camcorders? Save your $ and Google the info you’re looking for…it’ll be more current. (Also, the authors analogies ARE long winded like someone else said & he tries to be witty & fails. Terrible.)
Start a channel specifically for your business. I don’t care if you, John Doe, are a one-person marketer. Go ahead and create a “John Doe Marketing” account. You’ll get more hits that way, and people will recognize you as an authority much faster. Trust me on this one.
There’s no shortage of content out there in the digital world. People are overloaded with information that they cannot process. Videos are a breath of fresh air in a world dying with information overload. It is easier for the brain to process visual content amidst a sea of text. Creating an impact through videos is therefore that much easier.
1. Open box buy – In these videos, affiliates will simply open a product in a YouTube video, showing viewers exactly what’s inside the packaging. Then, they’ll provide their affiliate link to that product on Amazon or elsewhere.
We admit, these audio purchases may sound like a lot. But a shotgun mic setup is a worthy investment that will last your company years. If you’re looking for a more cost effective solution, look into the Rode VideoMic that mounts on top of your DSLR and plugs right into the camera body.
For any TOFU video, avoid speaking about your product too much. Instead let your brand values be your north star. Finally, because these videos can live on a variety of channels, keep in mind the strategies of each platform. For example, a Facebook video might have a square aspect ratio and text animations for soundless viewers.
Find a Location: First, find a spot to record. If you can’t go to a professional studio, try to pick a quiet room away from distracting external sounds like sirens, opening and closing doors, and people talking on the phone. Read your script aloud, and pay attention to the room’s acoustics. Does your voice echo or sound muffled? If so, consider recording in a different space or adding furniture to fill in the room.
Now that you’ve set up your channel for customization, upload your trailer. Click the arrow upload button in the upper right-hand corner and select your video file. Remember to add keywords to your trailer name and description. Once your video uploads, click on the “For new visitors” tab on your channel homepage.
If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over a billion users, have virtually no competitors, and consumers are increasingly spending more time watching more online videos.
Even if you have have a perfectly organized external hard drive, you’re not out of the weeds yet. You need to back up your files, or even back up your backup files. It’s not uncommon to have an external hard drive you work off of, another external for backups, and a third set of backups in the cloud via a service like Dropbox or Google Drive.
So, you’ve decided to add YouTube videos to your content repertoire. Great, why not? Online users love videos. In fact, four times as many customers would rather watch a video about a product than read about it. What’s more, YouTube is the king of video with more than one billion users. That means a lot of eyeballs. Except, there’s a problem. Making videos is one thing, but getting people to find and watch them is another. If you have tried your hand at YouTube marketing, you will have quickly realized that it’s not that simple… Read the full article »
Marketing that empowers the consumer — rather than making them feel inadequate — resonates. Acknowledge those all-too-familiar human emotions like anxiety or self-consciousness, and turn them on their head.
That’s exactly why Artifact Uprising creates videos like this one: to showcase some of those touching, individual stories. In this case, it’s an elderly man who created a photo book to leave his children and grandchildren as part of his legacy. At one point, the man is moved to tears as he reads the book, saying, “I haven’t read it [in] a while.”
Take a breath. With a little bit of know-how, building your studio doesn’t have to be overwhelming. There are plenty of cost effective choices and DIY hacks to make sure you or your talent looks great on camera.
In this video, for example, a 13-year-old named Shubham Banerjee tells the story of how he used Intel’s technology to prototype and build an affordable braille printer to help more people who are blind read.
When you’re editing your profile, you’ll see the option “For Returning Subscribers.” If you click on this, you’ll see the option to add featured content. This is how you add the featured video. Do the same for “new users,” and upload the video as a channel trailer.
You should focus on targeting one goal per video. Some of the most common video goals are to increase brand awareness or views, clicks, or inbound links and social shares . Depending on how you use the video in your marketing material, the goal could be to increase the open rate of an email series or improve the conversion rate on a landing page. YouTube is a great platform for growing brand awareness.
Youtube has massive traffic and viewers, with over 1,325,000,000 people using Youtube. There are currently 300 hours of video uploaded to YouTube every minute of every day – 5 hours of video content every second! Which only validates the fact that video marketing is a growing trend – the numbers say it all.
If you’re just starting with manual video settings, don’t get overwhelmed. Understanding the ins and outs of the Exposure Triangle takes time and a lot of practice. Here are two tips to beat the learning curve: 

