youtube advertising guidelines | orchestra youtube

ReelSEO mentions “social video marketing” frequently and has been using the term since at least 2010. “Social Video Marketing” as a term has also been championed by Internet entrepreneur Shawn Hopwood.[2]
When you’re shooting with your iPhone, there are a ton of microphone options that are all easy to use and decently cheap. For example, the Movo MA 200 Omni-Directional iPhone microphone will give you a plug-and-play solution for capturing audio on the fly.
The year of 2018 is also set to be the year that even more small players in the online business world will be getting into video and dominating the scene. We’ve already seen examples of this with brands like Dollar Shave Club, which invested in a video campaign and, according to a New York Times interview with the founder, received 12,000 new orders in the first 48 hours of the video’s launch. That one campaign turned this little-known subscription service into an internet darling with a big following almost overnight.
We’re more than just a blog! Our online software helps marketers turn analytics into insights that guide decision-making and growth. Kissmetrics is different because it ties every visit on your website to a person – even if they’re using multiple devices.
If you’re looking to maximize your YouTube channel’s social engagement, internet video marketers have given positive feedback about Tube Toolbox. This service is notable for being highly effective and for playing by the rules of YouTube’s terms of service.
You should focus on targeting one goal per video. Some of the most common video goals are to increase brand awareness or views, clicks, or inbound links and social shares . Depending on how you use the video in your marketing material, the goal could be to increase the open rate of an email series or improve the conversion rate on a landing page. YouTube is a great platform for growing brand awareness.
Don’t believe the hype? Here are some statistics to prove the point. According to Syndacast, 74 percent of all Internet traffic in 2017 will be video. Not only that, studies show that using the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent. According to Twitter, videos and photos get the most retweets.
When building out your brand, it’s important to put a face to your company’s name and infuse it with personality. Video is a great medium to showcase this. For example, after realizing that marketing videos were all bland interviews and boring tutorials, we attempted to fill the gap by teaching our audience PPC while making it fun and entertaining… Read the full article »
Youtube has massive traffic and viewers, with over 1,325,000,000 people using Youtube. There are currently 300 hours of video uploaded to YouTube every minute of every day – 5 hours of video content every second! Which only validates the fact that video marketing is a growing trend – the numbers say it all.
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youtube marketing

video marketing

youtube video marketing

YouTube is incredibly popular. It’s consistently ranked as the second most trafficked site globally. Additionally, its content shows up frequently in Google searches (which happens to be the top site). Most people think of YouTube as a great SEO opportunity for visibility or a place to host videos they plan on embedding on their websites. But YouTube video advertising has evolved dramatically over the last several years, opening up new opportunities for marketers … Read the full article »
Did you know that Sephora’s YouTube audience is 2.5x more engaged than the average YouTuber? Or that Kat Von D’s audience is 4x more likely to engage in her Sephora content than the average YouTuber? Find out more about Beauty on YouTube when it comes to brands, influencers and the Millennial Woman….
Professional quality music and sound effects can often be the difference between a successful video and one that comes off as an amateur production. Fortunately, cinema quality sounds are now readily available, even if your videos don’t have Hollywood-size budgets. When selecting music for your video, it’s important to first consider the overall mood you’d like to create. Music is one of the most valuable tools for setting the tone of a video and often informs the editing style, camera movement, and on-camera action. If you’re introducing your brand to a new audience, you probably want to select music that is upbeat and energetic. The second key part to picking music is to make sure you have the necessary permissions to use the song. What you’re looking for here are songs marked as “royalty free.” This doesn’t mean the music will be free, but it does mean you only pay a flat rate to use the music and won’t have to pay additional royalties or licensing fees on top of that.
According to an upcoming report from HubSpot Research, 54% of consumers want to see videos from brands they support in comparison to email newsletters (46%) or social image (41%) based content. We also found that video content was the most memorable (43%) in comparison to text (18%) and images (36%).
We all know about Facebook contests, Instagram contests, and even Pinterest contestshttps://blog.hootsuite.com/secrets-youtube-contest/. But what about YouTube contests? They’re not as common, but they are a great strategy. Since they’re not as common, this gives you an edge if you decide to use them. Like all other social contests, a YouTube contest can do a lot to help increase subscribers, engagement, and social shares. And, when executed correctly, lead generation and/or user generated content.
YouTube uses a cost per view (CPV) model, which means you only pay when someone engages with your video ad. If your ad is skipped, you aren’t charged for that view. The exact cost per click varies varies on keyword competitiveness but on average it’s around $0.06. Once you set your daily campaign budget, YouTube will display your ad until the daily budget is spent.
I firmly believe that every business should optimize their channel before they even post the first video. If you already have your channel up and running, though, it’s never too late to make some edits.
When it comes to marketing, you must diversify your techniques to reach a variety of potential customers. Using online outlets, such as social media, blogs, and videos is one method to help you arrive at a larger audience. That’s why YouTube can be an effective way to market your business… Read the full article »
Video funnels: In the same way that email campaigns can nurture someone once they have opted in, you can use video funnels to drive audiences over time from awareness to consideration phases using several videos. Facebook and other platforms let you create custom audiences based on their behaviors, which allows you to retarget based on behaviors.
Once your video is ready to upload, YouTube allows you to select the video thumbnail that will appear on your channel, in search results, and on the right-hand column. We recommend uploading your own custom thumbnail. 
Unlike paid search, which is often managed heavily against last-click attribution, most forms of YouTube advertising are used to either build or reinforce brand awareness. Yes, YouTube ads can contain a call to action (a bit like late-night infomercials), but more often than not, the consumption of video advertising by your target audience is more “upper-funnel.”
So, you’ve decided to create a YouTube channel? Great! We can’t wait to see the amazing content you promote. Before we dive in, it’s important to note that maintaining a YouTube channel takes extra time and planning.
Now that you’ve produced a video and optimized it for search, let’s talk about how to market your YouTube channel and videos. While ranking high in search results and having a large subscriber base are ideal, those goals can be difficult to achieve when you’re just starting out. That’s why it’s important to always spread the word about your YouTube channel and videos across other platforms. Fortunately, YouTube and other platforms make it easy to share video content. Below are some tips for how to best promote your YouTube content on other channels.
View Count: View count is, as you could probably figure out, the number of times your video has been viewed — also referred to as reach. This metric is great to track if your goal is to increase brand awareness and have your content seen by as many people as possible. However, it’s important to remember that every video hosting platform measures a view differently. For example, a view on YouTube is 30 seconds while a view on Facebook is only 3 seconds. Be sure to read the fine print before reporting on your video view count.
During the shoot, your job goes beyond pressing record. First and foremost, you need to be a coach. Balance critical feedback with support and be quick to give encouragement after each take. This is why conducting a table read during the scripting process is so important: It’s easier to give feedback when there’s not a camera in the room. Remember, be a little silly during the shoot or your talent will be on edge and uncomfortable — and it will show in the footage.
Eek…Well, if that’s the case then you best get to grips with the best practices for ensuring your video marketing campaigns smash your objectives and propel your social media forward. Below we reveal some of our favorite tips to help you create compelling, inspiring and actionable online videos.
Finally, consider adding intro and outro music. Intro and outro music, or bookends, can serve as a theme for your content and is a great choice if you don’t need music throughout your entire video. Bookend music can help set the tone for your video, naturally split your content into chapters, and leave your viewers feeling complete. While some videos feel unfinished without background music, others just need a little to tie the project together. Pay attention to videos that have a similar style to see how others utilize music.
Watching YouTube videos is fun. Creating videos for YouTube and getting results for your business is more fun. There’s no question about it. YouTube is on fire with 1.5 billion monthly users watching over an hour of content a day. Are you using YouTube marketing to its full potential for your business… Read the full article »
Opinions vary greatly among sound engineers on the best method and equipment for recording audio with a DSLR. You’ve likely seen many videos that use a lavalier microphone — the small piece that clips below the collar of the talent’s shirt. Lavaliers come in both wired and wireless options. However, lavaliers can be a bit obtrusive both for the talent (who has to awkwardly have a wire threaded down their shirt) and for the viewer (who has to see a microphone for the entirety of the video).
Last year, Facebook announced that its video viewership doubled from 4 billion views per day to 8 billion views per day in a period of seven months. This staggering growth of video viewership highlights the immense potential of videos for bringing in advertising dollars, keeping viewers engaged and increasing viewership. Facebook launched its picture in picture viewing last year, which lets users watch video while browsing the news feed. Facebook is also testing a dedicated video feed stream to let viewers only watch videos shared by their network. Facebook is pushing the envelope to create more video infrastructure, and so are marketers to take advantage of its potential.
Ad groups will each be assigned a format (either in-stream or video discovery for TrueView campaigns), and can contain only ads of that same format. For example, an in-stream ad group can contain only in-stream video ads and their associated targeting criteria and bids. Likewise, a video discovery ad group can contain only video discovery ads and their associated targeting criteria and bids.
You can always cut out footage, but sometimes it’s not possible to go back and capture more. To make sure you have the clips you need, shoot multiple takes of each scene. To make sure you don’t miss a moment, try counting down from 5 before you start the action and before you finish recording. 
Remember that video doesn’t need to be complicated. In fact, some of the most popular video campaigns in the world are extremely simple — and their power rests in their simplicity. It’s more important to target your audience is a smart way than to create a complex video.

