Video blogs are daily or weekly videos documenting daily life or events. You could also record a video that gives an overview and the most important tips from a blog post so your audience has multiple ways to digest the content.
Find a Location: First, find a spot to record. If you can’t go to a professional studio, try to pick a quiet room away from distracting external sounds like sirens, opening and closing doors, and people talking on the phone. Read your script aloud, and pay attention to the room’s acoustics. Does your voice echo or sound muffled? If so, consider recording in a different space or adding furniture to fill in the room.
TrueView In-Display Video Ads – These videos are promoted next to the YouTube videos, but your video does not play automatically. Google only charges your AdWords account when people click on the thumbnail of the video and start to watch it.
YouTube has a larger adult audience than any cable network, and unlike television, you can target your ad only to your target audience. Plus, if you already use Google AdWords, we can connect YouTube advertising directly to your AdWords account.
In-Stream Video Ads – These ads are fairly cheap, costing around $0.04 per view. This means, if you get 1,000 views, you would only be charged $40. You can choose between skippable and non-skippable ads.
With 71% of consumers watching more video online than a year ago, brands can no longer ignore its growing popularity. Thankfully, creating great content has never been easier! Try turning a written blog into a video or create a product tutorial. Using video to showcase ordinary information in a new, interesting way is sure to delight your audience. Pick up a camera, start filming, and watch your engagement levels increase. It’s time to make video a key part of your marketing strategy!
YouTube also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find you, not the other way around.
It’s an amazingly powerful strategy and it will help you position yourself for growth as the “video onslaught” powers on across the web. The best part – the real cherry on top – is how unbelievably fast this strategy can improve your search rankings. So get started today and see how you can rank up page 1 of Google.
Every brand has a story, one that is inherently unique. Your narrative is a differentiator, and our animators, producers and videographers tell the story of your products, services and corporate identity.
When building out your brand, it’s important to put a face to your company’s name and infuse it with personality. Video is a great medium to showcase this. For example, after realizing that marketing videos were all bland interviews and boring tutorials, we attempted to fill the gap by teaching our audience PPC while making it fun and entertaining… Read the full article »
Considering the time, money, and resources involved, video marketing can’t be an impulsive guessing game. Instead, you’ll need to create a comprehensive video marketing strategy that spans the length of your marketing and sales funnel. This means thinking in the context of the Inbound Methodology.
Aside from making your hearing-impaired and international viewers happy, this also gives additional content for the GoogleBot to index when they’re trying to determine which videos to rank into the searches.
Test and Listen: Think you can record the perfect voiceover is just one take? Think again! Invest in a good pair of headphones and keep an eye on your audio quality throughout the recording process. It’s easier to get a new take of audio than trying to fix it during the editing process. We recommend running through your script a few times, especially the first few paragraphs, to ensure that your voice is fully warmed up. If you hear popping or hissing sounds, try standing further away from the mic or invest in a pop filter.
If you’re looking to showcase high quality, artistic content, Vimeo might be the platform for you. Its engaged audience and beautiful aesthetic make it a great place to host creative videos. However, if you’re focused on quantity over quality and increasing your reach, you may want to explore other platform options.
As the world’s second largest search engine, YouTube allows your videos to be seen through organic search or paid advertising. Video is a great way to humanize your brand by showcasing real employees, customers, or partners. It also allows you to build credibility by publishing informational content that helps your target buyer. Promoting your videos through paid advertising versus organic search can impact the type of video you should create. If you’re planning to increase awareness organically, consider filming the history of your company, customer reviews, or product tutorials.
youtube video marketing
You don’t have to choose between a catchy video title and a keyword-laden one, for what it’s worth. Plenty of great videos (that rank really well) use the strategy of choosing a catchy title, and then adding a colon and placing the keyword title afterwards. An example can be seen here:
When creating an ad, you have 5 seconds to hook the viewer in so they watch more of your video. You see what Tai Lopez does? The background is him standing in a mansion, and the first thing he says is that he’s going to give you a tour of his mansion. Then he introduces himself. And to keep you watching, he gives you a video tour of the mansion while he talks about himself and what he offers. This is great marketing that few people have done.
Last in the Exposure Triangle is ISO. In digital photography and videography, ISO measures the camera sensor’s sensitivity to light. On your camera, you’ll see the settings referred to with numbers in the hundreds or thousands (e.g. 200, 400, 800, 1600, etc).
Think about it: As others struggle to establish their presence on YouTube, you could have an established position with a top ranked video. Believe us, it’s hard to knock a popular YouTube video out of the number one spot, but our Online Marketing techniques can get your listed and ranked in Google and bring your website more visitors. You’ll benefit from a rise in your Bing or Google ranking. And it goes without saying that a page one Google rank is as good as gold.
What does aperture mean for your video? When a lot of light comes into the camera (with a low f-stop number), you get a brighter image and a shallow depth of field. This is great for when you want your subject to stand out against a background. When less light comes into the camera (with a high f-stop number), you get what’s called deep depth of field and are able to maintain focus across a larger portion of your frame.
Before we get to the how-to, let’s cover the basics that everyone should know before they get started on the actual platform. Trust me, you don’t want to skip this section even if you’ve already got a channel up and running.
There has been an overhaul in ad content lately, due to controversy when ads were being shown on videos that contained extremism, hate speech, and other content businesses did not want to be associated with. Now, channels of arms dealers, political commentators, and even video games have seen fewer ads on their content. This only really affects those who are trying to monetize their YouTube by placing ads on their site, not so much for those running the ads.
Post-production: After all of your footage is shot, it’s time to put it all together. This is the part where most people just aren’t willing to put in the time, probably because editing a video is very hard work.
Okay, you know how to create a video and where to host it. You’re ready to get started, right? Maybe not. Before you dive in, you need to define your video goals and identify the best metrics for determining whether you’ve accomplished those goals.
Last year, in case you missed it, YouTube improved their comment moderation tools, making it easier for channels to weed out or prevent comments containing certain phrases or words from being able to appear on their videos. You can read more about comment moderation here.
To capitalize on video’s ability to connect with the consumer, you have to ensure that you are crafting the right message for your target audience. This is why it’s very important to spend time gathering consumer insights before launching your video. Unlike text, which can be easily edited if it’s not drawing attention, video must be remade and relaunched to adjust the message — so it’s best to get it right the first time.
You now need 10,000 views on your channel before you can apply for monetization. For small businesses looking to use YouTube as “passive income,” this will pose a challenge. Most businesses, however, benefit most from using YouTube for content marketing purposes, so this won’t affect many of the people reading this post.