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Online video marketing: trends, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.
Understand your audience’s needs better than anyone else, and play to them in your videos. In addition, don’t mistake “longer” for “better” — if your message can be expressed in just a few seconds, don’t drag out the length of your video unnecessarily.
After you’ve planned your story and written the first draft of your script, it’s important to cut out all of the parts that are superfluous. Then, once you’ve written your script (even if it’s as something simple as a burger review) you need to read it aloud so you can rewrite and cut all all parts that do not move the story forward.
Virtual reality video: This is one of the newest trends in video marketing, but it has the potential to lead the way in the coming year. Facebook has recently unveiled a new VR headset that’s expected to ship this year, and digital marketing gurus are predicting it will change the landscape. Get in on the ground floor with this fast-growing video trend.
I tried to purchase Persian likes from them, they told me they couldn’t do it and refunded me promptly, later I purchased USA twitter followers, received within 1 hour and was really happy about the quality.
There’s a lot of room to get creative with strategies here. The key is, though, to focus on specific goals and create videos to accomplish them; not the other way around. Keep the digital sales funnel in mind, just like you would on your blog, and nudge users towards conversion accordingly.
To add subtitles or closed captions, head to your video manager then click on “Videos under “Video Manager.” Find the video you want to add subtitles or closed captioning to and click the drop-down arrow next to the edit button. Then choose “Subtitles/CC.” You can then choose how you’d like to add subtitles or closed captioning.
This type of video is used to help your audience better understand why they need your product or service. Many explainer videos focus on a fictional journey of the company’s core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business’s solution.
Enter your name, desired email and password, birthday, gender, phone number, current email, and country before clicking “Next step.” Please note, Google requires all users to be at least 13 years old.
I recommend that your account picture (which you set through your Google account) is some sort of brand logo. If you’re a one-person business, it can be a professional headshot of you. Ideally, it should match your profile pictures on other social media accounts for instant brand recognition. This works both ways; if ones of your followers from another site comes across your YouTube, you want them to recognize you so they’re more likely to watch. And, vice versa, if a viewer Googles you, you want them to be sure that the Facebook profile they’re clicking on is actually you. To change your channel art, just click on it when editing your profile.
youtube video marketing