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Every video you have on your channel strengthens the website, because every video points back to your channel page. The more authoritative your channel/homepage becomes, the easier it becomes for your site to rank.
Social video marketing (SVM) is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. In a successful social video marketing campaign, the content, distribution strategy and consumer self-expression tools combine to allow an individual to “add their voice” or co-create value to a piece of content – then further propagating it out to their social circles. Social video typically benefits from a halo effect cast by the “influencers” of a given social grouping. SVM draws on consumer-culture theory, economic theory, and social theory around the psychology of sharing. Social video marketing differs from social marketing, which has the intent of influencing behavior for a social good.
The common denominator? The folks in these videos use technology to help people and make the world a better and more interesting place. By providing viewers with an inspirational look at how technology is changing our experiences, they were able to drum up interest in a way that a traditional, product-centric advertisement couldn’t.
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But the good news for you is that you don’t need to flood thousands of dollars in YouTube advertising. If you create a good channel that constantly puts out quality content that people want, you’ll get the attention and eyeballs that you need to drive customer acquisition through YouTube.
We’ll go over setting up your channel, optimizing and editing your videos, how to think outside the box with new strategies, monetization, and how to advertise on YouTube, all with plenty of great examples and screenshot tutorials included.
Zara is the Digital Marketing Institute’s Digital Marketing Executive. She writes about all things digital marketing, including search, social media, email, mobile and Analytics. Her core passions are content creation and small business strategy.
Find the upward facing arrow in the top navigation bar of YouTube. It doesn’t matter what page you’re on, you’ll be able to see this. Click on it. You’ll be asked to select or drop a video file, and your video will start uploading right away.
If you’re looking to maximize your YouTube channel’s social engagement, internet video marketers have given positive feedback about Tube Toolbox. This service is notable for being highly effective and for playing by the rules of YouTube’s terms of service.
A major Hollywood production shoots nearly 200 hours of film, the editor may work for months, even years, turning those 200 hours into a 90 minute movie. Professional video bloggers do it too, just much quicker.
So again, it’s not an exact science, but even if you don’t end up ranking in Google, many of your viewers will still appreciate it because having text that coincides with your video often helps people retain the information better.
Prepare: Practice makes perfect! Before you record, read through your script a few times and take note of any difficult pauses, transitions, and words. On the big day, be sure to stay hydrated and avoid wearing noisy clothing or jewelry. Also, use a stand, laptop, or teleprompter while recording so you aren’t rustling through your printed script.
How Fiverr works? Fiverr is a freelance website where you can post jobs of whatever skills you have. That can be in Website design; logo creation, SEO, video marketing, social media marketing, the list goes on.
Okay, you’ve filmed all your video footage. Congrats — you’re halfway there! Now it’s time to talk about editing. We get it, video editing can be confusing. It’s easy to feel overwhelmed at first, especially when you see software price tags! Luckily, there are many options for video editing depending on your skill level, operating system, and budget. There are even free programs and mobile apps! Let’s go over a few options: 
Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers.
When it comes to video for SEO, descriptions are everything. Why? Well, descriptions allow Google’s search spiders to make sense of your video and understand what the content entails. So ensure that your videos are tagged with relevant keywords and fully explained with fleshed out descriptions and unique titles. Keep this rule in mind: if it has a box, it has a purpose – Google needs you to fill it out to help you rank.
One note about shooting with two cameras: Your editor will need to sync the footage between the different views. Right before you ask the first interview question, clap your hands loudly in the view of both cameras (yes, just like an old fashion clapboard). Modern editing software like Premiere have auto-sync features, but this loud clap will help you line up the clips initially.
One of the most effective ways to generate more views for your channel is to promote your videos outside of YouTube, i.e. use your blog and social media channels. There’s a variety of WordPress themes that aim to do exactly that: promote your YouTube channel prominently on-site.
When you’re shooting with your iPhone, there are a ton of microphone options that are all easy to use and decently cheap. For example, the Movo MA 200 Omni-Directional iPhone microphone will give you a plug-and-play solution for capturing audio on the fly.
Being a good writer is not as essential to being a good storyteller, which is why some unscripted talking to the webcam videos can work, but it is certainly essential if your story isn’t compelling enough on it’s own.
You may be saying to yourself that you don’t have video advertising assets and can’t afford the video production costs associated with producing video ads. But each business and brand has its own acceptable levels of production value.
When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don’t be fooled. YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It’s also the second biggest search engine behind its parent company, Google… Read the full article »
Putting a sense of urgency (limited time) behind your message can be a powerful psychological motivator (take action now so you don’t miss out). This makes your message not only compelling, but also actionable.
The year of 2018 is also set to be the year that even more small players in the online business world will be getting into video and dominating the scene. We’ve already seen examples of this with brands like Dollar Shave Club, which invested in a video campaign and, according to a New York Times interview with the founder, received 12,000 new orders in the first 48 hours of the video’s launch. That one campaign turned this little-known subscription service into an internet darling with a big following almost overnight.
First, head to youtube.com/analytics. You should be directed to an analytics dashboard that shows an overview of how your videos have been performing during the past 28 days. You can adjust the analytics timeframe by clicking on the drop-down menu in the upper right-hand corner. The overview report features some top-line performance metrics, engagement metrics, demographics, traffic sources, and popular content.
After all that prep work, it’s finally time to start filming your video. Don’t own a fancy camera or have budget to rent one? Don’t worry! Advances in smartphone cameras have made it possible to film great content with just a phone. If you are filming your video with a phone, be sure to turn it sideways and film in landscape mode. This will prevent awkward cropping or framing when you upload the video to YouTube, which natively supports the landscape format. No matter what you’re filming with, these tips can help your video to look professional and stay engaging for your viewers.
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youtube marketing

video marketing

youtube video marketing

When creating an ad, you have 5 seconds to hook the viewer in so they watch more of your video. You see what Tai Lopez does? The background is him standing in a mansion, and the first thing he says is that he’s going to give you a tour of his mansion. Then he introduces himself. And to keep you watching, he gives you a video tour of the mansion while he talks about himself and what he offers. This is great marketing that few people have done.
Are you creating videos around a few specific themes? Playlists might be the perfect tool for you! Playlists allow you to curate a collection of videos from both your channel and other channels. Not only do playlists help to organize your channel and encourage viewers to continue watching similar content, they also show up separately in search results. Creating playlists provide you with more discoverable content.
After creating a strategy and developing your message, you should select a production company to make your vision come to life. Sure, anyone can whip out a Flipcam and make a short video, but quality is key. A well-made video is the cream of the crop, and will rise to the top of the massive amounts of video available online today.

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Creating videos that you know will be searched for by members of your target audience, organizing them into a playlist, and placing a CTA at the end to learn more, either through a lead magnet or by contacting you.
So again, it’s not an exact science, but even if you don’t end up ranking in Google, many of your viewers will still appreciate it because having text that coincides with your video often helps people retain the information better.
youtube marketing

youtube marketing

video marketing

youtube video marketing

There are some films that are simply beautiful. It’s not the story or even the picturesque setting. In fact, the scene might take place in the dingiest of sets, but somehow each shot just feels right.
Possibly the best way to improve the look of your video is to include b-roll. B-roll is the supplementary footage included as a cutaway. This might include shots of a customer service rep talking on a phone, a designer editing your website, visuals of your office, or even screenshots of your product. The key with b-roll is to make sure each and every piece helps to enhance the story.
When thinking of your goals, be sure to keep your buyer persona and target audience in mind. How old are they? Where do they live? What are their interests? How do they typically consume media? What stage of the buyer’s journey are they in? All of these questions can help determine what type of video you should make and where you should post it. For example, if your target audience is not familiar with your company, you probably want to make a video that focuses on brand awareness before producing an in-depth, product video. You’ll also want to host your video on a site that already has a large reach like YouTube.
When someone tags you in a photo or video on Instagram, it’s automatically added to your profile under “Photos of You,” unless you opt to add tagged photos manually (see the next tip). To see the posts you’ve been tagged in, go to your own profile and click the person icon below your bio.
Not only has this mentality lead to the demise of traditional marketing efforts, but it’s also set the stage for more human interactions between brands and consumers. Interactions that don’t feel like marketing.
YouTube may seem overwhelming at first, but the platform makes it very easy to share and digest content. Your audience wants to learn, be entertained, and engage with your brand through video, so, be sure to follow this guide to make the most out of your YouTube marketing strategy.
Add additional targeting to your ad to further define the audience. You can target individuals by gender, age, interests, and numerous other demographic and psychographic differentiators. Link your AdWords account to your YouTube channel and click “finish” to start running your ad.
Even Fortune 500 companies are increasingly opting for authentic-looking videos that are easier to pull off with (relatively) inexpensive production techniques. These brands have paved the way for you to do video advertising that you can afford — both in terms of production costs and in terms of CPV (Cost Per View).
If you want to bid more aggressively on folks who visited an important page (such as your “contact us” page), then create a special audience for those visitors, and boost your bids by setting up a different campaign aimed at these people.
The goal of YouTube marketing should be to send users to other social channels, or to your site (or both). Make it easy by adding links to your channel. They’ll appear in the bottom right-hand corner of your channel art, in a place that’s easy to see and highly clickable.
The other half of learning continuity is match on action. For the scene described above, you’d want to record the subject opening the door and walking in from both inside and outside the room. In post-production, you could then flip between the clips at the exact right time to make the cut seamless.
The traditional setup of video lights is known as three-point lighting. As you might guess, it involves three lights placed strategically around the subject, wrapping them in light and creating appealing shadows on their face. 
Even if you have have a perfectly organized external hard drive, you’re not out of the weeds yet. You need to back up your files, or even back up your backup files. It’s not uncommon to have an external hard drive you work off of, another external for backups, and a third set of backups in the cloud via a service like Dropbox or Google Drive.
Intel’s five-part “Meet the Makers” series looks more like the inspirational, uplifting stories you see on the news rather than videos created by a brand. Each video profiles a person around the world who uses Intel products to create amazing experiences and new technology.
The common denominator? The folks in these videos use technology to help people and make the world a better and more interesting place. By providing viewers with an inspirational look at how technology is changing our experiences, they were able to drum up interest in a way that a traditional, product-centric advertisement couldn’t.
The first is that viewer attention spans- and loyalty- are a bitch. I’m even lumping in my own impatience online here; as a user, if I click to watch a tutorial, an ad pops up, and I see a similar tutorial in the “You May Also Like This” feed, I’ll give that one a shot instead. I’m not kidding. I’ve done this twice today. You don’t want to do anything that will cause viewers to lose interest in your video, or worse, to click to a competitor’s video instead.
Watch time reports the total number of minutes your audience has spent viewing your content on your channel as a whole and by video. This helps you see what pieces of content viewers are actually consuming instead of just clicking on and navigating away. Watch time is important because it’s one of YouTube’s ranking factors. A video with a higher watch time is more likely to rank higher in results. YouTube provides a line item report on watch time, views, average view duration, and average percentage viewed for individual videos, location, publish date, and more. A video’s average percentage viewed, or retention rate, indicates the average percentage of a video your audience watches per view. A higher percentage means there’s a higher chance that your audience will watch that video until the end. Try placing cards and end screens in videos with a higher average percentage viewed rate to improve the number of views your calls-to-action receive.
Second, it gives you the ability to connect to the viewer’s emotions, which helps users connect with your brand in a meaningful way. You can create videos with very specific intent, targeting specific audiences and getting specific reactions, in mere seconds.
Kevin Lee is Co-Founder and Executive Chairman of Didit a leading digital marketing and technology firm started in 1996. Didit has made 11 acquisitions to transform itself into a one-stop-shop full-service marketing firm from a SEM/SEO boutique. Kevin continues to invent new technology platforms for Didit and for clients. Kevin also co-founded We-Care.com generating over $8 million for nonprofits via cause-marketing. As a true Digital Marketing pioneer, Kevin gives back to the industry via 4 books, speaking engagements, and 780+ published columns. Kevin received his MBA from Yale University and lives in Scarsdale with his wife Dr Allison Kahner and two kids.
This blog post is not going to get into the weeds of how to upload a profile picture, cover image, or the steps to upload a video. YouTube already has those steps. It’s easy and you don’t need any instructions from me. I’m going to use this first part of the guide to talk about why you need a great channel layout.
You don’t have to choose between a catchy video title and a keyword-laden one, for what it’s worth. Plenty of great videos (that rank really well) use the strategy of choosing a catchy title, and then adding a colon and placing the keyword title afterwards. An example can be seen here:

using youtube for business marketing | how to get hits on youtube

Social videos tends to be passed along because of a shared interest or a sense of trust between sender and recipient(s). Social videos attract conversation in either a one-to-one or a one-many relationship, with the comments and interactions becoming cumulative, rather than moving in a one-way trajectory, as in the case of a viral video.
Although it might strike some as a bid morbid, the copy is in keeping with the brand’s “tough fitness” theme. Click the CTA, and you’ll get taken to a campaign website where people can share photos showing how they’re honoring their bodies, along with their “number.” Pretty cool.
I own a small business (a grant writing and program evaluation consulting firm). In the last year, I have been increasing the use of social media marketing and reading many books on the topic. Most either have too much technical information that is not fully explained, or they have lots of promotional jargon and not enough real instruction. Greg Jarboe’s approach is perfect! There are many screen shots, great examples, and interesting anecdotes. The best part is that he breaks down the tasks involved in developing a video marketing strategy, optimizing your videos, creating viral content, creating a YouTube channel, engaging the YouTube community, and learning video production into simple, straightforward steps. First, I read the whole book (I love to read and I read quickly) and then I went back and started following the program, a step at a time. He has made video marketing manageable for those of us who are so busy running our businesses that we don’t have much time for marketing. Thanks!
youtube marketing

youtube marketing

video marketing

youtube video marketing

When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don’t be fooled. YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It’s also the second biggest search engine behind its parent company, Google… Read the full article »
After you upload your channel icon and art, add a channel description, a company email, and links to your company website and other social platforms in the About section. Your description should provide more information on your company and explain what type of video content you plan on sharing. Search engines look at your description when determining how to rank your profile so incorporate relevant keywords in your overview. We’ll talk more about how to optimize your YouTube channel description below.
A solid YouTube long-tail marketing campaign can really boost the reach and effectiveness of your B2B videos. We take a look at some of the ways companies can make their video content continue to work long after the upload. …
The common denominator? The folks in these videos use technology to help people and make the world a better and more interesting place. By providing viewers with an inspirational look at how technology is changing our experiences, they were able to drum up interest in a way that a traditional, product-centric advertisement couldn’t.
Unlike other social networking platforms, YouTube exclusively hosts video content. If you’re only creating a YouTube channel to upload one video and have no intention of maintaining the platform, you might want to reconsider. You’ll need to set aside plenty of time to plan, film, edit, market, and analyze content on a consistent basis. You’ll need to define your brand’s goals and plan for how video specifically can help you achieve these. However, if you devote an appropriate amount of time and energy into the platform, you’ll be able to create engaging, shareable content for your growing audience.
Instead, place a laptop below the eyeline of the camera. Break the script into short paragraphs and record it section by section until you capture a great take of each. If you plan in advance when the final video will show b-roll (supplementary footage or screenshots), you can have your talent read those lines directly off the laptop like a voiceover.
Plus, if you run these custom audiences separately, you can adjust your bidding strategy as well. Doing this can be important in terms of recapturing lapsed customers or in capturing a bigger share of wallet for important customers.
Engagement reports help you learn what content is resonating with your audience. Here you can see what viewers are clicking, sharing, commenting, and promoting. You can also see how your cards and end screens are performing in your engagement reports. Cards and end screens reports help you learn what your audience is engaging with so you can optimize your calls-to-action in future videos.
Don’t make the assumption that because 10,000 people are searching for a particular keyphrase through Google, that they’re going to be searching for it in YouTube as well. Remember, most people are going to YouTube for entertainment or very specific types of tutorials, whereas Google can be used to search for anything under the sun.
If you’re up for a challenge, trying telling a story with your b-roll and plan out a shot sequence. For example, your subject might open a door from the hallway, walk into their office space, sit down at their desk, open their laptop, and begin typing. Seems simple, right? But a shot sequence showing this 10 second scenario might consist of six or more different b-roll clips. 
Finally, choose your video thumbnail once the video uploads. You can choose one that YouTube has suggested, or upload your own custom thumbnail. I almost always recommend uploading a custom thumbnail that contains some element of branding.
L’Oréal is doing things right when it comes to influencer marketing – from smart segmentation to working with up-and-coming micro-influencers. Let’s take a look at the different aspects of L’Oréal’s strategy to find out what’s working for them….
If your video involves complex movement and editing, you need to storyboard to organize your thoughts. Yes, it takes more time, but it’s a lot less complicated than getting to your set and trying to figure everything out on the spot. One of the major signs of a rookie video maker is someone who is not able to visually communicate the story. Be sure to have an idea of how your story will flow before you start filming, otherwise you risk losing your audience.
If you know how to manage your YouTube channels, you can actually earn more revenues. You see; videos that are being watched more often can be used as an advertising tool and YouTube actually pays the subscribers that get a lot of hits on their videos. How to get money from YouTube might fall on a different topic but at this point, we just want to stress out the importance of creating high quality and interesting videos.
1. Open box buy – In these videos, affiliates will simply open a product in a YouTube video, showing viewers exactly what’s inside the packaging. Then, they’ll provide their affiliate link to that product on Amazon or elsewhere.
Video funnels: In the same way that email campaigns can nurture someone once they have opted in, you can use video funnels to drive audiences over time from awareness to consideration phases using several videos. Facebook and other platforms let you create custom audiences based on their behaviors, which allows you to retarget based on behaviors.
You should focus on targeting one goal per video. Some of the most common video goals are to increase brand awareness or views, clicks, or inbound links and social shares . Depending on how you use the video in your marketing material, the goal could be to increase the open rate of an email series or improve the conversion rate on a landing page. YouTube is a great platform for growing brand awareness.
Tripods range tremendously in price, and the quality of your tripod should depend on the level of camera and lens you have. If you’re shooting with your phone, you can get by with a table mount like the Arkon Tripod Mount or a full-size tripod like the Acuvar 50” Aluminum Tripod. For a DSLR, Manfrotto makes a variety of trustworthy tripods starting with the Manfrotto BeFree and increasing in quality and price from there.
One of the most effective ways to generate more views for your channel is to promote your videos outside of YouTube, i.e. use your blog and social media channels. There’s a variety of WordPress themes that aim to do exactly that: promote your YouTube channel prominently on-site.
This is a question that astonishes everyone who wishes to go “viral.” Luckily, Rantic is no stranger to viral marketing! The whole “going viral” algorithm is nothing new to us; we have figured out how a video can go viral if you have the proper ingredients in place.
Understanding YouTube Analytics can seem daunting at first. Let’s face it, interpreting a bunch of numbers and strange looking graphs can be pretty challenging. Thankfully, understanding YouTube Analytics is pretty straightforward once you know your way around.
Kevin Lee is Co-Founder and Executive Chairman of Didit a leading digital marketing and technology firm started in 1996. Didit has made 11 acquisitions to transform itself into a one-stop-shop full-service marketing firm from a SEM/SEO boutique. Kevin continues to invent new technology platforms for Didit and for clients. Kevin also co-founded We-Care.com generating over $8 million for nonprofits via cause-marketing. As a true Digital Marketing pioneer, Kevin gives back to the industry via 4 books, speaking engagements, and 780+ published columns. Kevin received his MBA from Yale University and lives in Scarsdale with his wife Dr Allison Kahner and two kids.
The most obvious thing you can do is network with fellow YouTubers since you already know they’re comfortable on camera. Because video comments and responses are so important, you may consider responding to one of their videos first before asking for the return favor.
Producer and Creative Director Allen Martinez founded Noble Digital agency and has been creating creative branding and performance campaigns for B2B and B2C startups like: Plated, Fundrise, Telesign as well as corporations such as: Coca-Cola, In-Bev, Subway, Nestle, AT&T, Anheuser-Busch, Quest, Hilton Hotels, Burger King, Univision, Yamaha, Miller Lite, Proctor & Gamble, McDonald’s, Heineken, Orbitz, Wrigley’s and many others.  Martinez has used Noble Digital as a platform to implement what he has learned through helping Fortune 500s by reverse-engineering these powerful tools to launch and scale funded startups as powerfully as established corporations.
Second, video editing programs are very particular about where you keep your files. We’ll cover software options more in the next section, but for now know that if you don’t stick with the original file structure, you may find yourself buried in error messages. 
The exact settings on your camera will depend on the model you have, but there’s likely an auto option, a bunch of presets (daylight, cloudy, tungsten, etc.), and custom. Avoid auto white balance at all costs and instead opt for a preset or custom. If you have a top-of-the-line DSLR, there may also be an option to manually set the color temperature of the room, measured in Kelvin.
The first is that viewer attention spans- and loyalty- are a bitch. I’m even lumping in my own impatience online here; as a user, if I click to watch a tutorial, an ad pops up, and I see a similar tutorial in the “You May Also Like This” feed, I’ll give that one a shot instead. I’m not kidding. I’ve done this twice today. You don’t want to do anything that will cause viewers to lose interest in your video, or worse, to click to a competitor’s video instead.
Music, and entertainment-focused channels were among those with the highest view counts on YouTube in March 2018. We take a look at the most-watched YouTube channels last month, and confirm which publishers generated the most views for their video content….
 To equip your studio without breaking the bank, head over to your local home improvement store. Pick up extension cords and a few clamp lights with bulbs. You’ll also need three light stands, available on Amazon. 
I hardly EVER send books back, but I actually feel obligated to do it on this one because it deserves it. “ALL” of the information in this book is free when you sign up for a YouTube account and the information on YouTube is more current.
There are some films that are simply beautiful. It’s not the story or even the picturesque setting. In fact, the scene might take place in the dingiest of sets, but somehow each shot just feels right.
Overall, Wistia is great for businesses who are looking to pay for a fully customizable, premium experience. However, Wistia is not a video discovery platform. If you’re creating a large brand campaign and are hoping to increase conversations about your content, this might not be the best platform for you.
After you upload a video, YouTube will allow you to choose a video category under “Advanced settings.” Video categories help to group your video with related content on the platform. YouTube allows you to sort your video into one of the following categories: Film & Animation, Autos & Vehicles, Music, Pets & Animals, Sports, Travel & Events, Gaming, People & Blogs, Comedy, Entertainment, News & Politics, Howto & Style, Educations, Science & Technology, and Nonprofits & Activism.
This is one area you cannot ignore. Titles are very important in YouTube. No matter how great your video content, it won’t matter if you can’t get anyone to actually click on your video in the first place.
You’ll need to research each to learn where your audience is, and which platform best suits your message. Social media platforms that are more fluid, such as Twitter and Facebook, make it easier to share content, but that content is often very short-lived. That means that these platforms are often better for short-form and live video, or for content that you’ll pay to promote.
After all that prep work, it’s finally time to start filming your video. Don’t own a fancy camera or have budget to rent one? Don’t worry! Advances in smartphone cameras have made it possible to film great content with just a phone. If you are filming your video with a phone, be sure to turn it sideways and film in landscape mode. This will prevent awkward cropping or framing when you upload the video to YouTube, which natively supports the landscape format. No matter what you’re filming with, these tips can help your video to look professional and stay engaging for your viewers.
The much-anticipated Wonder Woman movie has finally been released, and the initial reviews are very positive. But how does this enthusiasm for Wonder Woman translate into views and engagement on videos like official trailers and fan-related content?…
YouTube has a library of free sound effects and music to use in your videos. Some other great resources for royalty free music are Pond5, Epidemic Sound, and PremiumBeat. Both services include thousands of professionally recorded and produced songs in a multitude of genres at varying lengths and tempos. PremiumBeat and Pond5 both include a large library of sound effects to add texture and depth to your videos. Sometimes, it only takes a subtle sound effect layer in the background of a scene to elevate the production quality of your video and really pull your audience into the story.
So, you’ve decided to add YouTube videos to your content repertoire. Great, why not? Online users love videos. In fact, four times as many customers would rather watch a video about a product than read about it. What’s more, YouTube is the king of video with more than one billion users. That means a lot of eyeballs. Except, there’s a problem. Making videos is one thing, but getting people to find and watch them is another. If you have tried your hand at YouTube marketing, you will have quickly realized that it’s not that simple… Read the full article »
When you ask your friends which online video platform they use, the answer you probably receive is YouTube. For good reason too! YouTube is the largest video hosting platform, the second largest search platform after Google, and the third most visited website in the world. Every day people watch over 5 billion videos a day on YouTube. To top it off, it’s free to upload your videos to YouTube and optimize them for search.
Given that YouTube is the second largest search engine in the world, you should already be using video for your business no matter your size. When you do, make sure to do it right and take the time to manage your channel like a professional. On the surface, this seems easy enough. Creating unique and attractive channel art for your banner and logo should be a given because these represent your channel in key places… Read the full article »
Ad groups will each be assigned a format (either in-stream or video discovery for TrueView campaigns), and can contain only ads of that same format. For example, an in-stream ad group can contain only in-stream video ads and their associated targeting criteria and bids. Likewise, a video discovery ad group can contain only video discovery ads and their associated targeting criteria and bids.
To mask jump cuts, you can also shoot with two cameras, especially if you’re recording an interview without a script. Camera A would be the traditional, straight-on shot. Camera B should be angled 30 to 45 degrees to the side and capture a distinctly different shot. The editor could then flip between these two views to make the cut appear natural.
Forums, chat boards, social media, and blogs are all examples of places where you can boost your video to increase viral chances. Sending news tips to notable blogs, newspapers, or magazines are also a good way to get the video viral. But none of this will even work if your content is not good.
Your videos should work the same way. Even if they aren’t ads, you should treat it them as such. Hook the viewer in with visuals and a few great opening lines. Then keep them entertained. Watch what I do in this video:
This whole idea behind “all you need is a webcam” is pretty much garbage. Don’t believe me, when was the last time you watched someone’s webcam video for extended periods of time? To be fair, it’s sometimes true that a webcam is all you need, but only if you have an engaging video personality. And let’s face it, being good on video is not a skill that most people are born with.
Once your channel is setup, it’s time to start populating it with content. This is where the fun begins! In this section, we’ll talk about some different types of videos you can create and walk through how to film and edit videos. Overwhelmed? Feeling uninspired? Check out our list of great video advertising and marketing campaigns for creative ideas to inspire your next project .
Like / Add to Favorites / Share: Ask your viewers to “like,” “favorite,” and “share” the video so your content appears in more places across YouTube. You’ll be amazed at the reaction you get when you simply ask for it.
In the Five Guys Review, even though the host is talking to the camera the entire time, his personality, and his ability to move through the story from start to finish keeps you watching the entire time.
By creating the right intent with your video — inspiring the audience to buy a product, invest in a service, explore your website or take any other action — you’re taking advantage of the driving force of video marketing. You can create intent with the storytelling techniques in the video, the music, the visuals, the structure and more.
You can also filter your results by content, device type, geography or location, all video content or playlists, subscriber status, playback type, traffic by different YouTube products, and translations. In addition to filtering results, YouTube allows you to display your results in a variety of different charts and even an interactive map.
In fact, in the last few years Cisco was scrambling to re-engineer its routers to deal with what they call the “video onslaught”. By 2017 at least 78% of all internet traffic was video. More than half of all web traffic after 5PM is ALREADY video traffic — YouTube, Netflix, and other companies serving as prime video platforms.
For both the project folders and your editing files, follow a consistent naming structure. For example, you could start each name using YRMODA (year-month-date). So a video on Instagram Hacks might be named “170625_instagram_hacks” if it was started on June 25, 2017.
Also, don’t forget to include a link to your desired call to action as high up in the description. If you want people to share the video, use a service called ClicktoTweet.com. If you want people to opt into a mailing list, insert a link to the landing page you want them to go to. It’s as simple as that.

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By creating the right intent with your video — inspiring the audience to buy a product, invest in a service, explore your website or take any other action — you’re taking advantage of the driving force of video marketing. You can create intent with the storytelling techniques in the video, the music, the visuals, the structure and more.
A major Hollywood production shoots nearly 200 hours of film, the editor may work for months, even years, turning those 200 hours into a 90 minute movie. Professional video bloggers do it too, just much quicker.
YouTube will only show the first two to three lines (about 100 characters) of your video’s description, then viewers will need to click “show more” to see the rest. For that reason, be sure to include any important links or CTAs in the beginning of your description, and write the copy so it drives views and engagement. Below this, you can include the video transcript. Video transcripts can greatly improve your SEO because your video is usually full of keywords. You can also add a default channel description that includes links to your social channels, video credits, and video specific time stamps. You can also include #hashtags in your video titles and descriptions — just be sure to use them sparingly. 
When I say YouTube has a large and diverse audience, I mean it. They have 1,300,000 active users, and the site gets over 30 million visitors every single day. We know that YouTube’s audience watches more than 3.25 billion hours of video every month, and more than 1 billion video views every single day. That’s a heck of a lot of video.
Refinery29 is one of the most popular, fastest-growing media brands in the world, and also one of the most-recognized publishers of online video. Here’s how Refinery29 continues to attract views and why the publisher is worth paying attention to in terms of video strategy….
He goes on to say that some of their videos might be seen as ‘edgy.’ However, HubSpot try not to be too conservative. Instead, they actively encourage video creators to be creative and take risks. Think your B2B audience can’t handle humour? Dharmesh makes an excellent point: the HubSpot audience is primarily B2B (but that won’t hold them back from being entertaining). Don’t feel constrained by what’s gone before you in your industry and don’t try to emulate your competitor’s stiff tone and yawnsome script. Stand out and take a chance on being funny.
You can always cut out footage, but sometimes it’s not possible to go back and capture more. To make sure you have the clips you need, shoot multiple takes of each scene. To make sure you don’t miss a moment, try counting down from 5 before you start the action and before you finish recording. 
Overlay In-Video Ads – These types of ads are very similar to AdWords text ads, as the headline and description lines are the same number of characters, but they appear in YouTube videos. These types of ads are not truly video ads, and they only are shown in videos.
I’m guessing you’re feeling a little overwhelmed right now. Don’t worry, you’re not alone. Video editing and marketing can seem daunting at first, but with a little practice and patience, you can produce high-quality content that is unique to your brand.
One of the most effective ways to generate more views for your channel is to promote your videos outside of YouTube, i.e. use your blog and social media channels. There’s a variety of WordPress themes that aim to do exactly that: promote your YouTube channel prominently on-site.
When you’re shooting with your iPhone, there are a ton of microphone options that are all easy to use and decently cheap. For example, the Movo MA 200 Omni-Directional iPhone microphone will give you a plug-and-play solution for capturing audio on the fly.
This is where having your own YouTube channel gets more interesting. The connectivity factor in YouTube makes it a reliable social media platform. Unlike random posts and tweets, videos can easily relate to the viewers. They get to be familiar with what the videos are intended for and at times these viewers get hooked by it. That’s the reason why it’s necessary to make clear, high quality videos. Videos that don’t just promote or entertain but videos that really connects to its viewers.
This is the last thing we need to cover before jumping into the how-to, but it’s an important section. YouTube has recently made some changes on the site, and it’s important to address them so we’re all on the same page.
Video marketing is critically impacting the consumer journey in many industries. Social media and content marketers have begun to pay more attention to the niche. In fact, many consumers look for information online before making a purchase and more often than not, videos affect consumer decisions. However, video marketers are faced with many challenges, the most common being the difficulty of building an audience… Read the full article »
Over the last few years, video content has proven to be a key tool in attracting audience attention online and it’s still on the rise as the demand for video has been increasing over time. Which platform is synonymous with online video? While Facebook and Twitter are evolving their offerings, it’s YouTube that still leads the way… Read the full article »
Helpful articles about YouTube marketing and how businesses are promoting their videos on YouTube to achieve viral video marketing success. Learn about YouTube video analytics, marketing strategies and advertising campaigns.
When you’re going for that professional level and a video marketing strategy comes together, what does it look like? This case study with Plated gives you a great example of what you may be able to expect from a video marketing campaign:
To help you understand the importance of setting your white balance, consider the difference between these two photos. The environment is lit with yellow florescent lights. You can see how the appropriate setting looks natural, while the daylight setting adds a blue tint to the scene.
The YouTube/Adwords ad creator looks a little different than what Facebook/Pinterest/Twitter/Quora ads managers look like. They display all four creation steps on a page, and you click on each in order to add and edit the content there. First, select your video.
Instead, invest in an external hard drive like one of the Lacie Rugged models. External hard drives come in a variety of sizes and port options (Thunderbolt, USB 3.0, etc.). Multimedia creators will use the phrase “working off of an external” to describe storing all of their project files on this hard drive. This method also makes it easier to collaborate with teammates because you can easily pass off the drive.
Are you creating videos around a few specific themes? Playlists might be the perfect tool for you! Playlists allow you to curate a collection of videos from both your channel and other channels. Not only do playlists help to organize your channel and encourage viewers to continue watching similar content, they also show up separately in search results. Creating playlists provide you with more discoverable content.
TrueView video discovery ads appear on the YouTube homepage, within search results, and as related videos on YouTube video watch pages. When a user clicks on one of these ads they will be redirected to the promoted video.
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You’ve placed keywords in your title and description, so now it’s time to highlight your main keywords in your tags. Using tags is a way to associate your video with similar videos, broadening its reach. When tagging videos, tag your most important keywords first and try to include a good mix of more common keywords and long-tail keywords. 
Then choose which elements you’d like to add to your end screen. You can add elements by importing an end screen you used in another video, using a template, or creating elements manually. It’s important to keep in mind that YouTube requires users to  to promote another YouTube video or a playlist in part of the end screen.
This whole idea behind “all you need is a webcam” is pretty much garbage. Don’t believe me, when was the last time you watched someone’s webcam video for extended periods of time? To be fair, it’s sometimes true that a webcam is all you need, but only if you have an engaging video personality. And let’s face it, being good on video is not a skill that most people are born with.
First, head to youtube.com/analytics. You should be directed to an analytics dashboard that shows an overview of how your videos have been performing during the past 28 days. You can adjust the analytics timeframe by clicking on the drop-down menu in the upper right-hand corner. The overview report features some top-line performance metrics, engagement metrics, demographics, traffic sources, and popular content.
Did you know that you can use sequential retargeting as part of your Google Adwords for YouTube advertising campaign? By specifically targeting viewers based on their previous actions, you can return different content based on where they are in the sales funnel….
After creating a strategy and developing your message, you should select a production company to make your vision come to life. Sure, anyone can whip out a Flipcam and make a short video, but quality is key. A well-made video is the cream of the crop, and will rise to the top of the massive amounts of video available online today.
We all know about Facebook contests, Instagram contests, and even Pinterest contestshttps://blog.hootsuite.com/secrets-youtube-contest/. But what about YouTube contests? They’re not as common, but they are a great strategy. Since they’re not as common, this gives you an edge if you decide to use them. Like all other social contests, a YouTube contest can do a lot to help increase subscribers, engagement, and social shares. And, when executed correctly, lead generation and/or user generated content.
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Greg Jarboe is a YouTube guru and video marketing expert. He is President and cofounder of SEO-PR, an Internet marketing company that has produced award-winning results for such clients as the Christian Science Monitor, eHarlequin, MarketingSherpa, Parents magazine, SES Conference & Expo, Southwest Airlines, and the Rutgers Center for Management Development. Greg is a frequent speaker at industry trade shows and is a regular contributor to Search Engine Watch. He teaches courses in several mini-MBA programs at Rutgers and is also a member of the Market Motive faculty. Greg was a contributor to Guy Kawasaki’s recent book, Enchantment: The Art of Changing Hearts, Minds, and Actions, and was profiled in Michael Miller’s Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.
Keywords are the other important thing. You need to make sure you put those keywords in your title so it attracts the right audience. Keywords like social media marketing, search engine optimization, conversion rate optimization, ROI, and blogging are all keywords you’ll find me using. If you know your niche, you’ll know what keywords you need to use.
Plus, if you run these custom audiences separately, you can adjust your bidding strategy as well. Doing this can be important in terms of recapturing lapsed customers or in capturing a bigger share of wallet for important customers.
Start by adding a channel icon and channel art. These will be the first things users see when visiting your YouTube account so be sure to use images that are easily recognizable and consistent with your overall branding.
Before you press record, start with a conversation about your video’s purpose. Nearly every decision during the video making process will point back to what action you’d like your audience to complete after watching the video.
Wistia is a video platform built specifically for businesses. Unlike other video hosting platforms, Wistia helps drive traffic back your website instead of back to its site. This is extremely helpful if your goal is to get the viewer to complete an action on your website.
During the shoot, your job goes beyond pressing record. First and foremost, you need to be a coach. Balance critical feedback with support and be quick to give encouragement after each take. This is why conducting a table read during the scripting process is so important: It’s easier to give feedback when there’s not a camera in the room. Remember, be a little silly during the shoot or your talent will be on edge and uncomfortable — and it will show in the footage.
To make a direct sale – There’s absolutely no reason you shouldn’t present a CALL-TO-ACTION in your video and provide a link that goes directly to an order form. We’re actually shocked to see how few people actually do this!
Considering the expense of a DSLR camera, research your options and read plenty of reviews. Top of the line options (from most expensive to least) would include the Sony Alpha a7SII, Nikon D810, and Canon EOS 5D Mark III. For a more cost effective option check out the Canon EOS 7D Mark II, Canon 80D, Nikon 3300, or Canon EOS Rebel T6.
Did you know that Sephora’s YouTube audience is 2.5x more engaged than the average YouTuber? Or that Kat Von D’s audience is 4x more likely to engage in her Sephora content than the average YouTuber? Find out more about Beauty on YouTube when it comes to brands, influencers and the Millennial Woman….
Companies and brands have skyrocketed in revenue and popularity by utilizing the video uploading feature that YouTube is known for. Don’t fall behind – use this powerful video tool as a way to reach new audiences and connect with the rest of the world. YouTube can open many doors for recording artists looking for a major record deal, models who are seeking job opportunities, and even actors who wish be cast in a big role.
There are many options for editing tools and software. Depending on your operating system, your computer may come with free editing software such as iMovie or Windows Movie Maker. These programs provide basic editing tools, like the ability to cut clips together, add titles, and add limited effects and color correction. There are also higher end, more expensive options such as Final Cut Pro X or Adobe Premier CC, which offer an array of editing tools. YouTube even has its own online editing platform you can use to compile your clips and edit together your video. 
View Count: View count is, as you could probably figure out, the number of times your video has been viewed — also referred to as reach. This metric is great to track if your goal is to increase brand awareness and have your content seen by as many people as possible. However, it’s important to remember that every video hosting platform measures a view differently. For example, a view on YouTube is 30 seconds while a view on Facebook is only 3 seconds. Be sure to read the fine print before reporting on your video view count.
We deliver brand experiences by filming product demos, news updates, interviews and more, all under one roof. All the resources and expertise your video marketing strategy requires live right here in our studio.
The video follows one woman’s relationship with running in reverse, from her running the Reebok-sponsored Spartan Race as a middle-aged woman, to running track in high school, all the way back to the day she was born. It’s a great way for Reebok to communicate their brand mission of changing how people perceive and experience fitness at every age — and of letting customers know they’ll be there to cover their athletic gear needs throughout their lives.
A channel icon is similar to a Facebook profile picture. This image will be used across all of your Google properties like Gmail and Google+. Consider using a company logo or, if you are a public figure, a professional headshot.
The exact settings on your camera will depend on the model you have, but there’s likely an auto option, a bunch of presets (daylight, cloudy, tungsten, etc.), and custom. Avoid auto white balance at all costs and instead opt for a preset or custom. If you have a top-of-the-line DSLR, there may also be an option to manually set the color temperature of the room, measured in Kelvin.
Next, upload your channel art. Click on the blue “Add channel art” button in the center of your channel. Upload a 2560 x 1440 px image that will scale well — across desktop, tablet, mobile, and TV. Check out YouTube’s channel art templates for specific design guidance.
If you choose a DSLR, there are a few settings you need to understand before your first shoot: frame rate, shutter speed, ISO, aperture, and color balance. Definitely keep your camera nearby as you read — manual settings can seem quite abstract without testing them for yourself.