youtube marketing

video marketing

youtube video marketing

Artifact Uprising is a company that helps you create custom photo books, albums, cards, and print photos. As you can imagine, there’s a lot of special meaning and emotion connected to each book — and that kind of emotion is hard to capture with just words.
Whichever stage of the customer funnel you are targeting, videos can help. The objectives of educating, entertaining, inspiring or increasing brand awareness can all be achieved through videos. More and more people today educate themselves through product reviews and blog updates before making a purchase decision. Animoto’s research says that 96 percent of consumers find videos helpful when they are making purchase decisions online. Moreover, 58 percent of them consider companies that produce videos to be more trustworthy.
If your video involves complex movement and editing, you need to storyboard to organize your thoughts. Yes, it takes more time, but it’s a lot less complicated than getting to your set and trying to figure everything out on the spot. One of the major signs of a rookie video maker is someone who is not able to visually communicate the story. Be sure to have an idea of how your story will flow before you start filming, otherwise you risk losing your audience.
In this style of video, a digital layer is added to what you are currently viewing in the world. For example: You can point your phone’s camera at your living room and see how a couch would look in the space.
A major Hollywood production shoots nearly 200 hours of film, the editor may work for months, even years, turning those 200 hours into a 90 minute movie. Professional video bloggers do it too, just much quicker.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
Find the upward facing arrow in the top navigation bar of YouTube. It doesn’t matter what page you’re on, you’ll be able to see this. Click on it. You’ll be asked to select or drop a video file, and your video will start uploading right away.
There are some films that are simply beautiful. It’s not the story or even the picturesque setting. In fact, the scene might take place in the dingiest of sets, but somehow each shot just feels right.
This series by Wieden + Kennedy and Nike Women uses honest humor to shed light on the “inner thoughts” women experience at the gym (though I’m certain there is a male equivalent to these types of situations).
Before you start filming video content, you’ll need to set up your YouTube channel. This can get a bit complicated. As you probably know, YouTube is owned by Google. As a result, when you sign up for a Gmail account, you’ll automatically have access to a YouTube account, a Google+ account, and much more. Depending on your business, you may not want to tie your email to your business’s YouTube channel, especially if you need to share access to the account with team members or an agency partner. We suggest that you create a common email account that can be used by multiple people.
When you’re shooting with your iPhone, there are a ton of microphone options that are all easy to use and decently cheap. For example, the Movo MA 200 Omni-Directional iPhone microphone will give you a plug-and-play solution for capturing audio on the fly.
You can also add a custom watermark to all of your videos. To do so, navigate to the branding section of the Creator Studio. The watermark serves as a custom subscribe button that viewers can click anytime when watching your videos. 
A channel icon is similar to a Facebook profile picture. This image will be used across all of your Google properties like Gmail and Google+. Consider using a company logo or, if you are a public figure, a professional headshot.
I had an Instagram account with only 50 followers. I already had five pictures uploaded with 0 interactions. I decided to buy 200 Instagram followers from Rantic and I finally have fans that like my stuff! I am happy; now I can grow my fan base on Instagram.
Dayum Drops has such an engaging personality, he can take a mundane event and turn it into an experience with no script at all. On the other hand, the show “Tales of Mere Existence” tells the story of mundane events, but with clever writing and a dry voice over (if only to emphasize the mundaneness of it all):
Once you’ve set your frame rate and resolution in your camera’s settings menu, it’s time to determine your aperture, shutter speed, and ISO. Before we jump in, turn your camera to manual mode to control these settings. While we’ll define each of of these individually, know that these three variables are meant to work in tandem with each other. In fact, many photographers use the term Exposure Triangle to describe how they relate to light and how it interacts with the camera.
Refinery29 is one of the most popular, fastest-growing media brands in the world, and also one of the most-recognized publishers of online video. Here’s how Refinery29 continues to attract views and why the publisher is worth paying attention to in terms of video strategy….
If you want to bid more aggressively on folks who visited an important page (such as your “contact us” page), then create a special audience for those visitors, and boost your bids by setting up a different campaign aimed at these people.
Although YouTube offers the benefit of reaching a large audience with no cost to upload and host videos, there are several downsides to the platform. While video ads can be a great tool for promoting your own content, the amount of ads on the platform from other advertisers can detract from your viewer’s experience. YouTube is also — surprise — highly addicting. Once viewers are on the platform, they usually stick around to watch another video … or 20. This can make it difficult to drive traffic back to your site from the platform. Despite these barriers, YouTube is a great platform for hosting videos and growing your audience.
Your video thumbnail will be the main image viewers see when scrolling through a list of video results, and it can have a large impact of the amount of clicks to and views your video receives. YouTube will auto-generate a few thumbnail options for your video, but we highly recommend uploading a custom thumbnail. YouTube reports that “90% of the best performing videos on YouTube have custom thumbnails.” When filming, think of high-quality shots that accurately represent your video. YouTube recommends using a 1280 x 720 px image to ensure that your thumbnail looks great on all screen sizes. 
Video allows you to make a direct appeal to the emotional center of a person’s brain through music. With video, you are also able to attach a face to a concept. The human connection through video is more influential than reading facts in text. See an example of an emotionally appealing video below.
L’Oréal is doing things right when it comes to influencer marketing – from smart segmentation to working with up-and-coming micro-influencers. Let’s take a look at the different aspects of L’Oréal’s strategy to find out what’s working for them….
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With an increase of 50 million users in the past three months, Instagram Stories is looking more promising as a way for brands to entice new followers to watch their content on this platform. We look at 8 best practices for brands and publishers using this platform….
Whether you’re a marketer, consultant, or small-business owner, this day-by-day, step-by-step guide is what you need to develop sound video marketing strategies, avoid common pitfalls, measure and analyze your results, and achieve success.