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After you upload a video, YouTube will allow you to choose a video category under “Advanced settings.” Video categories help to group your video with related content on the platform. YouTube allows you to sort your video into one of the following categories: Film & Animation, Autos & Vehicles, Music, Pets & Animals, Sports, Travel & Events, Gaming, People & Blogs, Comedy, Entertainment, News & Politics, Howto & Style, Educations, Science & Technology, and Nonprofits & Activism.
Euro 2016 is the second most popular football tournament in the world after the World Cup, and fans of the game are turning to YouTube in their millions to catch the latest football-related content. A new report from Tubular confirms that UK football videos alone generated 6.2B views and 194M engagements in 2015, while German and French football-related videos generated a combined 2.5B views, and 71M engagements….
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If you’re up for a challenge, trying telling a story with your b-roll and plan out a shot sequence. For example, your subject might open a door from the hallway, walk into their office space, sit down at their desk, open their laptop, and begin typing. Seems simple, right? But a shot sequence showing this 10 second scenario might consist of six or more different b-roll clips. 
Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers.
Rantic.com is the solution to all of the problems that many YouTubers have always faced. Since the start of Rantic, the notorious marketers within the firm have successfully marketed some of the most viral videos, music videos, movie trailers, and even commercials. We’ve helped musicians get major record deals, secure television appearances and radio airplay, and helped feature them on some of the biggest news sites and magazines.
Your video thumbnail will be the main image viewers see when scrolling through a list of video results, and it can have a large impact of the amount of clicks to and views your video receives. YouTube will auto-generate a few thumbnail options for your video, but we highly recommend uploading a custom thumbnail. YouTube reports that “90% of the best performing videos on YouTube have custom thumbnails.” When filming, think of high-quality shots that accurately represent your video. YouTube recommends using a 1280 x 720 px image to ensure that your thumbnail looks great on all screen sizes. 
There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy – instead, your video should be centred around the story and not the sale. Remember: the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.
We also know that mobile video views are increasing across all platforms, but that this is especially true for YouTube—and that users here are willing to stick around a little longer; the average mobile viewing session lasts about 40 minutes on YouTube, which is substantial. So, when creating your content, keep mobile viewers in mind.
As the world’s second largest search engine, YouTube allows your videos to be seen through organic search or paid advertising. Video is a great way to humanize your brand by showcasing real employees, customers, or partners. It also allows you to build credibility by publishing informational content that helps your target buyer. Promoting your videos through paid advertising versus organic search can impact the type of video you should create. If you’re planning to increase awareness organically, consider filming the history of your company, customer reviews, or product tutorials.
When someone tags you in a photo or video on Instagram, it’s automatically added to your profile under “Photos of You,” unless you opt to add tagged photos manually (see the next tip). To see the posts you’ve been tagged in, go to your own profile and click the person icon below your bio.
After you upload your channel icon and art, add a channel description, a company email, and links to your company website and other social platforms in the About section. Your description should provide more information on your company and explain what type of video content you plan on sharing. Search engines look at your description when determining how to rank your profile so incorporate relevant keywords in your overview. We’ll talk more about how to optimize your YouTube channel description below.
To create a TrueView video campaign with only one ad format, follow the first set of instructions below. To create a TrueView campaign with several ad formats, continue to the second set of instructions below to create an additional ad group.
Too often, companies jump at the opportunity to create their first video. They spend tons of money on an explainer video for their homepage, but as soon as the project is complete, all future video ambitions screech to a halt.
If you want to put your iPhone’s shooting capabilities to the test, first make sure it has enough storage. Then, remember to enable your iPhone’s Do Not Disturb feature to avoid distracting notifications while filming.
Keep in mind that more and more companies are turning to video for their messages, which only works to train your audience to respond to video even more. Even small companies have embraced the power of video marketing for the future, and they are using trends like live video and virtual reality to boost their reach. This year, embrace video in your marketing strategies, and don’t be left behind.
If you’re shooting “on location” it may become necessary to edit the script again. More often than not, you’ll find certain things don’t work as well in real life as they did when it was just you and your computer.
One simple way to create a steady stream of content is to produce shorter versions of long-form content. Build a theme around a topic and then post bite-size versions of the theme on a weekly basis. This will keep your audience engaged and coming back for more.
To help you understand the importance of setting your white balance, consider the difference between these two photos. The environment is lit with yellow florescent lights. You can see how the appropriate setting looks natural, while the daylight setting adds a blue tint to the scene.
Youtube has massive traffic and viewers, with over 1,325,000,000 people using Youtube. There are currently 300 hours of video uploaded to YouTube every minute of every day – 5 hours of video content every second! Which only validates the fact that video marketing is a growing trend – the numbers say it all.
Studies show that retention rates for information that is both seen and heard is as high as 80 percent. Those numbers drop to 20 percent for information that is seen and just 10 percent for information that is heard. Combining visual and audio is powerful.
But this video of a firefighter saving a kitten from a fire doesn’t have any of that. So why did GoPro chose to cut and polish this video for their own marketing? It helps them appeal to a wider audience outside the realm of extreme sports. It’s still a unique and inspiring video like many of their others, and the “everyday heroism” theme is intact, but it goes beyond the brand’s typical athlete persona.
Adobe Premiere Pro is a leading video editing software program used by amateurs and professionals alike. With a customizable interface and numerous advanced editing tools, the platform is often named the industry standard for video editing and has been used to edit major Hollywood movies like Gone Girl and Deadpool. Premiere makes it easy to collaborate with other editors, organize your material, and sync with other programs in the Adobe suite like After Effects and Photoshop. The platform supports high quality footage (4K and higher) and includes advanced, built-in color correction and grading tools that set it apart from cheaper or free options like iMovie. The only downside to Premiere is the cost. A year long subscription to the latest Premier Pro CC comes in around $240. If you’re new to video editing, you may want to experiment with a cheaper option like iMovie or Adobe Premiere Elements before investing in the Premiere Pro. On the fence? Check out some Adobe Premiere Pro tutorials here.
Ultimately, none of what we’ve discussed so far matters much if your videos suck. Whether the content is bad or they just aren’t actionable, videos that are incapable of driving results just waste your time and money. When creating videos for YouTube, focus on specific goals. For many businesses, that will be lead generation and sales.
Views are usually delivered within 24-72 hours of purchase (takes more for bigger orders). We offer speeds of up to 1,000,000 a day; our views are 100% REAL TRAFFIC. For more details, please read our TOS.
For example, Google’s keyword tool returns 49,500 global monthly searches for the phrase “landing pages”, while YouTube’s states “Not Enough Data”. The term “make money online”, however, returns 368,000 and 20,000 respectively. Therefore, look at both places and try to find the middle ground between them.
If you choose a DSLR, there are a few settings you need to understand before your first shoot: frame rate, shutter speed, ISO, aperture, and color balance. Definitely keep your camera nearby as you read — manual settings can seem quite abstract without testing them for yourself.
When you’re editing your profile, you’ll see the option “For Returning Subscribers.” If you click on this, you’ll see the option to add featured content. This is how you add the featured video. Do the same for “new users,” and upload the video as a channel trailer.
Video marketing is critically impacting the consumer journey in many industries. Social media and content marketers have begun to pay more attention to the niche. In fact, many consumers look for information online before making a purchase and more often than not, videos affect consumer decisions. However, video marketers are faced with many challenges, the most common being the difficulty of building an audience… Read the full article »
Possibly the best way to improve the look of your video is to include b-roll. B-roll is the supplementary footage included as a cutaway. This might include shots of a customer service rep talking on a phone, a designer editing your website, visuals of your office, or even screenshots of your product. The key with b-roll is to make sure each and every piece helps to enhance the story.
The other half of learning continuity is match on action. For the scene described above, you’d want to record the subject opening the door and walking in from both inside and outside the room. In post-production, you could then flip between the clips at the exact right time to make the cut seamless.
This notion suggests that as consumers, we aren’t after all the bells and whistles as much as the solutions they provide. In other words, we don’t want to know what brands are selling, we want to know what’s in it for us.
In-stream ads refer to ads that play within a YouTube video itself. TrueView in-stream ads play before a viewer watches the video they’ve selected on YouTube. These ads can be customized with different overlay text and CTAs and viewers usually have the option to skip the ad after watching the first five seconds. In addition to the pre-roll in-stream ads that play before the video, there are also mid-roll video ads that appear midway through YouTube videos that are 10 minutes or longer.
Even Fortune 500 companies are increasingly opting for authentic-looking videos that are easier to pull off with (relatively) inexpensive production techniques. These brands have paved the way for you to do video advertising that you can afford — both in terms of production costs and in terms of CPV (Cost Per View).
In addition to driving organic traffic to your content, there are also several paid options for promoting your video on YouTube. In this section, we’ll dive into some of the basics on how to run a YouTube advertising campaign.
If you’re lucky enough to have a very large email list, consider uploading segments (instead of uploading the entire list into one audience), particularly if you want to provide each segment with a slightly different message or call to action.
In the following sections, we’ll cover the types of videos you should create for each stage. To start, plan to create at least two videos for each and remember to include call-to-actions to lead your audience down the funnel. Over time, you can improve based on conversion rates and the content gaps you discover.
When building out your brand, it’s important to put a face to your company’s name and infuse it with personality. Video is a great medium to showcase this. For example, after realizing that marketing videos were all bland interviews and boring tutorials, we attempted to fill the gap by teaching our audience PPC while making it fun and entertaining… Read the full article »
YouTube will only show the first two to three lines (about 100 characters) of your video’s description, then viewers will need to click “show more” to see the rest. For that reason, be sure to include any important links or CTAs in the beginning of your description, and write the copy so it drives views and engagement. Below this, you can include the video transcript. Video transcripts can greatly improve your SEO because your video is usually full of keywords. You can also add a default channel description that includes links to your social channels, video credits, and video specific time stamps. You can also include #hashtags in your video titles and descriptions — just be sure to use them sparingly. 

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Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall plan. Video needs to play a central role in your outreach and campaign efforts.
The first step to becoming a YouTube marketing pro is creating and optimizing your video’s metadata. Simply put, metadata gives viewers information about your video, which includes your video title, description, tags, category, thumbnail, subtitles, and closed captions. Providing the right information in your video’s metadata will help to ensure that it is properly indexed by YouTube and appears when people are searching for videos like yours. Be succinct and straightforward when filling out your metadata — your content could be removed if you try to promote it with unrelated keywords. Check out the video and tips below to learn more about optimizing your video for search.
Before we get to the how-to, let’s cover the basics that everyone should know before they get started on the actual platform. Trust me, you don’t want to skip this section even if you’ve already got a channel up and running.
Books Advanced Search New Releases Amazon Charts Best Sellers & More The New York Times® Best Sellers Children’s Books Textbooks Textbook Rentals Sell Us Your Books Best Books of the Month Kindle eBooks
The traffic sources report shows how viewers are finding your content online. This provides valuable insight on where to best promote your YouTube content. For example, you can see if viewers are finding your content through YouTube search or Twitter. To view more in-depth traffic reporting, click on the overall traffic source category. This data can help refine your YouTube marketing strategy. Be sure to optimize your metadata based on your findings.
The part in italics is what will show as the title on YouTube. You see that I leave a cliffhanger that will make people want to click. I also put in the keywords search engine optimization and SEO in there to make it clear what the video is about. I’d then put the Google logo in the thumbnail to catch the eye and make sure people know it’s about Google SEO.
Recording a video can be a creative way to continue a conversation or get the attention of someone who has not responded via email or another communication channel. Record yourself recapping an important meeting or giving personalized recommendations using a tool such as Loom or Soapbox. These videos will be a delight moment for your prospects and can drive them further down the purchasing funnel.
After you upload a video, YouTube will allow you to choose a video category under “Advanced settings.” Video categories help to group your video with related content on the platform. YouTube allows you to sort your video into one of the following categories: Film & Animation, Autos & Vehicles, Music, Pets & Animals, Sports, Travel & Events, Gaming, People & Blogs, Comedy, Entertainment, News & Politics, Howto & Style, Educations, Science & Technology, and Nonprofits & Activism.
Learn how to create and implement video strategies that entice viewers, pull in leads, give you actionable insights, and help increase your ROI with the exciting new edition of this unique guide. Video marketing expert Greg Jarboe has thoroughly updated his popular and empowering book to offer you the very latest winning techniques for video and brand channel optimization, YouTube advertising, leveraging Google Analytics, and much more.
Before you start filming, you need to decide what type of video would help you achieve your goal. In a recent article from the Huffington Post, companies seeing the highest rates of success on YouTube ranked different types of videos by their level of importance and effectiveness. Before you start thinking of ideas, filming, and editing your video, consider this list of video types.
For online and offline Business owners and internet marketers, YouTube Marketing is an essential strategy to take advantage of the web’s massive shift toward video. That’s why it’s so important to learn and test some strategies and to get help from Digital Organics right now. It will give you a huge leg up on your competition, helping your business to move forward.
Now you may be thinking, that’s great but my audience isn’t on YouTube. Think again. One third of all online activity is spent watching videos, and YouTube has more than a billion active users. The platform is so expansive that it can be accessed in 76 different languages, accounting for 95% of the world’s population. Still not convinced?
You’ve attracted a new audience with your videos and converted the right visitors into leads. Now’s the time to close these leads into customers. Yet, as important as this stage is, BOFU videos are often the most overlooked by marketers and salespeople.
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If you’re shooting “on location” it may become necessary to edit the script again. More often than not, you’ll find certain things don’t work as well in real life as they did when it was just you and your computer.
At the end of the day, good storytelling is the foundational element that separates the competent videos from everything else. It is also often the missing element in most online videos. Without a good story, there is nothing to build on, so the video is destined to fail.
A major Hollywood production shoots nearly 200 hours of film, the editor may work for months, even years, turning those 200 hours into a 90 minute movie. Professional video bloggers do it too, just much quicker.
Did you know that video content created by the top female Saudi YouTubers is 5x more engaging than the average video? We take a look at the most influential women in the Middle East on YouTube right now. …
Technology moves waaaay too fast. Like another commenter said, this book is great if you want to learn about the history of YouTube. But it’s 2017 & I’m reading about camcorders? Save your $ and Google the info you’re looking for…it’ll be more current. (Also, the authors analogies ARE long winded like someone else said & he tries to be witty & fails. Terrible.)
I tried to purchase Persian likes from them, they told me they couldn’t do it and refunded me promptly, later I purchased USA twitter followers, received within 1 hour and was really happy about the quality.
Friends, coworkers, and even family can be great resources here for finding the locations you need. Keep in mind that for some locations, like businesses and other private property, you will need permission from the owner to film. To keep things simple, it’s best to find your locations through people you know — at least for your first few productions.
2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences’ shorter attention spans by making content more interactive and visual — and it’s paying off.
YouTube’s title character limit is 100, but right around 50-55 characters is where they start to cut off the text on the desktop. This is where you write your cliffhanger. Look what TMZ Sports does when they write their titles.
To help you understand the importance of setting your white balance, consider the difference between these two photos. The environment is lit with yellow florescent lights. You can see how the appropriate setting looks natural, while the daylight setting adds a blue tint to the scene.
Did you know The Weather Channel has a host of related digital channels that generate around 400M video views on Facebook a month? We talked to its digital editor-in-chief Neil Katz, about growth hacking, digital video strategy, and dancing llamas. …
To get started, click here. This takes you to YouTube’s ad platform. YouTube Ads are actually run through Google Adwords, so if you don’t already, they’ll have you create an account. Once you do this, click “Start Now.”
Logically speaking, as more people go back to your website for the videos or even to your YouTube channel, traffic will also increase. People might look for the videos on YouTube at first but as they find your videos useful, they will eventually follow the link to your website and that can drive more traffic. The secret is patience.
Studies show that retention rates for information that is both seen and heard is as high as 80 percent. Those numbers drop to 20 percent for information that is seen and just 10 percent for information that is heard. Combining visual and audio is powerful.
Focus isn’t one of the key settings of shooting, but it’s definitely important to keep in mind. With a DSLR, you have the option to shoot with autofocus or manual focus. It depends on the camera and lens you have, but typically autofocus is not the most accurate.
Views are usually delivered within 24-72 hours of purchase (takes more for bigger orders). We offer speeds of up to 1,000,000 a day; our views are 100% REAL TRAFFIC. For more details, please read our TOS.
To build authority, you need to keep your videos relevant to the theme of your channel. Whether your niche is model trains or growing azaleas, you should create a specific channel for each major topic.
The Inbound Methodology is the marketing and sales approach focused on attracting customers through content and interactions that are relevant and helpful. Each video you create should acknowledge your audience’s challenges and provide a solution. Looking at the big picture, this content guides consumers through the journey of becoming aware of, evaluating, and purchasing your product or service.
Finally, circle back to the beginning of the script at the end of your recording. Chances are your subject got more comfortable throughout the shoot. Since the beginning is often the most crucial part of the video, record that section again when they’re feeling the most confident.
Start a channel specifically for your business. I don’t care if you, John Doe, are a one-person marketer. Go ahead and create a “John Doe Marketing” account. You’ll get more hits that way, and people will recognize you as an authority much faster. Trust me on this one.
You can also add a custom watermark to all of your videos. To do so, navigate to the branding section of the Creator Studio. The watermark serves as a custom subscribe button that viewers can click anytime when watching your videos. 
Starting in May 2017, YouTube will no longer allow users to add annotations to their videos. Instead, they are encouraging users to incorporate cards and end screens in their videos to poll viewers, link to external sites, or direct people to other videos. Thankfully, cards and end screens are as easy to add as annotations. Cards are small, rectangular notifications that appear in the top, right-hand corner of both desktop and mobile screens. You can include up to five cards per video, but if you’re including multiple cards, be sure to space them out evenly to give viewers time to take the desired action.

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Last year, Facebook announced that its video viewership doubled from 4 billion views per day to 8 billion views per day in a period of seven months. This staggering growth of video viewership highlights the immense potential of videos for bringing in advertising dollars, keeping viewers engaged and increasing viewership. Facebook launched its picture in picture viewing last year, which lets users watch video while browsing the news feed. Facebook is also testing a dedicated video feed stream to let viewers only watch videos shared by their network. Facebook is pushing the envelope to create more video infrastructure, and so are marketers to take advantage of its potential.
Media publishers and content rights holders create social videos from TV, live video feeds and pre-recorded content in order to generate engagement on social platforms and drive media distribution.[1] They use real-time video editing software to instantly create and share social videos in native formats such as vertical video for Snapchat and square video for Instagram.
Possibly the best way to improve the look of your video is to include b-roll. B-roll is the supplementary footage included as a cutaway. This might include shots of a customer service rep talking on a phone, a designer editing your website, visuals of your office, or even screenshots of your product. The key with b-roll is to make sure each and every piece helps to enhance the story.
When writing your description, you can try to optimize for the top keywords, but also additional keywords that you think could be helpful. In the video above, you can see that the description has keywords like “rainbow unicorn cake” and “classic rainbow cake.” Both of these may be search terms, and they have their bases covered.
In-stream ads refer to ads that play within a YouTube video itself. TrueView in-stream ads play before a viewer watches the video they’ve selected on YouTube. These ads can be customized with different overlay text and CTAs and viewers usually have the option to skip the ad after watching the first five seconds. In addition to the pre-roll in-stream ads that play before the video, there are also mid-roll video ads that appear midway through YouTube videos that are 10 minutes or longer.
Video poses some unique challenges for your computer and file organization habits. And if you’re one of those people who work off a cluttered desktop — you know who you are — you’ll find yourself in a world of hurt. 
For instance, as the person behind the camera, you may believe you collect ample footage and ask all the right interview questions. But to the editor, you may actually be shooting too much of one type of shot and missing out on some that would make their job a lot easier.
But what does shutter speed mean for video? We won’t go too deep into the science of shutter speed, but to pick the adequate setting you will have to do a little math. First, multiply your frame rate by 2. So if you’re shooting in 24fps, that would be 48. This number becomes the denominator of your shutter speed fraction. Since shutter speed is only available in a few increments, you’ll need to round 1/48 up to the next closest setting: 1/50.
Find out how people are using your product or service to better their lives, and share their inspiring stories with the world through video. They’ll do a much better job of advocating for your product or service’s value than a piece of purely fact-based marketing content ever could.
With more than a billion active users, YouTube is not just the place for funny videos anymore. Video drives a 157% increase in organic traffic from search engines. YouTube is a serious marketing platform that provides your brand with the opportunity to promote content in a truly visual way.
The last step here is particularly crucial: the targeting section of the campaign creation. You can target based on location, gender, age group, their web activity, and interests. Take all of these into consideration; interest targeting is perhaps even more important here than it is on Facebook Ads.
Once your script feels ready to go, there’s one more step before you break out your camera: the table read. Words on paper can sound a lot different than they do out loud. The point of a table read is to smooth out the kinks of the script and nail down inflection points. Have a few people (writer and talent included) gather around a table with their laptops and read the script multiple times through. If you accidently say a line different than what the script prescribes, think about why and consider changing the language to make it sound more natural.
No matter if it’s your first video or your fiftieth, remember that getting in front of the camera is scary. Schedule plenty of time and give your talent the script early — but make it clear they don’t need to memorize it. 
One simple way to create a steady stream of content is to produce shorter versions of long-form content. Build a theme around a topic and then post bite-size versions of the theme on a weekly basis. This will keep your audience engaged and coming back for more.
To add subtitles or closed captions, head to your video manager then click on “Videos under “Video Manager.” Find the video you want to add subtitles or closed captioning to and click the drop-down arrow next to the edit button. Then choose “Subtitles/CC.” You can then choose how you’d like to add subtitles or closed captioning.
This doesn’t mean that you need a huge following on YouTube already. Gregory Ciotti has a great post on Think Traffic about how he worked with another YouTube channel to create a video based on a popular blog post he wrote – Science of Productivity.
Even the simplest of videos can be super shareable with the right subject matter. In this case, that subject matter is animals, which the folks at Android used to focus on shared experiences. By tapping into viewers’ emotions, the video has built-in broad appeal and sharability.
YouTube is one of the largest, most visited websites in the world. Fortunately, and it’s also one of the easiest places to get massive amounts of traffic with minimal effort. By utilizing these best practices, you can now create engaging videos, dominate SEO, and send your videos surging up the search rankings on both YouTube and Google.
YouTube will only show the first two to three lines (about 100 characters) of your video’s description, then viewers will need to click “show more” to see the rest. For that reason, be sure to include any important links or CTAs in the beginning of your description, and write the copy so it drives views and engagement. Below this, you can include the video transcript. Video transcripts can greatly improve your SEO because your video is usually full of keywords. You can also add a default channel description that includes links to your social channels, video credits, and video specific time stamps. You can also include #hashtags in your video titles and descriptions — just be sure to use them sparingly. 
Video content is in demand at the moment, which means approaching the right influencers or regularly updating your own content can help you leverage YouTube marketing to appeal to younger generations. YouTube is just another channel for your message, one that Gen Z and millennials use the way Gen X and boomers use Google…. Read the full article »
We’re more than just a blog! Our online software helps marketers turn analytics into insights that guide decision-making and growth. Kissmetrics is different because it ties every visit on your website to a person – even if they’re using multiple devices.
Annotations are text overlays that you can place over your videos. With annotations, you can layer text, links, and hotspots over your video to enrich the video experience with additional information, interactivity, and engagement.
This is one area you cannot ignore. Titles are very important in YouTube. No matter how great your video content, it won’t matter if you can’t get anyone to actually click on your video in the first place.
View Count: View count is, as you could probably figure out, the number of times your video has been viewed — also referred to as reach. This metric is great to track if your goal is to increase brand awareness and have your content seen by as many people as possible. However, it’s important to remember that every video hosting platform measures a view differently. For example, a view on YouTube is 30 seconds while a view on Facebook is only 3 seconds. Be sure to read the fine print before reporting on your video view count.
To make a direct sale – There’s absolutely no reason you shouldn’t present a CALL-TO-ACTION in your video and provide a link that goes directly to an order form. We’re actually shocked to see how few people actually do this!
As it does, you can enter in the video’s basic information, including its name, the video description, the privacy settings, and which playlist you’d like it to appear on. You should also add tags, which helps the video show up in relevant searches. You’ll want to make sure that the video’s text is optimized for SEO; we’ll go over this in the next section.
Speaking of concise language, most video scripts are short. In fact, probably shorter than you think. Keep a script timer handy to check your approximate length as you write and edit. For example, a 350-word script equates to a video that is nearly 2 minutes long.
So, you’ve decided to create a YouTube channel? Great! We can’t wait to see the amazing content you promote. Before we dive in, it’s important to note that maintaining a YouTube channel takes extra time and planning.
Artifact Uprising is a company that helps you create custom photo books, albums, cards, and print photos. As you can imagine, there’s a lot of special meaning and emotion connected to each book — and that kind of emotion is hard to capture with just words.
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youtube video marketing

Your iPhone does a great job of finding the subject to focus on when you take photos. But when it comes to video, the camera will continue adjusting and readjusting as you move around the scene. To solve this problem, lock the exposure while you’re filming before you press record. Hold your finger down on the subject of the video until a yellow box appears with the words “AE/AF Lock.” 
In addition to their massive audience, YouTube offers several other features that make the platform a good option for hosting your video. Because YouTube videos are hosted on individual channels, the platform allows you to build a dedicated audience of subscribers. Users who follow your channel are more likely to see additional videos you upload. Within your channel itself, you can also organize videos into playlists which makes it easy for your audience to search between different types of content such as testimonials and product videos. Because YouTube is a social platform, viewers can also engage with your videos by liking and commenting on them, which allows you another chance to interact with your audience. YouTube also offers a variety of advertising options for more sophisticated targeting.
So, here’s the thing, you don’t want to start an online business without considering the use of videos. You may haven’t noticed it but everywhere you look, this form of content really draws in a lot of people as compared to the sole use of articles and images. Adding videos to your website is a game-changer and you can search for the numbers if you’re in doubt.
First, video files are incredibly large, so it’s very unlikely you’ll want to store any of them on your internal hard drive. You will quickly run out of storage, and your computer’s processing speed will begin lagging under the weight.   
Tubular’s recent ‘State of Online Video Report’ has revealed some important observations into the role sponsored content has played in today’s online video landscape. In short: sponsored content is doing exceedingly well for many brands who’ve tried it, and this trend doesn’t appear to be slowing down anytime soon….
If you’re up for a challenge, trying telling a story with your b-roll and plan out a shot sequence. For example, your subject might open a door from the hallway, walk into their office space, sit down at their desk, open their laptop, and begin typing. Seems simple, right? But a shot sequence showing this 10 second scenario might consist of six or more different b-roll clips. 
You’re a small business. You’ve got your own YouTube channel. Good move! To make the most of YouTube marketing you need an abundance of subscribers. Filmora.io provides an informative infographic for boosting subscribers on your YouTube channel… Read the full article »
The first is nearly self-explanatory. Video is huge right now. It is dominating the world of marketing, and if you aren’t using video, you’ll almost certainly lose out to your competitors. That’s not a hyperbole; with video ranking higher on all social platforms and performing well in ads, customers are more likely to notice and respond to businesses using video.
Creating videos that you know will be searched for by members of your target audience, organizing them into a playlist, and placing a CTA at the end to learn more, either through a lead magnet or by contacting you.
The higher the number, the more sensitive your camera is to light. The lower the number, the less sensitive. ISO also affects the graininess of the image. Low ISOs produce a crisp shot, while high ISOs make a more noisy shot.
With your budget, skills, and resources in mind, think about the creative roadblocks that might arise. Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?
Most people think of YouTube as a great SEO opportunity for visibility or a place to host videos they plan on embedding on their websites. But YouTube video advertising has evolved dramatically over the last several years, opening up new opportunities for marketers.
What TMZ Sports and Business Insider essentially do is write half a sentence and leaves it as a “….”. This means that if you want to find who said what or what the kids should, you’ll have to click on the video to find out.
The goal for most businesses on YouTube is to monetize through soft-selling and lead generation, not actual pay-per-video-view ads. Focus on this strategy, which we’ve discussed how to do in other sections, and you’ll make much more profit from YouTube than by running ads on your videos.
Start by creating a questionnaire to answer the most crucial unknowns. Build it in a survey tool such as Google Forms or SurveyMonkey and pass it along to the stakeholders of the project. No need for it to be long, but definitely don’t overlook these key questions:
Marketers, we’ve been hearing lots of stats like these: by 2017 video marketing will account for 69% of all consumer traffic, mobile video ads will grow 5 times faster than desktop and landing pages with videos lead to 800% more conversion.
Overall, Wistia is great for businesses who are looking to pay for a fully customizable, premium experience. However, Wistia is not a video discovery platform. If you’re creating a large brand campaign and are hoping to increase conversations about your content, this might not be the best platform for you.

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The latest YouTube Marketing news, trends & tips. Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.
When I’m asked “Should I monetize my channel?” by a client, I always ask “do you mean monetize like show ads and try to get paid?” For most businesses, I do not recommend that course of action. I have a few good reasons why.
Let’s talk about YouTube. We’ve all heard of it, and chances are, we’ve all spent a wasted afternoon watching one silly cat video after another. YouTube is a great source for funny, entertaining content, but it’s also increasingly becoming an essential tool for marketers. In fact, nearly half of all marketers (48%) plan to add YouTube to their marketing strategy over the next 12 months according to the State of Inbound report.
The goal for most businesses on YouTube is to monetize through soft-selling and lead generation, not actual pay-per-video-view ads. Focus on this strategy, which we’ve discussed how to do in other sections, and you’ll make much more profit from YouTube than by running ads on your videos.
Great content and high quality are always a must. Your video’s job should be to make the audience feel some emotion or purpose after watching the video. It should make a person feel like they need to show it to a close friend or relative immediately. Videos that are stir up sadness, angry, or are hilarious are examples of viral videos. Once you have content, an extra promotional boost and the YouTube views jumpstart, then you’re ready to go viral!
So, you’ve decided to add YouTube videos to your content repertoire. Great, why not? Online users love videos. In fact, four times as many customers would rather watch a video about a product than read about it. What’s more, YouTube is the king of video with more than one billion users. That means a lot of eyeballs. Except, there’s a problem. Making videos is one thing, but getting people to find and watch them is another. If you have tried your hand at YouTube marketing, you will have quickly realized that it’s not that simple… Read the full article »
To help you understand the importance of setting your white balance, consider the difference between these two photos. The environment is lit with yellow florescent lights. You can see how the appropriate setting looks natural, while the daylight setting adds a blue tint to the scene.
First, head to youtube.com/analytics. You should be directed to an analytics dashboard that shows an overview of how your videos have been performing during the past 28 days. You can adjust the analytics timeframe by clicking on the drop-down menu in the upper right-hand corner. The overview report features some top-line performance metrics, engagement metrics, demographics, traffic sources, and popular content.
Okay, you now have a Google account, and you’re ready to publish some awesome video content, but we’re not done yet! You now need to set up a YouTube brand account. A brand account allows users to manage editing permissions and create a more holistic online presence.
Most people are a bit camera-shy and don’t feel comfortable having their face plastered all over YouTube. Well, here’s the good news – you don’t have to become a YouTube celebrity. In fact, it might actually be better if you don’t appear in your YouTube videos.
A purchase may have been made, but there’s still a lot video can do to leverage the post-conversion stage of your funnel. During the delight stage of the Inbound Methodology, your goal is to continue providing remarkable content to users in hopes that they’ll tell their connections about their experience or upsell themselves. Therefore, the goal of a delight video is encourage your customers to embrace your brand and become brand evangelists.
1. Open box buy – In these videos, affiliates will simply open a product in a YouTube video, showing viewers exactly what’s inside the packaging. Then, they’ll provide their affiliate link to that product on Amazon or elsewhere.
Add additional targeting to your ad to further define the audience. You can target individuals by gender, age, interests, and numerous other demographic and psychographic differentiators. Link your AdWords account to your YouTube channel and click “finish” to start running your ad.
Form a process: Every videographer has their own method, but we suggest setting your shutter speed first according to the math described above. Then adjust aperture according to the depth of field you want to create. Then, ISO. Finally, circle back to shutter speed for any fine adjustments.
Finally, be sure to engage with your viewers. Respond to comments, answer questions, ask for feedback, and thank viewers for their support. This is an easy task to let fall by the wayside so try to choose a dedicated time to check video interactions and respond to users. 
Just like with on-page SEO, it’s important to optimize your video’s title and description. The title is the first thing people will read when scrolling through a list of videos, so make sure it’s clear and compelling — it should make searchers curious about the content or be instantly clear that your video will help them solve a problem. Do some keyword research to better understand what viewers are searching for. Include the most important information and keywords in the beginning of your title. Finally, keep titles to around 60 characters to keep text from being cut off in results pages.
Once your video is ready to upload, YouTube allows you to select the video thumbnail that will appear on your channel, in search results, and on the right-hand column. We recommend uploading your own custom thumbnail. 
Video allows you to make a direct appeal to the emotional center of a person’s brain through music. With video, you are also able to attach a face to a concept. The human connection through video is more influential than reading facts in text. See an example of an emotionally appealing video below.
Instead, if you know you’re recording in a controlled environment (like a conference room in your office) we suggest recording with a shotgun mic. They’re reliable, remain out of the shot, and record background noise in a natural sounding way.
White balance tells your camera the color temperature of the environment you’re shooting in. Different types of light have different colors. For example, incandescent bulbs (like what many people put in a lamp) have a very warm color. The florescent lights (if you’re reading this in an office, look up) are a little bit cooler. Daylight is cooler yet. Before you begin shooting, you have to adjust your camera’s white balance according to your setup.
Video marketing is one of the most powerful marketing tools online right now, and it gets more popular every day. To boost your online campaign with the most effective ROI you can get with a marketing tool, video cannot be ignored.
Once you’ve set your frame rate and resolution in your camera’s settings menu, it’s time to determine your aperture, shutter speed, and ISO. Before we jump in, turn your camera to manual mode to control these settings. While we’ll define each of of these individually, know that these three variables are meant to work in tandem with each other. In fact, many photographers use the term Exposure Triangle to describe how they relate to light and how it interacts with the camera.
Video is here, and it’s here to stay. Consider this: A Facebook executive predicted that the platform will be all video in less than five years. And while a focus on optimizing your content for Google is a smart play for any marketer, you’re missing out if you’re not considering how to get found on the world’s second largest search engine — YouTube.
Create stories that show your product or service in the context of an average customer’s daily life without making it feel like an ad. That way, the video gets its point across and moves the marketing needle while still delighting viewers.
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youtube marketing

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youtube video marketing

Did you know The Weather Channel has a host of related digital channels that generate around 400M video views on Facebook a month? We talked to its digital editor-in-chief Neil Katz, about growth hacking, digital video strategy, and dancing llamas. …
In addition to considering your audience, be sure to contemplate the purpose of the music. Do you need background music or something with real impact? Will you be narrating or speaking in the video? If so, don’t let the music get in the way of your content. Sometimes the best music is the music you don’t remember at all.
YouTube also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find you, not the other way around.
When it comes to online video views, gaming is one of the most popular topics ever. Such is the popularity of user-generated content, all of the top 10 gaming franchises earn the majority of their views via Influencers, not via official branded videos. …
Find a Location: First, find a spot to record. If you can’t go to a professional studio, try to pick a quiet room away from distracting external sounds like sirens, opening and closing doors, and people talking on the phone. Read your script aloud, and pay attention to the room’s acoustics. Does your voice echo or sound muffled? If so, consider recording in a different space or adding furniture to fill in the room.
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